Local Business Software Detector: POS, Booking & Ordering

Find out which software a restaurant, salon, gym, dental office, clinic, contractor, law firm, dealer or church runs, straight from its website. Give it websites, or the dataset of any Google Maps scraper run. For each business you get the vendor behind every system: POS, online ordering vs delivery apps, reservations, booking, patient scheduling, field-service software, financing, reviews, chat / AI receptionist, call tracking, CRM and website platform. You also get the business's vertical, the software gaps worth pitching, and public emails, phones and socials.

Built for sales teams selling into local businesses (POS, booking, practice, field-service and marketing software) and the agencies that serve them. "Uses a competitor" and "has a gap" are the two best filters for outbound, and this gives you both for any Maps search.

⚡ What it detects (450+ vendors, 26 categories)

Category	Examples
Online ordering (first-party)	Toast, Square Online, ChowNow, Olo, BentoBox, Popmenu, Owner.com, DoorDash Storefront, Menufy, Slice, HungerRush, white-label ordering on the brand's own subdomain
Delivery marketplaces	DoorDash, Uber Eats, Grubhub, Postmates, Caviar, Favor, Deliveroo, Just Eat, Glovo, Wolt
Reservations	OpenTable, Resy, Tock, SevenRooms, Yelp Reservations, Toast Tables, TheFork, CoverManager
POS (inferred from links)	Toast, Square, Clover, SpotOn, Lightspeed, HungerRush, TouchBistro, Revel, Shift4/SkyTab
Booking (beauty, fitness, wellness)	Vagaro, Boulevard, Mindbody, Booker, Fresha, Booksy, GlossGenius, Square Appointments, Mangomint, Zenoti, Phorest, Meevo, Acuity, Calendly, Glofox, Mariana Tek, Momence, WellnessLiving, Jane App, SimplePractice, GoCheckin
Patient scheduling & engagement	NexHealth, LocalMed, Zocdoc, Flex Dental, Modento, RevenueWell, Weave, Lighthouse 360, Solutionreach, Adit, Dental Intelligence, Tebra/PatientPop, Vetstoria, PetDesk
Field service / shop software	ServiceTitan, Housecall Pro, Jobber, Workiz, ServiceM8, FieldEdge, JobNimbus, AccuLynx, Tekmetric, Shopmonkey, AutoOps
Financing & payments	CareCredit, Cherry, Sunbit, Scratchpay, Synchrony, GreenSky, Wisetack, Hearth, Affirm; Stripe, PayPal, Square, LawPay
Reviews & reputation	Podium, Birdeye, NiceJob, Broadly, GatherUp, Trustindex, Elfsight, EmbedSocial, BBB seal
Chat, texting, AI receptionists	Podium webchat, TrueLark, Smith.ai, tawk.to, Tidio, Ngage, ApexChat, LeadConnector, Gubagoo, WhatsApp
Call tracking	CallRail, CallTrackingMetrics, Liine, PatientPrism, Invoca, WhatConverts
Marketing & CRM	HubSpot, Mailchimp, Constant Contact, GoHighLevel, Keap, ActiveCampaign, Klaviyo, Yext, Vendasta, Thryv
Vertical systems	Clio, Lawmatics (legal) · kvCORE, BoomTown, Sierra, IDX Broker (real estate) · Dealer.com, DealerOn, Dealer Inspire (dealers) · Planning Center, Pushpay, Tithe.ly, Subsplash (churches) · FareHarbor, Peek, Rezdy (tours) · Cloudbeds, SiteMinder (lodging)
Website platform	WordPress, Wix, Squarespace, Square Online, GoDaddy, Duda, Webflow, Shopify, BentoBox, SpotHopper, Popmenu, Scorpion, ProSites, Doctor Multimedia...
Analytics, ads, accessibility	GA4, Tag Manager, Meta pixel, Google Ads, TikTok, Microsoft Ads, Clarity, Hotjar; UserWay, accessiBe, AudioEye

How: it reads the homepage and up to three key pages (order, menu, book, reserve, appointment, contact, estimate) and collects every URL the site loads or links to. Local businesses' "Order online", "Book now" and "Reserve" buttons link straight to their vendor, so the vendor is named with the exact link as evidence. With a Google Maps dataset, the listing's own order, reserve and booking links count as evidence too.

