Website Lead Intelligence: Find the Right Person, Verified Emails & Send-Ready Leads

Turn a list of company websites into a scored, send-ready outreach list — verified emails, named decision-makers, a mapped buying committee, and one clear next action for every lead.

🔗 Paste URLs → Start → watch verified contacts stream into Output in real time.

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📑 Table of Contents

• What Is Website Lead Intelligence?
• What Data Can You Extract From Company Websites?
• How It Works
• How to Use (Apify Console)
• Input Parameters
• Output Example
• Related Actors & Workflows
• Frequently Asked Questions
• Support & Contact

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🎁 What Is Website Lead Intelligence?

Website Lead Intelligence is an Apify Actor built for B2B lead generation and sales prospecting: you give it company domains (or business names), and it returns a prioritized outreach list with the right person to contact — not just a generic info@ inbox.

It is a purpose-built website lead intelligence and find the right person tool: every domain becomes one scored lead with website contact extraction, email finder results, optional email verification, lead scoring, and a plain-English send decision (SEND_NOW, VERIFY_FIRST, ENRICH_MORE, or SKIP). Because it runs on the Apify platform, you get scheduling, run monitoring, a REST API for every dataset, webhooks, and export to JSON/CSV/Excel — so your sales intelligence pipeline stays automated instead of manual copy-paste from websites.

This is not a static contact database and not a generic dump of every email on a page. It is a send-decision engine for account-based sales and cold email leads: each website comes back with who to contact, how confident the data is, and what to do next.

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📊 What Data Can You Extract From Company Websites?

For CRM enrichment, lead enrichment, and building a target account list, one run gives you six layers of data per website:

• 🌐 The company itself — domain, URL, company type, company meta, addresses, business hours, social links, and whether a contact form was detected.
• 📧 Contact channels — personal emails, generic emails, phones, and verified emails with status and confidence so your email verification step is already done before you send.
• 🙋 Named contacts & decision-makers — people found on team/about pages, ranked by seniority, with titles, a best-contact pick, and a suggested first-touch opening line.
• 🤝 Buying committee & account intelligence — decision-makers vs influencers vs champions, department coverage, pain signals, “why now” timing, and account readiness for account-based sales.
• 🚦 Lead scoring & send decision — a 0–100 lead score, A/B/C decision tier, bounce-risk bucket, and one next action so your send-ready leads are obvious at a glance.
• 🛟 Recovery when a site is thin or blocked — failed or sparse domains still return a full record with failure context and a recovery plan, instead of vanishing from your B2B lead scraper results.

Use it for sales prospecting, building a multi-threaded buying committee, turning domains into cold email leads, watching a target account list for changes, or feeding structured sales intelligence into Instantly, Smartlead, HubSpot, Salesforce, Notion, or Slack.

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🔧 How It Works

1. Add your targets. Paste company websites, or discover sites from business names / niche footer phrases.
2. Pick a Goal (optional). Quick outreach, high deliverability, or max coverage — the Actor sets depth and verification dials for you.
3. Each website is read for public signals. Home, about, team, contact, and related pages are checked for people, emails, phones, and company cues.
4. Contacts are organized. Named people are ranked; personal vs generic inboxes are separated; optional gap-fill suggests likely emails for people without a published address.
5. Emails can be verified. Turn on verification to confirm deliverability and flag catch-all domains before you put addresses into outreach.
6. Every lead is scored and decided. You get a lead score, decision tier, buying-committee map, and one clear next action.
7. Results stream live. Rows appear in the Output dataset as soon as each site is ready — with optional CRM webhook, ready-to-import CSVs, Notion, and Slack delivery.
8. Optional watchlist mode. Re-run the same list later to spot new hires, new personal emails, or tier upgrades on your target account list.

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🚀 How to Use (Apify Console)

1. Open this Actor on Apify Console → Actors.
2. Paste your website URLs (or business names / footer phrases).
3. Optionally choose a Goal so presets and confidence mode configure themselves.
4. Click Start and open the Output tab — send-ready leads appear as each site finishes.
5. Switch dataset views (Overview, Contacts, Scoring, Decisioning, Account Intelligence, Monitoring).
6. Export JSON / CSV / Excel, or enable Instantly / Smartlead / HubSpot / Salesforce / Notion / Slack delivery for the next run.
7. Call the same run via the Apify API when you want website lead intelligence inside your own stack.

