Yelp Business Analyzer | Lead Score, Tech Stack, Outreach Pitch

Deep business intelligence for any Yelp business page. Real-time ratings, structured weekly hours with is-open-now, business listing age, website tech stack (50+ platforms), emails (with CloudFlare decoder), social profiles, lead score, and ready-to-paste industry-specific outreach pitches — all in one API call.

Built for B2B lead-gen agencies, competitive research, directory builders, local SEO tools, and CRM enrichment pipelines.

🚀 What you get for $0.003 per business

For every Yelp URL analyzed, you get a single rich JSON record combining 8 public data sources + 30+ derived intelligence signals. No proxies, no logins, no API keys.

⭐ Core fields (real-time, no cache)

• Business name, rating, review count
• Categories, price range
• Full address, phone, website, hours, neighborhood
• Profile image, amenities

🕐 Hours Intelligence

• Structured weekly schedule — one entry per day with opens/closes
• Total hours per week, days open count (1-7)
• Open weekends, has 24-hour day
• Real-time is_open_now check (UTC-aware)

🛠️ Website Tech Stack — 50+ platforms detected

• E-commerce: Shopify, WooCommerce, BigCommerce, Magento, Wix, Squarespace, Webflow, Square Online, Weebly, Duda, Ecwid
• Restaurant tech: OpenTable, Resy, Tock, SevenRooms, Yelp Reservations, BentoBox, ChowNow, Toast, Olo
• Delivery: DoorDash, Uber Eats, Grubhub, Postmates, Caviar, Slice, ezCater
• Booking: Calendly, Acuity, Mindbody, Vagaro, Booksy, Square Appointments
• Payments: Stripe, PayPal, Square POS, Clover, Lightspeed, Apple Pay, Google Pay, Klarna, Affirm, Afterpay
• Marketing: Mailchimp, Klaviyo, Constant Contact, ActiveCampaign, HubSpot
• Analytics: GA, GTM, Facebook Pixel, TikTok Pixel, Hotjar, Microsoft Clarity
• Reviews: Yotpo, Trustpilot, Judge.me
• Chat: Intercom, Zendesk, Drift, Tidio
• Plus server headers, HSTS, alive check

📞 Contact Enrichment (pulled from the website)

• emails_from_website[] — with CloudFlare email decoder (recovers ~25% obfuscated data-cfemail spans) + 4-layer protection (TLD whitelist, CDN blacklist, lookbehind regex)
• phones_from_website[] — strict regex with separator requirements
• phoneE164 + phoneTel — primary phone in international format with click-to-call URL
• social_profiles{} — Instagram, Facebook, Twitter/X, TikTok, YouTube, LinkedIn, Pinterest URLs
• menu_url, booking_url, delivery_urls[] — actionable links

🔍 SEO + Mobile-Friendliness Audit

• seo_title, seo_meta_description, seo_canonical, seo_og_tags{}
• seo_h1_count
• mobile_has_viewport, mobile_has_responsive_css, mobile_friendly
• seo_hygiene_score (0-100)

🏷️ Structured Amenities — 28 boolean flags

Free-text amenities → easy-to-filter booleans:

• has_outdoor_seating, accepts_reservations, offers_takeout, offers_delivery
• accepts_credit_cards, accepts_contactless, wifi_available, parking_available
• wheelchair_accessible, good_for_kids, good_for_groups
• serves_alcohol, has_happy_hour, vegan_options, vegetarian_options, gluten_free_options
• serves_breakfast / brunch / lunch / dinner, open_late_night
• dog_friendly, has_tvs, live_entertainment, private_dining, bike_parking, has_health_score

⏱️ Business Listing Age

• Earliest Wayback Machine snapshot of the Yelp page
• business_listing_age_years, estimated_first_listed_year

🎯 Lead Score & Best Contact

• leadScore (0-100) — composite of website health, modern tech, contact data quality, popularity, SEO hygiene, quality tier
• leadTier — cold / warm / hot / scorching
• leadScoreReasons[] — explainable signals
• bestContact: {channel, value, label} — most actionable handle (priority: email > E.164 phone > IG > FB > LinkedIn > website)

💬 Industry-Specific Outreach Pitch

outreachPitch — ready-to-paste cold-outreach message tailored to the business category. 15 industry templates matched against Yelp categories:

• 🍽️ Restaurants / cafes / bars / bakeries
• 💇 Salons / spas / barbers / nail / beauty
• 🏥 Dentists / chiropractors / medical / clinics
• 🚗 Auto repair / mechanic / car wash
• 🔧 Plumbing / electric / HVAC / roofing / handyman
• ⚖️ Law firms / attorneys
• 🏘️ Real estate / realtors / brokers
• 💪 Gyms / yoga / pilates / fitness
• 🏨 Hotels / motels / lodging
• 🛍️ Retail / boutiques / gift shops
• 🐕 Pet care / veterinary / grooming
• 💍 Wedding / catering / events / DJ / florist
• 🧹 Cleaning / janitorial / laundry
• 🎓 Daycare / tutoring / education
• 💼 Financial / accounting / tax / insurance

Plus a sensible generic fallback for any other category.

