SimilarWeb Scraper + AI SEO Audit, Lead Scoring & Competitor Analysis

The cheapest SimilarWeb scraper on Apify ($4/1K domains) — and the only one with AI that writes SEO audit reports, qualifies sales leads with personalized outreach emails, and builds competitor battle cards. All for less than a cup of coffee.

What other actors give you: raw numbers. What this actor gives you: answers, scores, and ready-to-use emails.

Why This Actor?

Feature	Us	Leading Competitor
Price per domain	$0.004	$0.005-0.009
AI SEO Audit	Yes	No
AI Lead Qualifier + Outreach Email	Yes	No
AI Investor Due Diligence	Yes	No
AI Competitor Battle Card	Yes	No

Same data, lower price, plus 4 AI features nobody else has.

Data You Get Per Domain

• Monthly visits (with MoM growth %)
• Global rank, country rank, category rank
• Bounce rate, pages per visit, avg visit duration
• Traffic sources breakdown (direct, search, social, referral, paid %)
• Top countries by traffic share
• Top organic keywords with search volume and CPC
• Competitor domains (similar sites)
• AI traffic sources — which AI platforms (ChatGPT, Claude, Perplexity) send traffic to this site
• Category, title, description
• Website screenshot URL

4 AI Features

1. AI SEO Audit ($10/1K domains) — Replaces $500 Agency Reports

AI audits each domain's SEO health and tells you exactly what's wrong and how to fix it. SEO agencies charge $500-2,000 for this — you get it for $0.01 per domain.

{
    "ai_seo_score": 62,
    "ai_seo_strengths": ["Strong direct traffic indicates brand loyalty", "Low bounce rate for the category"],
    "ai_seo_weaknesses": ["Organic search only 12% vs 35% industry average", "Zero social media traffic presence"],
    "ai_seo_opportunities": ["3x organic traffic gap vs top competitor", "Social media entirely untapped"],
    "ai_seo_quick_wins": ["Target competitor's ranking keywords", "Start basic social media content strategy"],
    "ai_seo_verdict": "This site has loyal direct visitors but is invisible on search engines. Basic SEO work targeting competitor keywords could realistically 3x organic traffic within 6 months. Social media is a completely missed channel."
}

Real-world use: An SEO agency scrapes 200 prospect websites, gets instant audits, then emails each prospect with specific findings from their audit. The email writes itself: "Your organic traffic is 12% while your competitor gets 35% from search — here's how to fix that."

2. AI Lead Qualifier + Outreach Email ($12/1K domains) — Ready-to-Send Emails

AI scores each website as a sales lead based on their traffic profile, detects budget signals from paid ad spend, and writes a personalized cold email you can send immediately.

{
    "ai_lead_score": 85,
    "ai_qualification": "High-value prospect — growing traffic with heavy paid spend indicates marketing budget",
    "ai_budget_signal": "40% paid traffic suggests significant ad budget that could be redirected to organic",
    "ai_outreach_subject": "Noticed your paid traffic dependency — quick idea",
    "ai_outreach_email": "Hi [Company],\n\nI was looking at your traffic data and noticed you're getting 500K monthly visits — impressive growth. But 40% is coming from paid ads while your organic is only 15%. Your competitor gets 60% organic. We help companies shift paid spend to organic, which typically saves 30-50% on acquisition costs.\n\nWorth a quick chat?\n\nBest,\nSarah"
}

Real-world use: A digital marketing agency scrapes 500 SaaS company websites, AI qualifies which ones have budget (high paid ad spend = marketing budget exists), and writes a cold email for each. 500 personalized emails in one run.

3. AI Investor Due Diligence ($10/1K domains) — Verify Before You Invest

AI evaluates traffic legitimacy and flags red flags. Perfect for VCs, angel investors, and anyone evaluating a company's online traction claims.

{
    "ai_traffic_legitimacy": "suspicious",
    "ai_red_flags": ["80% paid traffic — growth is not organic", "Traffic declined 15% month-over-month", "Bounce rate 72% suggests low-quality traffic"],
    "ai_green_flags": ["Global rank improving over time"],
    "ai_due_diligence_verdict": "Claimed 'rapid organic growth' is primarily paid traffic that's declining. Core engagement metrics are weak with 72% bounce rate. Proceed with extreme caution — the traffic story doesn't hold up under scrutiny."
}

Real-world use: An investor evaluating a startup's pitch deck claims of "1M monthly users." Scrape their domain → AI reveals it's actually 50K visits with 80% bounce rate. Saves you from a bad investment.

4. AI Competitor Battle Card ($2/1K domains) — Strategic Comparison

Input 3-10 competitor domains. AI compares them all and tells you who's winning, why, and what to do about it.

{
    "leader": "competitor-a.com",
    "leader_reason": "Highest organic traffic share at 45% with lowest bounce rate",
    "fastest_growing": "competitor-c.com",
    "best_engagement": "competitor-b.com",
    "comparisons": [
        {"domain": "competitor-a.com", "advantage": "Dominates organic search in the category", "weakness": "No social media presence at all"},
        {"domain": "competitor-b.com", "advantage": "Best engagement metrics and lowest bounce rate", "weakness": "Smallest traffic volume of the group"}
    ],
    "recommended_strategy": "Focus on organic search to compete with competitor-a, but differentiate through social media where no competitor has presence. Competitor-b's engagement strategy is worth studying — their content clearly resonates better despite lower volume."
}

Real-world use: A SaaS founder scrapes their 5 main competitors before a board meeting. Gets a complete competitive landscape in 30 seconds instead of 3 hours of manual research.

Who Is This For?

