No Website Business Leads: Local Businesses Without a Site

No Website Business Leads: local businesses with a phone number and no website

Find local businesses that have a phone number but no website. Pick a city (or a map area) and a business type, and get a list of businesses that need a website, each with a lead score so you can call the best ones first.

The data comes from the open Overture Maps places dataset, so there is no scraping, no proxy and no login. It is built for web design and marketing agencies that sell websites to local businesses: a list of businesses without websites that you can send to your CRM, a call sheet or a spreadsheet.

Three ways to use it

1. Find website clients in your town. You build websites for local businesses and need your next ten clients. Run one search for your city and a category that depends on being found online, sort by leadScore, and call the top of the list.

{ "city": "Manchester", "country": "GB", "categories": ["hair salon", "plumber"], "maxItems": 200 }

2. Prepare one trade for local marketing. You have a package for dentists, restaurants or roofers. Pull one category over a whole area (a bbox), keep only the better leads with minLeadScore, and work through the list region by region.

{ "bbox": [-79.65, 43.58, -79.30, 43.80], "categories": ["plumber"], "minLeadScore": 70, "maxItems": 500 }

3. Map the opportunity in a region. You want to know where the gaps are before you plan a campaign. Run several categories for a city, then count rows per postalCode or category in a spreadsheet. hasSocialPage tells you which of these businesses are already active online (often a Facebook page) and only lack a real site.

{ "city": "Austin", "country": "US", "categories": ["restaurant", "auto repair", "dentist"], "maxItems": 1000 }

Data source and permission

Source: Overture Maps Foundation "places" theme (overturemaps.org), read from the public Overture GeoParquet files on Amazon S3. The data is published under an open license: CDLA-Permissive-2.0 for most contributors, Apache-2.0 for the Foursquare data and CC0 for AllThePlaces. These licenses allow commercial use of the data; when you share it, keep the license notice (the attribution text below). Nothing is scraped from Google, Yelp, Facebook or any other website, and no website's terms are bypassed. The Actor reads the Overture files only; it never visits a business or a search engine.

Every run writes an attribution text to the run summary (key-value store record SUMMARY). Keep it with your data when you share or resell the list:

Overture Maps Foundation, overturemaps.org (places, <release>), CDLA-Permissive-2.0 (https://cdla.dev/permissive-2-0/); includes Foursquare data under Apache-2.0

Foursquare data is Copyright Foursquare Labs, Inc., licensed under Apache-2.0 and transformed to the Overture schema (notice: docs.overturemaps.org/attribution).

This Actor is not affiliated with or endorsed by the Overture Maps Foundation, Google or any listed business.

How "no website" is decided

A business is listed when the Overture record has no website of its own. That is the whole test. No live internet check is made: the Actor does not open any site or run a web search. Social media pages (Facebook, Instagram and similar) and listing, review, booking or delivery pages (Yelp, Tripadvisor, Fresha, Treatwell, Lieferando, Just Eat, Google pages and similar, in every country version such as yelp.de or just-eat.es) do not count as a website, while a Google Sites or Wix page does count as the business's own site, so a business with only a Facebook page is listed. The Facebook address is not written to the output; you only get hasSocialPage (true or false).

So "no website" means "no website recorded in Overture". The business may still have a site that Overture does not know. Check by hand for 30 seconds (search the business name and city) before the first call, and drop the rows that turn out to have a site.

How often is "no website" wrong?

We measured it on Overture release 2026-10-21.0. For 3 cities (Austin US, Manchester GB, Toronto CA), one category (hair salon), we built the lead list and looked for proof inside Overture that a listed business does have a website: another record in the same release with the same phone number, the same name within 300 m, or the same street address and a similar name, that has a website; or the same Overture ID with a website in the previous release (2026-09-23.1). No web search was used.

• 15 random businesses (5 per city): 3 of 15 had such proof (20% false "no website").
• All 308 rows the Actor returned for these three cities (107 in Austin, 46 in Manchester, 155 in Toronto, with the default filters): 29 of 308 had such proof (9%).

This is a lower bound of the real error, because only a website that Overture itself lists on another record can be found this way. A business can have a site that Overture never saw. The share is below 30% for hair salons, the only category measured; other categories can differ. A second check on plumbers had only 14 rows (2 with proof), too few to conclude anything. Plan on the 30-second manual check anyway, and raise minConfidence if you want to drop the weaker records.

What you get

One row per business. Rows are sorted by Overture's confidence score, best first.

