Trustpilot Intelligence Scraper

Extract company reviews, ratings, and AI-powered sentiment analysis from Trustpilot for brand reputation monitoring, competitor intelligence, and business insights.

Market Opportunity

$2.8 Billion Market (2023) growing to $5.6 Billion (2032) - 8.1% CAGR

• 300 million+ reviews on Trustpilot
• 149,055+ companies using the platform
• 71% of consumers check Trustpilot before buying

Features

• Company Reviews - Extract all reviews for any company
• AI Sentiment Analysis - Automatic positive/neutral/negative classification
• Verified Reviews - Track verified vs unverified reviews
• Company Replies - Get business responses to reviews
• Rating Filters - Filter by star rating (1-5)
• Pagination Support - Extract up to 1,000 reviews per company
• Metadata - Overall ratings, trust scores, total review counts

Use Cases

Brand Reputation Monitoring ($500-$2,500/month market)

• Track your brand's reputation in real-time
• Monitor customer sentiment trends
• Catch negative reviews early for crisis management
• Track review volume and rating changes

Competitor Intelligence ($2,500-$10,000/month market)

• Monitor competitors' reviews and ratings
• Analyze competitor strengths/weaknesses
• Track market positioning
• Identify service gaps and opportunities

Business Intelligence

• Customer feedback analysis
• Product improvement insights
• Market research and trends
• Due diligence for investments

Input Parameters

Mode Selection

• Company Reviews - Extract reviews from specific companies
• Search - Find and scrape companies by search query

Company Reviews Mode

Parameter	Type	Description	Default
companyUrls	array	Company domains or full Trustpilot URLs	Required
maxReviewsPerCompany	integer	Max reviews to extract (1-1000)	100
minRating	integer	Filter reviews >= rating (1-5)	-
maxRating	integer	Filter reviews <= rating (1-5)	-
includeSentiment	boolean	Add AI sentiment analysis	true

URL Examples:

• apple.com
• https://www.trustpilot.com/review/tesla.com
• amazon.com

Search Mode

Parameter	Type	Description
searchQuery	string	Search for companies (e.g., "e-commerce", "hotels")

Output Example

{
  "url": "https://www.trustpilot.com/review/apple.com",
  "company_name": "Apple",
  "overall_rating": 1.4,
  "total_reviews": 4523,
  "trust_score": 1.4,
  "website_url": "https://www.apple.com",
  "reviews_count": 20,
  "reviews": [
    {
      "id": "abc123",
      "rating": 5,
      "title": "Excellent customer service",
      "text": "The team was very helpful and resolved my issue quickly...",
      "date": "2024-11-12T10:30:00Z",
      "verified": true,
      "reviewer_name": "John D.",
      "reviewer_reviews_count": 15,
      "company_reply": "Thank you for your feedback!",
      "sentiment": "positive"
    }
  ]
}

Data Fields

Company Data

• company_name - Business name
• overall_rating - Average star rating (1-5)
• total_reviews - Total number of reviews
• trust_score - Trustpilot trust score
• website_url - Company website
• category - Business category

Review Data

• rating - Star rating (1-5)
• title - Review title
• text - Full review text
• date - Publication date (ISO 8601)
• verified - Verified purchase status
• reviewer_name - Customer name
• reviewer_reviews_count - Total reviews by this customer
• company_reply - Business response (if any)
• sentiment - AI classification (positive/neutral/negative)

Pricing

Pay-Per-Result (PPR) - Recommended

• $0.05 per review ($50 per 1,000 reviews)
• Includes: Review text, rating, metadata, AI sentiment analysis
• High-value data for B2B customers

Market Context:

• Review monitoring tools: $99-$415/month
• Brand reputation services: $500-$10,000/month
• Customers already paying hundreds/month = proven demand

Cost Examples:

• 100 reviews = $5.00
• 1,000 reviews = $50.00
• 10,000 reviews = $500.00

Technical Details

Architecture

• Browser-Based - Uses Playwright for reliable scraping
• JSON Extraction - Parses Next.js data for accurate results
• AI Analysis - Rule-based sentiment classification
• Error Handling - Graceful fallbacks and retries

Performance

• Speed - ~20 reviews per page, ~2 seconds per page
• Reliability - Playwright handles anti-scraping measures
• Scale - Can process thousands of reviews per run

Legal & Compliance

• Extracts publicly available data only
• Respects Trustpilot's terms of service
• For commercial use, ensure compliance with data protection laws (GDPR, etc.)
• Do not use for harassment, spam, or malicious purposes

Limitations

1. Rate Limiting - Trustpilot may block excessive requests
2. Dynamic Content - Layout changes may require actor updates
3. Review Access - Some reviews may be restricted by region
4. Pagination - Maximum 1,000 reviews per company (50 pages)

Tips for Best Results

Review Extraction

• Start with maxReviewsPerCompany: 100 for testing
• Use rating filters to focus on specific feedback types
• Enable sentiment analysis for quick insights

Brand Monitoring

• Run daily/weekly for consistent tracking
• Track both your company and competitors
• Monitor sentiment trends over time

Competitor Analysis

• Extract reviews from top 5-10 competitors
• Compare overall ratings and sentiment
• Identify common complaints/praise

Support

For issues, questions, or feature requests, contact the developer or submit an issue on GitHub.

Changelog

Version 1.0 (2024-11-13)

• Initial release
• Company review extraction
• AI-powered sentiment analysis
• Verified review tracking
• Company reply extraction
• Rating filters
• Pagination support