Instagram Comment Leads Extractor

Extract leads from Instagram post and reel comments. Enrich commenter profiles, detect buying intent, score leads, and export flat CSV-friendly rows for outreach, prospecting, and social listening.

What does this actor do?

Instagram Comment Leads Extractor is an Apify Actor that turns Instagram post and reel comments into actionable lead records. It identifies who is commenting, detects buying intent and contact signals, optionally enriches commenter profiles, and outputs one clean row per comment or per commenter — ready for CRM import, Google Sheets, or downstream enrichment.

Unlike generic Instagram comment scrapers that focus on raw comment data, this actor is lead-generation-first — built for agencies, brands, and sales teams who need prospect lists, not comment dumps.

Each comment row includes:

• Post context — source URL, post owner, caption, likes, comment count
• Comment data — text, timestamp, likes, reply status
• Commenter identity — username, full name, profile URL, verified status
• Optional enrichment — follower/following/post counts, bio, external URL, category
• Intent signals — question detection, buying intent, contact intent, recommendations, complaints
• Lead scoring — heuristic 0-100 score with transparent reasons
• Keyword matching — custom keyword tagging

How it works

1. Input — Accept one or more public Instagram post/reel URLs
2. Extraction — Fetch post metadata and paginate comments via Instagram API
3. Filtering — Apply keyword filters, minimum likes, language allowlist
4. Analysis — Detect intent signals, match keywords, compute lead scores
5. Enrichment — Optionally fetch commenter public profile data
6. Aggregation — Optionally aggregate per commenter across multiple posts
7. Export — Output flat, CSV-friendly rows

Use cases

Extract leads from competitor posts

A skincare brand wants commenters from competitor reels discussing acne, product recommendations, or purchase decisions.

Find high-intent commenters

A local service business wants comments containing phrases like "price?", "where are you located?", "DM me", "need this", "available in Canberra?", or "how can I order?".

Build creator or customer prospect lists

A UGC agency wants to identify active commenters on beauty, travel, or food niche posts, then optionally enrich profile-level details.

Social listening

A brand wants comments grouped by keyword themes like complaints, questions, praise, comparison, or buying intent.

Export clean CSV for outreach

A user needs one row per comment or one row per commenter, ready for Google Sheets, Airtable, CRM import, or downstream enrichment.

Sample input

Example 1 — Quick comment export

{
  "startUrls": [
    "https://www.instagram.com/p/DXFnCHojbs-/",
    "https://www.instagram.com/reel/DXG2abcDEF/"
  ],
  "maxCommentsPerUrl": 200,
  "outputMode": "comment_rows",
  "detectIntentSignals": true,
  "detectQuestionComments": true,
  "enableLeadScore": true
}

Example 2 — Lead discovery with enrichment

{
  "startUrls": [
    "https://www.instagram.com/reel/DXF12abcXYZ/",
    "https://www.instagram.com/reel/DXG98defUVW/"
  ],
  "maxCommentsPerUrl": 500,
  "outputMode": "both",
  "includeReplies": true,
  "maxRepliesPerComment": 10,
  "enrichCommenterProfile": true,
  "includeProfileBio": true,
  "includeProfileExternalUrl": true,
  "includeProfileCounts": true,
  "detectIntentSignals": true,
  "enableLeadScore": true,
  "tagKeywords": ["price", "order", "available", "interested", "dm"],
  "dedupeCommentersAcrossUrls": true,
  "aggregateCommenterMetrics": true
}

