Xiaohongshu Pugongying 蒲公英 KOL Scraper - Rates & Stats

Xiaohongshu Pugongying 蒲公英 Scraper is a KOL research tool for Pugongying, the official creator marketplace of Xiaohongshu 小红书 (RedNote). Find bloggers by keyword, category, gender, location and follower range with their picture and video note quotes and performance medians, get a blogger's profile, and get keyword statistics with the typical blogger mix and price bands, all as clean, flat JSON. It is made for brands, agencies and analysts who plan influencer marketing on RedNote. No account, API keys, proxies or cookies are needed.

What is Pugongying?

Pugongying (蒲公英) is Xiaohongshu's official creator marketplace, where brands look for bloggers and book sponsored notes. For each blogger it shows quotes for picture and video notes, typical reads and engagements, follower activity and recent notes. It also shows statistics for keywords: how many notes and bloggers cover a topic and what those bloggers charge. This Actor is an independent tool and is not affiliated with Xiaohongshu.

What data can you get?

The Actor has three modes. Every item has a type field so you can tell the record types apart.

Mode	Give it	You get	Item type
search	keyword (default 面膜), or no keyword plus at least one filter; optional category, gender, location, follower range, sort	bloggers with quotes, medians and recent notes	blogger
blogger	blogger user IDs or profile links	one profile per blogger with likes and saves, quotes and medians	bloggerDetail
keyword	keywords	one report per keyword: volumes, search index and the blogger mix	keyword

Quotes are in Chinese yuan (CNY). Figures ending in Pct are percentages.

Blogger fields (search rows and profiles)

Field	What it is
picturePrice	Quote in CNY for a picture note
videoPrice	Quote in CNY for a video note
lowestPrice	Lowest quote in CNY
followers	Follower count
medianReads	Median reads of regular notes
medianEngagements	Median engagements of regular notes
pictureMedianReads / videoMedianReads	Median reads of picture notes / video notes
pictureMedianEngagements / videoMedianEngagements	Median engagements of picture notes / video notes
sponsoredNoteCount	Number of sponsored notes
userId	Xiaohongshu user ID (use it as input for mode blogger)
url	Xiaohongshu profile link
redId	Xiaohongshu ID (小红书号)
nickname	Blogger name
avatar	Avatar image link
location	Location shown on the profile
gender	male or female
categories / subCategories	Content categories and sub-categories
personaTags	Persona tags (profession, family role, background)
featureTags	Content style tags
industries	Industries the blogger has worked with
likesAndCollects	Total likes and saves received (filled in profiles; null in search rows)

Extra fields filled in search rows

These cost, rate and sponsored-note figures come with every search row, so you often do not need a separate profile request. The same keys are also present in profile records, but there they are usually null.

Field	What it is
pictureReadCost / videoReadCost	Estimated cost per read of a picture / video note (CNY)
estimatedVideoCpm	Estimated cost per thousand impressions of a video note (CNY)
estimatedVideoEngageCost	Estimated cost per engagement of a video note (CNY)
medianImpressions	Median impressions of regular notes, last 30 days
sponsoredMedianReads	Median reads of sponsored notes, last 30 days
sponsoredMedianEngagements	Median engagements of sponsored notes, last 30 days
sponsoredMedianImpressions	Median impressions of sponsored notes, last 30 days
videoCompletionPct	Video completion rate
thousandLikeNotePct / hundredLikeNotePct	Share of notes with over 1,000 / over 100 likes
followersGrowthPct30d	Follower growth over 30 days
activeFollowersPct	Share of followers active in the last 28 days
engagedFollowersPct	Share of followers who engaged in the last 30 days
inviteReplyPct48h	Share of invitations answered within 48 hours
recentNotes	Recent notes, each with noteId, url, imageUrl, featureTags

Keyword report fields

Field	What it is
keyword	The keyword
searchIndex	Search index of the keyword
noteCount	Notes about the keyword
bloggerCount	Bloggers posting about the keyword
impressions / reads / engagements	Impressions, reads and engagements of notes about the keyword
likes / favorites / comments / shares	Likes, saves, comments and shares
followsGained	Follows gained through notes about the keyword
searchIndexVs30dPct, noteCountVs30dPct, bloggerCountVs30dPct, impressionsVs30dPct, readsVs30dPct, engagementsVs30dPct	Change against the 30-day benchmark, in percent, as the marketplace shows it
bloggerCategories	Categories of the bloggers posting about the keyword: {label, sharePct}
bloggerPersonas	Personas of those bloggers: {label, sharePct}
bloggerFeatureTags	Content style tags of those bloggers: {label, sharePct}
bloggerFollowerBands	Follower-count bands of those bloggers: {min, max, sharePct}
bloggerPicturePriceBands / bloggerVideoPriceBands	Picture / video note price bands (CNY) of those bloggers: {min, max, sharePct}

In the dataset you also get three ready table views: Bloggers, Blogger profiles and Keyword statistics.

