SimilarWeb Bulk Analytics & Similar Sites Scraper

Apify Actor for scraping Similarweb website analytics and similar sites in bulk. Paste a list of domains, choose whether to include similar sites, and get clean, structured data ready for enrichment, lead scoring, and market research.

No Similarweb API key required - the actor works on publicly available data and handles concurrency, retries.

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What this Actor does

For each domain, the Actor can:

• 🔍 Scrape website overview - title, description, category, traffic & ranks
• 🌎 Capture traffic & geography - total visits, global rank, category rank, top country & rank
• 🖼 Grab visual assets - favicon + mobile & desktop screenshots
• 🧭 (Optional) Discover similar sites - related domains with the same rich analytics
• 🧩 (Optional) Tag each site - topic/brand tags extracted from Similarweb

You can run it on a few domains for quick checks or thousands of domains for bulk analytics pipelines.

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Who is it for?

• Growth & SEO teams - competitor analysis, content & keyword research
• Sales & RevOps - lead scoring, ICP matching, prioritizing high-traffic domains
• Investors & analysts - traffic and category signals for portfolio or prospect research
• Data platforms & SaaS - enrichment of existing domain lists with traffic & ranking metrics

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Pricing (Pay-Per-Event)

This Actor uses Apify Pay-Per-Event (PPE) pricing:

• Overview Scraped - $4 per 1,000 events
  • 1 event per successfully scraped domain overview
  • Always charged when a domain is successfully processed
• Similar Sites Scraped - $4 per 1,000 events
  • 1 event per domain where similar sites data is successfully scraped
  • Charged only if scrapeSimilarSites: true and similar sites are fetched successfully

Quick cost examples

Use case	Example size	Approx. PPE cost*
Only overviews	1,000 domains	$4
Overview + similar sites	1,000 domains	$8

*Compute costs not included. Actual costs may vary based on success rates.

Features

• 🚀 Async bulk processing - domains processed concurrently for fast runs
• 🔄 Automatic retry handling - simple transient errors are retried for you
• 🌐 Optional similar sites lookup - enable only when you need it
• 📊 Rich analytics - visits, ranking, categories, geography, tags
• 💾 Clean dataset output - one record per domain, optionally with an array of similar sites

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Input Parameters

Actor input

Field	Type	Required	Default	Description
domains	Array	Yes	-	List of domains to scrape.
scrapeSimilarSites	Boolean	No	false	If true, also scrape similar sites.

Example input

{
  "domains": [
    "stripe.com",
    "apple.com"
  ],
  "scrapeSimilarSites": true
}

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Output data

The Actor outputs structured data stored in the default Apify dataset.

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Example output

{
  "domain": "stripe.com",
  "inputDomain": "stripe.com",
  "title": "Stripe Privacy Center",
  "description": "Stripe's suite of modular UI building blocks make it easy to design a secure on-brand checkout and payments experience for your customers.",
  "snapshotDate": "2025-10-01T00:00:00+00:00",
  "category": "Finance",
  "globalRank": 458,
  "topCountry": "US",
  "topCountryRank": 325,
  "categoryRank": 26,
  "totalVisits": 94590134,
  "bounceRate": 0.5424,
  "pagesPerVisit": 3.3,
  "timeOnSite": 175.23,
  "estimatedMonthlyVisits": {
    "2025-08-01": 91752638,
    "2025-09-01": 88593774,
    "2025-10-01": 94590134
  },
  "topCountryShares": {
    "US": 0.3064,
    "GB": 0.0907,
    "FR": 0.0521,
    "IN": 0.0443,
    "CA": 0.0342
  },
  "trafficSources": {
    "Direct": 0.5769,
    "Referrals": 0.2912,
    "Search": 0.12,
    "Social": 0.0065,
    "Paid Referrals": 0.0045,
    "Mail": 0.0009
  },
  "topKeywords": [
    {
      "name": "stripe",
      "volume": 2765510,
      "cpc": 2.74,
      "estimatedMonthlyValue": 2430000
    },
    {
      "name": "stripe login",
      "volume": 199710,
      "cpc": 3.49,
      "estimatedMonthlyValue": 199340
    }
  ],
  "favicon": "https://site-images.similarcdn.com/image?url=stripe.com&t=2&s=1&h=d68993ccefeee1fe61031cd46586b3158ad13585abae80195cc41b500863c253",
  "mobileScreenshot": "https://site-images.similarcdn.com/image?url=stripe.com&t=4&s=1&h=d68993ccefeee1fe61031cd46586b3158ad13585abae80195cc41b500863c253",
  "desktopScreenshot": "https://site-images.similarcdn.com/image?url=stripe.com&t=1&s=1&h=d68993ccefeee1fe61031cd46586b3158ad13585abae80195cc41b500863c253",
  "tags": [],
  "similarSites": [],
  "isSmallSite": false,
  "isDataFromGoogleAnalytics": false,
  "scrapedAt": "2025-12-03T10:30:45.123Z"
}

