Facebook Ad Library Scraper

Facebook Ad Library Scraper collects ads from the public Meta Ad Library. Add keywords, website domains, advertiser pages or ad IDs, pick one or more countries, and get one row per ad: text, creative links, landing page with UTM tags, start date, days running, a 0–100 winner score, variant count and, for EU and political ads, reach and spend ranges.

No Facebook login, cookies or API token. The prefilled run (apify, US, up to 10 ads) takes about 10 seconds and costs about $0.007 on the Free plan.

Table of contents

• What it does
• How it works
• Quick start
• Use cases
• Input
• Output
• Pricing
• Limits
• API, export and integrations
• Troubleshooting
• FAQ
• Related Actors
• Support

What it does

The Meta Ad Library lists ads that run on Facebook, Instagram, Messenger, Threads, WhatsApp and the Audience Network. This Actor reads the same public pages for you and saves each ad as a clean Dataset row.

For every ad you get:

• Who: page name, page ID, page link, likes and categories.
• What: ad text, headline, call-to-action, format (IMAGE, VIDEO, CAROUSEL, DCO, DPA…), image and video links, detected language.
• Where it leads: landing link without the Facebook redirect, landingDomain, and utmSource, utmMedium, utmCampaign, utmContent, utmTerm.
• How long and how strong: startDate, endDate, daysRunning, variantCount (how many versions Facebook groups together) and winnerScore (0–100).
• Political and EU data: spend and impression ranges, "Paid for by" text, and with Add EU reach, demographics and payer details on: EU and UK reach, age, gender, locations, payer and beneficiary.
• Change tracking: changeStatus new or seen and a list of ads that stopped since the last run.

Good fit

• Find a competitor's long-running ads, the ones they keep paying for.
• Collect ad copy, hooks and calls-to-action for a keyword or a niche.
• Watch a list of advertisers every day and get only the new ads.
• Check political and issue ads: who paid, spend range and impressions.
• Compare 2–3 advertisers side by side with the advertiser summary.

👉 Try it now: open the input form

How it works

1. The Actor opens the public Ad Library search for each search term or page in each country you chose.
2. It reads the result pages until it has Max ads per search ads or the list ends. It removes repeats, works out days running, landing domain, UTM tags, language and winner score, and keeps only the media type you chose.
3. If you asked for it, it opens each ad's detail panel (EU reach, payer), saves the first image, and compares the ads with the last run.
4. It saves one row per ad in the Dataset and writes RUN_SUMMARY (status and reason for every search). With tracking on it also writes CHANGES, and with the summary on it writes ADVERTISER_SUMMARY.

👉 Try it now: open the input form

Quick start

1. Open the Input tab. Search terms, domains or Ad Library links has apify in it (box 1). Replace it with your keyword, a domain such as nike.com, or leave it.

2. To list every ad of one advertiser, add the page link (for example https://www.facebook.com/nike) in Advertiser pages or ad IDs instead.

3. Keep Countries at US and Max ads per search at 10 (boxes 2 and 3), or choose your own. Use ALL for every country.

4. Start the run with the button at the bottom of the page.

5. Open the Output tab. The Ads view (box 1) shows page, days running, winner score, variant count (box 2), ad text and landing domain. Export (box 3) downloads CSV, JSON or Excel.

   

Expected result: up to 10 ad rows for apify in the US. Facebook's "about N results" counts every ad version, so the row count can be smaller than that number.

