Influencer Strategy Generator

AI-powered influencer marketing strategy generator. Creates comprehensive campaign plans, budget allocations, content calendars, outreach templates, and ROI projections based on your goals and analyzed influencers. BYOK for OpenAI/Anthropic.

Features

• AI-Powered Strategy - GPT-4 or Claude generates tailored campaign strategies
• Budget Optimization - Smart allocation across influencer tiers and platforms
• Content Calendar - Week-by-week posting schedule with content themes
• Outreach Templates - Personalized DM/email templates for influencer outreach
• ROI Projections - Estimated reach, engagement, and return on investment
• Influencer Briefs - Creative briefs ready to send to selected influencers
• Demo Mode - Test with sample strategies (no API key required)

Quick Start

{
  "input": "your input here"
}

Demo Mode

Set demoMode: true to test with sample data (no charges). When you're ready for real results, set demoMode: false or omit it.

{
  "demoMode": true,
  ...
}

Input Parameters

{
  "campaignGoal": "brand_awareness",
  "budget": { "amount": 10000, "currency": "USD" },
  "platforms": ["instagram", "tiktok"],
  "influencerTiers": ["micro", "mid"],
  "campaignDuration": "4_weeks",
  "aiProvider": "openai",
  "openaiApiKey": "sk-...",
  "demoMode": false
}

Input Parameters

Parameter	Type	Default	Description
campaignGoal	string	brand_awareness	Campaign objective (brand_awareness, product_launch, sales_conversion, lead_generation, app_installs, event_promotion, content_creation, community_building, reputation_management)
budget	object	{amount: 10000, currency: "USD"}	Campaign budget with amount and currency
targetAudience	object	-	Age range, gender, locations, interests
brandInfo	object	-	Brand name, industry, values, tone, USPs
platforms	array	["instagram", "tiktok"]	Platforms to include in strategy
campaignDuration	string	4_weeks	Duration: 1_week, 2_weeks, 4_weeks, 3_months, 6_months, 12_months
influencerTiers	array	["micro", "mid"]	Tiers: nano, micro, mid, macro, mega
contentTypes	array	["static_post", "reel_video", "story"]	Content types to include
aiProvider	string	openai	AI provider: openai or anthropic
openaiApiKey	string	-	Your OpenAI API key (required if using OpenAI)
anthropicApiKey	string	-	Your Anthropic API key (required if using Claude)
analyzerDatasetId	string	-	Dataset ID from influencer-analyzer for data-driven strategy
discoveryDatasetId	string	-	Dataset ID from influencer-discovery
generateOutreachTemplates	boolean	true	Generate outreach message templates
generateContentCalendar	boolean	true	Generate posting schedule
generateBriefs	boolean	true	Generate influencer creative briefs
demoMode	boolean	true	Run with sample data (no AI calls)
webhookUrl	string	-	Webhook for results delivery

Output Format

Each strategy includes:

{
  "campaignName": "Q1 2026 Brand Awareness Campaign",
  "campaignGoal": "brand_awareness",
  "totalBudget": 10000,
  "currency": "USD",
  "estimatedReach": 2500000,
  "estimatedEngagements": 125000,
  "projectedROI": "3.5x",
  "influencerCount": 12,
  "budgetAllocation": {
    "influencerPayments": 7500,
    "contentProduction": 1500,
    "platformBoosts": 750,
    "contingency": 250
  },
  "tierDistribution": {
    "micro": { "count": 8, "budget": 4000, "reach": 800000 },
    "mid": { "count": 4, "budget": 3500, "reach": 1700000 }
  },
  "contentCalendar": [
    {
      "week": 1,
      "theme": "Product Introduction",
      "posts": [
        { "day": "Monday", "type": "static_post", "platform": "instagram" },
        { "day": "Wednesday", "type": "reel_video", "platform": "tiktok" }
      ]
    }
  ],
  "outreachTemplates": {
    "dm": "Hey [NAME]! Love your content on [TOPIC]...",
    "email": "Subject: Partnership Opportunity with [BRAND]..."
  },
  "influencerBriefs": [
    {
      "tier": "micro",
      "deliverables": ["1 Reel", "3 Stories"],
      "keyMessages": ["Authenticity", "Value proposition"],
      "dosDonts": ["Do: Show genuine use", "Don't: Hard sell"]
    }
  ],
  "selectedInfluencers": [],
  "generatedAt": "2026-01-15T10:30:00.000Z"
}

Pricing

This actor uses pay-per-event billing: This actor uses pay-per-event pricing:

Event	Description	Price
strategy_generated	Per complete strategy generated	$0.25
ai_call_made	Per AI API call (GPT-4/Claude)	$0.05
calendar_generated	Per content calendar created	$0.10
templates_generated	Per outreach template set	$0.05

Example costs:

• Generate 1 full strategy with calendar + templates: $0.25 + $0.05 + $0.10 + $0.05 = $0.45
• Demo mode (no AI calls): $0.00

Use Cases

• Campaign Planning - Plan influencer campaigns from scratch
• Budget Allocation - Optimize spend across platforms and tiers
• Agency Pitches - Generate professional strategy decks
• Brand Partnerships - Create structured partnership proposals
• Content Strategy - Build content calendars for influencer collaborations

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Built by John Rippy | Actor Arsenal