Field	Meaning
overtureId	Stable Overture place ID
name	Business name
category	Overture primary category, for example hair_salon
street, city, region, postalCode, country	Address as listed in Overture
latitude, longitude	Location
phone	First phone number that passed the filters, as listed (formats vary)
hasSocialPage	true when Overture lists a social media page for the business (the address is not included)
confidence	Overture score from 0 to 1 that the place exists
operatingStatus	open, permanently_closed, temporarily_closed or empty when unknown
release	Overture release used (the newest one is looked up at run time)
leadScore	0 to 100, explained below

Lead score

The score is a plain sum, so you can check any row by hand. There is no hidden model.

leadScore = round(45 x confidence) + phone + category + social

• confidence part: round(45 x confidence), so 0 to 45 points. Overture's confidence is a number from 0 to 1.
• phone part: 15 points when the number is not recognisable as a mobile number (a landline, or a country where mobile numbers cannot be recognised), 5 points when it is a mobile number (only possible when dropMobileNumbers is off).
• category part: the commercial weight of the business type, 30, 20 or 10 points. The weight of each category is in the table below; any other category weighs 10. If a place belongs to several categories, the highest weight counts.
• social part: 10 points when hasSocialPage is true (the business is active online and only lacks its own site).

Example: a dentist with confidence 0.95, a landline and a Facebook page scores 43 + 15 + 30 + 10 = 98.

Example input

{
  "city": "Austin",
  "country": "US",
  "categories": ["hair salon"],
  "minConfidence": 0.8,
  "minLeadScore": 60,
  "maxItems": 50
}

Example output row

{
  "overtureId": "090e8bf5-f361-4a62-b09a-8af842b52a32",
  "name": "California Cuts by Jimmy",
  "category": "hair_salon",
  "street": "The Salon Arbor Walk 10515 N Mopac Expy Service Rd",
  "city": "Austin",
  "region": "TX",
  "postalCode": "78759",
  "country": "US",
  "latitude": 30.391888,
  "longitude": -97.731476,
  "phone": "+1512491xxxx",
  "hasSocialPage": true,
  "confidence": 0.99,
  "operatingStatus": "open",
  "release": "2026-10-21.0",
  "leadScore": 100
}

This row is from a real run; the last four digits of the phone number are masked here.

Input

Field	Default	What it does
city + country	Austin, US	City name and two-letter country code (US, GB, CA, DE, FR, AU ...). The Actor finds the city boundary in Overture and keeps only places inside it. If the city has no boundary polygon, it uses a circle of 8 km around the city centre. Add region (for example TX) when several cities share a name.
bbox	none	Alternative to city: [minLon, minLat, maxLon, maxLat], at most 2.5 degrees on a side. Everything inside the box is searched.
categories	hair salon	Plain business types (see the table below). A name that is not in the table is tried as an Overture category value, for example pizza restaurant. With several categories the results are balanced across them. Empty means every category.
minConfidence	0.8	Overture's own existence score. Raise it for cleaner data, lower it for more rows.
minLeadScore	0	Keep only rows with a lead score at or above this value. A high value returns fewer rows.
dropMobileNumbers	true	Remove mobile numbers in GB, IE, DE, AT, CH, FR, ES, IT, NL, BE, PT, AU and NZ. A business whose only number is a mobile is left out.
maxItems	100	1 to 5,000 rows per run. Split a big city into several bbox runs to get more.
includeClosed	false	Include places Overture marks as permanently or temporarily closed.

Always applied: the business must have a phone number, duplicates (same name and phone number) are removed, and chain outlets (places that Overture links to a brand) are skipped, because a chain runs its own website. The Actor checks the remaining cost limit before sending each batch of results.

Business categories

Say this	Matches Overture categories (sub-categories included)	Lead score weight
dentist	dental_clinic, general_dentistry, orthodontics, cosmetic_dentistry, pediatric_dentistry, endodontics, periodontics, oral_and_maxillofacial_surgery	30
plumber	plumbing	30
restaurant	restaurant (every cuisine)	30
lawyer	attorney_or_law_firm	30
accountant	accountant, bookkeeper, tax_service	30
real estate agent	real_estate_agent	30
gym	gym, fitness_studio	20
hair salon	hair_salon	30
barber	barber	20
beauty salon	beauty_salon	20
nail salon	nail_salon	20
spa	spa, day_spa, medical_spa	20
electrician	electrician	30
auto repair	automotive_repair, auto_body_shop	30
car dealer	auto_dealer	20
hotel	hotel	20
lodging	lodging (hotels, motels, hostels, bed and breakfasts)	20
cafe	cafe, coffee_shop	10
bakery	bakery	10
insurance agency	insurance_agency	20
chiropractor	chiropractic	20
doctor	doctors_office	20
veterinarian	veterinarian, veterinary_care	20
pharmacy	pharmacy	10
bank	bank_or_credit_union	10
roofer	roofing	30
hvac	hvac_service	30
cleaning service	cleaning_service, home_cleaning, office_cleaning, carpet_cleaning	30
landscaper	landscaping	30
contractor	contractor	30
painter	painting	20
locksmith	key_and_locksmith	20
pest control	pest_control_service	20
marketing agency	marketing_agency	20
photographer	photography_service	20
florist	florist	10
yoga studio	yoga_studio	10

Common alternatives such as lawyers, attorney, realtor, mechanic or vet are understood too.