👉 Try it now: open the input form

Use cases

Buyer job	Input path	Output entity	Key fields	Next step
Find winning ads in a niche	searchTerms, sortBy = winnerScore	ad	winnerScore, daysRunning, variantCount, body	Winner analysis view, export to CSV
Spy on a competitor	pageUrls, includeAdvertiserSummary	ad + advertiser summary	landingDomain, utmCampaign, ctaText, topAds	Compare 2–3 pages in one run
Daily new-ad alerts	pageUrls, onlyNew, schedule	new ad	changeStatus, firstSeenAt, adLibraryUrl	Slack or Notion delivery
Political ads and EU reach	adType = political_and_issue_ads, or includeAdDetails with an EU country	ad	paidForBy, spendText, euTotalReach, payers	EU reach & political view
Keep creatives	saveMedia	ad + image file	mediaKeys, mediaUrls	Download from the key-value store

👉 Try it now: open the input form

Input

Add at least one entry in searchTerms or pageUrls. Each entry runs once in each country, so 3 terms × 2 countries = 6 searches. Repeated entries run once. An entry that is not an Ad Library link, page or ad ID is skipped and listed in RUN_SUMMARY.invalidSources; the other entries still run.

Input fields

Field	Plain name	Type	Default / prefill	Allowed values	Effect
searchTerms	Search terms, domains or Ad Library links	array	prefill ["apify"]	up to 50; keyword, domain or Ad Library search link	One keyword search per country. A pasted link keeps its own filters.
pageUrls	Advertiser pages or ad IDs	array	empty	up to 50; page link, numeric page ID or facebook.com/ads/library/?id=…	Lists every ad of that page, or finds one ad.
countries	Countries	array	["US"]	up to 10 two-letter codes, or ALL	Each country is a separate search.
activeStatus	Ad status	string	active	active, inactive, all	Which ads to return.
adType	Ad category	string	all	all, political_and_issue_ads, housing_ads, employment_ads, credit_ads	Ad Library category.
mediaType	Media type	string	all	all, image, video, meme, none	Keep only this kind of creative.
maxAds	Max ads per search	integer	100, prefill 10	1–3000	Stops each search (one entry in one country) at this many ads.
sortBy	Sort results	string	source	source, winnerScore, longestRunning, newest	Order inside each search, after maxAds ads are collected.
includeAdDetails	Add EU reach, demographics and payer details	boolean	false		Opens each ad's detail panel; extra ad-details event.
saveMedia	Save ad images to storage	boolean	false		Saves the first image or video preview; extra media-file event.
trackChanges	Track new and stopped ads	boolean	false		Adds changeStatus and the CHANGES record.
onlyNew	Only new ads	boolean	false		Delivers only ads not seen before; turns tracking on.
stateName	Tracking memory name	string	facebook-ad-library-state	lowercase letters, digits, hyphens	Separate names keep separate monitors.
includeAdvertiserSummary	Advertiser comparison summary	boolean	false		Writes ADVERTISER_SUMMARY. Free.
outputFormat	Row format	string	flat	flat, nested	Flat: one column per field. Nested: grouped objects.
proxyConfiguration	Proxy for search pages, details and images	object	Apify Proxy		See Interacting settings.
deliveryConnector	Send results to	string	empty	your MCP connector	Posts a short summary after the run.
deliveryTarget	Notion page or channel	string	empty	Notion page link or Slack channel ID	Where the summary goes.

Interacting settings

When	Input A	Input B	What happens
Several entries and countries	searchTerms / pageUrls	countries	Every entry runs in every country. maxAds applies to each pair. The same ad found twice is delivered and charged once.
Pasted Ad Library link	searchTerms	activeStatus, adType, mediaType	Filters inside the link win; countries still applies.
Monitoring	onlyNew	trackChanges	onlyNew turns tracking on. Already seen ads are skipped and cost the small ad-checked fee.
Sorting	sortBy	maxAds	The Actor first collects maxAds ads in Facebook's order, then sorts them. It does not search deeper for higher scores.
Table views	outputFormat	Output tab views	The Ads, Winner analysis and EU reach & political views need flat. With nested, use JSON export or the API.
Proxy	proxyConfiguration		Your setting is used for the first search page, details and images. Next result pages always use Apify residential IPs of the search country, because Facebook limits them from datacenter IPs.