🤖 Quick API example

curl -X POST "https://api.apify.com/v2/acts/<ACTOR_ID>/run-sync-get-dataset-items" \
     -H "Authorization: Bearer $APIFY_TOKEN" \
     -H "Content-Type: application/json" \
     -d '{"urls": ["https://apify.com", "https://stripe.com", "https://notion.so"]}'

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🧩 Input Parameters

Only Website URLs is truly required — everything else has a sensible default. Fields below are grouped the same way they appear in the input form.

🚀 Quick Start

Field	Type	Description	Default
goal	string (quick-outreach | high-deliverability | max-coverage)	Outcome dial that auto-sets depth + verification for lead generation runs.	unset
preset	string (auto | fast | balanced | maximum)	How deep to scan each site. auto follows your Goal (or balanced).	auto
confidenceMode	string (safe | balanced | aggressive)	Risk appetite for which emails keep — use safe for careful cold outreach.	follows Goal / balanced

🔗 What to Process

Field	Type	Description	Default
urls	array of strings	Company websites to process (bulk paste, up to 500). Core input for this company website scraper.	[]
knownNames	array of strings	Business names resolved to official websites via search when you do not have URLs.	[]
footerPhrases	array of strings	Distinctive niche phrases (exact-match search) to discover similar businesses at once.	[]
nameSuffix	string	Appended to name searches (e.g. "plumbing", "law firm") to disambiguate.	""
discoveryCountry	string (US | UK | CA | AU | EU)	Localizes discovery search / TLD filtering.	US
maxResultsPerQuery	integer	Search results kept per footer-phrase query.	50
maxDiscoveredDomains	integer	Cap on domains discovered from names/phrases (does not cap direct URLs).	1000
excludeDomains	array of strings	Permanent skip list for domains you never want in results.	[]

🕸️ Crawl Depth & Coverage

Field	Type	Description	Default
maxPagesPerDomain	integer (1–20)	Max pages read per website. Blank = use preset.	preset
deepScan	boolean / unset	Also check legal / imprint / support-style pages (helpful for EU sites).	preset
includeNames	boolean	Extract named contacts — the core find the right person job.	true
includeSocials	boolean	Collect LinkedIn, X, Facebook, Instagram, YouTube and other social links.	true
sitemapDiscovery	boolean	Use sitemap hints to find About / Team / Contact pages with unusual paths.	true
customProbePaths	array of strings	Extra paths (e.g. /meet-the-team) checked on every site.	[]
respectRobotsTxt	boolean	Honor each site’s robots.txt rules.	true
crawlDelayMs	integer	Politeness delay between requests to the same domain.	0

📧 Email Verification & Gap-Filling

Field	Type	Description	Default
verifyEmails	boolean / unset	Run email verification on found addresses and flag catch-all domains.	preset
emailVerificationProvider	string (mx_smtp | zerobounce | none)	Built-in check by default, or ZeroBounce if you supply its API key.	mx_smtp
fillMissingEmails	boolean / unset	For named people without a published email, suggest + verify likely pattern addresses.	preset
maxEmailPatternsToVerify	integer	Cap on generated address checks per site.	3
enableProFallback	boolean / unset	Re-render JS-heavy sites in a real browser when static HTML is empty.	preset

📈 Change Monitoring

Field	Type	Description	Default
compareToPrevRun	boolean	Compare each domain to the previous run on the same watchlist.	false
monitorStateKey	string	Name for the watchlist history (auto-derived if blank).	auto

🗂️ Output Shaping

Field	Type	Description	Default
autoFilter	string (none | send-now-only | safe-only | max-leads)	Keep only the send-ready leads (or safe / non-skip) you care about.	none
outputProfile	string (full | standard | minimal)	How many fields to keep per row.	full
minLeadScore	integer (0–100)	Drop sites below this lead scoring threshold.	none
requirePersonalEmail	boolean / unset	Keep only leads with a personal (non-generic) email.	confidence mode
companyTypes	array	Restrict to industries (SaaS, agency, legal, healthcare, etc.).	[]
outputFormat	string (json | ndjson | csv)	Format of the combined file in the key-value store.	json

