Google Maps Lead Finder

What does Google Maps Lead Finder do?

Google Maps Lead Finder scrapes Google Maps business listings by keyword and location, then returns structured lead data with emails, phone numbers, ratings, reviews, and lead scores. It enriches each business by visiting their website to extract contact emails and social media links — giving you ready-to-use B2B lead lists from any market worldwide.

Why use Google Maps Lead Finder?

• Complete contact data — extracts phone, website, email, and social links in one run
• Built-in lead scoring — transparent 0–100 score ranks leads by outreach potential
• Website enrichment — automatically visits business homepages to find emails and social profiles
• Multi-location expansion — combine keywords × locations for city-by-city market scans
• Smart deduplication — eliminates duplicate businesses across overlapping searches
• Works worldwide — supports 14 languages and 19 country targets for global prospecting

What data can you extract?

Field	Example
name	Rescue Plumbing
category	Plumber
address	3523 N Spaulding Ave, Chicago, IL 60618
city	Chicago
phone	+1 773-799-8848
website	https://www.rescueplumbing.com
email	info@rescueplumbing.com
rating	4.9
reviewsCount	1284
leadScore	45
enrichment.socialLinks	{ "facebook": "...", "instagram": "..." }
googleMapsUrl	Full Google Maps link
scrapedAt	2026-02-28T12:00:00.000Z

Plus: placeId, fid, cid, categories, postalCode, countryCode, location (lat/lng), plusCode, businessStatus, priceLevel, mainPhotoUrl, searchQuery, searchLocation, dedupeKey, leadScoreBreakdown, and full enrichment object.

How much does it cost?

Google Maps Lead Finder uses pay-per-event pricing — you only pay for what you get.

Event	What triggers it	FREE tier	GOLD+ tier
start	Each actor run	$0.050	$0.035
lead	Each unique lead returned	$0.004	$0.0028

Real-world cost examples

Scenario	Leads	Cost (FREE)	Cost (GOLD+)
Quick test	5	$0.07	$0.05
Small campaign	50	$0.25	$0.18
City-wide scan	200	$0.85	$0.60
Multi-city project	1,000	$4.05	$2.84

Platform compute costs (memory + time) are billed separately by Apify at standard rates.

How to scrape Google Maps leads

1. Click "Start" on the actor page or use the API.
2. Enter search queries — business keywords like plumber, dentist pediatric, or yoga studio.
3. Add locations (optional) — cities or regions like Chicago, IL or Berlin, Germany. Each query is combined with each location.
4. Set max leads — limit results to control cost and run time.
5. Run and export — download results as JSON, CSV, or Excel, or connect via API.

Example input

{
  "searchQueries": ["plumber"],
  "locations": ["Chicago, IL"],
  "maxLeads": 5,
  "language": "en",
  "countryCode": "US",
  "includeWebsiteEnrichment": true
}

Input parameters

Parameter	Type	Default	Description
searchQueries	string[]	required	Business keywords to search on Google Maps (e.g., "plumber", "dentist Berlin"). Each query becomes a separate Maps search.
locations	string[]	[]	Optional city or region names. When set, each query is combined with each location for comprehensive coverage.
maxLeads	integer	100	Maximum number of unique leads to return. Lower values reduce cost and run time.
language	string	en	Language for Google Maps results. Controls the language of returned business names and addresses.
countryCode	string	US	Country targeting for Google search. Helps return results relevant to the selected country.
includeWebsiteEnrichment	boolean	true	Visit each business website to extract emails and social media links. Disable to speed up runs when you only need basic listing data.
enrichmentTimeoutSecs	integer	15	Timeout in seconds when fetching business websites. Increase for slow-loading sites, decrease for faster runs.
dedupeStrategy	string	placeIdAndAddress	How to identify duplicate businesses. placeId uses Google's ID only; placeIdAndAddress also compares addresses for stricter matching.
proxyConfiguration	object	platform default	Apify proxy settings. Uses residential proxies by default for best results.
debugMode	boolean	false	Enable verbose logging for troubleshooting. Shows detailed parser diagnostics in the run log.