Input examples

Competitor monitor (run daily on a schedule)

{
  "pageUrls": ["https://www.facebook.com/nike", "https://www.facebook.com/adidas"],
  "countries": ["US"],
  "maxAds": 200,
  "onlyNew": true,
  "stateName": "sportswear-monitor",
  "includeAdvertiserSummary": true
}

Expected behavior: the first run delivers up to 200 ads per page. Later runs deliver only ads that appeared since, and CHANGES lists the ads that stopped.

EU reach of a keyword in Germany

{
  "searchTerms": ["hautpflege"],
  "countries": ["DE"],
  "maxAds": 50,
  "includeAdDetails": true
}

Expected output: ads with euTotalReach, ageMin, ageMax, gender and payers, detailsStatus ok.

👉 Try it now: open the input form

Output

Output fields

The main fields of a flat row. The full list is in the Output tab schema.

Field	Meaning	Can be empty?	Example
adArchiveId	Ad Library ID of the ad	no	1550534860016399
adLibraryUrl	Public Ad Library link	no	https://www.facebook.com/ads/library/?id=…
pageName, pageId	Advertiser	rarely	Perfect themes
isActive, startDate, endDate	Running state and dates	endDate is null while active	2026-05-19
daysRunning	Days the ad has run, start day included	rarely	166
variantCount	Ad versions Facebook groups together	no	1
winnerScore	0–100 performance signal, see below	no	75
platforms	Where it runs	can be []	["facebook","instagram"]
body, title, ctaText	Ad text, headline, button	yes	Install now
linkUrl, landingDomain	Landing page and its domain	yes, for ads without a link	play.google.com
utmSource … utmTerm	UTM tags of the landing link	yes	facebook
spendText, impressionsText	Ranges for political and some EU ads	yes	€7K-€8K
paidForBy	"Paid for by" line	political ads only
language	Detected language, ISO 639-3	null for very short text	eng
changeStatus, firstSeenAt	new or seen	null when tracking is off	new
detailsStatus	ok, empty, failed, skipped, not_requested	no	ok
euTotalReach, ukTotalReach	Reach from the EU or UK panel	yes	53398
searchSource, searchCountry	Your input and the country that found the ad	no	apify, US

Winner score. winnerScore = 50 × longevity + 20 × variants + 15 × active + 10 × platforms + 5 × reach, rounded. Longevity is ln(1 + daysRunning) / ln(91), capped at 1 (full at 90 days). Variants is (variantCount − 1) / 9, capped at 1. Active is 1 while the ad runs. Platforms is platforms / 4, capped at 1. Reach is 1 when the lower impressions bound is at least 100,000. It is a signal, not Facebook data: advertisers tend to keep ads that work.

Output entities and surfaces

Situation	Where	What you see
Normal ad	Dataset	One row per unique ad.
Search with no ads	RUN_SUMMARY	No row; the search has status not_found and a reason. Run status NO_RESULTS.
Search stopped early	Dataset + RUN_SUMMARY	Rows read so far are kept; the search has status partial and a reason.
Detail panel failed	Dataset	The ad row is kept with detailsStatus failed; no ad-details charge.
New and stopped ads	CHANGES	New ad IDs and stopped ad IDs for each tracked search.
Advertiser comparison	ADVERTISER_SUMMARY	Per page: adsDelivered, activeAds, avgDaysRunning, avgWinnerScore, topAds, formats, platforms, CTAs, landing domains.
Saved images	Key-value store	media-<adId>.<ext>; keys in mediaKeys.

RUN_SUMMARY.status is one of COMPLETE, PARTIAL, NO_RESULTS, CAPPED (stopped at your maximum charge), ERROR, INVALID_INPUT or CANCELLED. Each entry of searches has its own status and reason.

Output example

A trimmed flat row from a real run:

{
  "adArchiveId": "1550534860016399",
  "pageName": "Perfect themes",
  "isActive": true,
  "startDate": "2026-05-19",
  "daysRunning": 166,
  "platforms": ["facebook", "instagram", "audience_network", "messenger", "threads"],
  "variantCount": 1,
  "winnerScore": 75,
  "ctaText": "Install now",
  "landingDomain": "play.google.com",
  "language": "eng",
  "detailsStatus": "ok",
  "euTotalReach": 53398,
  "endDate": null
}

Facebook does not show every field for every ad. null means Facebook did not show the value for this ad. targetedCountries is usually empty because the public guest view does not show it.