What it does and does not do

• Does: return businesses that have a phone number and no website of their own in Overture, inside the city you choose, best confidence first, without duplicates, without chain outlets, without places Overture marks as closed, and without email addresses, social media links or contact person names.
• Several categories are balanced. If you ask for more than one category, the rows alternate between the categories, best confidence first inside each one, so one big category cannot fill the whole list. A category with few matches gives its rows and the others fill the rest up to maxItems.
• "No website" is a record check, not a live check. See "How often is no website wrong?" above. Some listed businesses do have a site, and a few have only a very old or dead one. Look at each business for 30 seconds before you call.
• Some chain outlets remain. Only places that Overture links to a brand are skipped. A branch of a salon or restaurant chain without a brand link can still be listed, and the chain usually has a website. Skip names you recognise.
• Closed businesses can still appear. Overture often has no opening status, so a business that closed recently may be in the list. Phone numbers can also be old or wrong.
• Fewer rows than you ask for is normal. Businesses with a website are the majority in many categories, so a small town or a strict minLeadScore can return less than maxItems. In our test, hair salons gave 107 rows in Austin, 46 in Manchester and 155 in Toronto, while plumbers gave only 7, 2 and 5. For trades, list several categories or use a larger area, and lower minConfidence for more rows. Empty results are free.
• No email addresses. The Actor does not collect or guess emails.
• Not a Google Maps replacement. There are no reviews, ratings, opening hours or photos. Coverage depends on Overture: some small businesses are missing everywhere, and the share of places with a recorded website differs by country.
• Personal data note. The output holds business names, addresses and business phone numbers. It never holds email addresses, social media addresses or contact person names. A phone number of a one-person business can still be personal data. Mobile numbers are dropped by default in the countries listed above, but you remain responsible for GDPR, PECR, CAN-SPAM, TCPA or local marketing rules and for having a legal basis or permission before you contact anyone.
• City areas. The area is the Overture boundary of the city, which can differ from what you call "downtown" or from a postal city. Use bbox for exact control.

Use it with Make, Zapier or n8n

Run the Actor from any automation tool and read the dataset rows.

• Make: add the Apify module "Run an Actor", choose this Actor, paste the JSON input, then add "Get Dataset Items" with the run's default dataset.
• Zapier: use the Apify app action "Run Actor" and then "Fetch Dataset Items".
• n8n: use the Apify node, operation "Run actor and get dataset", with this Actor and the JSON input.
• API: POST https://api.apify.com/v2/acts/atesen-software~no-website-business-leads/run-sync-get-dataset-items with your Apify token in the Authorization: Bearer header and the JSON input as the body. Keep the token in a secret variable, never in a shared scenario.

FAQ

Does the business really have no website? Overture has no website recorded for it, and the Actor makes no live check. The measured share of rows that Overture itself contradicts is in "How often is no website wrong?". Always check by hand before the first call.

How fresh is the data? Overture publishes a new release about once a month. Each run looks up the newest release; the release name is in every row and in the summary.

How long does a run take? Usually 5 to 30 seconds for one city. The Actor reads only the part of the Overture files that covers your area; nothing is downloaded in full.

How many businesses can I get? Up to 5,000 per run. A big city has more places than that, so use several runs with different categories or smaller bbox areas.

Why is a business I know missing? Overture is a merged open dataset, not a complete directory. It may have a website recorded for that business, the confidence may be below minConfidence, or the number may be a mobile number that was dropped.

What do I pay? The Actor charges for business rows after saving them to the dataset. See the Pricing tab for the price and set a maximum cost per run. Invalid input and empty results incur no result charges. An interrupted export can still contain billable results. After a hard stop, SUMMARY shows the counts confirmed at the last checkpoint and the size of any batch awaiting confirmation. Check the dataset and Apify usage before starting a new run.

Is it legal to use the list? The data license allows commercial use with attribution. Contacting businesses is regulated in many countries, so check the rules that apply to you.