📊 Derived Intelligence

• popularity_score (0-100), customer_segment, quality_tier
• online_presence_score (0-100), chain_likelihood_score, service_offerings_count
• is_open_now, open_weekends

🌍 Optional Geocoding

Set extractGeocoding: true to add latitude / longitude via Nominatim (off by default — Nominatim is rate-limited).

📦 Input

{
  "businessUrls": [
    "https://www.yelp.com/biz/tartine-bakery-san-francisco",
    "https://www.yelp.com/biz/the-french-laundry-yountville"
  ],
  "exportFormat": "default",
  "excludeChains": false,
  "maxConcurrency": 2
}

Field	Description	Default
businessUrls	Yelp business pages (yelp.com/biz/...)	required
extractCore	Thunderbit core fields (name, rating, hours…)	true
extractHoursIntel	Structured weekly schedule + is-open-now	true
extractWebsite	Detect 50+ platforms tech stack	true
extractContactEnrichment	Emails + phones + social profiles + action links	true
extractAmenities	28 boolean amenity flags	true
extractAge	Wayback listing age	true
extractGeocoding	Add lat/lng via Nominatim	false
extractDerivedSignals	popularity, segment, quality, chain	true
extractLeadScore	leadScore + bestContact	true
extractOutreachPitch	Industry-specific outreach pitch	true
excludeChains	Skip chain-likelihood ≥ 50	false
exportFormat	default (full JSON) or csv (sales-ready flat)	default
writeSummary	Aggregate summary to KV store on bulk runs	true
maxConcurrency	Parallel businesses (1-5)	2
timeout	Seconds per business (60-300)	180

📖 Sample Output

{
  "success": true,
  "inputUrl": "https://www.yelp.com/biz/tartine-bakery-san-francisco",
  "yelpBusinessId": "tartine-bakery-san-francisco",
  "businessName": "Tartine Bakery",
  "rating": "4.2",
  "rating_normalized": 4.2,
  "reviewsCount": "9200",
  "reviewsCount_int": 9200,
  "priceRange": "$$",
  "categories": "Bakeries, Cafes, Desserts",
  "address": "600 Guerrero St, San Francisco, CA 94110",
  "phone": "(415) 487-2600",
  "phoneE164": "+14154872600",
  "phoneTel": "tel:+14154872600",
  "website": "https://tartinebakery.com",
  "neighborhood": "Mission",
  "weekly_schedule": [
    {"day": "Monday",   "opens": "07:30", "closes": "18:00"},
    {"day": "Saturday", "opens": "08:00", "closes": "18:00"}
  ],
  "hours_per_week_total": 73.5,
  "open_weekends": true,
  "is_open_now": true,
  "website_alive": true,
  "website_domain": "tartinebakery.com",
  "website_tech_stack": ["Shopify", "Klaviyo", "Google Analytics", "Apple Pay"],
  "emails_from_website": ["info@tartinebakery.com", "hello@tartinebakery.com"],
  "phones_from_website": ["(415) 487-2600"],
  "social_profiles": {
    "instagram": "https://www.instagram.com/tartinebakery",
    "facebook": "https://www.facebook.com/tartine.bakery",
    "twitter": "https://twitter.com/tartinebakery"
  },
  "seo_title": "Tartine Bakery | Artisan Bread & Pastries",
  "seo_meta_description": "Award-winning bakery in San Francisco's Mission District…",
  "seo_h1_count": 1,
  "mobile_friendly": true,
  "seo_hygiene_score": 90,
  "menu_url": "https://tartinebakery.com/menu",
  "has_outdoor_seating": true,
  "accepts_credit_cards": true,
  "wifi_available": true,
  "good_for_kids": true,
  "offers_delivery": true,
  "earliest_wayback_snapshot": "2010-03-14",
  "business_listing_age_years": 16.2,
  "customer_segment": "mid-range",
  "quality_tier": "great",
  "popularity_score": 84,
  "online_presence_score": 90,
  "chain_likelihood_score": 0,
  "service_offerings_count": 8,
  "leadScore": 78,
  "leadTier": "scorching",
  "leadScoreReasons": [
    "website live",
    "4 tech detected",
    "emails recovered",
    "3 social profiles",
    "high popularity",
    "strong SEO hygiene",
    "great quality"
  ],
  "bestContact": {
    "channel": "email",
    "value": "info@tartinebakery.com",
    "label": "mailto:info@tartinebakery.com"
  },
  "outreachPitch": "Saw Tartine Bakery on Yelp (4.2★, 9200 reviews). I help bakeries brands turn Yelp traffic into repeat orders with branded online ordering and SMS follow-ups — would a 10-min look at your funnel be useful?"
}

