Google Maps Lead Enricher | Emails, Phones & Socials

What does Google Maps Lead Enricher do?

Google Maps Lead Enricher turns a raw list of local businesses into a qualified sales pipeline. Feed it the output of any Google Maps scraper and it visits each business's website to pull out contact emails, phone numbers, and social profiles, detects what the site is built with, and scores every business on how weak its web presence is — so you know instantly who is worth a pitch.

A Google Maps scrape tells you a business exists. It does not tell you how to email them, whether their site is broken, or whether they are a prospect. This Actor answers all three.

It is built to chain directly after any Google Maps scraper — paste that run's dataset ID and it does the rest. It runs on the Apify platform, so you get API access, scheduling, proxy rotation, monitoring, and integrations with Make, Zapier, Google Sheets, and Slack out of the box.

Why use Google Maps Lead Enricher?

• Get contact details Google does not give you. Google Maps rarely exposes an email address. This Actor harvests them from the business's own website.
• Find businesses that need what you sell. Web designers, SEO consultants, and marketing agencies live on one question: which local businesses have a bad or missing website? The lead score answers it directly.
• Stop wasting outreach on the wrong prospects. A business with a fast, modern, tracked website is not going to buy a new website. It scores 0 and you skip it.
• Pay only for what you use. Billing is per delivered lead. Filter with minLeadScore and you are not charged for records you filtered out.

Who it is for

You are	You use the score to
A web design agency	Find businesses with no website or a dead one (score 35+)
An SEO consultant	Find sites with no analytics and no mobile viewport
A hosting/security reseller	Find sites still served over plain HTTP
A B2B sales team	Get emails and socials for a whole city's worth of businesses

How to use Google Maps Lead Enricher

1. Run any Google Maps scraper (for example compass/crawler-google-places) for your city and category.
2. Copy the dataset ID from that run.
3. Paste it into this Actor's Source dataset ID field and click Start.
4. Open the Output tab. Sort by leadScore and start with the highest.

No upstream scrape? Paste business objects into Business records, or a plain list of URLs into Website URLs.

Input

Every field is optional, but you must supply businesses one of three ways: sourceDatasetId, businesses, or websites.

Field	Type	Default	What it does
sourceDatasetId	string	—	Dataset ID from a previous Google Maps scrape. The usual way to chain this Actor.
businesses	array	[]	Business objects to enrich. Extra fields pass through to the output untouched.
websites	array	[]	Plain list of website URLs.
websiteField	string	website	Which field holds the URL in your records.
maxItems	integer	1000	Hard cap on records processed — also caps what you can be charged.
minLeadScore	integer	0	Only deliver businesses at or above this score. You are not charged for filtered records.
requireContact	boolean	false	Skip businesses with no phone and no email. You are not charged for filtered records.
maxConcurrency	integer	10	Parallel site fetches.
requestTimeoutSecs	integer	30	When to give up on a slow site.
useApifyProxy	boolean	true	Route through Apify Proxy. Recommended — many small-business hosts block repeat datacenter traffic.

{
    "sourceDatasetId": "aBcDeFgHiJkLmNoPq",
    "minLeadScore": 20,
    "requireContact": true,
    "maxItems": 500
}

Output

You can download the dataset in various formats such as JSON, HTML, CSV, or Excel.

{
    "name": "Bob's Auto Repair",
    "phone": "+1 555 0111",
    "address": "42 Main St, Springfield",
    "website": "http://bobsauto.com/",
    "websiteReachable": true,
    "httpStatus": 200,
    "usesHttps": false,
    "emails": ["bob@bobsauto.com"],
    "phones": ["+15550111"],
    "socials": { "facebook": "https://www.facebook.com/bobsauto" },
    "platform": "wix",
    "hasAnalytics": false,
    "analytics": [],
    "mobileFriendly": false,
    "copyrightYear": 2018,
    "leadScore": 65,
    "signals": [
        "no-https",
        "not-mobile-friendly",
        "no-analytics",
        "stale-copyright-2018",
        "diy-builder-wix"
    ]
}

Data fields

Field	Description
emails	Emails from mailto: links and page text. Asset filenames and placeholder domains are filtered out.
phones	Numbers from tel: links, plus the number the upstream record already carried. Businesses with no website keep their Google Maps phone — otherwise the strongest leads would arrive with no way to reach them.
socials	Facebook, Instagram, LinkedIn, X/Twitter, YouTube, TikTok profile URLs. Share buttons are ignored.
platform	wordpress, shopify, wix, squarespace, webflow, godaddy, or duda.
analytics	Detected tracking: ga4, gtm, meta-pixel, hotjar, plausible.
mobileFriendly	Whether the page declares a viewport meta tag.
copyrightYear	Most recent copyright year found in the page.
websiteReachable	Whether the site answered with a status below 400.
leadScore	0–100. Higher means a weaker web presence and a better prospect.
signals	The specific reasons behind the score.
leadType	no-website, dead-site, weak-site or healthy. Use this, not the score, to isolate a category.
contactable	Whether the business has at least one phone or email.

