LinkedIn Ad Library Scraper: Competitor Ads, No Login

Scrape ads from the public LinkedIn Ad Library by company, keyword or payer, and get each ad's text, CTA, images or video, run dates, impressions by country and targeting.

Use it to see what your competitors advertise on LinkedIn. You don't need a LinkedIn account. The smallest run is one company name and 10 ads: it takes a few seconds and costs $0.037 on the Free plan.

Table of contents

• What it does
• How it works
• Quick start
• Use cases
• Input
• Output
• Pricing
• Limits
• API, export and integrations
• Troubleshooting
• FAQ
• Related Actors
• Support

What it does

The LinkedIn Ad Library shows ads that companies run on LinkedIn. This Actor searches the library the same way you do in a browser and saves one row for each ad.

For each ad you get:

• Who runs it: advertiser name, LinkedIn company ID and page, logo, and who paid for the ad.
• The ad itself: format (image, video, document, carousel, text, message and more), headline, full text, CTA button and link, landing domain, images, video, document pages, carousel cards.
• When and how much: first and last date shown, days running, impressions range, and the share of impressions by country.
• Targeting: what LinkedIn shows about the audience: language, location, job, company and other categories, with included and excluded values.

LinkedIn shows run dates, impressions and targeting only for ads shown in the EU. For other ads these fields are empty. The Actor only reads company ads in the public library. It does not log in and does not open personal profiles.

Good fit

• Watch a competitor's LinkedIn ads: texts, offers, CTAs and landing pages.
• Find ads about a topic in chosen countries and a date range.
• Get only ads you have not seen before, on a schedule.

👉 Try it now: open the input form

How it works

1. You give company names, company page URLs, keywords, payers, Ad Library URLs or ad IDs. You can add countries, a date range and other filters.
2. The Actor runs each search in the public LinkedIn Ad Library and reads the result pages. If you keep Open each ad for full details on, it also opens every ad's page for the full text, media, dates, impressions and targeting.
3. It saves one row for each ad in the dataset. A short report of the run (status, searches, counts) is saved as RUN_SUMMARY in the key-value store.

👉 Try it now: open the input form

Quick start

1. Open the Input tab. Company names already has Apify (box 1 in the picture). Replace it with your competitor's name.

2. Open Limits and details (box 2). Keep Max ads per search at 10 for a first test. Keep Open each ad for full details on to get the full text, dates, impressions and targeting.

3. Click Start at the bottom of the page (below the form, not in the picture).

4. Open the Output tab (box 1 below). The Ads view (box 2) shows the advertiser, format, text, CTA, landing URL, dates and impressions. Dates, impressions and targeting shows reach by country and targeting.

   

Expected result: 10 rows, one for each Apify ad, newest first, in about 10 seconds. Some ads have no dates or impressions: LinkedIn shows them only for ads shown in the EU.

👉 Try it now: open the input form

Use cases

Buyer job	Input path	Output entity	Key fields	Next integration
See all ads of a competitor	companyUrls or companyNames	ad	headline, body, ctaUrl, firstSeen, lastSeen	CSV or Excel export
Find ads about a topic in some countries	keywords + countries + dateRange	ad	advertiserName, body, format, impressionsText	Google Sheets via export
Check where and to whom an ad was shown	adIds or companyNames	ad	impressionsByCountry, targeting	your BI tool via API
Get only new competitor ads every week	companyUrls + onlyNew	ad	changeStatus, firstFoundAt, adLibraryUrl	Schedule + Slack or Notion

👉 Try it now: open the input form

Input

You need at least one search: a company name, company URL, keyword, payer, Ad Library URL or ad ID. Each value is a separate search. Empty input stops with INVALID_INPUT and costs nothing. The same ad found by two searches is saved once.