🎯 Gaps it flags, by vertical

Vertical	Gaps
Restaurants	Orders only through delivery apps (15-30% commission) with no direct ordering · no online ordering · no reservations · no gift cards
Salons, spas, gyms	No booking software (phone/DM bookings) · generic scheduler instead of industry software · no gift cards
Dental, medical, vet	No real-time online scheduling · no patient financing · no review generation · no call tracking
Home services, auto repair	No online booking / field-service software · no customer financing · no web chat · no call tracking · no review generation
Legal	No live chat or online intake · no call tracking
Real estate, churches, tours, lodging	No IDX search · no online giving · no online booking · no direct-booking engine
All	No analytics / ad pixels · DIY website builder

Each gap has a 0-100 score and a plain-English reason; the top three become pitch.

📥 Input

Field	What it does
urls	Business websites or domains, e.g. ["franklinbbq.com", "southaustinbarbershop.com"]
datasetId	A Google Maps scraper dataset (or any dataset with a website / url / domain column). Maps name, category, address, phone, rating and reviews are passed through.
verticals	Keep only some business types (restaurant, beauty, fitness, dental, medical, veterinary, homeServices, autoRepair, autoDealer, legal, realEstate, church, lodging, activities, retail, professional)
requireVendors	Keep only businesses using any of these, e.g. ["Toast"]
excludeVendors	Drop businesses using any of these, e.g. your own product
missingCategories	Keep only businesses with a gap in these categories, e.g. ["booking"] or ["onlineOrdering"]
includeUnreadable	Also return (unbilled) rows for websites that couldn't be read
concurrency, maxItems, webhookUrl	Speed, dataset cap, webhook

Example: restaurants in a Maps search that order only through delivery apps

{ "datasetId": "<your Google Maps scraper dataset>", "verticals": ["restaurant"], "missingCategories": ["onlineOrdering"] }

Example: salons on a competitor's booking software

{ "datasetId": "<your Google Maps scraper dataset>", "verticals": ["beauty"], "requireVendors": ["Vagaro", "Booksy"] }

📤 Output (one row per business, shortened)

{
  "businessName": "Güero's Taco Bar",
  "website": "https://gueros.com",
  "vertical": "restaurant",
  "vendors": [
    {"name": "ChowNow", "category": "onlineOrdering", "confidence": "high",
     "evidence": ["https://ordering.chownow.com/order/20310/locations/29264"]},
    {"name": "OpenTable", "category": "reservations", "confidence": "high",
     "evidence": ["https://www.opentable.com/r/gueros-taco-bar-reservations-austin?restref=1347361"]}
  ],
  "software": {
    "websitePlatform": ["WordPress"],
    "onlineOrdering": ["ChowNow"],
    "reservations": ["OpenTable"],
    "pos": ["Toast (POS)"],
    "giftCardsLoyalty": ["Toast gift cards"]
  },
  "websitePlatform": "WordPress",
  "posInferred": ["Toast (POS)"],
  "ordering": {"firstParty": ["ChowNow"], "marketplaces": []},
  "keySystems": ["ChowNow", "OpenTable"],
  "gaps": [{"category": "analyticsAds", "score": 50,
            "why": "No analytics or ad tracking (Google Analytics, Tag Manager, Meta pixel) on the site"}],
  "pitch": ["No analytics or ad tracking (Google Analytics, Tag Manager, Meta pixel) on the site"],
  "emails": ["info@gueros.com", "catering@guerostacobar.com"],
  "phones": ["5124477688"],
  "socials": {"instagram": "https://www.instagram.com/guerostacobar", "facebook": "https://www.facebook.com/gueros"},
  "pagesScanned": 3,
  "auditComplete": true
}

With a Google Maps dataset, each row also carries mapsCategory and maps (title, address, phone, rating, reviews count, placeId, Maps URL).