🚚 Delivery & Integrations

Field	Type	Description	Default
exportFormats	array	Ready-to-import CSVs: Instantly, Smartlead, Lemlist, Apollo, HubSpot, Salesforce, Mailshake, Outreach, Woodpecker, generic.	[]
crmWebhookUrl	string	POST each lead live for CRM enrichment as it is produced.	none
crmFormat	string (generic-json | hubspot | salesforce)	Shape of the webhook body.	generic-json
crmOnlyTierA	boolean	Only push top-tier (A) leads to the CRM webhook.	false
notionConnector	boolean	Post a digest / per-lead pages to Notion (NOTION_API_KEY required).	false
notionDatabaseId	string	Target Notion database ID.	none
notionArchiveProfile	string (summary | per-lead)	One summary page vs one page per lead.	summary
slackConnector	boolean	Post a run digest to Slack (SLACK_BOT_TOKEN required).	false
slackChannel	string	Channel for the digest (e.g. #sales-leads).	none
deliverTopN	integer	How many top-ranked leads appear in Notion/Slack digests.	10

⚡ Performance & Network

Field	Type	Description	Default
proxyConfiguration	object	Optional. Starts direct by default; can escalate automatically if a site pushes back.	no proxy
concurrency	integer (1–50)	How many websites process in parallel.	10
retryAttempts	integer	Retries per request before giving up on that attempt path.	3
requestTimeoutSeconds	integer	Per-request timeout.	20
searchProvider	string	Provider used only for name/phrase discovery.	duckduckgo
dryRun	boolean	Validate input without outbound network calls.	false

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📦 Output Example

Each processed website becomes one JSON object in your dataset as soon as it is scored. Field names below match the Actor output.

{
  "recordType": "lead",
  "domain": "apify.com",
  "url": "https://apify.com",
  "companyType": "saas",
  "emails": ["hello@apify.com"],
  "personalEmails": [],
  "genericEmails": ["hello@apify.com"],
  "verifiedEmails": [
    { "email": "hello@apify.com", "status": "valid", "confidence": 90 }
  ],
  "generatedEmails": [],
  "phones": [],
  "contacts": [],
  "bestContact": null,
  "leadScore": 30,
  "decision": {
    "tier": "C",
    "reason": "Generic emails only — use Email Pattern Finder for personal addresses"
  },
  "sendDecision": {
    "action": "ENRICH_MORE",
    "riskLevel": "high",
    "reasons": ["Only generic inboxes found on the public site"]
  },
  "isContactable": true,
  "isSendable": false,
  "companyIntelligence": {
    "maturityBand": "startup",
    "trustScore": 40
  },
  "buyingCommittee": {
    "decisionMakers": [],
    "size": 0
  },
  "pipelineValue": {
    "rankInBatch": 1,
    "relativeScore": 1.0
  },
  "plainEnglishSummary": "No contact data found on apify.com's public website. The recovery plan suggests next-best tools.",
  "firstTouch": null
}

A final ranked list is also stored in the run’s key-value store as OUTPUT, with a RUN_SUMMARY and any CSV exports you requested.

🗂️ Dataset views (Output tab)

View	What you see
🔎 Overview	Domain, tier, lead score, best contact, next action — at a glance
👤 Contacts & Company	Emails, phones, named contacts, socials, addresses, company info
📊 Scoring & Confidence	Lead score, data quality, confidence, catch-all flags
🚦 Send Decision & Recovery	Next action, bounce risk, recovery plan if the site was thin/blocked
🧠 Account Intelligence	Buying committee, pain signals, timing, pipeline priority
📈 Change Monitoring	What changed vs the previous watchlist run

🧩 Nested field shapes

Object / array	Useful fields	Notes
verifiedEmails[]	email, status, confidence	Outcome of email verification for verified emails
contacts[] / bestContact	name, title, email, score	Named people for decision-makers outreach
decision	tier, reason	A / B / C priority for your outreach list
sendDecision	action, riskLevel, reasons	SEND_NOW / VERIFY_FIRST / ENRICH_MORE / SKIP
buyingCommittee	decisionMakers, influencers, size	Multi-threaded account-based sales map
companyIntelligence	maturity, trust, intent-style signals	Context for sales intelligence messaging
recoveryPlan	method, nextBestTool	What to try when website contact extraction was incomplete

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🔗 Related Actors & Workflows

If you need website lead intelligence — find the right person, verified emails, lead scoring, and a send decision from company websites — this Actor is the one you want.