Input fields

Field	Plain name	Type	Required	Default / prefill	Allowed values	Effect	Example	Recommendation
companyNames	Company names	string list	one search field	prefill ["Apify"]	any text	searches ads by advertiser name	["HubSpot"]	quick, but can match companies with similar names
companyUrls	Company page URLs or IDs	string list	one search field	—	linkedin.com/company/<name>, /showcase/<name> or a number	exact search by company ID	["https://www.linkedin.com/company/salesforce"]	best for one exact company
keywords	Keywords	string list	one search field	—	any text	searches ad text	["crm software"]	combine with countries
payers	Paid by	string list	one search field	—	any text	searches the "Paid by" name	["HubSpot, Inc."]	for agencies and legal entities
startUrls	Ad Library URLs	URL list	one search field	—	linkedin.com/ad-library/search?... or /detail/<id>	copies filters from the URL	a search URL from your browser	when you already set filters on LinkedIn
adIds	Ad IDs	string list	one search field	—	numeric ID or detail URL	reads these ads only	["1612091784"]	to refresh known ads
countries	Countries	string list	no	all countries	ISO codes like US, DE, GB; ALL	where the ad was shown	["DE", "FR"]	—
dateRange	Date range	text	no	all-time	all-time, last-30-days, current-month, current-year, last-year, custom-date-range	when the ad was shown	last-30-days	—
startDate, endDate	From / to date	date	with custom-date-range	—	YYYY-MM-DD	custom period	2026-09-01	—
impressionsMin, impressionsMax	Impressions range	number	no	—	0 and more	only ads with this reach	10000	—
targetingIncluded, targetingExcluded	Targeting includes / excludes	list	no	—	LANGUAGE, LOCATION, AUDIENCE, DEMOGRAPHIC, COMPANY, EDUCATION, JOB, INTERESTS_AND_TRAITS	only ads with this targeting	["JOB"]	EU ads only have targeting
adFormats	Ad formats	list	no	all	image, video, document, carousel, text, spotlight, follower, message, event, article, job, other	keeps only these formats	["video"]	other ads are charged as checked ads
exactCompanyMatch	Exact company match	yes/no	no	false	—	drops ads of companies with a different name	true	use with companyNames
sortOrder	Order	text	no	newest	newest, oldest	order of results	oldest	—
maxAds	Max ads per search	number	no	100, prefill 10	1–5000	stops each search at this number	500	start small
includeDetails	Open each ad for full details	yes/no	no	true	—	opens every ad page	false	off is faster and cheaper
trackChanges	Track new ads	yes/no	no	false	—	marks each ad new or seen	true	for monitoring
onlyNew	Only new ads	yes/no	no	false	—	saves only ads not seen before	true	for schedules
stateName	Tracking memory name	text	no	linkedin-ad-library-state	store name	where seen ads are kept	competitor-a	one name per watch list
includeAdvertiserSummary	Advertiser comparison summary	yes/no	no	false	—	saves ADVERTISER_SUMMARY	true	to compare advertisers
concurrency	Ad pages read at once	number	no	5 (1 without proxy)	1–10	speed of detail pages	3	lower it if you see many retries
requestDelayMs	Pause between requests (ms)	number	no	250 (1000 without proxy)	0–10000	slower, more polite pace	1000	—
proxyConfiguration	Proxy	proxy	no	Apify Proxy	Apify Proxy groups	IPs for requests	default	keep the default
deliveryConnector, deliveryTarget	Send results to	text	no	—	Slack or Notion connector; channel ID or page URL	posts a short summary	—	see below

The input also accepts resultsLimit (same as maxAds), skipDetails (opposite of includeDetails) and maxConcurrency (same as concurrency), so you can reuse input from other LinkedIn Ad Library Actors.

Interacting settings

When	Input A	Input B	Effective behavior	Example	Cost/result effect
You use both	onlyNew	trackChanges	onlyNew turns tracking on	onlyNew: true	seen ads are not saved, they cost $0.0001 each
You filter formats	adFormats	maxAds	reads more results to fill maxAds	10 videos	filtered ads cost $0.0001 each
You use an Ad Library URL	startUrls	countries, dateRange	filters in the URL are used; the form filters are added when the URL has none	a URL with countries=DE	none
Details are off	includeDetails: false	targeting…, impressions… filters	LinkedIn still filters by them, but the rows have no targeting or impressions	—	about half the price

Input examples

All ads of one company

{
  "companyUrls": ["https://www.linkedin.com/company/salesforce"],
  "maxAds": 1000
}

Expected behavior: finds the company ID and reads up to 1000 of its ads with details. Expected output: one row for each ad, with headline, body, ctaUrl, firstSeen, impressionsText. Limit or cost note: 1000 ads with details took about 11 minutes and cost $3.60 at the Free plan price.

New ads only, every week

{
  "companyNames": ["HubSpot"],
  "exactCompanyMatch": true,
  "onlyNew": true,
  "stateName": "hubspot-watch",
  "maxAds": 200
}

Expected behavior: the first run saves all ads and remembers them. Later runs save only new ads. Expected output: rows with changeStatus: "new". The list of new ad IDs is in CHANGES. Limit or cost note: an ad you have already seen costs $0.0001.