Send results to Slack or Notion

Pick your connector in the optional deliveryConnector field. After the run saves its data, the Actor posts a short summary (up to 25 rows and a link to the full dataset) there. Put a Notion page link or a Slack channel ID in deliveryTarget: in Notion every run is added on top of that one page, so your workspace does not fill up with new pages. A delivery error never fails the run and costs nothing extra. Connect a service once in Apify Console → MCP connectors.

👉 Try it now: open the input form

Pricing

Pricing unit

You pay per event. Apify platform usage (compute, proxy, storage) is included; you do not pay it separately.

Event	When it is charged	Free plan	Paid plans
Actor start	Once per run, one event per GB of run memory (minimum one; the default 512 MB is one)	$0.001	$0.001
Search	One search term or page in one country that got an answer from Facebook, even with no ads	$0.0003	$0.0003
Ad	One unique ad saved to the Dataset	$0.0007	from $0.00049
Ad details	One ad that got EU reach, payer or demographic data (only with details on)	$0.0003	$0.0003
Saved ad image	One image saved (only with Save ad images on)	$0.001	$0.001
Already seen ad checked	One already seen ad skipped (only with Only new ads on)	$0.00025	$0.00025

Ad price by plan: Free $0.0007, Bronze $0.00063, Silver $0.00056, Gold and higher $0.00049.

• A search with no ads costs the start fee and the search fee, nothing more.
• An entry that is skipped as invalid, and a search that fails before Facebook answers, cost nothing.
• A repeated ad (same ad found by two searches) is charged once.
• A detail panel that fails or comes back empty is not charged.
• The run stops cleanly at your Maximum cost per run; status CAPPED, rows already saved are kept.

Cost examples

Free plan prices.

Scenario	Input	Events	Cost
Prefill	apify, US, 10	start + 1 search + 8 ads	$0.0069
Keyword with no ads	1 term, US	start + 1 search	$0.0013
One competitor	1 page, US, 100	start + 1 search + 100 ads	$0.0713
Niche research with details	1 term, DE, 1000, details on	start + 1 search + 1000 ads + 1000 details	$1.0013
Daily monitor, nothing new	1 page, onlyNew, 200 ads seen before	start + 1 search + 200 checked	$0.0513

👉 Try it now: open the input form

Limits

• Up to 3,000 ads per search (one entry in one country), 50 search terms, 50 pages and 10 countries per run, and at most 100 searches per run (entries × countries: 50 terms in 2 countries is the maximum). A bigger input fails at the start with INVALID_INPUT and only the start event is charged. For more, split the job across runs.
• Each run makes at most 3,000 requests to Facebook. A search page holds about 10 ads, and Add ad details makes one more request per ad. Tested maximum: 3,000 ads without details in about 11 minutes, or 1,000 ads with details in about 10 minutes. With details on, keep the total of all searches under about 2,500 ads per run.
• A run works at most 1 hour (or your run timeout, if shorter), then saves what it has as PARTIAL.
• Saved images are limited to 8 MB each; a bigger image is skipped and not charged.
• The run status is FAILED for invalid input, and for ERROR (no ads because every search failed) or PARTIAL after a source failure. Rows already saved stay in the Dataset and RUN_SUMMARY names the reason.
• The Actor shows only what the public Ad Library shows. Commercial ads outside the EU and UK have no spend, reach or targeting data. Facebook keeps stopped commercial ads for a limited time and political ads for 7 years.
• targetedCountries is usually empty: the public guest view does not show it.
• Image and video links from Facebook expire after some days. Turn on Save ad images to storage to keep them.
• A page name that Facebook cannot match returns not_found. Paste the page ID or an Ad Library link instead.
• The Actor does not log in and does not solve CAPTCHAs. If Facebook blocks a search after all retries, the search is marked partial or error with the reason.
• You are responsible for using the data in line with Meta's terms and the laws that apply to you.