How to use Xiaohongshu Pugongying 蒲公英 Scraper

1. Open the Actor in Apify Console.
2. Choose a Mode: Find bloggers (search), Blogger profiles (blogger) or Keyword statistics (keyword).
3. Fill in the inputs for that mode: a keyword and filters, a list of blogger IDs or profile links, or a list of keywords.
4. Set Max results to cap the number of items (and the cost).
5. Click Start and wait for the run to finish.
6. Open the dataset and export it as JSON, CSV, Excel or another format, or read it through the API.

An empty input {} runs in seconds and lists the top bloggers for the keyword 面膜 (face mask).

Input

Field	Type	Required	What it does	Default
mode	string	required	search, blogger or keyword	search
keyword	string	optional	Search term for mode search. Clear it and pick at least one filter (category, gender, location or follower range) to browse by filters only; with neither, the run stops before any request and costs nothing	面膜
searchBy	string	optional	Match the keyword against note content (notes) or blogger nicknames (nickname)	notes
category	string	optional	Only bloggers in this content category (list below)	any
gender	string	optional	any, male or female	any
location	string	optional	Province, city or district name in Chinese, e.g. 杭州	none
minFollowers	integer	optional	Only bloggers with at least this many followers (minimum 0)	none
maxFollowers	integer	optional	Only bloggers with at most this many followers (minimum 0)	none
sort	string	optional	relevance, followers, reads, engagement, price, picture-price, video-price	relevance
sortOrder	string	optional	desc (highest first) or asc (lowest first)	desc
bloggers	array	optional	For mode blogger: user IDs (24 characters, the userId of a search result) or Xiaohongshu profile links	none
keywords	array	optional	For mode keyword: keywords up to 100 characters each. Chinese keywords work best	none
maxResults	integer	optional	Maximum items in total for the run (1 to 5,000). You are charged per item returned	20

Category values: any, beauty, skincare, personal-care, parenting (mom and baby), fashion, food, home, entertainment-news (film, TV and entertainment news), fitness, pets, culture-art, hobbies, lifestyle, education, workplace, relationships, photography, games, tech (tech and gadgets), travel, music, comedy, health, cars, weddings, finance-business, materials, other.

maxResults is the total across all inputs in the run; a run stops as soon as it is reached. A search shows up to 250 pages of 20 bloggers.

Example: find food bloggers with 50k to 200k followers

{
  "mode": "search",
  "keyword": "咖啡",
  "category": "food",
  "gender": "female",
  "minFollowers": 50000,
  "maxFollowers": 200000,
  "sort": "followers",
  "maxResults": 100
}

Example: look a blogger up by nickname

{
  "mode": "search",
  "keyword": "咖啡",
  "searchBy": "nickname",
  "maxResults": 20
}

Example: cheapest picture notes in Hangzhou

{
  "mode": "search",
  "location": "杭州",
  "sort": "picture-price",
  "sortOrder": "asc",
  "maxResults": 40
}

Example: blogger profiles

{
  "mode": "blogger",
  "bloggers": ["59e97be5e8ac2b6168370b13"]
}

Example: keyword statistics

{
  "mode": "keyword",
  "keywords": ["面膜", "防晒"]
}

Output example

The values below are illustrative.

Search row ("type": "blogger")

{
  "type": "blogger",
  "userId": "5f0a1b2c3d4e5f6a7b8c9d0e",
  "url": "https://www.xiaohongshu.com/user/profile/5f0a1b2c3d4e5f6a7b8c9d0e",
  "redId": "100000001",
  "nickname": "示例咖啡博主",
  "avatar": "https://...",
  "location": "广东 深圳",
  "gender": "female",
  "followers": 120000,
  "likesAndCollects": null,
  "sponsoredNoteCount": 35,
  "categories": ["美食"],
  "subCategories": ["咖啡"],
  "personaTags": ["咖啡师"],
  "featureTags": ["教程"],
  "industries": ["食品饮料"],
  "picturePrice": 4000,
  "videoPrice": 8000,
  "lowestPrice": 4000,
  "medianReads": 2500,
  "medianEngagements": 110,
  "pictureMedianReads": 2100,
  "videoMedianReads": 3000,
  "pictureMedianEngagements": 90,
  "videoMedianEngagements": 140,
  "medianImpressions": 9000,
  "sponsoredMedianReads": 1800,
  "sponsoredMedianEngagements": 70,
  "sponsoredMedianImpressions": 7000,
  "pictureReadCost": 1.9,
  "videoReadCost": 2.67,
  "estimatedVideoCpm": 120.5,
  "estimatedVideoEngageCost": 57.1,
  "videoCompletionPct": 18.4,
  "thousandLikeNotePct": 5.0,
  "hundredLikeNotePct": 32.0,
  "followersGrowthPct30d": 1.2,
  "activeFollowersPct": 41.0,
  "engagedFollowersPct": 6.5,
  "inviteReplyPct48h": 80.0,
  "recentNotes": [
    {"noteId": "6a0000000000000000000001", "url": "https://www.xiaohongshu.com/explore/6a0000000000000000000001", "imageUrl": "https://...", "featureTags": ["咖啡"]}
  ]
}