Input reference

Field	Type	Default	Description
startUrls	string[]	—	Instagram post or reel URLs (required)
maxCommentsPerUrl	integer	500	Max comments per URL
maxRepliesPerComment	integer	10	Max replies per comment
maxUrls	integer	50	Max URLs to process
outputMode	string	"comment_rows"	comment_rows, commenter_rows, or both
includeReplies	boolean	false	Include reply threads
onlyPinnedComments	boolean	false	Only pinned comments (best effort)
sortMode	string	"default"	default, top_first, newest_first
minCommentLikes	integer	0	Minimum comment likes filter
keywordInclude	string[]	[]	Only comments with these keywords
keywordExclude	string[]	[]	Exclude comments with these keywords
languageAllowlist	string[]	[]	Language filter (best effort)
enrichCommenterProfile	boolean	false	Fetch commenter profile data
includeProfileBio	boolean	true	Include bio text
includeProfileExternalUrl	boolean	true	Include external URL
includeProfileCounts	boolean	true	Include follower/post counts
includeRecentActivitySnapshot	boolean	false	Include recent activity
detectIntentSignals	boolean	true	Detect buying/contact intent
detectQuestionComments	boolean	true	Detect questions
tagKeywords	string[]	[]	Custom keywords to tag
enableLeadScore	boolean	true	Compute lead score (0-100)
dedupeCommentersAcrossUrls	boolean	true	Deduplicate commenters
keepFirstSeenCommentOnly	boolean	false	One comment per commenter
aggregateCommenterMetrics	boolean	true	Aggregate commenter metrics
requestTimeoutSecs	integer	300	Request timeout
maxConcurrency	integer	1	Max concurrent URLs
debugMode	boolean	false	Verbose logging

Output

The run produces four dataset views — Comment Rows, Commenter Rows, Lead Signals, and Contact Hints — all backed by the same dataset and each tuned for a specific workflow.

Comment Rows

One row per comment, flat and CSV-friendly. Use this view for raw comment analysis, moderation, or as the base feed for downstream enrichment.

{
  "sourceUrl": "https://www.instagram.com/p/DXFnCHojbs-/",
  "sourceType": "post",
  "postId": "3874674723871636286_217723373",
  "shortcode": "DXFnCHojbs-",
  "postOwnerUsername": "CNN",
  "postCaption": "Democratic Rep. Eric Swalwell announced Monday he planned to resign from Congress following explosive allegations of sexual misconduct against him.\n\nThe announcement from the California Democrat comes after mounting pressure from both Democrats and Republicans to step aside from his role in the House of Representatives.",
  "postTimestamp": "2026-04-13T21:54:09.000Z",
  "postLikeCount": 2840,
  "postCommentCount": 352,
  "commentId": "dom_2_1776130587350",
  "parentCommentId": null,
  "isReply": false,
  "commentText": "👏👏👏 And his bid for California governor. Don't care if you're a democrat or a republican or a flying purple people eater if you're accused of sexual assault, you deserve what you get.",
  "commentTextNormalized": "👏👏👏 and his bid for california governor. don't care if you're a democrat or a republican or a flying purple people eater if you're accused of sexual assault, you deserve what you get.",
  "commentTimestamp": "2026-04-14T01:32:29.000Z",
  "commentLikeCount": 0,
  "commenterUsername": "salty_but_humble_",
  "commenterFullName": null,
  "commenterProfileUrl": "https://www.instagram.com/salty_but_humble_/",
  "commenterIsVerified": false,
  "commenterFollowerCount": null,
  "commenterFollowingCount": null,
  "commenterPostCount": null,
  "commenterBio": null,
  "commenterExternalUrl": null,
  "commenterCategory": null,
  "commenterIsBusinessLike": null,
  "commenterRecentPostCount": null,
  "containsQuestion": false,
  "containsBuyingIntent": false,
  "containsContactIntent": false,
  "intentTags": null,
  "matchedKeywords": null,
  "leadScore": 30,
  "leadReason": "detailed_comment|multi_sentence",
  "extractedAt": "2026-04-14T01:36:41.558Z"
}

Commenter Rows

One row per unique commenter, aggregated across source URLs. Use this view when you want a de-duplicated prospect list with per-person activity metrics.