Output example

{
  "placeId": "ChIJ0a3bMi0tDogRYzgJSKhi8pQ",
  "fid": "0x880e2d2d32db1ad1:0x94f262a4094933063",
  "cid": "10743905823605944419",
  "name": "Rescue Plumbing",
  "category": "Plumber",
  "categories": ["Plumber"],
  "address": "3523 N Spaulding Ave, Chicago, IL 60618",
  "city": "Chicago",
  "postalCode": "60618",
  "countryCode": "US",
  "location": { "lat": 41.9463, "lng": -87.7113 },
  "phone": "+1 773-799-8848",
  "website": "https://www.rescueplumbing.com",
  "rating": 4.9,
  "reviewsCount": 1284,
  "businessStatus": null,
  "googleMapsUrl": "https://www.google.com/maps/place/?q=place_id:ChIJ0a3bMi0tDogRYzgJSKhi8pQ",
  "searchQuery": "plumber",
  "searchLocation": "Chicago, IL",
  "dedupeKey": "ChIJ0a3bMi0tDogRYzgJSKhi8pQ|3523 n spaulding ave, chicago, il 60618",
  "leadScore": 45,
  "leadScoreBreakdown": {
    "ratingPotential": 5,
    "lowReviewOpportunity": 0,
    "hasWebsite": 0,
    "hasEmail": 20,
    "hasPhone": 10
  },
  "enrichment": {
    "homepageFetched": true,
    "emails": ["info@rescueplumbing.com"],
    "socialLinks": {
      "facebook": "https://www.facebook.com/rescueplumbing",
      "instagram": "https://www.instagram.com/rescueplumbing"
    },
    "contactPageHint": "https://www.rescueplumbing.com/contact"
  },
  "scrapedAt": "2026-02-28T12:00:00.000Z"
}

Tips for best results

• Use specific queries — "dentist pediatric" works better than just "dentist" for targeted leads.
• Add locations for city-level targeting — combine queries with city names for cleaner geographic results.
• Start small — test with 5–10 leads before scaling to hundreds. It's cheaper and faster to iterate.
• Keep enrichment enabled — website enrichment finds emails and social links that Google Maps doesn't show.
• Increase enrichment timeout for slow regions — some international sites load slowly; try 25–30 seconds.
• Use placeIdAndAddress dedup (default) — catches duplicate listings that share a Place ID but have different addresses.
• Check lead scores — higher scores mean more outreach potential (missing website = opportunity, has email = actionable).
• Export to CSV for CRM import or use the API for automated pipelines.

Integrations

Connect Google Maps Lead Finder with virtually any cloud service or web app via Apify integrations. You can integrate with Make, Zapier, Slack, Airbyte, GitHub, Google Sheets, Google Drive, and more. Or use webhooks to let your app know when a run finishes.

Using the Apify API

Node.js

import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: 'YOUR_API_TOKEN' });

const run = await client.actor('automation-lab/google-maps-lead-finder').call({
  searchQueries: ['plumber'],
  locations: ['Chicago, IL'],
  maxLeads: 50,
  includeWebsiteEnrichment: true,
});

const { items } = await client.dataset(run.defaultDatasetId).listItems();
console.log(items);

Python

from apify_client import ApifyClient

client = ApifyClient('YOUR_API_TOKEN')

run = client.actor('automation-lab/google-maps-lead-finder').call(run_input={
    'searchQueries': ['plumber'],
    'locations': ['Chicago, IL'],
    'maxLeads': 50,
    'includeWebsiteEnrichment': True,
})

items = client.dataset(run['defaultDatasetId']).list_items().items
print(items)

FAQ

How many leads can I extract per run? There's no hard limit. Set maxLeads to control how many unique businesses you get. Typical runs extract 5–500 leads depending on market density.

Does it extract email addresses? Yes. When includeWebsiteEnrichment is enabled (default), the actor visits each business website and extracts email addresses found on the homepage.

What is the lead score? A 0–100 score based on the business profile. Businesses with lower ratings, fewer reviews, a website but no email, and a phone number score higher — they're better outreach targets.

Can I search multiple cities in one run? Yes. Add multiple entries to the locations field. Each search query is combined with each location automatically.

Does it work outside the US? Yes. The actor supports 14 languages and 19 country targets. Set the language and countryCode fields to match your target market.

How fast is it? A typical run extracting 20 leads with enrichment takes 2–4 minutes. Speed depends on the number of leads, whether enrichment is enabled, and website response times.

Can I use it with my CRM? Yes. Export data as CSV for direct import, or use the Apify API to send leads to any CRM, Google Sheets, or automation platform.

What's the difference between the two dedupe strategies? placeId deduplicates by Google's unique Place ID only. placeIdAndAddress (default) also compares normalized addresses, catching edge cases where the same business has different Place IDs.

Other Google Maps scrapers

If you need different Google Maps data, check out these Apify actors:

• Google Maps Scraper — full-featured scraper for detailed place data, reviews, and photos
• Google Maps Reviews Scraper — extract reviews and ratings from Google Maps listings
• Google Maps Email Extractor — extract emails from Google Maps results