AI Brand Monitor - Track Brand Mentions in ChatGPT, Claude, Perplexity & Gemini

Monitor how major AI assistants talk about your brand. Input a business name and get an AI Visibility Score (0-100), sentiment analysis across platforms, competitor mentions, and actionable recommendations to improve your AI presence.

Why AI Brand Monitoring Matters

AI assistants are becoming the new front door for local discovery. When someone asks ChatGPT "best chiropractor in Austin" or Perplexity "top coffee shops near me," your brand either shows up or it doesn't. This actor tells you exactly where you stand.

Features

• AI Visibility Score (0-100) - Single metric showing your brand's presence across AI platforms
• Platform-by-Platform Breakdown - See how ChatGPT, Claude, Perplexity, and Gemini each discuss your brand
• Sentiment Analysis - Positive, neutral, or negative mentions per platform
• Competitor Detection - Which competitors are mentioned alongside (or instead of) your brand
• Realistic Query Simulation - Generates the actual questions users ask AI about your industry/location
• Simulated AI Responses - See what each platform would likely say about your brand
• Positioning Analysis - Are you mentioned first, last, or buried in a list?
• Actionable Recommendations - Specific steps to improve your AI visibility
• Demo Mode - Test with sample data before using API credits
• Webhook Support - Send results to Zapier, Make, n8n, or any endpoint

Who Should Use This Actor?

Local Businesses & Franchises

Find out if AI assistants recommend you when customers ask "best {your industry} in {your city}." Identify gaps before your competitors fill them.

Digital Marketing Agencies

Add AI visibility audits to your client reports. Show clients exactly how they appear in AI search results across all major platforms.

SEO Professionals

Traditional SEO doesn't cover AI. This actor fills the gap - monitor AI mentions alongside your regular SERP tracking.

Brand Managers

Track brand sentiment across AI platforms. Catch negative mentions early and understand how AI perceives your brand vs. competitors.

Competitive Intelligence Teams

See which competitors AI platforms recommend. Understand why some brands get mentioned more than others.

Quick Start

Demo Mode (Free Test)

{
  "brandName": "Starbucks",
  "demoMode": true
}

Full Analysis

{
  "brandName": "Blue Bottle Coffee",
  "city": "San Francisco",
  "state": "CA",
  "industry": "coffee shop",
  "website": "https://bluebottlecoffee.com",
  "competitors": ["Starbucks", "Peet's Coffee", "Philz Coffee"],
  "anthropicApiKey": "sk-ant-...",
  "demoMode": false
}

Local Business

{
  "brandName": "The Spine Works",
  "city": "Austin",
  "state": "TX",
  "industry": "chiropractor",
  "website": "https://www.thespineworks.com",
  "anthropicApiKey": "sk-ant-...",
  "demoMode": false
}

Input Parameters

Parameter	Type	Required	Default	Description
brandName	string	Yes	-	Brand or business name to monitor
city	string	No	-	City for location-specific queries
state	string	No	-	State abbreviation
industry	string	No	-	Industry or business category
website	string	No	-	Business website URL
competitors	string[]	No	-	Known competitor names
anthropicApiKey	string	Yes*	-	Anthropic API key (*not needed in demo mode)
demoMode	boolean	No	true	Return sample data without API calls
webhookUrl	string	No	-	Webhook URL for results delivery

Output Format

{
  "brandName": "Blue Bottle Coffee",
  "city": "San Francisco",
  "state": "CA",
  "industry": "coffee shop",
  "website": "https://bluebottlecoffee.com",
  "aiVisibilityScore": 72,
  "scoreBreakdown": {
    "mentionFrequency": 80,
    "sentimentScore": 75,
    "positioningScore": 65,
    "competitorComparison": 68
  },
  "totalMentions": 14,
  "totalQuestions": 16,
  "overallSentiment": "positive",
  "platformBreakdown": {
    "chatgpt": {
      "mentioned": true,
      "mentionCount": 4,
      "sentiment": "positive",
      "averagePosition": 2
    },
    "claude": {
      "mentioned": true,
      "mentionCount": 3,
      "sentiment": "positive",
      "averagePosition": 1
    },
    "perplexity": {
      "mentioned": true,
      "mentionCount": 4,
      "sentiment": "positive",
      "averagePosition": 3
    },
    "gemini": {
      "mentioned": true,
      "mentionCount": 3,
      "sentiment": "neutral",
      "averagePosition": 4
    }
  },
  "topCompetitors": [
    { "name": "Starbucks", "mentionCount": 12, "sentiment": "neutral" },
    { "name": "Peet's Coffee", "mentionCount": 6, "sentiment": "positive" }
  ],
  "questions": [
    {
      "platform": "chatgpt",
      "question": "What are the best coffee shops in San Francisco?",
      "response": "San Francisco has an incredible coffee scene...",
      "brandMentioned": true,
      "sentiment": "positive",
      "mentionPosition": 2,
      "competitorsMentioned": ["Starbucks", "Peet's Coffee", "Philz Coffee"]
    }
  ],
  "recommendations": [
    "Your brand is well-represented on ChatGPT and Claude but weaker on Gemini. Focus on structured data and Google Business Profile optimization.",
    "Competitors Starbucks and Peet's Coffee are mentioned more frequently. Differentiate with unique value propositions in your content."
  ],
  "analyzedAt": "2026-03-26T14:30:00.000Z"
}

