GBP Audit Scheduler

Automated Google Business Profile audits with change tracking by John Rippy | johnrippy.link

🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →

Schedule regular GBP audits to monitor listing health, track changes, and catch issues before they impact rankings. Perfect for agencies managing multiple client locations.

Use Cases

• Proactive Monitoring - Catch GBP issues before they hurt rankings
• Change Detection - Get alerts when competitors or Google changes your listing
• Client Reporting - Generate audit reports for client dashboards
• Multi-Location Management - Audit all franchise locations at once
• Quality Assurance - Ensure all GBP data stays accurate

Features

• Complete GBP Audit - Business info, categories, attributes, hours
• Photo Analysis - Count, types, quality indicators
• Review Metrics - Rating, count, response rate, sentiment
• Post Tracking - Activity frequency, engagement, last post date
• Q&A Monitoring - Questions answered vs unanswered
• Change Detection - Compare audits to spot modifications
• Optimization Score - Overall GBP health rating (0-100)
• Webhook Alerts - Get notified on changes or issues

Input Options

Parameter	Type	Description
locations	array	GBP locations to audit (placeId or searchQuery)
previousAuditId	string	Dataset ID for change comparison
auditDepth	enum	quick, standard, comprehensive
includePhotos	boolean	Analyze photos
includeReviews	boolean	Analyze reviews
includePosts	boolean	Analyze posts
includeQA	boolean	Analyze Q&A
webhookUrl	string	URL for results notification
alertOnChanges	boolean	Only webhook if changes detected

Example Input

{
  "locations": [
    {
      "name": "Downtown Location",
      "placeId": "ChIJ..."
    },
    {
      "name": "Uptown Location",
      "searchQuery": "Acme Plumbing Uptown Dallas TX"
    }
  ],
  "auditDepth": "standard",
  "includePhotos": true,
  "includeReviews": true,
  "webhookUrl": "https://your-app.com/webhook/gbp-audit"
}

Output Format

{
  "location": "Acme Plumbing Dallas",
  "placeId": "ChIJ...",
  "auditDate": "2024-12-19T00:00:00.000Z",
  "optimizationScore": 85,
  "profile": {
    "name": "Acme Plumbing",
    "address": "123 Main St, Dallas, TX 75201",
    "phone": "(214) 555-1234",
    "website": "https://acmeplumbing.com",
    "category": "Plumber",
    "additionalCategories": ["Emergency Plumber", "Water Heater Repair"],
    "hours": { "monday": "8:00 AM - 6:00 PM" }
  },
  "photos": {
    "total": 45,
    "byOwner": 30,
    "byCustomers": 15,
    "hasLogo": true,
    "hasCover": true,
    "recentPhotos": 5
  },
  "reviews": {
    "rating": 4.7,
    "count": 142,
    "responseRate": 0.85,
    "avgResponseTime": "2 days",
    "recentNegative": 2
  },
  "posts": {
    "totalPosts": 24,
    "lastPostDate": "2024-12-15",
    "postFrequency": "weekly"
  },
  "qa": {
    "totalQuestions": 12,
    "answeredByOwner": 10,
    "unanswered": 2
  },
  "issues": [
    { "severity": "warning", "issue": "2 unanswered questions" },
    { "severity": "info", "issue": "No post in 4 days" }
  ],
  "changes": [
    { "field": "phone", "old": "(214) 555-0000", "new": "(214) 555-1234" }
  ]
}

Optimization Score Breakdown

Category	Max Points	Criteria
Basic Info	20	Name, address, phone, website complete
Categories	10	Primary + additional categories
Hours	10	All days specified
Photos	15	20+ photos, logo, cover
Reviews	20	4.5+ rating, high response rate
Posts	15	Regular posting (weekly)
Q&A	10	All questions answered

Integration (Zapier, Make, n8n)

This actor supports webhook notifications for easy integration with automation platforms:

Zapier

1. Create a new Zap with "Webhooks by Zapier" as the trigger
2. Select "Catch Hook" and copy the webhook URL
3. Paste the URL into the webhookUrl input parameter
4. Run the actor to send data to your Zap

Make (Integromat)

1. Create a new scenario with "Webhooks" module
2. Add "Custom webhook" trigger and copy the URL
3. Paste the URL into the webhookUrl input parameter
4. Run the actor to receive data in Make

n8n

1. Add a "Webhook" node to your workflow
2. Copy the production webhook URL
3. Paste the URL into the webhookUrl input parameter
4. Run the actor to trigger your n8n workflow

Custom Endpoints

You can also send data to any custom REST API endpoint by providing the URL in the webhookUrl parameter.

Pricing

This actor uses pay-per-event pricing:

Event	Description	Price
apify-actor-start	Base cost per run	$0.10
audit_quick	Per quick audit	$0.02
audit_standard	Per standard audit	$0.05
audit_comprehensive	Per comprehensive audit	$0.10

Example costs:

• 1 standard audit: $0.10 + $0.05 = $0.15
• 10 standard audits: $0.10 + (10 × $0.05) = $0.60
• 50 comprehensive audits: $0.10 + (50 × $0.10) = $5.10

Scheduling Tips

1. Weekly Quick Audits - Catch changes early
2. Monthly Standard Audits - Detailed health check
3. Quarterly Comprehensive - Full optimization review
4. After Major Updates - Verify changes stuck

Change Detection

When you provide a previousAuditId, the actor compares:

• Business information changes
• Category modifications
• Photo additions/removals
• Review count and rating shifts
• Post activity changes
• New questions or answers

Integration Ideas

• Cron Scheduling - Run weekly via Apify schedules
• Slack Alerts - Webhook to Slack for team notifications
• Dashboard Integration - Feed data to your reporting tool
• Client Emails - Generate automated audit reports

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Built by John Rippy | johnrippy.link - Your AI-Powered Local SEO Partner

🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →

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Keywords

gbp audit, google business profile audit, gmb audit, local seo audit, gbp monitoring, listing health check, zapier integration, make integration, n8n integration