Google Shopping Scraper - Ads, Prices & Merchants

Updated 7 August 2026.

A Google Shopping scraper and Google Shopping API alternative that returns the paid Shopping ad carousel from Google Search - not the organic Shopping tab.

Scrape Google Shopping results for any keyword and get 47 fields per ad at around 5 seconds per keyword, roughly 20x faster than comparable tools. Verified in the UK, Germany and the US.

Use it as an ecommerce price scraper, a Google Shopping results API, or a merchant discovery tool.

What you can do with it

Competitor price monitoring

Track what every competing merchant charges for a product, including the was-price, discount percentage and unit price. Run the same keyword set daily to watch price movements across a category.

Google Shopping price API

Query any keyword and get structured pricing back - price, priceValue, currency, currencyCode, originalPrice, discountPercent, pricePerUnitValue. No feed access or merchant account needed.

Google Shopping competitor analysis

See which merchants advertise on your keywords, where they rank in the carousel, what promotions they run and how their delivery and returns terms compare to yours.

Merchant and lead discovery

Every row carries merchantDomain and landingPage, so a keyword sweep becomes a list of advertising merchants with their websites - usable for outreach, not just price tracking.

Comparison Shopping Service (CSS) research

In the UK, EEA and Switzerland, Google prints an attribution line on every Shopping ad - "By Google", "By Producthero", "By FeedOptimise". This scraper returns it as cssProvider and cssType. No other Google Shopping scraper does.

It tells you whether a merchant advertises through Google's own Comparison Shopping Service, where they pay up to 20% more per click, or through a Google CSS partner. Useful for CSS partners building prospect lists, and for agencies auditing client accounts.

Why this scraper

Fast. About 4.7 seconds per keyword. Searches are batched inside a single warmed browser session rather than relaunching per keyword, which is where alternatives lose their time. A 40-keyword sweep returning 1,184 ads finishes in about three minutes.

Deep. 47 fields per ad, including merchant domain, landing page, Google's internal merchant and product IDs, unit pricing, delivery cost, returns policy and product condition.

No solver account needed, nothing to sign up for. Google's anti-bot interstitial is handled for you and included in the price. You never need a captcha-solving subscription, and the optional solver-key field can be left blank - it exists only for advanced users who prefer to bill solves to their own account.

Built to keep running. If a page misbehaves it retries through several approaches before giving up, every failed row carries a structured error code rather than failing silently, and it can email you when a run goes wrong.

Common questions this answers: Which merchants advertise on a keyword? What are competitors charging right now? Which merchant domains run Shopping ads in my category? Which Comparison Shopping Service does a merchant use? How do desktop and mobile Shopping ads differ?

Output fields

One row per ad. Every field below is returned; fields Google only shows on certain listings return null when absent.

Product

Field	Type	Description
productTitle	string	Full product title as shown on the ad
productId	string	Google's offer/product identifier
productImage	string	Product image (data URI or URL)
condition	string	New, Refurbished, Used, Pre-owned or Open box

Pricing

Field	Type	Description
price	string	Displayed price, e.g. £339.00
priceValue	number	Numeric price, e.g. 339
currency	string	Currency symbol, e.g. £
currencyCode	string	ISO code, e.g. GBP
originalPrice	string	Pre-discount price when shown
originalPriceValue	number	Numeric pre-discount price
discountPercent	number	Calculated discount percentage
checkoutPrice	string	Total or checkout price when shown
checkoutPriceValue	number	Numeric checkout price
pricePerUnitText	string	Unit pricing, e.g. £2.80/1kg
pricePerUnitValue	number	Numeric unit price

Merchant

Field	Type	Description
merchant	string	Merchant name
merchantDomain	string	Merchant website domain
merchantId	string	Google's internal merchant identifier
landingPage	string	Direct product URL on the merchant site
googleAdUrl	string	Google ad click URL

Fulfilment

Field	Type	Description
deliveryText	string	Delivery line, e.g. Free by 12/08
deliveryCost	number	Numeric delivery cost, 0 when free
freeShipping	boolean	Whether delivery is free
clickAndCollect	boolean	Whether collection is offered
returnsText	string	Returns policy, e.g. 30-day returns

Ratings

Field	Type	Description
rating	number	Product rating out of 5
reviewCount	number	Number of product reviews
storeRating	number	Merchant store rating out of 5
storeReviewCount	number	Number of store reviews