💰 Pricing (pay-per-event)

• Business profiled: $0.01 per website read and analysed ($10 per 1,000).
• Free: dataset rows without a website, websites that can't be read, and Maps rows skipped by verticals.
• Vendor and gap filters run after the analysis, so every analysed website is billed.

💡 Use cases

• POS and ordering vendors: restaurants on Toast, Square or Clover, and restaurants paying marketplace commission with no direct ordering.
• Booking software vendors: salons, spas and studios with no booking software, or on a competitor's.
• Dental and medical SaaS: practices without online scheduling, financing or review tools.
• Home-services software and financing: contractors with no field-service software, financing or chat.
• Local marketing agencies: businesses with no analytics or ads tracking, a DIY website, or no review generation.
• Enrich a Maps search: add a full software stack and contacts to every place in one pass.

🚀 Ready-made tasks

• Restaurant POS & Online Ordering Detector
• Salon & Spa Booking Software Detector
• Dental Practice Software Detector
• Home Services Software Detector (ServiceTitan, Jobber, Housecall Pro)

🔌 API, Standby and agents

Instant lookup (Standby):

curl "https://centorprat--local-business-software-detector.apify.actor/?url=franklinbbq.com&token=<YOUR_APIFY_TOKEN>"
curl "https://centorprat--local-business-software-detector.apify.actor/?urls=gueros.com,grandoaksdentistry.com&token=<YOUR_APIFY_TOKEN>"

Python

from apify_client import ApifyClient
client = ApifyClient("<YOUR_APIFY_TOKEN>")
run = client.actor("centorprat/local-business-software-detector").call(run_input={"urls": ["franklinbbq.com"]})
for b in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(b["businessName"], b["vertical"], b["keySystems"], b["pitch"])

JavaScript

import { ApifyClient } from 'apify-client';
const client = new ApifyClient({ token: '<YOUR_APIFY_TOKEN>' });
const run = await client.actor('centorprat/local-business-software-detector').call({ urls: ['franklinbbq.com'] });
const { items } = await client.dataset(run.defaultDatasetId).listItems();

MCP

{
  "mcpServers": {
    "apify": {
      "url": "https://mcp.apify.com/?tools=actors,docs,centorprat/local-business-software-detector"
    }
  }
}

Claude Code: claude mcp add --transport http apify "https://mcp.apify.com/?tools=actors,docs,centorprat/local-business-software-detector" --header "Authorization: Bearer <YOUR_APIFY_TOKEN>"

❓ FAQ

How is the POS known? It's inferred, and labelled so (confidence: "inferred"). A restaurant whose ordering or gift-card links go to Toast is almost always on Toast POS, and the same goes for Square and Clover. When no ordering or payment link exposes it, the POS isn't reported.

Does it scrape Google Maps? No. Run any Google Maps scraper first and pass its dataset. This Actor reads the businesses' own websites (and the links in the Maps rows).

What about white-label systems? "Order online" or "Book now" buttons that go to the business's own subdomain (order.brand.com, book.brand.com) are reported as white-label ordering or booking, not as a gap.

Can a gap be wrong? A gap means "not found on the website". A business can still take bookings by phone or use a system it doesn't link. The why text says exactly what was and wasn't found; treat gaps as signals for outreach, not facts about the business.

How fast? About 1-3 seconds per website, 10 in parallel by default (up to 20).

Which countries? Any. Vendor packs are strongest for the US, UK, Canada and Australia, and include Europe's TheFork, CoverManager, Glovo, Just Eat and Wolt.

Is it legal? It reads public web pages like a browser. No login, no private data, no form submissions.

📜 Data & attribution

Reads only public business websites (and the dataset you provide). Vendor names are trademarks of their owners and are reported only as detected integrations.

🔗 Related actors

• Google Maps Leads + Website Audit for Agencies: local businesses from Google Maps audited for website, Google profile, reviews, booking and tracking gaps.
• Shopify App Detector: Tech Stack, Pixels & Theme: every app a Shopify store runs, with evidence, estimated app spend and change tracking.
• Domain Lookup API - DNS, MX, SPF, Tech & Contact Emails: DNS + live homepage → IPs, MX/SPF, tech, socials and public contacts per domain.