Keyword Cannibalization Checker - Google Search Console

Answer first: this actor is a keyword cannibalization checker for Google Search Console data. Give it a GSC export with query and page columns. It finds every query where two or more of your own pages compete, shows the click and impression split, rates the problem HIGH / MEDIUM / LOW and gives the fix (merge + 301, or de-optimize + internal link). First 3 issues free every run, then $0.007 per issue found. Clean queries are never charged.

Quick facts
Best for	Keyword cannibalization audits, SEO content consolidation, "which of my pages compete for the same query?"
Input	A Search Console CSV with query + page (paste it or give a public CSV URL)
Output	One row per cannibalized query: severity, primaryPage, competingPages, clicksAtRisk, positionGap, pages[], recommendation
Price	First 3 issues free every run, then $0.007 per issue. No start fee. Queries without cannibalization are free
Needs	No Google login, no API key, no scraping
Not included	Live SERP checks, URL normalization (URLs are grouped as they appear)

Why it matters

When several pages target the same query, Google rotates between them and none ranks well. Fixing cannibalization is one of the fastest SEO wins: consolidating usually lifts the primary page within weeks.

Input example

{
  "csvText": "query,page,clicks,impressions,position\nbest running shoes,https://example.com/best-running-shoes,120,4000,6.2\nbest running shoes,https://example.com/blog/running-shoes-guide,15,2100,14.8\nbest running shoes,https://example.com/shop/running,3,600,31.0\nhow to clean running shoes,https://example.com/blog/clean-shoes,40,900,3.5\nhow to clean running shoes,https://example.com/blog/shoe-care,22,850,7.9",
  "minImpressions": 10,
  "minPageShare": 10,
  "excludeQueries": ["mybrand"]
}

Or pass a public CSV URL in csvUrl (a Google Sheets "publish to web" CSV link works) instead of pasting csvText. Columns are auto-detected (query/keyword, page/url, clicks, impressions, position). Defaults: minImpressions 10, minPageShare 10%.

How severity works

Severity	Rule (from code)
HIGH	Secondary page has ≥30% of the query's impressions and position gap ≤10 (or position unknown)
MEDIUM	Secondary page has ≥20% impression share
LOW	Competing pages pass the share filter but below the MEDIUM threshold

Severity is judged on the #2 page (the strongest competitor). The primary page is the one with the most clicks (ties: most impressions).

URL-path heuristics decide the fix. Paths containing /blog/, /news/, /guide(s)/, /learn/ or /article(s)/ count as article; /shop/, /product(s)/, /category/, /collections/ or /store(s)/ count as commercial; anything else is page. All competing pages the same type → merge + 301. Mixed types → keep both, de-optimize the secondary page and link it to the primary.

Output (one row per cannibalized query)

query, severity, pageCount, primaryPage, competingPages, totalClicks, totalImpressions, clicksAtRisk, positionGap, pages[] (clicks, impressions, share, position), recommendation

Sample:

{
  "query": "best running shoes",
  "severity": "HIGH",
  "pageCount": 2,
  "primaryPage": "https://example.com/best-running-shoes",
  "competingPages": ["https://example.com/blog/running-shoes-guide"],
  "totalClicks": 138,
  "totalImpressions": 6700,
  "clicksAtRisk": 15,
  "positionGap": 8.6,
  "pages": [
    {"page": "https://example.com/best-running-shoes", "clicks": 120, "impressions": 4000, "position": 6.2, "impressionShare": 59.7},
    {"page": "https://example.com/blog/running-shoes-guide", "clicks": 15, "impressions": 2100, "position": 14.8, "impressionShare": 31.3}
  ],
  "recommendation": "Pages serve different intents (page vs article). Keep both but de-optimize the secondary page for \"best running shoes\" (title/H1/anchors) and link it to https://example.com/best-running-shoes."
}

A SUMMARY record gives queriesAnalyzed, cannibalizedQueries and the HIGH count. Queries with fewer than two qualifying pages are not emitted and not charged.

Second issue from the same run (same-type pages → merge advice):

{
  "query": "how to clean running shoes",
  "severity": "HIGH",
  "pageCount": 2,
  "primaryPage": "https://example.com/blog/clean-shoes",
  "competingPages": ["https://example.com/blog/shoe-care"],
  "totalClicks": 62, "totalImpressions": 1750, "clicksAtRisk": 22, "positionGap": 4.4,
  "recommendation": "Merge the weaker page(s) into https://example.com/blog/clean-shoes and 301 redirect them, or re-target them at a different query. Point internal links for \"how to clean running shoes\" to the primary page."
}

SUMMARY for the default input: {"queriesAnalyzed": 4, "cannibalizedQueries": 2, "high": 2} (the /shop/running row is filtered out at 9% share, below the 10% default).

Pricing (pay per event)

First 3 issues in every run are free, then $0.007 per cannibalization issue found ($7 / 1,000 issues). Queries without cannibalization are free.

What a run costs

Issues found	You pay
3	$0 (free in every run)
10	$0.05
60	$0.40
200	$1.38
1,000	$6.98

Set a maximum charge per run in Apify run options; when the event spend cap is hit the actor stops cleanly (eventChargeLimitReached).

How it compares (live Apify Store prices, verified 18 Oct 2026)

List prices on the Apify Free plan, read from the Apify Store API on 18 October 2026.