Promotions and badges

Field	Type	Description
saleLabel	string	e.g. SALE, Special offer
priceDropLabel	string	Price drop indicator
promotionText	string	e.g. Save 10% when you subscribe
promotionCode	string	Voucher code when shown
promotionDiscountPercent	number	Promotion percentage
badge	string	e.g. Trending brand
topQualityStoreBadge	boolean	Google Top Quality Store badge

Comparison Shopping Service

Field	Type	Description
cssProvider	string	The CSS named on the ad, e.g. Google, Producthero, FeedOptimise
cssType	string	google, partner, or label_not_read

cssType is never inferred. If the label could not be read, the row says label_not_read rather than guessing.

Context

Field	Type	Description
searchQuery	string	Keyword that produced the ad
position	number	Ad position for that keyword
device	string	desktop or mobile
country	string	Market code used
language	string	Language code used
detectedLocation	string	Location Google reported for the request
scrapedAt	string	Timestamp
id	string	Stable row identifier
adCardScreenshot	string	PNG URL, when screenshots are enabled

Input

Field	Default	Description
searchQueries	-	Buyer keywords, one per line (required)
googleDomain	www.google.co.uk	Google front end to search
countryCode	gb	Market targeting
languageCode	en	Language
device	desktop	desktop or mobile
location	-	Optional city or postal area for local ads
maxAdsPerQuery	40	Cap per keyword
maxTotalAds	0	Overall cap, 0 for no cap
queriesPerSession	8	Searches per browser session - higher is faster and cheaper
proxyType	RESIDENTIAL	RESIDENTIAL or DATACENTER
captureScreenshots	false	Save a PNG of each ad card
capsolverApiKey	-	Not required - leave blank. Solving is included. Only for advanced users who want solves billed to their own account

Example

{
  "searchQueries": ["oak sideboard", "wireless headphones"],
  "countryCode": "gb",
  "device": "desktop",
  "maxAdsPerQuery": 40
}

Returns rows like:

{
  "searchQuery": "oak sideboard",
  "position": 1,
  "productTitle": "Ancroft Waxed Oak 3 Door 3 Drawer Large Sideboard",
  "price": "£339.00",
  "priceValue": 339,
  "currencyCode": "GBP",
  "merchant": "Oak World",
  "merchantDomain": "oakworld.co.uk",
  "landingPage": "https://www.oakworld.co.uk/shop/sideboards/ancroft-oak-large-sideboard/",
  "deliveryText": "Free by 12/08",
  "freeShipping": true,
  "condition": "New",
  "cssProvider": "Producthero",
  "cssType": "partner"
}

Use cases

• Competitive price monitoring across merchants and keywords
• Shopping ad rank and share-of-voice tracking
• Merchant and lead discovery with domains and landing pages
• Promotion, discount and unit-price tracking
• Desktop versus mobile Shopping ad comparison
• Finding merchants on Google's own CSS who are overpaying per click
• Building switch lists for CSS partners and feed agencies
• Auditing which CSS a brand advertises through

Benchmarks

Measured on live results.

Speed and scale (UK): 40 keywords, 1,184 ads, 188 seconds end to end - about 4.7 seconds per keyword. 93% of ads carried a readable CSS label, 97.8% of merchants resolved, and every merchant returned the same CSS across every keyword it appeared on.

Verified across markets:

Market	Ads	Errors	Currency	CSS attribution
UK (google.co.uk)	40	0	GBP	39 of 40 labelled
Germany (google.de)	60	0	EUR	49 of 60 labelled
US (google.com)	58	0	USD	n/a - no CSS programme

European number formats are handled (41,95 € parses to 41.95), and attribution is read in English, German, French and Spanish. In the US every field works except CSS, which does not exist there.

Also known as

Paid Shopping ads are also called product listing ads or PLAs. People look for this kind of tool as a Google Shopping scraper, a Google Shopping API, a Google Shopping results API, a Google Shopping search API, a way to scrape Google Shopping results, or an ecommerce price scraper. This Actor covers all of those, for paid ad data specifically.

Notes

CSS attribution exists only in the UK, EEA and Switzerland, where the Comparison Shopping Service remedy applies. All other fields work in every Google market.

Unit pricing, checkout price, promotion codes and price-drop labels are card features Google shows selectively. They populate when present - unit pricing fills on roughly a third of consumable listings and correctly returns null on categories like furniture.