Google Rich Results Tester - Schema Validation & Rich Snippet Eligibility

Test structured data and rich results eligibility for any URL. Validates Schema.org markup (JSON-LD, Microdata, RDFa) against Google's requirements. Check if pages qualify for rich snippets, FAQs, reviews, products, recipes, events, and other enhanced search results. Batch test multiple URLs.

Features

• Rich Results Validation - Test URLs against Google's Rich Results Test criteria
• Schema Type Detection - Product, Article, FAQ, LocalBusiness, Recipe, Event, and more
• Error & Warning Reports - Detailed validation feedback with specific issues
• JSON-LD Extraction - Extract and analyze raw structured data from any page
• Mobile & Desktop Testing - Test with both user agent modes
• Eligibility Check - Know which rich result types each page qualifies for
• Batch Testing - Test multiple URLs in one run
• Anti-Detection - Residential proxies for reliable Google access
• Demo Mode - Test with sample data before going live

Who Should Use This Actor?

SEO Agencies

Validate structured data across client websites at scale. Ensure all product pages, articles, and local business pages qualify for rich snippets before reporting to clients.

E-Commerce Teams

Verify that product schema (price, availability, reviews) is properly implemented across your catalog. Missing or incorrect product schema means missing out on rich snippets in search results.

Web Developers

Test schema markup before deployment. Catch errors and warnings in structured data during development rather than after pages go live.

Content Teams

Ensure article and FAQ schema is properly implemented on blog posts and knowledge base pages. Rich snippets significantly increase click-through rates.

Local SEO Specialists

Validate LocalBusiness schema across multi-location websites. Ensure NAP data, hours, and service areas are correctly structured for Google.

Technical SEO Consultants

Run comprehensive schema audits as part of technical SEO reviews. Identify pages with missing, broken, or suboptimal structured data.

Quick Start

Demo Mode (Free Test)

{
  "demoMode": true
}

Single URL Test

{
  "urls": ["https://example.com/product/blue-widget"],
  "userAgent": "smartphone",
  "demoMode": false
}

Batch Schema Validation

{
  "urls": [
    "https://example.com/",
    "https://example.com/products/widget",
    "https://example.com/blog/article",
    "https://example.com/faq"
  ],
  "userAgent": "smartphone",
  "demoMode": false
}

Competitor Schema Audit

{
  "urls": [
    "https://competitor1.com/",
    "https://competitor2.com/",
    "https://competitor3.com/"
  ],
  "userAgent": "smartphone",
  "demoMode": false
}

Input Parameters

Parameter	Type	Default	Description
urls	array	-	URLs to test (required unless demoMode)
userAgent	string	"smartphone"	Test mode: smartphone or desktop
extractRawSchema	boolean	true	Include raw JSON-LD in output
proxyConfiguration	object	Residential	Proxy settings
demoMode	boolean	true	Return sample data for testing
webhookUrl	string	-	Webhook URL for results delivery

Output Format

{
  "url": "https://example.com/product/blue-widget",
  "eligible": true,
  "schemaTypes": ["Product", "BreadcrumbList", "Organization"],
  "schemaItems": [
    {
      "type": "Product",
      "properties": {
        "name": "Blue Widget Pro",
        "sku": "BW-PRO-001",
        "offers": {
          "@type": "Offer",
          "price": "49.99",
          "priceCurrency": "USD",
          "availability": "InStock"
        },
        "aggregateRating": {
          "ratingValue": "4.5",
          "reviewCount": "128"
        }
      },
      "errors": [],
      "warnings": ["Missing 'brand' property"],
      "eligible": true
    }
  ],
  "totalErrors": 0,
  "totalWarnings": 1,
  "richResultTypes": ["Product snippet", "Review snippet"],
  "rawJsonLd": [{"@context": "https://schema.org", "@type": "Product", "...": "..."}],
  "userAgent": "smartphone",
  "testedAt": "2026-01-28T10:30:00.000Z"
}

