Google Maps Email Extractor & Lead Finder

What does Google Maps Lead Finder do?

Google Maps Lead Finder scrapes Google Maps business listings by keyword and location, then returns structured lead data with emails, phone numbers, ratings, reviews, and lead scores. It enriches each business by visiting their website to extract contact emails and social media links — giving you ready-to-use B2B lead lists from any market worldwide.

Why use Google Maps Lead Finder?

• Complete contact data — extracts phone, website, email, and social links in one run
• Built-in lead scoring — transparent 0–100 score ranks leads by outreach potential
• Website enrichment — automatically visits business homepages and contact pages to find emails and social profiles
• Lead quality filters — filter by minimum rating, require website, or require email to get only high-quality leads
• Multi-location expansion — combine keywords × locations for city-by-city market scans
• Smart deduplication — eliminates duplicate businesses across overlapping searches
• Works worldwide — supports 14 languages and 19 country targets for global prospecting

Who is it for?

• Sales teams prospecting local businesses for outreach campaigns
• Marketing agencies building targeted client lists for their verticals
• Real estate agents finding local service providers and referral partners
• Researchers studying local business landscapes and market density
• Recruiters sourcing company contacts and hiring leads in specific cities
• Entrepreneurs doing competitive analysis and scouting new markets

What data can you extract?

Field	Example
name	Rescue Plumbing
category	Plumber
address	3523 N Spaulding Ave, Chicago, IL 60618
city	Chicago
phone	+1 773-799-8848
website	https://www.rescueplumbing.com
email	info@rescueplumbing.com
rating	4.9
reviewsCount	1284
leadScore	45
enrichment.socialLinks	{ "facebook": "...", "instagram": "..." }
googleMapsUrl	Full Google Maps link
scrapedAt	2026-02-28T12:00:00.000Z

Plus: placeId, fid, cid, categories, postalCode, countryCode, location (lat/lng), plusCode, businessStatus, priceLevel, mainPhotoUrl, searchQuery, searchLocation, dedupeKey, leadScoreBreakdown, and full enrichment object.

How much does it cost to scrape Google Maps leads?

Google Maps Lead Finder uses pay-per-event pricing — you only pay for what you get.

Event	What triggers it	FREE tier	GOLD+ tier
start	Each actor run	$0.050	$0.035
lead	Each unique lead returned	$0.004	$0.0028

Real-world cost examples

Scenario	Leads	Cost (FREE)	Cost (GOLD+)
Quick test	5	$0.07	$0.05
Small campaign	50	$0.25	$0.18
City-wide scan	200	$0.85	$0.60
Multi-city project	1,000	$4.05	$2.84

Platform compute costs (memory + time) are billed separately by Apify at standard rates.

How to scrape Google Maps leads

1. Click "Start" on the actor page or use the API.
2. Enter search queries — business keywords like plumber, dentist pediatric, or yoga studio.
3. Add locations (optional) — cities or regions like Chicago, IL or Berlin, Germany. Each query is combined with each location.
4. Set max leads — limit results to control cost and run time.
5. Run and export — download results as JSON, CSV, or Excel, or connect via API.

Example input

{
  "searchQueries": ["plumber"],
  "locations": ["Chicago, IL"],
  "maxLeads": 5,
  "minRating": 4.0,
  "requireWebsite": true,
  "language": "en",
  "countryCode": "US",
  "includeWebsiteEnrichment": true
}

Input parameters

Parameter	Type	Default	Description
searchQueries	string[]	required	Business keywords to search on Google Maps (e.g., "plumber", "dentist Berlin"). Each query becomes a separate Maps search.
locations	string[]	[]	Optional city or region names. When set, each query is combined with each location for comprehensive coverage.
maxLeads	integer	100	Maximum number of unique leads to return. Lower values reduce cost and run time.
language	string	en	Language for Google Maps results. Controls the language of returned business names and addresses.
countryCode	string	US	Country targeting for Google search. Helps return results relevant to the selected country.
minRating	number	—	Only include businesses with at least this Google rating (1.0–5.0). Leave empty to include all.
requireWebsite	boolean	false	Only include businesses that have a website URL listed on Google Maps.
requireEmail	boolean	false	Only include businesses where an email address was found (requires website enrichment).
includeWebsiteEnrichment	boolean	true	Visit each business website to extract emails and social media links. Disable to speed up runs when you only need basic listing data.
enrichmentTimeoutSecs	integer	15	Timeout in seconds when fetching business websites. Increase for slow-loading sites, decrease for faster runs.
dedupeStrategy	string	placeIdAndAddress	How to identify duplicate businesses. placeId uses Google's ID only; placeIdAndAddress also compares addresses for stricter matching.
proxyConfiguration	object	platform default	Apify proxy settings. Uses residential proxies by default for best results.
debugMode	boolean	false	Enable verbose logging for troubleshooting. Shows detailed parser diagnostics in the run log.

