Google Maps Lead Pro

CRM-Ready Lead Extraction from Google Maps

Extract business leads from Google Maps with automatic data cleaning, lead scoring, and ready-to-import formatting for HubSpot, Salesforce, and Pipedrive.

What It Does

This Actor does not scrape Google Maps directly. It calls an established underlying Google Maps scraper Actor, then post-processes the results:

• Cleans and normalizes raw business data
• Parses addresses into street / city / state / ZIP
• Normalizes US phone numbers to (XXX) XXX-XXXX
• Removes duplicate businesses (by normalized phone + address)
• Scores each lead 0-100 and assigns an A-F grade
• Reformats each record for one of four export layouts (standard, HubSpot, Salesforce, Pipedrive)

Input

Field	Type	Default	Description
searchQuery	string	(required)	Business type to search for (e.g. dentists, plumbers)
location	string	(required)	City, state, or region (e.g. Miami, FL)
maxResults	integer	100	Maximum leads to return after filtering (1–1000)
minRating	number	0	Only include businesses with at least this rating (0–5)
minReviews	integer	0	Only include businesses with at least this many reviews
requireEmail	boolean	false	Only include leads that have an email
requirePhone	boolean	false	Only include leads that have a phone
requireWebsite	boolean	false	Only include leads that have a website
extractEmails	boolean	false	Premium mode: crawl business websites for emails and social links
exportFormat	string	standard	One of standard, hubspot, salesforce, pipedrive
includeLeadScore	boolean	true	Calculate a 0–100 lead score and A–F grade

Two Modes

Standard mode (default). Calls compass/crawler-google-places. Fast. Google Maps rarely exposes email addresses, so the email field is usually empty in this mode.

Premium mode (extractEmails: true). Calls lukaskrivka/google-maps-with-contact-details, which crawls each business website to find emails and social media profiles (Facebook, Instagram, LinkedIn). Slower and uses more compute because it visits business websites.

Both modes request up to 2 × maxResults places from the underlying scraper (capped at 1000 for standard mode, 500 for premium mode) before filtering and deduplication are applied.

Lead Scoring (0–100)

When includeLeadScore is enabled, each lead is scored from the following signals:

• Contact availability (up to 40): phone (15), email (15), website (10)
• Online presence (up to 30): Google rating (up to 15) and review count (up to 15)
• Social media presence (up to 15): Facebook (5), Instagram (5), LinkedIn (5)
• Business legitimacy (up to 15): claimed business (5), opening hours (5), price level (5)

Grades: A (80+), B (60–79), C (40–59), D (20–39), F (<20).

Output

Leads are pushed to the default dataset. Field names depend on exportFormat — selecting HubSpot, Salesforce, or Pipedrive renames the keys to that CRM's convention. The default standard format produces these fields:

business_name, category, phone, email, website, street, city, state, zip_code, country, rating, review_count, lead_score, lead_grade, google_url, facebook, instagram, linkedin, scraped_at

A run summary is also written to the key-value store under the STATS key (totals extracted/qualified, counts with email/phone/website, average rating, average lead score, and grade distribution).

Export Formats

Format	Layout
standard	Flat, snake_case fields (shown above)
hubspot	HubSpot Company property names
salesforce	Salesforce Lead object fields (incl. custom __c fields)
pipedrive	Pipedrive Organization fields

Output Example (standard format)

{
    "business_name": "Smile Dental Care",
    "category": "Dentist",
    "phone": "(305) 555-1234",
    "email": "info@smiledentalcare.com",
    "website": "https://smiledentalcare.com",
    "city": "Miami",
    "state": "FL",
    "zip_code": "33101",
    "rating": 4.8,
    "review_count": 127,
    "lead_score": 85,
    "lead_grade": "A",
    "google_url": "https://maps.google.com/?cid=...",
    "facebook": "https://facebook.com/smiledentalcare"
}

Usage

Standard Mode (fast, emails rarely available)

{
    "searchQuery": "dentists",
    "location": "Miami, FL",
    "maxResults": 100,
    "minRating": 4.0,
    "requirePhone": true,
    "exportFormat": "hubspot"
}

Premium Mode (crawls websites for emails)

{
    "searchQuery": "dentists",
    "location": "Miami, FL",
    "maxResults": 100,
    "minRating": 4.0,
    "requirePhone": true,
    "extractEmails": true,
    "exportFormat": "hubspot"
}

Pricing

This Actor is billed based on Apify platform usage (compute units, plus the usage of the underlying Google Maps scraper Actors it calls on your account). Premium mode (extractEmails: true) costs more than standard mode because it crawls business websites. See the Actor's pricing details on Apify for current rates.

Use Cases

1. Lead generation – build targeted prospect lists from local businesses
2. Sales prospecting – find local businesses to pitch, pre-scored by signal quality
3. Market research – analyze business density and presence by area
4. Local SEO – competitor discovery and prospecting

Integration

The output is formatted for easy import into HubSpot, Salesforce, and Pipedrive. This Actor does not push data into a CRM by itself. Using the Apify platform's integrations, you can send the resulting dataset to Google Sheets, Zapier, Make, webhooks, and other destinations.

Limitations

• Depends on third-party scraper Actors. Output is produced by calling compass/crawler-google-places (standard) or lukaskrivka/google-maps-with-contact-details (premium). If an upstream Actor is unavailable, out of credits, or errors, this Actor logs a warning, records the error in STATS, and finishes with an empty dataset rather than crashing.
• Emails and social links are best-effort. In standard mode emails are almost always empty (Google Maps rarely exposes them). Premium mode discovers emails/social profiles only when they can be found on the business website, so coverage is not guaranteed for every lead.
• Address parsing assumes a US-style, comma-separated format (street, city, ST ZIP, country). Non-US or unusually formatted addresses may parse imperfectly, and country defaults to USA when it cannot be determined.
• Phone normalization targets US numbers. Only 10- or 11-digit US numbers are reformatted to (XXX) XXX-XXXX; other numbers are returned as-is, and strings with fewer than 7 digits are dropped.
• Result counts are approximate. maxResults is capped at 1000. The underlying scraper is queried for more than the final count, then results are filtered, deduplicated, and truncated, so the final number of leads depends on availability and your filters.
• Deduplication is heuristic. Duplicates are detected by normalized phone + address; records missing both are always kept, and near-duplicates with differing data may not be merged.
• Lead scores are heuristic signals, not verified business-quality metrics.
• No direct CRM push. The Actor formats records for import but does not write to any CRM; import is manual or via separate Apify integrations.
• Results reflect Google Maps data availability and the behavior/rate limits of the underlying scrapers, and are not guaranteed to be complete or real-time accurate. Results are requested in English (language: en).

Support

• Issues: open a ticket on the Actor page
• Feature requests: comment on the Actor

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Built with the Apify SDK.

Standard mode wraps compass/crawler-google-places. Premium mode wraps lukaskrivka/google-maps-with-contact-details.