It pairs well with:

Need	How this Actor helps
B2B lead scraper for domains you already have	Paste urls and export send-ready leads
Email finder + email verification in one pass	Enable verifyEmails / fillMissingEmails
CRM enrichment into HubSpot / Salesforce / Instantly	Use exportFormats or crmWebhookUrl
Ongoing target account list monitoring	Turn on compareToPrevRun + an Apify Schedule
Niche discovery without a URL list	Use knownNames or footerPhrases as a company website scraper seed

If you only need a raw dump of every email string on a page with no ranking, verification, or next action, a simpler contact scraper may be enough. This Actor is for teams that need sales prospecting quality: the right person, confidence, and a clear send decision.

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❓ Frequently Asked Questions

🎯 What is Website Lead Intelligence used for?

Website Lead Intelligence turns company domains into a prioritized outreach list for B2B lead generation, cold email leads, and account-based sales. Each site returns contacts, optional verified emails, lead scoring, and one next action — so sales prospecting starts from decisions, not raw scrapes.

🙋 How does “find the right person” differ from a normal contact scraper?

A typical contact scraper lists every email it sees. This Actor ranks named contacts, separates personal vs generic inboxes, maps a buying committee, and picks a best contact with a first-touch suggestion — so find the right person is the product, not an afterthought.

📧 Does it provide email verification for verified emails?

Yes. When verification is on, addresses are checked and returned under verifiedEmails with status and confidence, and catch-all domains are flagged. That keeps email verification inside the same website lead intelligence run as discovery.

🧩 Can it work as an email finder when a person has no published address?

Optionally. With fill-missing enabled, the Actor can suggest likely pattern-based addresses for named people and (when verification is on) check them before you treat them as send-ready leads. Generated suggestions are labeled separately from published emails.

🏢 Can I run lead generation without a URL list?

Yes. Use business names or niche footer phrases to discover websites, then process them like a normal company website scraper / B2B lead scraper run. Direct urls remain the fastest path when you already have a target account list.

🤝 Does it map a buying committee for account-based sales?

Yes. Account intelligence groups people into decision-maker / influencer-style roles and reports department coverage so account-based sales teams can multi-thread instead of emailing a single generic inbox.

📊 How does lead scoring help sales intelligence?

Each website gets a lead score, data-quality signals, and an A/B/C tier. Combined with sendDecision, that sales intelligence layer tells you who is worth sending today vs who needs more enrichment.

🚚 Can I push results into my CRM or outreach stack?

Yes. Export ready-made CSVs for Instantly, Smartlead, Lemlist, Apollo, HubSpot, Salesforce, and more — or POST live rows to a CRM enrichment webhook. Notion and Slack digests are available for team visibility. Everything stays on the Apify Actor platform with scheduling and API access.

📈 Can I monitor a target account list for changes?

Yes. Enable change monitoring with a watchlist key and schedule the Actor. Repeat runs flag new hires, new personal emails, tier upgrades, and related momentum on the same target account list.

🚫 Why does a lead show thin data or a recovery plan?

Some sites publish almost no public contacts, rely heavily on client-side rendering, or block automated visits. Those domains still appear as full records with failureType / recoveryPlan guidance — nothing silently disappears from your website contact extraction results.

🛡️ Is scraping company websites for leads legal?

This Actor works with publicly available information on company websites — the same pages a visitor can open without logging in. You remain responsible for how you use the data, for respecting each site’s terms, and for handling personal data under GDPR/CCPA and similar rules. This is not legal advice.

🔌 Is there an API for website lead intelligence?

Yes — via Apify. Start runs and fetch dataset items with the Apify REST API, webhooks, or integrations. You get API-style access to lead enrichment without building and hosting your own crawler.

⏱️ Can I schedule ongoing sales prospecting runs?

Yes. Apify Schedules let you re-run hourly, daily, or on any cron — ideal for refreshing cold email leads, re-verifying contacts, or tracking changes on a fixed domain list.

🧹 How do I keep only send-ready leads?

Use autoFilter: "send-now-only" or "safe-only", optionally raise minLeadScore, and/or require a personal email. That filters the dataset down to the send-ready leads your team will actually touch.

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🙋 Support & Contact

Found a bug, need a new field, or want a custom solution built around this Website Lead Intelligence / find the right person workflow for your stack?

Reach out via the Issues tab on this Actor’s Apify Store page, or email hello.dataminds@gmail.com for custom builds, integrations, and feature requests.

Feedback is welcome — this Actor is actively maintained for teams that need reliable B2B lead generation, verified emails, and sales intelligence from real company websites.