People Also Ask Scraper - Google PAA Questions, Answers & Content Ideas

Extract Google "People Also Ask" questions and answers for any keyword. Discover what users are searching for, find content gaps, and generate FAQ content at scale. Configurable expansion depth reveals nested questions for comprehensive topic coverage. Essential for content marketing, SEO keyword research, and FAQ generation.

Features

• Question Extraction - Get all PAA questions for any keyword
• Answer Snippets - Extract the answer previews shown by Google
• Source URLs - Find which websites rank for each question
• Deep Expansion - Click to reveal nested questions (configurable depth 0-5)
• Multi-Keyword - Process multiple keywords in one run
• Localization - Support for 10+ countries and languages
• Related Questions - Discover secondary questions linked to each PAA
• Anti-Detection - Residential proxies for reliable access
• No Login Required - Works with public Google data
• Demo Mode - Test with sample data before going live

Who Should Use This Actor?

Content Marketing Teams

Generate hundreds of blog post ideas, FAQ sections, and content briefs from real user questions. PAA data reveals exact questions your audience is asking.

SEO Specialists

Identify featured snippet opportunities, build topic clusters, and discover long-tail keywords from Google's own question suggestions.

Copywriters & Bloggers

Find proven content angles that Google already validates as user intent. Write content that answers real questions people are searching for.

SaaS Product Teams

Understand user pain points and common questions about your product category. Build help docs, knowledge bases, and onboarding flows based on real search behavior.

Agency Teams

Build data-driven content strategies for clients. Show clients exactly what questions their audience asks and create content calendars around those topics.

FAQ & Knowledge Base Builders

Auto-generate FAQ sections from real search data. No more guessing what questions to answer - use actual Google PAA data.

Quick Start

Demo Mode (Free Test)

{
  "demoMode": true
}

Single Keyword

{
  "keywords": ["how to start a business"],
  "maxQuestionsPerKeyword": 20,
  "expandDepth": 2,
  "includeAnswers": true,
  "demoMode": false
}

Multiple Keywords

{
  "keywords": ["how to start a business", "best marketing strategies", "how to get more customers"],
  "maxQuestionsPerKeyword": 15,
  "expandDepth": 3,
  "includeAnswers": true,
  "country": "us",
  "language": "en",
  "demoMode": false
}

International PAA Research

{
  "keywords": ["como empezar un negocio"],
  "maxQuestionsPerKeyword": 20,
  "expandDepth": 2,
  "includeAnswers": true,
  "country": "es",
  "language": "es",
  "demoMode": false
}

Input Parameters

Parameter	Type	Default	Description
keywords	array	-	Keywords to find PAA questions for
maxQuestionsPerKeyword	number	20	Max questions per keyword
expandDepth	number	2	How many levels deep to expand (0-5)
includeAnswers	boolean	true	Extract answer snippets
country	string	us	Google country (us, uk, ca, au, de, es, fr, etc.)
language	string	en	Search language
proxyConfiguration	object	Residential	Proxy settings
demoMode	boolean	true	Return sample data for testing
webhookUrl	string	-	Webhook URL for results delivery

Output Format

{
  "question": "How much money do you need to start a business?",
  "answer": "The amount varies widely by business type. A home-based service business might start with $1,000-5,000, while a retail store could require $50,000-100,000...",
  "sourceUrl": "https://www.sba.gov/business-guide/plan-your-business",
  "sourceTitle": "How Much Does It Cost to Start a Business - Complete Guide",
  "sourceDomain": "sba.gov",
  "keyword": "how to start a business",
  "depth": 0,
  "position": 1,
  "relatedQuestions": [
    "What are the first steps to starting a business?",
    "Can I start a business with no money?"
  ],
  "scrapedAt": "2026-01-28T10:30:00.000Z"
}

Pricing (Pay-Per-Event)

Event	Description	Price
question_scraped	Per PAA question extracted	$0.005

Example costs:

• 100 questions: 100 x $0.005 = $0.50
• 500 questions: 500 x $0.005 = $2.50
• 10 keywords x 20 questions each: 200 x $0.005 = $1.00
• Demo mode: $0.00

Understanding Expansion Depth

Depth	Description	Questions Found
0	Initial PAA box only	4-6 per keyword
1	Expand each initial question	15-25 per keyword
2	Expand second level	40-80 per keyword
3	Expand third level	100-200 per keyword
4-5	Deep expansion	200+ per keyword

Higher depth = more questions but longer run time and more results to process.

Common Scenarios

Scenario 1: Blog Content Calendar

{
  "keywords": ["email marketing", "social media marketing", "content marketing", "seo tips"],
  "maxQuestionsPerKeyword": 20,
  "expandDepth": 2,
  "includeAnswers": true,
  "demoMode": false
}

Generate 80+ blog post ideas from real user questions.

Scenario 2: FAQ Page Generation

{
  "keywords": ["your product name", "your product category"],
  "maxQuestionsPerKeyword": 30,
  "expandDepth": 3,
  "includeAnswers": true,
  "demoMode": false
}

Build comprehensive FAQ pages from actual search queries.

Scenario 3: Competitor Content Gap Analysis

{
  "keywords": ["competitor product name", "competitor brand"],
  "maxQuestionsPerKeyword": 20,
  "expandDepth": 2,
  "includeAnswers": true,
  "demoMode": false
}

Find questions where competitors rank in PAA that you can target.

Webhook & Automation Integration

Zapier / Make.com / n8n

1. Create a webhook trigger in your automation platform
2. Copy the webhook URL to webhookUrl
3. Route results to Google Sheets, Airtable, Notion, etc.

Popular automations:

• Questions -> Google Sheets (content idea database)
• New questions -> Trello/Asana (content calendar tasks)
• Source URLs -> Airtable (competitor content tracking)

Apify Scheduled Runs

Schedule monthly runs to discover new PAA questions as Google updates them.

FAQ

Q: Do I need a Google account?

A: No. This scraper uses public Google search results. No login required.

Q: What is "expansion depth"?

A: When Google shows PAA questions, clicking one reveals more questions. Depth controls how many levels of nested questions to extract. Depth 0 = just the initial box, depth 3 = three levels of nested expansion.

Q: Why do I get different questions for the same keyword?

A: Google's PAA results can vary by location, time, and previous queries. Use the country parameter for consistent results.

Q: How often do PAA questions change?

A: Google updates PAA regularly. Schedule monthly runs to catch new questions and changing answers.

Q: Can I use this for international content?

A: Yes. Set country and language parameters to target any Google market (e.g., country: "de", language: "de" for German results).

Common Problems & Solutions

"No questions found"

• Some keywords don't trigger PAA in Google
• Try more question-oriented keywords ("how to...", "what is...")
• Check the country setting matches your target market

"Rate limited"

• Wait 10-15 minutes between runs
• Reduce maxQuestionsPerKeyword or expandDepth
• Use residential proxies (default)

"Demo data showing"

• Set demoMode: false - no account required

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Built by John Rippy | Actor Arsenal