Blogger profile ("type": "bloggerDetail")

{
  "type": "bloggerDetail",
  "userId": "5f0a1b2c3d4e5f6a7b8c9d0e",
  "url": "https://www.xiaohongshu.com/user/profile/5f0a1b2c3d4e5f6a7b8c9d0e",
  "redId": "100000001",
  "nickname": "示例咖啡博主",
  "avatar": "https://...",
  "location": "广东 深圳",
  "gender": "female",
  "followers": 120000,
  "likesAndCollects": 950000,
  "sponsoredNoteCount": 35,
  "categories": ["美食"],
  "subCategories": ["咖啡"],
  "personaTags": ["咖啡师"],
  "featureTags": ["教程"],
  "industries": ["食品饮料"],
  "picturePrice": 4000,
  "videoPrice": 8000,
  "lowestPrice": 4000,
  "medianReads": 2500,
  "medianEngagements": 110,
  "pictureMedianReads": 2100,
  "videoMedianReads": 3000,
  "pictureMedianEngagements": 90,
  "videoMedianEngagements": 140
}

Profile records also contain the search-row keys listed above (cost, sponsored and rate figures, recentNotes), usually as null; they are left out of this example for brevity.

Keyword report ("type": "keyword")

{
  "type": "keyword",
  "keyword": "面膜",
  "searchIndex": 15000,
  "noteCount": 48000,
  "bloggerCount": 12000,
  "impressions": 52000000,
  "reads": 6100000,
  "engagements": 410000,
  "likes": 260000,
  "favorites": 110000,
  "comments": 30000,
  "shares": 10000,
  "followsGained": 8000,
  "searchIndexVs30dPct": 3.2,
  "noteCountVs30dPct": -1.5,
  "bloggerCountVs30dPct": 0.8,
  "impressionsVs30dPct": 4.1,
  "readsVs30dPct": 2.7,
  "engagementsVs30dPct": -0.6,
  "bloggerCategories": [{"label": "护肤", "sharePct": 42.5}],
  "bloggerPersonas": [{"label": "学生", "sharePct": 18.0}],
  "bloggerFeatureTags": [{"label": "测评", "sharePct": 25.0}],
  "bloggerFollowerBands": [{"min": 1000, "max": 10000, "sharePct": 38.0}],
  "bloggerPicturePriceBands": [{"min": 0, "max": 1000, "sharePct": 45.0}],
  "bloggerVideoPriceBands": [{"min": 1000, "max": 5000, "sharePct": 33.0}]
}

How much does it cost?

The Actor uses pay-per-event pricing. You pay only for these events:

Event	When it is charged	Price (USD)
run-start	Once per run, charged when the first data arrives, so a run that cannot reach the data costs nothing	$0.015
result	Each blogger returned in a search (mode search)	$0.01
detail	Each blogger profile (mode blogger) or keyword report (mode keyword)	$0.05

Worked examples:

• 100 bloggers from a search cost $0.015 + 100 x $0.01 = $1.015.
• 10 blogger profiles cost $0.015 + 10 x $0.05 = $0.515.
• 2 keyword reports cost $0.015 + 2 x $0.05 = $0.115.

You never pay for more than maxResults items, and the run stops by itself if your spending limit is reached. Items that are not delivered are not charged.

On the free Apify plan, a run can make one data request: one page of search results, one blogger profile, or one keyword report (a search may ask a second time when the first answer comes back empty). A free-plan run returns at most 20 results in total. Any paid Apify plan removes the limit. On the free Apify plan each account can run this Actor up to 3 times per 24 hours and 10 times per 7 days, within a small lifetime free allowance shared across all our Actors, and all free accounts share a daily free budget. When any of these limits is reached, the run stops before fetching anything and nothing is charged.