👉 Try it now: open the input form

Output

Output fields

Field	Meaning	Type	Can be empty?	Example / enum	Source / notes
adId	LinkedIn ad ID	text	no	1612091784	search result
adLibraryUrl	link to the ad page	URL	no	https://www.linkedin.com/ad-library/detail/1612091784	—
advertiserName	advertiser	text	rarely	Apify	—
advertiserId, advertiserUrl	LinkedIn company ID and page	text, URL	yes	10608457	—
advertiserLogoUrl	logo image	URL	yes	—	LinkedIn image links expire after some time
paidBy	who paid for the ad	text	yes	Apify Technologies s.r.o.	—
format, formatLabel	ad format	text	no	image, video, document, carousel, text, spotlight, follower, message, event, article, job, other	—
headline, body, description	ad texts	text	yes	—	bodyIsPreview: true means the text is the short version from the search page
ctaLabel, ctaUrl, landingDomain	button and its link	text, URL	yes	Learn more	tracking parameters are removed from ctaUrl
bodyLinks, hashtags	links and hashtags in the text	list	empty list	—	—
images, videoUrl, videoPosterUrl	media	URL	yes	—	details only
document	document title, pages, cover images	object	yes	{"pageCount": 12}	document ads
carousel, messageButtons, variants	carousel cards, message buttons, other versions of the ad	list	empty list	—	details only
firstSeen, lastSeen, daysRunning	when the ad was shown	date, number	yes	2026-10-26	details only; EU ads only
impressionsText, impressionsMin, impressionsMax	impressions range	text, number	yes	150k-200k	EU ads only
impressionsByCountry	share of impressions by country	list	empty list	{"country": "Germany", "percent": 9}	EU ads only; under 1% is shown as 0.5 with lessThanOnePercent: true
targeting	targeting by category	list	empty list	{"category": "Location", "included": ["DACH"], "excluded": ["India"]}	EU ads only
targetingParameters	which categories were used	list	empty list	{"parameter": "Job", "targeted": true}	EU ads only
hasTransparencyData	the ad has impressions or targeting	yes/no	no	true	—
detailsStatus	result of opening the ad page	text	no	ok, not_requested, not_found, failed, skipped	—
changeStatus, firstFoundAt	new or seen before	text, date	yes	new, seen	with trackChanges or onlyNew
searchSource	which search found the ad	text	no	Apify	—
fetchedAt	when the row was saved	date-time	no	2026-11-01T04:42:47.016Z	—

Output entities and surfaces

Situation	Dataset/API/KVS/live view	Result shape	User action
Normal item	Dataset, views Ads and Dates, impressions and targeting	one row for each ad	export or use the API
No ads for this search	RUN_SUMMARY.searches[].status = "not_found"; if no search found ads, RUN_SUMMARY.status = "NO_RESULTS" (run succeeds, you pay $0.001 for each search)	no rows	check the name, try companyUrls or fewer filters
Part of the ads	RUN_SUMMARY.status = "CAPPED" (cost limit) or "PARTIAL" (time or request limit: run succeeds; a failed search: run fails)	rows that were saved stay; you pay only for them	read RUN_SUMMARY.reason and message
Run aborted by you	RUN_SUMMARY.status = "CANCELLED"	rows saved before the abort stay; you pay only for them	start a new run
LinkedIn blocked or failed	RUN_SUMMARY.status = "ERROR", the run fails	no rows, no charge	run again later or lower concurrency

RUN_SUMMARY also has totalCountEstimate for each search: how many ads LinkedIn says it has. With trackChanges or onlyNew the Actor saves CHANGES (new ad IDs). With includeAdvertiserSummary it saves ADVERTISER_SUMMARY (ads per advertiser, formats, dates, countries).