• SEO agencies — Prospect new clients with instant SEO audits. Email them specific findings.
• Digital marketing agencies — Qualify leads by traffic profile. AI writes the outreach email.
• SaaS founders — Monitor competitors. Get strategic recommendations.
• Investors & VCs — Due diligence on startup traffic claims. Detect fake growth.
• Sales teams — Score prospects by online presence. Prioritize who to call.
• Market researchers — Analyze industry traffic patterns at scale.

Use Case Examples

SEO Agency Prospecting

Scrape 200 local business websites, get instant SEO audits, email prospects with specific findings:

{
    "domains": ["localbusiness1.com", "localbusiness2.com", "...200 domains..."],
    "ai_seo_audit": true
}

Cost: 200 × $0.004 (scrape) + 200 × $0.01 (AI audit) = $2.80 You get 200 SEO audit reports with specific weaknesses and recommendations. Use them in your cold emails.

SaaS Sales Team Lead Qualification

Scrape 100 target company websites, AI qualifies and writes emails:

{
    "domains": ["prospect1.com", "prospect2.com", "...100 domains..."],
    "ai_lead_qualifier": true,
    "ai_business_description": "We help SaaS companies reduce customer acquisition cost through SEO and content marketing.",
    "ai_sender_name": "Sarah from GrowthCo"
}

Cost: 100 × $0.004 (scrape) + 100 × $0.012 (AI lead + email) = $1.60 You get 100 qualified leads with ready-to-send personalized emails. Even one converted client pays for thousands of runs.

Investor Due Diligence on 20 Startups

Verify traffic claims before investing:

{
    "domains": ["startup1.com", "startup2.com", "...20 domains..."],
    "ai_due_diligence": true
}

Cost: 20 × $0.004 (scrape) + 20 × $0.01 (AI) = $0.28 28 cents to verify 20 startups' traffic claims. One avoided bad investment saves thousands.

Competitor Analysis for Board Meeting

Compare your site vs 5 competitors:

{
    "domains": ["yoursite.com", "competitor1.com", "competitor2.com", "competitor3.com", "competitor4.com", "competitor5.com"],
    "ai_competitor_report": true,
    "ai_seo_audit": true
}

Cost: 6 × $0.004 (scrape) + 6 × $0.015 (SEO audit) + 6 × $0.002 (competitor) = $0.13 Complete competitive intelligence for 13 cents.

Pricing

Event	Price	What You Get
Domain scraped	$4.00 / 1,000	Traffic, ranks, engagement, sources, countries
AI SEO Audit	$10.00 / 1,000	Score, strengths, weaknesses, opportunities, verdict
AI Lead Qualifier + Email	$12.00 / 1,000	Lead score, budget signal, personalized outreach email
AI Due Diligence	$10.00 / 1,000	Traffic legitimacy, red/green flags, investment verdict
AI Competitor Battle Card	$4.00 / 1,000	Leader, comparisons, strategic recommendation
Platform usage	Free

Typical Run Costs

Use Case	Domains	AI	Total Cost
Quick domain check (5 domains)	$0.02	—	$0.02
SEO audit prospecting (200 domains)	$0.80	$2.00	$2.80
Lead qualification (100 domains + emails)	$0.40	$1.20	$1.60
Investor due diligence (20 startups)	$0.08	$0.20	$0.28
Competitor analysis (6 domains, all AI)	$0.02	$0.10	$0.12

Proxy Recommendation

Use residential proxy for best results. Residential proxy is already set as the default — just click Start. This ensures reliable data extraction for every domain.

Output Fields

Field	Description
domain	Domain name
monthly_visits	Monthly visits (latest month)
growth_pct	Month-over-month growth %
global_rank	SimilarWeb global rank
country_rank	Rank in primary country
category_rank	Rank in category
bounce_rate	Bounce rate %
pages_per_visit	Average pages per visit
avg_visit_duration_sec	Average visit duration in seconds
traffic_direct_pct	Direct traffic %
traffic_search_pct	Organic search traffic %
traffic_social_pct	Social media traffic %
traffic_referral_pct	Referral traffic %
traffic_paid_pct	Paid/display traffic %
top_countries	Top 5 countries by traffic share
top_keywords	Top 10 organic keywords with search volume and CPC
competitors	Similar/competitor domains
ai_traffic_sources	Which AI platforms send traffic (ChatGPT, Claude, etc.)
screenshot_url	Website screenshot URL
category	SimilarWeb category
ai_seo_score	AI SEO score 0-100 (if SEO audit enabled)
ai_seo_strengths	SEO strengths list
ai_seo_weaknesses	SEO weaknesses list
ai_seo_opportunities	SEO opportunities list
ai_seo_quick_wins	Quick win recommendations
ai_seo_verdict	SEO verdict and recommendations
ai_lead_score	AI lead score 0-100 (if lead qualifier enabled)
ai_qualification	Lead qualification reason
ai_budget_signal	Budget signal based on paid traffic
ai_outreach_subject	Email subject line
ai_outreach_email	Personalized cold email
ai_traffic_legitimacy	Traffic legitimacy rating (if due diligence enabled)
ai_red_flags	Investment red flags
ai_green_flags	Investment green flags
ai_due_diligence_verdict	Investment verdict

Keywords

SimilarWeb scraper, website traffic scraper, SimilarWeb API, traffic analytics, SEO audit tool, website analysis, competitor analysis, lead qualification, domain traffic data, website ranking scraper, bounce rate checker, traffic sources analysis, AI SEO audit, cold outreach automation, investor due diligence, competitor intelligence, digital marketing leads, website lead scoring