Output example

{
  "placeId": "ChIJ0a3bMi0tDogRYzgJSKhi8pQ",
  "fid": "0x880e2d2d32db1ad1:0x94f262a4094933063",
  "cid": "10743905823605944419",
  "name": "Rescue Plumbing",
  "category": "Plumber",
  "categories": ["Plumber"],
  "address": "3523 N Spaulding Ave, Chicago, IL 60618",
  "city": "Chicago",
  "postalCode": "60618",
  "countryCode": "US",
  "location": { "lat": 41.9463, "lng": -87.7113 },
  "phone": "+1 773-799-8848",
  "website": "https://www.rescueplumbing.com",
  "rating": 4.9,
  "reviewsCount": 1284,
  "businessStatus": null,
  "googleMapsUrl": "https://www.google.com/maps/place/?q=place_id:ChIJ0a3bMi0tDogRYzgJSKhi8pQ",
  "searchQuery": "plumber",
  "searchLocation": "Chicago, IL",
  "dedupeKey": "ChIJ0a3bMi0tDogRYzgJSKhi8pQ|3523 n spaulding ave, chicago, il 60618",
  "leadScore": 45,
  "leadScoreBreakdown": {
    "ratingPotential": 5,
    "lowReviewOpportunity": 0,
    "hasWebsite": 0,
    "hasEmail": 20,
    "hasPhone": 10
  },
  "enrichment": {
    "homepageFetched": true,
    "emails": ["info@rescueplumbing.com"],
    "socialLinks": {
      "facebook": "https://www.facebook.com/rescueplumbing",
      "instagram": "https://www.instagram.com/rescueplumbing"
    },
    "contactPageHint": "https://www.rescueplumbing.com/contact"
  },
  "scrapedAt": "2026-02-28T12:00:00.000Z"
}

Tips for best results

• Use specific queries — "dentist pediatric" works better than just "dentist" for targeted leads.
• Add locations for city-level targeting — combine queries with city names for cleaner geographic results.
• Start small — test with 5–10 leads before scaling to hundreds. It's cheaper and faster to iterate.
• Keep enrichment enabled — website enrichment finds emails and social links that Google Maps doesn't show.
• Increase enrichment timeout for slow regions — some international sites load slowly; try 25–30 seconds.
• Use placeIdAndAddress dedup (default) — catches duplicate listings that share a Place ID but have different addresses.
• Check lead scores — higher scores mean more outreach potential (missing website = opportunity, has email = actionable).
• Export to CSV for CRM import or use the API for automated pipelines.

Integrations

Connect Google Maps Lead Finder with your existing tools and workflows:

• Google Sheets — Automatically append new leads to a shared spreadsheet for your sales team
• Zapier — Send new leads to HubSpot, Salesforce, or Mailchimp when a run completes
• Make (formerly Integromat) — Build multi-step workflows: scrape leads, enrich emails, then push to your CRM
• Slack — Get notified when new leads are ready for review
• Webhooks — Send results directly to your own API endpoint for custom processing

See all integrations for the full list.