Output example

{
  "adId": "1612091784",
  "adLibraryUrl": "https://www.linkedin.com/ad-library/detail/1612091784",
  "advertiserName": "Apify",
  "advertiserId": "10608457",
  "paidBy": "Apify Technologies s.r.o.",
  "format": "document",
  "headline": null,
  "body": "How would you explain your job to your grandparents? …",
  "bodyIsPreview": false,
  "ctaLabel": null,
  "document": { "title": "How would you explain your job to your grandparents", "pageCount": 12 },
  "firstSeen": "2026-10-26",
  "lastSeen": "2026-11-01",
  "daysRunning": 7,
  "impressionsText": "150k-200k",
  "impressionsByCountry": [
    { "country": "United Kingdom", "percent": 45, "lessThanOnePercent": false },
    { "country": "Canada", "percent": 23, "lessThanOnePercent": false }
  ],
  "targeting": [
    { "category": "Language", "included": ["English"], "excluded": [] },
    { "category": "Location", "included": ["DACH", "United States", "Canada"], "excluded": ["India"] }
  ],
  "hasTransparencyData": true,
  "detailsStatus": "ok",
  "searchSource": "Apify",
  "fetchedAt": "2026-11-01T04:42:47.016Z"
}

This example is trimmed. It is one row from the prefill run (companyNames: ["Apify"], maxAds: 10). null means LinkedIn does not show this value for the ad. This ad has no CTA button. An empty list means there is nothing of this kind.

Send results to Slack or Notion

Pick your connector in the optional deliveryConnector field. After the run saves its data, the Actor posts a short summary (up to 25 rows and a link to the full dataset) there. Put a Notion page link or a Slack channel ID in deliveryTarget: in Notion every run is added on top of that one page, so your workspace does not fill up with new pages. A delivery error never fails the run and costs nothing extra. Connect a service once in Apify Console → MCP connectors.

Use case → fields

Buyer job	Input path	Output entity	Key fields	Next integration
Compare offers and CTAs	companyUrls	ad	headline, body, ctaLabel, landingDomain	Excel export
See which ads run longest	companyNames	ad	firstSeen, lastSeen, daysRunning	Google Sheets
See EU reach and audience	countries + details	ad	impressionsByCountry, targeting	API
Alert on new ads	onlyNew + schedule	ad	changeStatus, adLibraryUrl	Slack or Notion

👉 Try it now: open the input form

Pricing

Pricing unit

You pay per event. Prices on the Free plan:

Event	When	Free	Bronze	Silver	Gold and higher
ad	one ad saved to the dataset	$0.0018	$0.00162	$0.00144	$0.00126
ad-details	the ad page was opened and read (only with Open each ad for full details)	$0.0018	$0.00162	$0.00144	$0.00126
search	one search ran (each company, keyword, payer or URL; a list of ad IDs is one search)	$0.001	$0.001	$0.001	$0.001
ad-checked	an ad was read but not saved: seen before in onlyNew, removed by adFormats or exactCompanyMatch, or an ad ID that does not exist	$0.0001	$0.0001	$0.0001	$0.0001

So 1000 ads cost $1.80 without details and $3.60 with details on the Free plan. We pay the platform usage (compute and proxy), you pay only the events above.

• A search that finds no ads costs only the search: $0.001.
• An onlyNew run with no new ads costs the search and $0.0001 for each seen ad.
• If LinkedIn blocks a search or an ad page does not load, you pay nothing for it. A failed ad page still gives you the row from the search page; you pay ad but not ad-details.
• Invalid input costs nothing.
• If you set a maximum cost for the run, the Actor stops before it goes over it. It does not open ad pages it cannot pay for. The run ends with CAPPED.

Cost examples

Scenario	Input scope	Expected item/event count	Base charge	Optional charge	Stop/cap behavior
First test	1 company, maxAds: 10	1 search, 10 ads, 10 details	$0.019	$0.018 details	about 10 s
One competitor	1 company, maxAds: 1000	1 search, 1000 ads, 1000 details	$1.801	$1.80 details	about 11 min
Quick list	1 keyword, maxAds: 5000, no details	1 search, 5000 ads	$9.001	none	about 8 min
Weekly check, nothing new	1 company, onlyNew, 100 ads seen before	1 search, 100 checked	$0.011	none	—
Nothing found	1 keyword with no ads	1 search	$0.001	none	—

Prices are for the Free plan. Paid Apify plans get the lower prices in the table above.