Actor	What you pay	Input	Notes
cygnix_labs/keyword-cannibalization-finder (this)	$0.007 / issue, first 3 free every run, no start fee	GSC query + page CSV	Severity, click split and a merge/301 or de-optimize fix per query; clean queries free
quanmatrix/keyword-cannibalization-seo-collision-intelligence	$0.0115 / result	SERP / ranked-keyword datasets	Recurring "collision" monitoring
sprightly_blackberry/content-portfolio-audit	$1.00 / report + tiny start fee	Site content	Broad content audit; cannibalization is one part
alizarin_refrigerator-owner/gsc-data-analyzer	$0.10 start + $0.08 / analysis + $0.01 / opportunity	GSC data	General GSC insights, not query-level cannibalization rows
siteverdict/siteverdict-gsc-ga4-analyst	$0.35 / property + $0.005 / URL inspected	Live GSC + GA4 API	Property-level analyst, different job

Honest take. This is the lowest per-issue price we found for query-level cannibalization on the Store, and you pay only when a real issue is found. It works from your own GSC numbers only; if you want cannibalization detected from third-party ranking data without GSC access, quanmatrix is built for that.

For AI agents / MCP

When an agent should call this actor: the user shares Search Console data (query + page) and asks about keyword cannibalization, pages competing for the same keyword, or which pages to merge or redirect.

Connect the Apify MCP server with only this actor enabled (works in Claude, ChatGPT, Cursor, VS Code, Codex and any MCP client):

https://mcp.apify.com?tools=cygnix_labs/keyword-cannibalization-finder

Or search for it with the default server: search-actors keywords such as keyword cannibalization, Search Console.

Example call-actor input:

{
  "csvUrl": "https://docs.google.com/spreadsheets/d/e/.../pub?output=csv",
  "minImpressions": 10,
  "minPageShare": 10,
  "excludeQueries": ["mybrand"]
}

What to read from the result: each row is one cannibalized query with severity, primaryPage, competingPages, clicksAtRisk, positionGap, pages[] and a plain-English recommendation. SUMMARY gives queriesAnalyzed, cannibalizedQueries and the HIGH count. Use csvText instead of csvUrl to paste the data inline.

Cost control for agents: Exports with 3 or fewer issues are free; 60 issues cost about $0.40. Pass maxTotalChargeUsd in callOptions to hard-cap spend. This actor is pay-per-event, so it also works with Apify agentic payments (no Apify account needed for the agent).

Example prompt: "Here is my GSC query+page export. Find keyword cannibalization and tell me which pages to merge and 301."

FAQ

My GSC export has no query+page columns. The Search Console web UI exports queries and pages in separate tabs. Use Looker Studio, the GSC API, the Search Analytics for Sheets add-on, or a BigQuery bulk export to get both in one table. Does it need my Google account or API key? No. Paste the CSV or give a public CSV URL. Nothing is scraped and nothing logs into Google. What do minImpressions and minPageShare do? A page must meet both thresholds for a query to count as competing (defaults 10 impressions and 10% share). Raise them to cut noise on large exports. How do I exclude brand queries? Put brand strings in excludeQueries (e.g. ["acme", "acme.com"]). Any query containing those substrings is skipped. Can I cap my spend? Yes. Set a max charge per run; the actor stops when eventChargeLimitReached is returned and you are not billed beyond that cap. Are English-only queries required? No language filter is applied. Queries are lowercased for grouping; non-English GSC exports work the same way. Are URLs normalized? No. Pages are grouped exactly as they appear in your CSV, so https://x.com/a and https://x.com/a/ (or URLs with ?utm= parameters) count as different pages. That can surface real duplicate-URL problems, but clean or normalize URLs first if you only want distinct content pages. Why are totalClicks/totalImpressions larger than the sum of pages[]? Totals include every page that got impressions for the query; pages[] lists only the pages that pass minImpressions and minPageShare. Is it AI or rule-based? Rule-based and deterministic: the same CSV gives the same output. No LLM, no SERP data. It reads only your Search Console numbers. Do I pay for clean queries? No. Only rows that are actual cannibalization issues (and only after the first 3 free per run) trigger the issue-found event.

How do I get a query + page export? The GSC web UI exports queries and pages separately. Use the Search Console API (dimensions query and page), the Search Analytics for Sheets add-on, Looker Studio or a BigQuery bulk export.

Integrations

Run via the Apify API, schedule weekly runs, or send results to Google Sheets, Make, Zapier, n8n, Slack or webhooks.

Changelog

• 0.1.6 (2026-10-18): README rewritten answer-first for search and AI agents: quick facts, comparison re-verified on 18 Oct 2026, "For AI agents / MCP" section with example input. Price unchanged ($0.007/issue, first 3 free).
• 0.1.5 (2026-10-16): Named Store comps, full URL-type rules, second sample row, FAQ.

More SEO and AEO tools by Cygnix Labs

• Website SEO Audit + AEO/GEO Checker (full-site crawl)
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• Internal Link Audit & Orphan Page Finder
• Content Decay Audit (Search Console)
• Keyword Clustering + Content Briefs
• Search Intent Classifier
• Free local SEO MCP server: cygnix-seo-mcp (npx -y cygnix-seo-mcp)

Questions or a feature request? Open an issue on this actor's Issues tab. We answer within 24 hours.