How the lead score works

Signal	Points	Meaning
no-website	40	No website at all — the strongest buying signal. Short-circuits.
site-unreachable	35	Domain dead or refusing connections. Short-circuits.
no-https	20	Still on plain HTTP.
not-mobile-friendly	20	No viewport meta tag.
no-analytics	10	Nobody is measuring anything.
stale-copyright-YYYY	10	Copyright two or more years behind.
diy-builder-*	5	Built on Wix, GoDaddy, Squarespace, or Duda.
no-public-email	5	No reachable email published.

A healthy, modern, tracked site scores 0 — deliberately. There is nothing to sell it.

What a real run looks like

300 auto repair shops in Phoenix, Arizona, enriched on 2026-08-22:

businesses checked	297
scored 20 or above	143
no website at all	106 (36%)
website dead or unreachable	14 (5%)
still HTTP-only	124 (42%)
not mobile-friendly	131 (44%)
no analytics installed	189 (64%)
no email findable anywhere	213 (72%)
healthy, scored 0	38

Two things worth knowing before you plan outreach. Most local businesses in a trade like this cannot be reached by email at all — 72% here had no public address — so the deliverable is usually a call list; 283 of the 297 came back with a phone number. And web presence tracks how busy a business is (review count against lead score came out at r = -0.46), so the businesses that need the most help tend to be the smallest.

How much does it cost?

$0.005 per delivered lead — $5.00 per 1,000. One charge per lead actually delivered to your dataset. Records filtered out by minLeadScore are never charged, so you pay only for businesses that cleared the bar you set. maxItems gives you a hard ceiling on any single run.

Businesses with no website cost the same as any other lead but require no HTTP request, so runs over a low-website-penetration category finish fast.

Tips

• To get only businesses with no website, filter on leadType, not on the score. The score is a sum, so a business with a bad site can stack signals and outrank a business with no site at all — on a real 297-business run, minLeadScore: 35 returned 130 records where 120 were the no-website-or-dead set, with ten weak sites mixed in. Sort or filter the output by leadType (no-website, dead-site, weak-site) and you get the exact category you asked for.
• Turn on requireContact if you intend to actually contact the list. It drops businesses with no phone and no email — you are not charged for them. On the same run that was 14 of 297.
• Use minLeadScore: 0 for contact harvesting. If you want emails for everyone rather than prospect qualification, take the whole set.
• Lower maxConcurrency for small towns. Many local businesses share one small host, and 10 parallel requests can look like a spike.
• Keep Apify Proxy on for anything above a few dozen businesses.

FAQ

Does this scrape Google Maps itself? No. It enriches business records you already have. Pair it with a dedicated Maps scraper — that separation keeps this Actor fast and cheap.

Why is a business with a great website scored 0? Because it is not a prospect. The score measures sales opportunity, not site quality.

Where do the emails come from? Only from the business's own public website — mailto: links and visible page text. Nothing behind a login, and no third-party data broker.

How do I find local businesses that need a website? Run a Google Maps scrape for the category and city you sell into, pass the dataset to this Actor, and set minLeadScore: 35. What comes back is the set of businesses with no website at all or one that no longer loads — a ranked list of businesses that need a website, with a contact address attached to each.

Can I get a list of businesses without websites in my city? Yes, that is the highest-scoring bucket. A missing website scores 40 and an unreachable one scores 35, so sorting the output by leadScore descending puts them at the top. Set minLeadScore: 40 to deliver only businesses with no website.

Is this a Google Maps email extractor? It extracts emails, but not from Google Maps — Maps almost never publishes one. It visits the business's own website and harvests public mailto: links and visible contact addresses, which is where a small business actually puts its email. Phones and social profiles come out of the same pass.

How do I build a lead list for a web design or SEO agency? That is the case this Actor was designed around. Scrape a category, enrich it here, and the score sorts the market by how badly each business needs your service: no site, dead site, plain HTTP, no mobile viewport, no analytics, a copyright notice years out of date. You are not charged for the businesses that come back healthy, because those were never prospects.

How do I find businesses with outdated or broken websites? Set minLeadScore: 20, which catches any meaningful weakness rather than only missing sites. The signals field on each record tells you exactly what was wrong — stale copyright year, no HTTPS, no mobile viewport, DIY site builder, unreachable host — so you can open the conversation with a specific observation instead of a generic pitch.

Is scraping legal? This Actor only requests publicly available pages that businesses publish for customers to read, and respects timeouts and retry limits. You are responsible for how you use the output, including compliance with GDPR, CAN-SPAM, and local marketing law when contacting businesses. Collect and store personal data only where you have a lawful basis.

Something is wrong or missing. Open the Issues tab on the Actor page. Custom field extraction and additional detectors can be added on request.