Using the Apify API

Node.js

import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: 'YOUR_API_TOKEN' });

const run = await client.actor('automation-lab/google-maps-lead-finder').call({
  searchQueries: ['plumber'],
  locations: ['Chicago, IL'],
  maxLeads: 50,
  includeWebsiteEnrichment: true,
});

const { items } = await client.dataset(run.defaultDatasetId).listItems();
console.log(items);

Python

from apify_client import ApifyClient

client = ApifyClient('YOUR_API_TOKEN')

run = client.actor('automation-lab/google-maps-lead-finder').call(run_input={
    'searchQueries': ['plumber'],
    'locations': ['Chicago, IL'],
    'maxLeads': 50,
    'includeWebsiteEnrichment': True,
})

items = client.dataset(run['defaultDatasetId']).list_items().items
print(items)

Use with cURL

curl -X POST "https://api.apify.com/v2/acts/automation-lab~google-maps-lead-finder/runs?token=YOUR_API_TOKEN&waitForFinish=120" \
  -H "Content-Type: application/json" \
  -d '{
    "searchQueries": ["plumber"],
    "locations": ["Chicago, IL"],
    "maxLeads": 50,
    "includeWebsiteEnrichment": true
  }'

Use with AI agents via MCP

Google Maps Lead Finder is available as a tool for AI assistants that support the Model Context Protocol (MCP).

Setup for Claude Code

$claude mcp add --transport http apify "https://mcp.apify.com"

Setup for Claude Desktop, Cursor, or VS Code

Add this to your MCP config file:

{
    "mcpServers": {
        "apify": {
            "url": "https://mcp.apify.com"
        }
    }
}

Example prompts

Once connected, try asking your AI assistant:

• "Find all dentists in Austin, TX with their phone numbers and websites"
• "Get all restaurants within 5 miles of Times Square with ratings above 4 stars"
• "Search Google Maps for plumbers in London and enrich with email addresses"

Learn more in the Apify MCP documentation.

Legality

This tool analyzes publicly accessible web content. Automated analysis of public web resources is standard practice in SEO and web development. Always respect robots.txt directives and rate limits when analyzing third-party websites. For personal data processing, ensure compliance with applicable privacy regulations.

FAQ

How many leads can I extract per run? There's no hard limit. Set maxLeads to control how many unique businesses you get. Typical runs extract 5–500 leads depending on market density.

Does it extract email addresses? Yes. When includeWebsiteEnrichment is enabled (default), the actor visits each business website and extracts email addresses found on the homepage.

What is the lead score? A 0–100 score based on the business profile. Businesses with lower ratings, fewer reviews, a website but no email, and a phone number score higher — they're better outreach targets.

Can I search multiple cities in one run? Yes. Add multiple entries to the locations field. Each search query is combined with each location automatically.

Does it work outside the US? Yes. The actor supports 14 languages and 19 country targets. Set the language and countryCode fields to match your target market.

How fast is it? A typical run extracting 20 leads with enrichment takes 2–4 minutes. Speed depends on the number of leads, whether enrichment is enabled, and website response times.

Can I use it with my CRM? Yes. Export data as CSV for direct import, or use the Apify API to send leads to any CRM, Google Sheets, or automation platform.

What's the difference between the two dedupe strategies? placeId deduplicates by Google's unique Place ID only. placeIdAndAddress (default) also compares normalized addresses, catching edge cases where the same business has different Place IDs.

Why am I getting fewer leads than expected? Google Maps results depend on your keyword specificity and location. Try broader terms (e.g., "restaurant" instead of "italian restaurant") or larger regions. Some areas simply have fewer businesses listed.

Why are some emails missing even with enrichment enabled? Not all business websites publish email addresses. Some use contact forms instead. The actor extracts emails from the homepage only -- it does not fill out forms or crawl deep into the site. Try pairing results with Email Finder for better email coverage.

The run is slow -- how can I speed it up? Disable includeWebsiteEnrichment if you only need Google Maps listing data. Reduce enrichmentTimeoutSecs to skip slow-loading sites faster. Lower maxLeads to finish sooner.

Can I run this on a schedule? Yes. Use Apify Schedules to run the actor automatically on a daily, weekly, or custom cadence. Combine with a Google Sheets integration to append new leads to a shared spreadsheet.

Other lead generation tools

• Email Enrichment — enrich email addresses with company data, social profiles, and verification
• Email Finder — find email addresses for any person or company
• Website Contact Finder — extract contact information from any website
• Multi-Source Lead Enrichment — enrich leads with data from multiple sources