Google SERP Scraper

Scrape Google search results for SEO analysis, keyword research, and competitive intelligence. Extract organic results, featured snippets, People Also Ask, and local pack data. Built by John Rippy (https://www.linkedin.com/in/johnrippy/).

Features

Complete SERP Extraction

• Organic search results
• Local pack (map pack) results
• Featured snippets
• People Also Ask questions
• Related searches
• Paid advertisements

Multi-Location Support

• Any geographic location
• Desktop and mobile results
• Multiple language support

Data Extracted

Field	Description
Organic Results	Title, URL, description, position
Local Pack	Business name, address, rating, reviews
Featured Snippet	Content, source URL
People Also Ask	Questions and answers
Ads	Ad copy, display URL, position
Related Searches	Suggested search queries
Total Results	Estimated result count
Search Metadata	Query, location, device

Quick Start

Try it first (Free - Demo Mode)

{
  "demoMode": true
}

This returns sample SERP data so you can see the output format without any charges.

Basic Keyword Search

{
  "queries": ["best crm software", "project management tools"],
  "location": "United States",
  "language": "en",
  "device": "desktop",
  "demoMode": false
}

Local Search (with location)

{
  "queries": ["pizza near me", "plumber"],
  "location": "New York, NY, USA",
  "language": "en",
  "includeLocalPack": true,
  "demoMode": false
}

Full SERP Analysis

{
  "queries": ["how to start a business"],
  "location": "United States",
  "includeAds": true,
  "includePeopleAlsoAsk": true,
  "includeFeaturedSnippet": true,
  "includeRelatedSearches": true,
  "resultsPerPage": 100,
  "demoMode": false
}

No login or API key required! This scraper extracts public Google search results.

Demo Mode

Set demoMode: true to test with sample data (no charges). When you're ready for real results, set demoMode: false or omit it.

{
  "demoMode": true,
  ...
}

Input Parameters

Parameter	Type	Description
queries	array	Search keywords to scrape
location	string	Geographic location (e.g., "United States", "London, UK")
language	string	Language code (e.g., "en", "es", "de")
device	string	Device type: "desktop" or "mobile"
resultsPerPage	number	Results per query (10, 20, 50, or 100)
includeAds	boolean	Include paid ads (default: true)
includeLocalPack	boolean	Include map/local pack (default: true)
includePeopleAlsoAsk	boolean	Include PAA questions (default: true)
includeFeaturedSnippet	boolean	Include featured snippets (default: true)
includeRelatedSearches	boolean	Include related searches (default: true)
demoMode	boolean	Return sample data for testing

Understanding SERP Elements

What is the "Local Pack"? The map with 3 business listings that appears for local searches like "pizza near me". Includes business name, rating, address, and phone.

What is "People Also Ask" (PAA)? The expandable question boxes Google shows. Great for finding content ideas and understanding user intent.

What is a "Featured Snippet"? The highlighted answer box at position 0, pulled from a website. Highly coveted for SEO.

Common Problems & Solutions

Results don't match what I see in my browser

Cause: Google personalizes results based on your account, location, and history. Fix: This scraper returns non-personalized results. Specify a location to get location-specific results.

"No local pack" for local keywords

Cause: Not all searches trigger a local pack. Fix: Try more location-specific queries like "plumber miami" instead of just "plumber".

Demo data showing instead of real results

Cause: demoMode is still set to true. Fix: Set demoMode: false in your input.

Output Format

{
  "query": "best pizza near me",
  "location": "New York, NY, USA",
  "device": "desktop",
  "language": "en",
  "totalResults": "About 458,000,000 results",
  "organicResults": [
    {
      "position": 1,
      "title": "Best Pizza in NYC - Top Rated Pizzerias",
      "url": "https://example.com/best-pizza-nyc",
      "displayUrl": "example.com > food > pizza",
      "description": "Discover the best pizza places in New York City..."
    }
  ],
  "localPack": [
    {
      "position": 1,
      "businessName": "Joe's Pizza",
      "address": "7 Carmine St, New York, NY",
      "rating": 4.5,
      "reviewCount": 2847,
      "phone": "(212) 555-1234",
      "category": "Pizza restaurant"
    }
  ],
  "featuredSnippet": {
    "content": "According to local reviews, the best pizza in NYC...",
    "sourceUrl": "https://example.com/pizza-guide",
    "type": "paragraph"
  },
  "peopleAlsoAsk": [
    {
      "question": "What is the best pizza place in NYC?",
      "answer": "Joe's Pizza is consistently rated...",
      "sourceUrl": "https://example.com"
    }
  ],
  "relatedSearches": [
    "best pizza manhattan",
    "best pizza brooklyn",
    "best pizza near me open now"
  ],
  "ads": [
    {
      "position": 1,
      "title": "Order Pizza Delivery - 50% Off First Order",
      "displayUrl": "pizzadelivery.com",
      "description": "Hot, fresh pizza delivered to your door..."
    }
  ],
  "scrapedAt": "2024-01-15T12:00:00Z"
}

Pricing

This actor uses pay-per-event billing: Pay-per-result pricing:

• $0.003 per search query

Example: 100 keyword searches = $0.30

Use Cases

SEO Rank Tracking

Monitor keyword rankings for your site and competitors over time.

SERP Feature Opportunities

Identify keywords with featured snippets, PAA, or local pack you can target.

Competitor Analysis

Analyze which domains rank for your target keywords.

Local SEO Monitoring

Track local pack rankings and competitor positions.

Content Gap Analysis

Discover what questions users ask to inform content strategy.

PPC Research

Analyze ad copy and competitors' advertising strategies.

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Built by John Rippy | Actor Arsenal