Supported Schema Types

Schema Type	Rich Result	Common On
Product	Product snippets, price, availability	E-commerce pages
Article	Article snippet, publish date	Blog posts, news
FAQ	FAQ accordion in search results	FAQ pages, service pages
LocalBusiness	Business info, hours, map	Local business sites
Recipe	Recipe card with image, time, rating	Recipe sites
Event	Event listing with date, venue	Event pages
BreadcrumbList	Breadcrumb trail in search results	Most websites
Organization	Company knowledge panel	About pages
Review	Star ratings in search results	Review pages
HowTo	Step-by-step instructions	Tutorial pages

Pricing (Pay-Per-Event)

Event	Description	Price
url_tested	Per URL tested	$0.02

Example costs:

• 1 URL: 1 x $0.02 = $0.02
• 10 URLs: 10 x $0.02 = $0.20
• 100 URLs: 100 x $0.02 = $2.00
• Demo mode: $0.00

Common Scenarios

Scenario 1: E-Commerce Product Schema Audit

{
  "urls": [
    "https://store.com/product/widget-1",
    "https://store.com/product/widget-2",
    "https://store.com/product/widget-3"
  ],
  "userAgent": "smartphone",
  "extractRawSchema": true,
  "demoMode": false
}

Validate product schema across your catalog to ensure rich snippet eligibility.

Scenario 2: Blog Article Schema Check

{
  "urls": [
    "https://blog.com/post-1",
    "https://blog.com/post-2"
  ],
  "userAgent": "smartphone",
  "demoMode": false
}

Verify that article schema is properly implemented on blog posts.

Scenario 3: Competitor Schema Intelligence

{
  "urls": [
    "https://competitor1.com/",
    "https://competitor1.com/product/main",
    "https://competitor2.com/",
    "https://competitor2.com/product/main"
  ],
  "userAgent": "smartphone",
  "extractRawSchema": true,
  "demoMode": false
}

Analyze competitor structured data to identify schema types they use that you don't.

Webhook & Automation Integration

Zapier / Make.com / n8n

1. Create a webhook trigger in your automation platform
2. Copy the webhook URL to webhookUrl
3. Route results to dashboards, alerts, or tracking sheets

Popular automations:

• Schema errors -> Slack alert (broken markup notification)
• Test results -> Google Sheets (schema audit spreadsheet)
• New page tests -> Airtable (structured data inventory)
• Weekly audits -> Email (client schema health reports)

Apify Scheduled Runs

Schedule weekly or monthly runs to catch schema regressions after site updates.

FAQ

Q: Is this the same as Google's Rich Results Test tool?

A: This actor performs similar validation to Google's Rich Results Test tool but allows batch processing, automation, and scheduled runs. It validates Schema.org markup against Google's documented requirements.

Q: What schema formats are supported?

A: JSON-LD (recommended by Google), Microdata, and RDFa. JSON-LD is the most common and recommended format.

Q: Why should I test with smartphone user agent?

A: Google uses mobile-first indexing, meaning the mobile version of your page is what Google evaluates. Always test with smartphone to see what Google sees.

Q: What's the difference between errors and warnings?

A: Errors prevent rich results from showing (must fix). Warnings indicate recommended improvements that don't block eligibility but may improve results.

Q: How often should I run schema tests?

A: After any CMS or template changes. Weekly for e-commerce sites with frequently changing product data. Monthly for most other sites.

Common Problems & Solutions

"No structured data found"

• The page may not have JSON-LD or other schema markup
• Check the page source for <script type="application/ld+json">
• Some CMS platforms require plugins for schema markup

"Schema errors preventing eligibility"

• Check the specific error messages in the output
• Common issues: missing required properties, wrong data types, invalid URLs
• Refer to Google's structured data documentation for each type

"Page not loading"

• Verify the URL is publicly accessible
• Some sites block automated access
• Try with residential proxy configuration

"Demo data showing"

• Set demoMode: false - no API keys required

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Built by John Rippy | Actor Arsenal