{
  "commenterUsername": "salty_but_humble_",
  "commenterFullName": null,
  "commenterProfileUrl": "https://www.instagram.com/salty_but_humble_/",
  "commenterIsVerified": false,
  "commenterFollowerCount": null,
  "commenterFollowingCount": null,
  "commenterPostCount": null,
  "commenterBio": null,
  "commenterExternalUrl": null,
  "commenterCategory": null,
  "commenterIsBusinessLike": null,
  "totalCommentsCaptured": 2,
  "totalRepliesCaptured": 0,
  "distinctSourceUrls": 1,
  "firstSeenCommentAt": "2026-04-14T01:32:29.000Z",
  "lastSeenCommentAt": "2026-04-14T01:32:29.000Z",
  "sourceOwnerUsernames": "CNN",
  "sourceShortcodes": "DXFnCHojbs-",
  "exampleComments": "@american_muscle_truck your entire profile screams that you're compensating. 🍆. Ladies, you know exa | 👏👏👏 And his bid for California governor. Don't care if you're a democrat or a republican or a flying",
  "matchedKeywords": null,
  "aggregateIntentTags": null,
  "aggregateLeadScore": 30,
  "aggregateLeadReason": "active_commenter",
  "extractedAt": "2026-04-14T01:36:42.014Z"
}

Lead Signals

A focused view on lead-qualifying signals. Use this when you want to quickly rank commenters by buying intent, question presence, and lead score without the post-level noise.

{
  "commenterUsername": "dannyperezcu",
  "commenterProfileUrl": "https://www.instagram.com/dannyperezcu/",
  "commentText": "Why you had to do it man why",
  "containsQuestion": true,
  "containsBuyingIntent": false,
  "containsContactIntent": false,
  "matchedKeywords": null,
  "intentTags": "question",
  "leadScore": 35,
  "leadReason": "question",
  "commenterIsVerified": false,
  "commenterFollowerCount": null,
  "commenterIsBusinessLike": null,
  "sourceUrl": "https://www.instagram.com/p/DXFnCHojbs-/",
  "postOwnerUsername": "CNN"
}

Contact Hints

A contact-oriented slice that highlights bio, external URL, category, and profile metrics next to the comment. Use this view to shortlist commenters you can actually reach out to (populated when enrichCommenterProfile is enabled).

{
  "commenterUsername": "salty_but_humble_",
  "commenterFullName": null,
  "commenterProfileUrl": "https://www.instagram.com/salty_but_humble_/",
  "commenterBio": null,
  "commenterExternalUrl": null,
  "commenterCategory": null,
  "commenterFollowerCount": null,
  "commenterFollowingCount": null,
  "commenterPostCount": null,
  "commenterIsBusinessLike": null,
  "commentText": "@american_muscle_truck your entire profile screams that you're compensating. 🍆. Ladies, you know exactly what I mean about these big truck driving little wiener idiots 😂",
  "sourceUrl": "https://www.instagram.com/p/DXFnCHojbs-/"
}

Intent tags

Tag	Meaning
question	Comment contains a question
buying_intent	Mentions price, availability, ordering
contact_intent	Mentions DM, email, collaboration
recommendation_request	Asks for recommendations
complaint	Negative feedback
spam_like	Spam patterns detected
emoji_only	Comment is emoji-only
generic_praise	Single-word generic praise

All intent tags and lead scores are heuristic best-effort classifications, not guaranteed labels.

Lead scoring

Heuristic 0-100 score based on comment content and commenter profile signals:

Positive signals: questions (+15), buying intent (+25), contact intent (+20), detailed comment (+5), liked comment (+5-10), verified commenter (+10), commenter with external URL (+10), business-like commenter (+10), keyword matches (+10)

Negative signals: emoji-only (-30), generic praise (-20), spam patterns (-40), very short comment (-10)

Pricing

Pay-per-event pricing:

• comment-result: one event per comment row output
• commenter-result: one event per aggregated commenter row output

The actor respects user spending limits — when the configured limit is reached, the run stops gracefully.

Tips for best results

• Start small — test with maxCommentsPerUrl: 20 to verify results
• Use keyword filters — keywordInclude and tagKeywords help find high-intent comments
• Enable enrichment selectively — enrichCommenterProfile significantly increases run time; use it for smaller batches
• Commenter rows for prospecting — use outputMode: "commenter_rows" with dedupeCommentersAcrossUrls: true to get one row per person

Local development

cd actor
npm install
npm start      # Run with INPUT.json
npm run dev    # Run with local storage