Google AI Overview Brand Tracker

Google AI Overview brand tracker: check whether your brand appears in the AI Overview Google now shows above the classic results — for every query your buyers actually type — and track it over time. AI Overviews absorb a growing share of clicks; if the answer cites your competitor instead of you, you lose the customer before the first blue link. This Actor is the weekly GEO (Generative Engine Optimization) scoreboard for that battle.

Features

• Per-query verdict: AI Overview present or not, brand mentioned in the answer text, brand cited as a source — plus the answer excerpt.
• Competitor intelligence: the exact domains cited in the AI Overview where you are not — your GEO hit list.
• Change tracking: every run compares to the previous one and flags each query appeared, disappeared, unchanged, or baseline — schedule weekly and alert on disappeared.
• Subdomain-aware citation matching: blog.yourbrand.com counts as you.
• Up to 100 queries per run, any Google country domain and language.

Use cases

• SEO/GEO teams: weekly AI Overview share-of-voice report per market.
• Agencies: sell AI-visibility monitoring per client with zero manual checking.
• Brands in competitive niches: know the day your product disappears from "best X for Y" AI answers.
• Content teams: the competitorDomainsCited list tells you exactly which pages Google's AI trusts — study them, then earn the citation.

Input / Output

Input:

{
  "brandName": "AcmeCRM",
  "brandDomains": ["acmecrm.com"],
  "queries": ["best crm for small business", "crm with flat pricing"],
  "countryCode": "us"
}

Output — one dataset item per query:

{
  "query": "best crm for small business",
  "aiOverviewPresent": true,
  "brandVisible": true,
  "brandMentionedInText": true,
  "brandCitedAsSource": true,
  "aiOverviewExcerpt": "For small businesses, popular CRM choices include HubSpot, Pipedrive and AcmeCRM...",
  "competitorDomainsCited": ["g2.com"],
  "changeSinceLastRun": "unchanged",
  "checkedAt": "2026-07-06T09:00:00.000Z"
}

A SUMMARY record reports totals: AI Overviews found, queries where the brand is visible, appeared/disappeared counts.

Pricing

Pay per event: a small fee per query checked. Under the hood the Actor runs the official Google Search Results Scraper (apify/google-search-scraper, billed to your account: ~$0.0045 per results page + ~$0.003 per AI Overview captured). Tracking 50 queries weekly costs roughly $0.38/week in scanning.

FAQ

What counts as "brand visible"? Either the brand name appears in the AI Overview's answer text, or one of your brandDomains (including subdomains) is cited as a source. Both are reported separately.

Why does a query show aiOverviewPresent: false? Google does not show an AI Overview for every query, every region, every time. Track weekly — presence itself fluctuates, which is exactly what the change flags capture.

How do I get alerted on changes? Schedule the Actor and plug the dataset into any Apify integration (Slack, email, webhook), filtering on changeSinceLastRun = disappeared or appeared.

Is this legal? The Actor reads public Google search result pages via the official Apify Google Search scraper and collects no personal data. You are responsible for how you use the data.