💼 Use Cases

🥇 B2B Lead Generation (the headline use case)

The default output is CRM-ready — drop the CSV directly into HubSpot / Pipedrive / Salesforce / Apollo:

• Filter by leadTier = "scorching" for the warmest prospects
• Filter by website_tech_stack contains "Shopify" to find your match-fit
• Filter by chain_likelihood_score < 50 to focus on independents
• Use bestContact for outreach orchestration
• Use outreachPitch as the first cold-email/cold-DM template
• Use phoneE164 + phoneTel for click-to-call dialers

🥈 Niche Directory & Aggregator Building

• "Best date-night restaurants" → filter private_dining = true + serves_alcohol = true + priceRange = "$$$"
• "Family-friendly cafés" → good_for_kids + wifi_available + outdoor_seating
• "24-hour spots" → has_24h_day = true

🥉 Local SEO / Tech Adoption Research

• Track what % of restaurants in a market use modern reservation systems
• Identify SMBs without HSTS / mobile-friendly sites for upsell
• Map customer_segment distribution by neighborhood

Investment & M&A Due Diligence

• business_listing_age_years for legitimacy verification
• quality_tier consistency over time
• POS adoption signals (Toast, Square, OpenTable, Stripe)

CRM Enrichment Pipeline

• Batch-enrich a list of Yelp URLs and get phones in E.164 format, validated emails, and 7-platform social profiles in a single CSV ready for upload.

💰 Pricing

Volume	Cost
1 business	$0.003
100 businesses	$0.30
1,000 businesses	$3.00
10,000 businesses	$30.00

Pay only for what you extract. No subscriptions, no hidden fees.

⚡ Speed & Reliability

• 15–25 seconds per business (parallel HTTP, no rendering)
• 2 businesses in parallel by default (Yelp-friendly, configurable up to 5)
• No proxies needed — Thunderbit handles Yelp scraping for us
• Single website fetch powers all 8 enrichment layers (no extra cost vs simpler scrapers)
• Graceful degradation — if Wayback is slow or a website is down, other layers still return data

📊 Aggregate Summary (Bulk Runs)

When you analyze multiple businesses in one run, a SUMMARY record is written to the run's key-value store (free — doesn't add to your dataset bill):

from apify_client import ApifyClient

client = ApifyClient("YOUR_TOKEN")
run = client.actor("apivault_labs/yelp-business-scraper").call({"businessUrls": [...]})
summary = client.key_value_store(run["defaultKeyValueStoreId"]).get_record("SUMMARY")["value"]

print(summary["avg_lead_score"])        # 64.2
print(summary["with_emails_pct"])       # 47.5
print(summary["top_tech_detected"])     # [{"name": "Shopify", "count": 12}, ...]
print(summary["chains_detected"])       # ["Starbucks", "McDonald's", ...]

❓ FAQ

Q: Do I need any API keys? A: No. Just an Apify account ($5 free credit gets you ~1,500 businesses).

Q: How fresh is the data? A: 100% real-time. No caching. Each call hits Yelp's live page via Thunderbit.

Q: Why is popularity_score not just rating? A: A 5★ business with 3 reviews isn't actually popular. We combine rating with log-scaled review count so 4.5★ × 1000 reviews ≈ 85, while 5.0★ × 5 reviews ≈ 25.

Q: How accurate is chain_likelihood_score? A: It's a heuristic combining brand-name matching and review patterns. Scores 50+ almost always indicate chains. Under 25 = independent business. Use excludeChains: true to filter automatically.

Q: Can it find emails on Cloudflare-protected sites? A: Yes. We decode data-cfemail XOR-obfuscated email spans — that recovers ~20-30% of emails on CF-protected WordPress / Wix sites.

Q: Will the outreach pitch sound generic? A: It's tailored to the Yelp category and uses the actual business name + rating + review count. Treat it as a strong first draft — most users tweak 1-2 sentences before sending.

Q: Can I get the data as CSV instead of JSON? A: Yes — set exportFormat: "csv". You get a flat 30-column CSV with one row per business, ready to import into Sheets / HubSpot / Pipedrive.

🔗 Related Actors

• Yelp Reviews Scraper — full reviews with text and reviewer info
• Local Lead Finder Pro — find businesses by keyword + city, 30+ enriched fields
• Trustpilot Reviews Scraper — review intelligence for any brand
• Domain Intelligence Scraper — WHOIS, DNS, SSL for any domain

📞 Support

Open an issue on the actor's Apify page, or reach out via Apify messaging.