Google Reviews Monitor — Multi-Location Alerts & Reports

Monitor Google Maps reviews across all your business locations on a schedule, and get only the new and changed reviews — with negative-review, rating-drop, and unanswered-review alerts pushed to Slack or any webhook.

Instead of opening every Google Business Profile by hand, you point this actor at your locations, run it on a schedule, and it returns just the reviews that are new or changed since the last run. It flags low-star reviews, detects rating drops, surfaces unanswered reviews, and (optionally) drafts replies with an AI model so your team can respond fast.

Why it wins

• Only-new deltas, not full re-dumps. With onlyNewSinceLastRun on, each scheduled run emits only the reviews that appeared or changed since the previous run. State is persisted in the Key-Value Store between runs.
• Multi-location by design. Pass a labeled list of locations (clientName + googleMapsUrl) and every storefront is checked per run — built for franchises, chains, and agencies.
• Alerts on what matters. New-review, negative-review (below a star threshold you set), rating-drop, and owner-reply (answered/unanswered) detection — pushed to Slack, Discord, or any webhook.
• AI runs only on new reviews. Summaries and reply drafts are generated only on NEW/changed reviews (never the whole history) to control cost. Bring your own Anthropic or OpenAI key.
• Drops into your stack. Plain JSON dataset output, optional rolled-up HTML report, and webhook delivery that auto-formats for Slack/Discord and works with Zapier/Make/n8n.

Capabilities

Capability	Details
Locations per run	Many — one entry per Google Business location
Delta detection	New/changed reviews only, persisted across runs
Negative alerts	Flag reviews at/below a star threshold you choose
Rating-drop detection	Compares each location's overall rating vs. previous run
Owner replies	Detects unanswered → answered transitions
AI summaries / reply drafts	Optional, on new reviews only (BYO key)
Delivery	Slack/Discord/generic webhook + optional HTML report
Output	JSON dataset records

A note on reliability. This actor scrapes Google Maps, which actively fights automated access. It's best-effort: most locations check cleanly, but a run can slow down or time out on heavy location lists or during anti-bot throttling. Start small, use RESIDENTIAL proxy, and schedule with headroom.

Input

Field	Type	Description
locations (required)	array	One entry per location: clientName (your label) + googleMapsUrl (public Maps URL).
maxReviewsPerRun	integer	Newest reviews to load per location each run (default 50, 1–1000).
onlyNewSinceLastRun	boolean	Emit only new/changed reviews since the last run (default true).
alertOnNewReviews	boolean	Signal locations with any new review (default true).
alertOnNegativeReviews	boolean	Flag new reviews at/below the negative threshold (default true).
negativeRatingThreshold	integer	Stars at/below which a review is negative (default 3).
trackOwnerReplies	boolean	Detect owner-reply (unanswered → answered) (default true).
detectRatingDrops	boolean	Flag overall rating drops vs. previous run (default true).
generateAiSummary	boolean	Per-location AI briefing of new reviews (default true).
generateReplyDrafts	boolean	Draft public replies for urgent reviews (default false).
aiModel	string	gpt-4o-mini (default), gpt-4.1-mini, gpt-4o, claude-haiku-4-5, claude-sonnet-4-6.
anthropicApiKey	string (secret)	Optional BYO Anthropic key for Claude models.
openaiApiKey	string (secret)	Optional BYO OpenAI key for GPT models.
weeklyReport	boolean	Render a rolled-up multi-location HTML report (default true).
webhookUrl	string	Optional Slack/Discord/generic webhook for change alerts.
proxyConfiguration	object	Apify Proxy settings — RESIDENTIAL strongly recommended.

Minimal input

{
  "locations": [
    {
      "clientName": "Acme Coffee — Downtown",
      "googleMapsUrl": "https://www.google.com/maps/place/..."
    }
  ],
  "maxReviewsPerRun": 50,
  "onlyNewSinceLastRun": true,
  "alertOnNegativeReviews": true,
  "negativeRatingThreshold": 3,
  "proxyConfiguration": { "useApifyProxy": true, "apifyProxyGroups": ["RESIDENTIAL"] }
}

Output

Each result is a review object in the run's dataset. A row looks roughly like:

{
  "clientName": "Acme Coffee — Downtown",
  "googleMapsUrl": "https://www.google.com/maps/place/...",
  "reviewId": "Ci9DQ...",
  "rating": 2,
  "text": "Waited 25 minutes for a cold latte.",
  "reviewerName": "Jamie R.",
  "publishedAt": "2026-06-21T14:03:00Z",
  "isNew": true,
  "isNegative": true,
  "ownerReplied": false,
  "ratingDropDetected": false,
  "aiSummary": "Recent reviews cite slow service at the downtown location.",
  "replyDraft": "Hi Jamie, we're sorry about the wait..."
}

Fields like aiSummary and replyDraft only appear when you enable the AI options. Alerts contain the same data, formatted for Slack/webhook delivery.

Connect it to Claude, Cursor, or ChatGPT (MCP)

This actor is available through the Apify MCP server, so an AI assistant can run it and read the results:

https://mcp.apify.com/?actors=dami_studio/google-reviews-monitor

Add it as a remote MCP server in your client, authorize with your Apify token (or OAuth), then ask "check my Google reviews for new negative ones since yesterday".

Pricing

Pay per event — you're charged only for what a run actually does (actor start, locations checked, reviews processed, AI summaries, and reports). See the Pricing tab for current per-event rates. AI features use your own Anthropic/OpenAI key, billed by that provider separately. Apify platform usage (compute, proxy) applies per your plan.

FAQ

How do I get only new reviews instead of the whole history? Turn on onlyNewSinceLastRun. After a baseline first run, you'll receive only reviews new or changed since the previous run.

Can it alert me on Slack when a bad review comes in? Yes. Set alertOnNegativeReviews, choose negativeRatingThreshold, and put a Slack incoming-webhook URL in webhookUrl. Discord and generic webhooks work too.

Do I need an API key for AI replies and summaries? Only if you enable them. generateAiSummary and generateReplyDrafts use your own Anthropic or OpenAI key. Core monitoring and alerts work without any AI key.

How reliable is it? Best-effort. Google Maps actively blocks scrapers, so large location lists can slow down or time out. Use RESIDENTIAL proxy, keep maxReviewsPerRun sensible, and schedule with headroom.