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Market Expansion Agent

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Pay per event

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Market Expansion Agent

Market Expansion Agent

Developed by

Apify

Apify

Maintained by Apify

Plan your market expansion with AI. This agent analyzes Google Maps & social media data to map competitors, find market gaps, and suggest 1-3 optimal locations for your new business. Get data-driven site selection insights. Just provide a search term and location to start.

0.0 (0)

Pricing

Pay per event

0

Total users

1

Monthly users

1

Runs succeeded

>99%

Last modified

2 days ago

RequiredobjectsearchQuery

The search parameters used for this market expansion analysis.

Object properties
RequiredstringmarketSegment

The market segment being analyzed

RequiredstringgeographicArea

The geographic area of focus

RequiredstringanalysisTimestamp

Timestamp of the analysis (YYYY-MM-DDTHH:mm:ssZ)

RequiredobjectdataFreshness

Information about when the underlying data was collected.

Object properties
RequiredstringgoogleMapsScrapedAt

Timestamp when Google Maps data was scraped (YYYY-MM-DDTHH:mm:ssZ)

OptionalstringsocialMediaScrapedAt

Timestamp when social media data was scraped (YYYY-MM-DDTHH:mm:ssZ)

RequiredobjectcompetitiveLandscapeOverview

High-level overview of the competitive landscape in the analyzed market.

Object properties
RequirednumbercompetitorCount

Total number of competitors analyzed

RequiredstringdensityAndDistributionDescription

Description of competitor density and distribution

RequiredobjectdominantCharacteristics

Common characteristics observed among competitors.

Object properties
Requiredstring[]commonPricePoints

Common price points observed among competitors

Requiredstring[]commonServiceOfferings

Common service offerings among competitors

Requiredstring[]prevalentGMBReviewSentiment

Prevalent GMB review sentiment (e.g., 'Mostly Positive', 'Mixed')

RequiredstringtypicalSocialMediaActivity

Typical social media activity level (e.g., 'Low to Moderate', 'Active on Instagram')

RequiredstringmarketSaturationAssessment

Assessment of market saturation level

RequiredobjectgapAnalysis

Analysis of gaps and opportunities in the market.

Object properties
Requiredobject[]geographicGaps

Geographic gaps identified in the market

Item properties
RequiredstringareaDescription

Description of the geographic area with gaps

Requiredstringreasoning

Reasoning for why this area represents a gap

Requiredobject[]serviceOfferingGaps

Service offering gaps identified

Item properties
RequiredstringgapDescription

Description of the service offering gap

RequiredstringsupportingEvidence

Evidence supporting this gap identification

Requiredobject[]qualitySentimentGaps

Quality and sentiment gaps from GMB reviews

Item properties
RequiredstringgapDescription

Description of the quality/sentiment gap from GMB reviews

RequiredstringimplicationForNewBusiness

Implication for a new business entering the market

Requiredobject[]digitalPresenceGaps

Digital presence gaps among competitors

Item properties
RequiredstringgapDescription

Description of digital presence gap (e.g., 'Underutilization of visual platforms like Instagram')

Requiredstringopportunity

Opportunity for new entrant (e.g., 'Could quickly build brand awareness with strong Instagram strategy')

Requiredobject[]locationSuggestions

Suggested locations for new business

Item properties
RequiredstringsuggestedAreaName

Name of the suggested area

RequiredstringsuggestedAreaDescription

Description of the suggested area

RequiredobjectrepresentativeCoordinates

Geographic coordinates for the suggested location.

Object properties
Requirednumberlatitude

Latitude coordinate

Requirednumberlongitude

Longitude coordinate

RequiredobjectreasoningForSuggestion

Detailed reasoning for why this location is suggested.

Object properties
RequiredstringaddressesGeographicGap

How this location addresses a geographic gap

RequiredstringfillsServiceOfferingGap

How this location fills a service offering gap

RequiredstringleveragesQualityGap

How this location leverages a quality gap

RequiredstringexploitsDigitalPresenceGap

How this location exploits a digital presence gap

RequiredstringfootTrafficPotentialRationale

Rationale for foot traffic potential

RequiredstringotherStrategicAdvantages

Other strategic advantages of this location

Requiredstring[]potentialChallenges

Potential challenges for this location

Requiredobject[]analyzedCompetitorsSummary

Summary of analyzed competitors

Item properties
RequiredstringcompetitorName

Name of the competitor

Requiredstringaddress

Address of the competitor

RequirednumberoverallGMBRating

Overall Google My Business rating

RequiredstringprimaryOfferingFocus

Primary offering focus of the competitor

RequiredstringsocialMediaStrength

Social media strength (e.g., 'Strong Instagram', 'Weak Overall', 'Not Found')

RequiredstringkeyStrength

Key strength combined from GMB & Social

RequiredstringkeyWeakness

Key weakness combined from GMB & Social