Use cases

• Influencer sourcing: shortlist RedNote bloggers in a category, location and follower range with their price per note.
• Budget planning: compare picturePrice, videoPrice and the estimated cost per read (pictureReadCost, videoReadCost) before you contact anyone.
• Creator quality checks: look at activeFollowersPct, engagedFollowersPct, followersGrowthPct30d and sponsored-note medians to see how a blogger's audience responds.
• Outreach planning: use inviteReplyPct48h to see which bloggers usually answer invitations quickly.
• Topic research: see how big a keyword is (searchIndex, noteCount, bloggerCount) and which kinds of bloggers cover it, with their follower and price bands.
• Trend monitoring: schedule keyword reports and track the ...Vs30dPct change figures over time.

Integrations and API

You can start runs through the Apify API, schedule them in Apify Console (for example a weekly keyword report), and send results to other tools with Apify integrations such as webhooks, Google Sheets, Zapier or Make. Results are stored in an Apify dataset that you can download as JSON, CSV, Excel and other formats.

Python example with apify-client:

from apify_client import ApifyClient
client = ApifyClient("<YOUR_APIFY_TOKEN>")
run = client.actor("clover_folktale/pugongying-scraper").call(run_input={
    "mode": "search",
    "keyword": "咖啡",
    "category": "food",
    "gender": "female",
    "minFollowers": 50000,
    "maxFollowers": 200000,
    "sort": "followers",
    "maxResults": 100
})
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

Tips and limits

• maxResults is the total across all inputs in the run (1 to 5,000, default 20). A search shows up to 250 pages of 20 bloggers.
• Use searchBy: "nickname" to look a blogger up by name. The userId of a search row is the ID for mode blogger.
• The location filter takes a Chinese place name (province, city or district).
• Quotes are in Chinese yuan (CNY); figures ending in Pct are percentages.
• A forged or unknown blogger ID is skipped and not charged. If too many inputs return nothing, the run stops to protect your budget.
• Some keywords come back with an all-zero report; those are treated as no data and not charged.
• The Pugongying data source sometimes answers a search with no results at random, even for common keywords. The Actor then asks once more; if the second answer is empty too, the run ends with 0 results and you are not charged, not even the start fee. Free empty searches are limited to a number per 24 hours shared by all users; once that is used up, an empty search is charged the start fee until older ones drop out of the 24-hour window. Running the same search again a little later usually works.
• The run stops cleanly instead of failing half-way and never charges for items it did not deliver.
• Often empty fields: likesAndCollects is filled only in profiles (it is null in search rows). Cost, median-impression, sponsored and rate figures (pictureReadCost, estimatedVideoCpm, sponsoredMedian..., ...Pct) are filled only in search rows and are usually null in profiles. In search rows, personaTags is often empty, and industries and featureTags are sometimes empty. Bloggers without picture or video notes show 0 or null for that format's quote and medians. recentNotes can be empty, and location is empty when the blogger hides it.
• On the free Apify plan, a run makes one data request (at most 20 results), or two when the first answer comes back empty. Any paid Apify plan removes the limit.

FAQ

Do I need a Xiaohongshu or Pugongying account?

No. No account, API keys, proxies or cookies are needed.

Is it legal to use this data?

The Actor returns only what the marketplace itself shows about bloggers: IDs, names, avatars, location, quotes, performance figures and recent notes. No contact details, phone numbers or private messages are collected. You are responsible for how you use the data and for following the laws that apply to you.

How fresh is the data?

The data is requested when your run starts, so you get the figures the marketplace shows at that time. Several metrics cover the last 28 or 30 days, as noted in the field list.

Why are some fields empty or 0?

Some fields are filled only in search rows or only in profiles (the others are null), bloggers without picture or video notes have no quote or medians for that format, persona, industry and style tags are often missing in search rows, and some bloggers hide their location. See Tips and limits for the full list.

How many results can I get?

Up to 5,000 items per run (maxResults). A search shows up to 250 pages of 20 bloggers. On the free Apify plan a run returns at most 20 results.

Can I schedule runs and export the data?

Yes. You can schedule runs in Apify Console or start them through the API, and export each dataset as JSON, CSV, Excel and other formats.

Why did my search return 0 results?

Either nothing matches your keyword and filters, or the data source returned nothing twice in a row, which happens at random from time to time. Either way the run was not charged, unless the 24-hour limit of free empty searches had already been used up (see Tips and limits). Try again in a few minutes, or try a broader keyword.

A field or mode I need is missing. What can I do?

Open an issue from the Actor page and it will be looked at.

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