Pricing (Pay-Per-Event)

Event	Description	Price
brand_analyzed	Per brand analyzed across all AI platforms	$0.10

Example costs:

• 1 brand analysis: 1 x $0.10 = $0.10
• 10 brands (monthly monitoring): 10 x $0.10 = $1.00
• 50 brands (agency portfolio): 50 x $0.10 = $5.00
• Demo mode: $0.00

Note: You also pay for Anthropic API usage separately (~$0.01-0.03 per brand depending on query depth). Demo mode is completely free.

Common Scenarios

Scenario 1: Monthly AI Visibility Audit

{
  "brandName": "Your Business Name",
  "city": "Your City",
  "state": "CA",
  "industry": "your industry",
  "anthropicApiKey": "sk-ant-...",
  "demoMode": false
}

Schedule monthly in Apify Console to track your AI visibility score over time.

Scenario 2: Competitive Benchmarking

Run the actor for your brand and each competitor separately, then compare AI Visibility Scores.

Scenario 3: Agency Client Reports

{
  "brandName": "Client Business",
  "city": "Client City",
  "state": "TX",
  "industry": "client industry",
  "competitors": ["Competitor A", "Competitor B"],
  "anthropicApiKey": "sk-ant-...",
  "webhookUrl": "https://hooks.zapier.com/...",
  "demoMode": false
}

Use webhook to auto-populate client dashboards or reports.

Scenario 4: Pre-Launch Brand Research

Before launching a new business, check how AI platforms discuss your chosen brand name and industry to inform positioning.

How the AI Visibility Score Works

The score (0-100) is calculated from four components:

1. Mention Frequency (30%) - How often your brand appears across all platforms and queries
2. Sentiment Score (25%) - The ratio of positive to negative mentions
3. Positioning Score (25%) - Where your brand appears in responses (first mention = higher score)
4. Competitor Comparison (20%) - How your mentions compare to detected competitors

Score Range	Rating	Meaning
80-100	Excellent	AI platforms strongly recommend your brand
60-79	Good	Regular mentions with mostly positive sentiment
40-59	Fair	Inconsistent presence, room for improvement
20-39	Poor	Rarely mentioned, competitors dominate
0-19	Invisible	AI platforms don't know about your brand

FAQ

Q: Does this actually query ChatGPT, Perplexity, etc.?

A: This actor uses Claude AI to simulate how each platform would respond based on its training data and known behavior patterns. It provides a realistic approximation of your AI visibility without requiring accounts on every platform.

Q: How accurate are the simulations?

A: The simulations reflect general AI behavior patterns and publicly available information about your brand. They are directional indicators, not verbatim platform responses. For exact responses, query each platform directly.

Q: Do I need an Anthropic API key?

A: Only for live analysis. Demo mode works without any API key and returns realistic sample data so you can evaluate the output format.

Q: How often should I run this?

A: Monthly is ideal for tracking trends. AI platform knowledge bases update periodically, so weekly runs would show minimal change.

Q: Can I monitor multiple brands?

A: Yes. Run the actor once per brand. Use Apify's scheduling to automate monthly checks across your brand portfolio.

Q: What if my brand is very new?

A: New brands may score low because AI platforms haven't been trained on them yet. The recommendations will help you build AI visibility through content, structured data, and digital PR.

Support

• Actor Arsenal: Full Actor Catalog
• Developer: John Rippy

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Built by John Rippy | Actor Arsenal