👉 Try it now: open the input form

Limits

• Up to 5000 ads for each search and up to 100 searches in one run.
• One run makes at most 3000 requests to LinkedIn and runs at most 1 hour. With details, each ad needs about 1.25 requests, so one run gives about 2000–2400 ads with details (our test: 2400 ads in 33 minutes). Without details, 5000 ads need about 220 requests. When a limit is reached, the run stops, keeps the saved ads and ends with PARTIAL and reason TIME_LIMIT (the run still succeeds). The default run timeout is 1 hour; a shorter timeout gives fewer ads.
• If two searches in a row fail because LinkedIn does not answer, the Actor skips the remaining searches and says so in RUN_SUMMARY.warnings. You pay nothing for skipped searches.
• onlyNew remembers up to 20,000 ads for each stateName; the oldest are forgotten first.
• Run dates, impressions and targeting exist only for ads shown in the EU. LinkedIn shows impressions as a range, not an exact number.
• The library has ads from about the last year. LinkedIn decides what it shows; the Actor does not promise every ad an advertiser ever ran.
• Search by company name can find companies with similar names. Use companyUrls or exactCompanyMatch for one exact company.
• No personal profiles, no login, no private data. Image and video links come from LinkedIn and can expire.

👉 Try it now: open the input form

API, export and integrations

• API: start a run with POST https://api.apify.com/v2/acts/cliqtomedia~linkedin-ad-library/runs and the input JSON. Read rows from the run's dataset.
• Export: download the dataset as JSON, CSV, Excel, XML or HTML from the Output tab or the API.
• Scheduling: create a schedule in Apify Console with onlyNew: true to get only new ads each time.
• Webhooks / no-code: use Apify integrations (Make, Zapier, n8n, Google Sheets) on the run's dataset.

Use with AI agents (MCP)

• MCP server URL with only this Actor: https://mcp.apify.com?tools=cliqtomedia/linkedin-ad-library
• Smallest useful input: {"companyNames": ["Apify"], "maxAds": 10}
• Key output fields: advertiserName (who runs the ad), body (ad text), ctaUrl (where the ad leads), firstSeen / lastSeen (when it ran), impressionsByCountry (EU reach).
• The prefill run takes about 10 seconds and costs $0.037 on the Free plan. Keep maxAds small; a run has at most 3000 requests and 1 hour.

👉 Try it now: open the input form

Troubleshooting

No ads for a company

Symptom: the dataset is empty and RUN_SUMMARY.searches[].status is not_found. Likely reason: the company has no ads in the library for these filters, or LinkedIn knows it under another name. Check: open the company in the LinkedIn Ad Library in your browser. Action: use the company page URL in companyUrls, or remove countries and dateRange.

The run stopped before maxAds

Symptom: fewer ads than maxAds; RUN_SUMMARY.status is CAPPED or PARTIAL. Likely reason: CAPPED with reason CHARGE_LIMIT means your maximum cost for the run was reached. PARTIAL with reason TIME_LIMIT means the 3000 request limit or the run timeout was reached. Check: RUN_SUMMARY.reason and RUN_SUMMARY.message. Action: raise the maximum cost or the run timeout, split the searches into more runs, or turn details off.

Some rows have detailsStatus "failed"

Symptom: rows have the short text from the search page and no dates. Likely reason: LinkedIn did not answer for this ad page after several tries. Check: RUN_SUMMARY.http.retries. Action: run these ads again with adIds, or lower concurrency. You did not pay ad-details for them.

The run failed with ERROR

Symptom: the run failed and has no rows. Likely reason: LinkedIn refused all searches for a while. Check: RUN_SUMMARY.message. Action: run again later. You were not charged for the blocked searches.

👉 Try it now: open the input form

FAQ

Do I need a LinkedIn account or cookies?

No. The Actor reads the public LinkedIn Ad Library without login.

Why are dates, impressions and targeting empty for some ads?

LinkedIn shows them only for ads shown in the EU. Use countries with EU countries to find such ads.

Does it get every ad of a company?

It gets what the LinkedIn Ad Library shows for your search, up to maxAds. RUN_SUMMARY.searches[].totalCountEstimate tells you how many ads LinkedIn says it has.

How fresh is the data?

Each row is read at run time (fetchedAt). lastSeen is the last day LinkedIn says the ad ran.

Can I use the input from another LinkedIn Ad Library Actor?

Mostly yes: startUrls, resultsLimit, skipDetails and maxConcurrency are supported.

👉 Try it now: open the input form

Related Actors

• Google Ads Transparency Scraper - Ad Text, No Login: see the same competitor's Google ads.
• Website Contact Scraper | Contacts & Social Links: get contacts from the landing pages (landingDomain) of the ads.

👉 Try it now: open the input form

Support

For a bug, question or feature request, open the Actor's Issues tab on Apify. Include the run ID, your input without private data and the RUN_SUMMARY message. Never send tokens, cookies or other secrets.

👉 Try it now: open the input form