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Additional fields

When scrapeSimilarSites is set to true, the output items will include the following additional fields:

{
  "similarSites": [
    {
      "domain": "americanexpress.com",
      "title": "American Express Credit Cards, Rewards & Banking",
      "description": "American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.",
      "totalVisits": 101459089,
      "globalRank": 313,
      "categoryRank": 6,
      "topCountry": "US",
      "topCountryRank": 98,
      "favicon": "https://site-images.similarcdn.com/image?url=americanexpress.com&t=2&h=50a8ba5a26c8aecf1fb7963e38401c74f27f0f2abf54799cf579a17af6dbffb3",
      "mobileScreenshot": "https://site-images.similarcdn.com/image?url=americanexpress.com&t=4&h=50a8ba5a26c8aecf1fb7963e38401c74f27f0f2abf54799cf579a17af6dbffb3",
      "desktopScreenshot": "https://site-images.similarcdn.com/image?url=americanexpress.com&t=1&h=50a8ba5a26c8aecf1fb7963e38401c74f27f0f2abf54799cf579a17af6dbffb3"
    },
    {
      "domain": "cigna.com",
      "title": "Cigna Healthcare | Health Insurance, Dental Plans & Medicare",
      "description": "Cigna Healthcare offers health insurance plans such as medical and dental to individuals and employers, international health insurance, and Medicare coverage.",
      "totalVisits": 11020147,
      "globalRank": 3749,
      "categoryRank": 16,
      "topCountry": "US",
      "topCountryRank": 767,
      "favicon": "https://site-images.similarcdn.com/image?url=cigna.com&t=2&h=25143aae11a29782bdf0527072c691744a847f3fefdaa0405627be4de9485ef9",
      "mobileScreenshot": "https://site-images.similarcdn.com/image?url=cigna.com&t=4&h=25143aae11a29782bdf0527072c691744a847f3fefdaa0405627be4de9485ef9",
      "desktopScreenshot": "https://site-images.similarcdn.com/image?url=cigna.com&t=1&h=25143aae11a29782bdf0527072c691744a847f3fefdaa0405627be4de9485ef9"
    }
  ],
  "tags": [
    "stripe",
    "online payments",
    "payments"
  ]
}

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Main item fields

Field	Type	Description
domain	String	Normalized domain name
inputDomain	String	Original input URL/domain
title	String	Website title
description	String	Website description
snapshotDate	String (ISO date)	Data snapshot date
category	String	Website category path
globalRank	Integer	Global traffic rank
categoryRank	Integer	Category rank
topCountry	String	Top traffic country code
topCountryRank	Integer	Rank in that top country
totalVisits	Integer	Total visits
bounceRate	Number	Bounce rate (0-1)
pagesPerVisit	Number	Average pages per visit
timeOnSite	Number	Average time on site (seconds)
estimatedMonthlyVisits	Object	Monthly visits history (date → visits)
topCountryShares	Object	Top country traffic shares (countryCode → share)
trafficSources	Object	Traffic source breakdown (source → share)
topKeywords	Array	Top organic keywords with volume, CPC, value
favicon	String (URL)	Favicon URL
mobileScreenshot	String (URL)	Mobile screenshot image URL
desktopScreenshot	String (URL)	Desktop screenshot image URL
tags	Array	Extracted descriptive tags
similarSites	Array	Similar sites (optional)
isSmallSite	Boolean	Whether site has low traffic
isDataFromGoogleAnalytics	Boolean	Whether data is from Google Analytics
scrapedAt	String (ISO date)	Timestamp of when the data was scraped

Similar sites object

Field	Type	Description
domain	String	Similar site domain
title	String	Title of the similar site
description	String	Description
totalVisits	Integer	Total visits
globalRank	Integer	Global rank
categoryRank	Integer	Category rank
topCountry	String	Top traffic country
topCountryRank	Integer	Rank in that country
favicon	String (URL)	Favicon
mobileScreenshot	String (URL)	Mobile screenshot
desktopScreenshot	String (URL)	Desktop screenshot

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How to use

1. Click "Try for free"
2. Paste your domains into the domains input
3. Set scrapeSimilarSites if needed
4. Run the Actor
5. Export results from the Dataset as JSON/CSV/Excel/API

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FAQs

Do I need a Similarweb API key? No. This Actor works on publicly available data.

Will every domain have full data? No. Low-traffic domains may have partial or no data.

Is this an official Similarweb tool? No. This Actor is independent and simply automates scraping of publicly available pages.

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Support 📞

If you need help, want to request a feature, or found a bug:

• Open an issue directly on the Actor page
• Or contact us via Ecomdate Tech

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Disclaimer ⚖️

This actor is not affiliated with SimilarWeb. It retrieves publicly available data from SimilarWeb pages. Users are responsible for compliance with SimilarWeb’s Terms of Service, GDPR, CCPA, and other applicable laws.