Local SEO MCP Server for Claude & AI Assistants - 26 Tools

Connect Claude Desktop or any MCP-compatible AI to 26 local SEO tools. Includes: Citation God Mode (100+ directory scans), citation audits, GBP scraping, review responses, reputation scoring, sentiment analysis, Core Web Vitals, Lighthouse audits, PageSpeed Insights, technical SEO.

BYOK (Bring Your Own Key) -- you provide your own API credentials.

---

Before You Start

This actor requires your own API credentials to fetch real data.

Where to get your key: Your Apify API token for running underlying actors. Get it from https://console.apify.com/account/integrations

You can test with Demo Mode first (free, no key needed) to see the output format before committing.

---

Quick Start

Test with Demo Mode (free, no API key needed)

{
  "demoMode": true
}

Run with real data

{
  "demoMode": false,
  "apifyToken": "YOUR_API_KEY_HERE",
  "anthropicApiKey": "YOUR_API_KEY_HERE",
  "serverMode": "standalone",
  "tool": "check_citations"
}

---

Input Parameters

Parameter	Type	Default	Required	Description
apifyToken	string	-	Yes*	Your Apify API token for running underlying actors. Get it from https://console.apify.com/account/integrations
anthropicApiKey	string	-	Yes*	For AI-powered features like review response generation. Get it from https://console.anthropic.com/
demoMode	boolean	true	No	Run in demo mode with sample data (no API calls). Disable for production use with your Apify token.
serverMode	string	"standalone"	No	Run as MCP server (for AI assistant integration) or as standalone actor
tool	string	"check_citations"	No	Which tool to run in standalone mode
toolInput	object	-	No	JSON input for the selected tool
webhookUrl	string	-	No	Optional: URL to receive webhook notifications when execution completes. Results will be POSTed as JSON.

*Required when Demo Mode is off.

---

Pricing

This actor uses pay-per-event billing:

Event	Description	Price
MCP Tool Call	An MCP tool was invoked by the AI assistant	$0.01
Citation Checked	Business citation checked on a directory (100+ directories in God Mode)	$0.01
GBP Data Scraped	Google Business Profile data was scraped including reviews and photos	$0.01
Review Response Generated	AI-powered response generated for a customer review	$0.02
Reputation Scored	Business reputation analyzed with sentiment scoring	$0.01
Performance Audited	Core Web Vitals, Lighthouse, or PageSpeed audit completed	$0.01
Technical SEO Checked	Technical SEO element analyzed (robots.txt, schema, etc.)	$0.01
Lead Generated	A potential lead was discovered via Google Maps or other sources	$0.01

Demo mode is free -- no charges for sample data.

---

Troubleshooting

"API key is required"

You have Demo Mode turned off but didn't provide an API key. Either:

• Turn Demo Mode on to test with sample data
• Add your API key in the input

"API error 403" or "Unauthorized"

Your API key is invalid, expired, or doesn't have access to this specific API endpoint. Double-check your key and account permissions.

"API error 429" or "Rate limit"

Too many requests. Wait a minute and try again, or reduce the number of items per run.

No results or empty dataset

Check the run log for error messages. Common causes:

• Invalid input format (check the examples above)
• API key without proper permissions
• The target data doesn't exist or is too small to track

How do I test without an API key?

Enable Demo Mode in the input. This returns realistic sample data so you can verify the output format works for your workflow.

---

Built by John Rippy | Actor Arsenal