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TikTok Hashtag Analytics

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TikTok Hashtag Analytics

TikTok Hashtag Analytics

Developed by

Clockworks

Clockworks

Maintained by Apify

Scrape TikTok hashtag analytics data. Just add one or more hashtags, and the scraper will extract posts' text, details, country, longevity, audience interests, scores, countries, labels, and age range. Export scraped data, run the scraper via API, schedule runs, or integrate it with other tools.

4.3 (3)

Pricing

$5.00 / 1,000 results

13

Total users

336

Monthly users

38

Runs succeeded

>99%

Issues response

20 hours

Last modified

16 hours ago

JO

Output field descriptions

Open

joshet opened this issue
2 days ago

Hi there,

TikTok Hashtag Analytics data looks potentially interesting.

However what the output fields actually reflect and where the data comes from is unclear. And we can't really use the data without fully understanding what it means.

Specifically, these data fields:

  • trend
  • publish_cnt
  • video_views
  • publish_cnt_all
  • video_views_all
  • audience_ages
  • audience_interests
  • audience_countries
  • related_hash_tags
  • related_videos

We'd like to better understand where the data is pulled from and what it relates to on the TikTok UI and TikTok hashtag data.

The Apify documentation, readme and API does not contain much detail on what the output data means. For example, how is "trend" calculated/what does it reflect a trend in – total posts/views/etc and for all videos under that hashtag or just popular ones? And another example, for audience_ages what do the output value groups mean eg. "ageLevel: 3".

Any further details or documentation on the above fields would be very helpful.

Thanks,

Josh

svpetrenko avatar

Hi, thanks for creating this issue! Yes, indeed, we could improve the README and output schema to better explain the results - I'll ask the team about it.

Regarding the data itself, it is taken mostly as is from TikTok's creative center internal API. You can refer to pages like this https://ads.tiktok.com/business/creativecenter/hashtag/ceramic/pc/en?countryCode=UA&period=7, and in short:

trend - refers to the histogram on that page, with 1 being the top popularity, 0 - the lowest one;

publish_cnt - the left number in the "Posts" chip (number of posts over the period)

publish_cnt_all - the right number in the "Posts" chip (number of all posts for the hashtag)

video_views_all - not present in the page, but I assume the number of views over all time

video_views - not present in the page, but I assume the number of views of the selected period

audience_ages - diagram "Age range"

age level 3 - 18-24 y.o., 4 - 25-34 y.o, 5 - 35+

audience_interests - Related interests section

audience_countries - Regional popularity section

related_hash_tags- "Related hashtags" section

related_videos - "Related videos" section