👉 Try it now: open the input form

API, export and integrations

• API: start a run with the Apify API and read the Dataset items. The RUN_SUMMARY record is in the default key-value store.
• Export: CSV, Excel, JSON, XML or HTML from the Output tab or the Dataset API. Use flat for spreadsheets.
• Scheduling: add a schedule with onlyNew on and a fixed stateName to get only new ads every day.
• Webhooks and no-code: use webhooks or the Apify integrations for Zapier, Make and Google Sheets to send rows on.
• Slack or Notion: see Send results to Slack or Notion.

Use with AI agents (MCP)

• MCP server with only this Actor: https://mcp.apify.com?tools=cliqtomedia/facebook-ad-library. See Apify MCP.

• Smallest useful input:

  { "searchTerms": ["apify"], "countries": ["US"], "maxAds": 10 }
  

• Key output fields: adLibraryUrl (link to the ad), pageName (advertiser), daysRunning (days live), winnerScore (0–100 signal), landingDomain (where the ad leads), changeStatus (new or seen).

• A small run takes about 10 seconds and costs about $0.007 (start, one search, 8 ads); 1,000 ads take about 5–10 minutes. Keep maxAds and the number of countries small for quick answers.

👉 Try it now: open the input form

Troubleshooting

Fewer rows than Facebook's "about N results"

Symptom: Facebook shows "about 12 results", the run returns 8 rows. Likely reason: Facebook counts every ad version; the Actor returns one row per ad and puts the versions in variantCount. Check: RUN_SUMMARY.searches[].status is complete. Action: nothing to fix. Set activeStatus to all to add stopped ads.

A page returns no ads

Symptom: the search status is not_found. Likely reason: the page has no ads in that country, or Facebook cannot match the page name. Check: open the page's Ad Library link in your browser for the same country. Action: paste the numeric page ID or the Ad Library link, or use ALL in countries.

The run stopped with CAPPED

Symptom: RUN_SUMMARY.status is CAPPED. Likely reason: the next ad would go over your Maximum cost per run. Action: raise the maximum cost or lower maxAds. Rows already saved are kept.

The run stopped with PARTIAL and TIME_LIMIT

Symptom: RUN_SUMMARY.reason is TIME_LIMIT. Likely reason: the run reached 1 hour, your run timeout, or the cap of 3,000 Facebook requests per run (the message says which). Action: lower maxAds or the number of countries, turn off Add ad details, or split the job across runs. Rows already saved are kept.

The run failed with INVALID_INPUT

Likely reason: more than 100 searches (entries × countries), more than 50 terms or pages, or an unknown country code. Action: fix the input as the message says. Only the start event is charged.

Image links do not open

Likely reason: Facebook image links expire. Action: run again with Save ad images to storage on and use mediaUrls.

👉 Try it now: open the input form

FAQ

Do I need a Facebook account or an access token?

No. The Actor reads the public Ad Library without login.

Can I get ad spend for normal commercial ads?

Only where Facebook shows it: political and issue ads everywhere, and some data for ads in the EU and UK. For other commercial ads Facebook does not publish spend.

How fresh is the data?

Each run reads the Ad Library at that moment. fetchedAt shows when each ad was read. daysRunning counts up to today for active ads.

Why is language empty for some ads?

The language is detected from the ad text. Very short texts give null.

👉 Try it now: open the input form

Related Actors

• Google Ads Transparency Scraper - Ad Text, No Login — the same competitor's ads on Google Search, YouTube and Display.
• Threads Scraper — Posts, Profiles, Replies & Search — organic posts of the same brands on Threads.

👉 Try it now: open the input form

Support

For a bug, question or feature request, open the Issues tab of this Actor on Apify. Add the run ID, the input mode (keyword, page or link) and the error text from RUN_SUMMARY. Never send tokens, cookies or billing data.

👉 Try it now: open the input form