Amazon Keyword Rank Tracker: organic and sponsored ASIN rank

Amazon Keyword Rank Tracker shows where your products (and your competitors') rank in Amazon search for the keywords that matter. It records the organic rank and the sponsored (ad) position of each ASIN, keeps rank history between runs, and sends alerts to Slack, Discord or any webhook when ranks move.

Run it on an Apify Schedule (for example daily) to get Amazon keyword rank tracking without a monthly SaaS subscription.

What it does

For every keyword it reads Amazon's search results pages (1 to 7 pages) and, for each ASIN you track:

• Organic rank across all pages checked (sponsored results don't count toward organic rank)
• Sponsored position, recorded separately
• Page number where the ASIN appears
• Rank change since the last run, best rank ever, and events: entered, dropped out, moved up or down
• Title, price, rating and review count of the product in the results
• Works on 11 marketplaces: amazon.com, .ca, .co.uk, .de, .fr, .it, .es, .co.jp, .com.au, .in, .com.mx

Leave the ASIN list empty to save a full snapshot: the organic rank of every product found for the keyword.

Who it's for

• Amazon sellers and brands: check whether listing optimization (Amazon SEO) or a PPC push moved you up for your main keywords.
• Agencies: daily keyword rank reports for many clients, one trackerName per client.
• PPC managers: see organic and sponsored positions side by side.
• Product researchers: watch who holds the top spots in a niche and how fast it changes.

Why this Actor

• Organic vs sponsored, separated. Ads are counted in their own sequence, so the organic rank isn't inflated by sponsored slots.
• History and alerts built in. Rank history is stored in your Apify account; each run returns previousRank, change and bestRank, and sends one alert message per run.
• No false drop-outs. If a results page fails to load, ranks after the gap would be wrong, so the Actor uses only pages that loaded in order from page 1. A product isn't reported as "dropped out" unless every requested page was checked.
• Local results. Search results differ by country, so the proxy country is pinned to the marketplace you choose.
• Simple pricing. $0.005 per search page checked, however many ASINs you track on that page.

How to use

1. Add keywords, e.g. yoga mat.
2. Add the ASINs to track (yours and competitors') or leave empty for a full snapshot.
3. Pick the Marketplace and how many search pages to check per keyword (default 3).
4. Optional: paste a Slack or Discord webhook URL and set Alert when rank moves by at least (default 5 positions).
5. Click Start. The first run records starting ranks (first_seen).
6. Open Schedules in Apify Console and run it daily.

Example input:

{
  "keywords": ["yoga mat", "thick yoga mat"],
  "asins": ["B01LP0U5X0", "B07H9PZDQW"],
  "marketplace": "com",
  "maxPages": 3,
  "alertOnRankChange": 5,
  "webhookUrl": "https://discord.com/api/webhooks/XXX/YYY",
  "onlyChanges": false,
  "trackerName": "client-a",
  "proxyConfiguration": { "useApifyProxy": true, "apifyProxyGroups": ["RESIDENTIAL"] }
}

Output sample

{
  "keyword": "yoga mat",
  "asin": "B01LP0U5X0",
  "event": "rank_up",
  "alert": true,
  "rank": 2,
  "previousRank": 9,
  "change": 7,
  "bestRank": 2,
  "page": 1,
  "sponsoredRank": null,
  "title": "Amazon Basics Extra Thick Exercise Yoga Mat with Carrying Strap",
  "price": 27.33,
  "currency": "$",
  "rating": 4.6,
  "reviewsCount": 70700,
  "url": "https://www.amazon.com/dp/B01LP0U5X0",
  "organicResultsChecked": 144,
  "pagesChecked": 3,
  "marketplace": "com",
  "checkedAt": "2026-10-18T08:00:00.000Z"
}

Field	Description
keyword, asin	The keyword and product
rank	Organic rank across all pages checked (1 = top). null if not found
sponsoredRank	Position among sponsored results, or null
page	Results page where the ASIN first appears
event	first_seen, rank_up, rank_down, no_change, entered, dropped_out or not_found
previousRank, change, bestRank	Rank at the last run, change (positive = moved up) and best rank seen
alert	true if this row triggered an alert
title, price, currency, rating, reviewsCount, url	Product info from the search results
organicResultsChecked, pagesChecked	How many organic results and pages were checked
marketplace, checkedAt	Amazon domain and time of the check

Slack/Discord alert example:

Amazon keyword rank alerts (2)
"yoga mat": 🔼 B01LP0U5X0 #9 → #2 Amazon Basics Extra Thick Exercise Yoga Mat ...
"yoga mat": 🆕 B07H9PZDQW entered at #14 Gaiam Thick Yoga Mat ...

Pricing

Pay-per-event. You pay per Amazon search results page checked:

Event	Price
Search page checked	$0.005
Actor start	$0.00005 per GB of memory, once per run

Tracked ASINs are free: 1 ASIN or 50 ASINs on the same pages cost the same.

Worked example. 5 keywords x 3 pages = 15 search pages = $0.075 per run. Run daily for 30 days: $2.25 per month. Every requested page is charged, so keep maxPages at what you need.

The run stops by itself when it reaches the maximum charge you set for the run.

API and integrations

Python (pip install apify-client):

from apify_client import ApifyClient

client = ApifyClient("<YOUR_APIFY_TOKEN>")
run = client.actor("deanko/amazon-keyword-rank-tracker").call(run_input={
    "keywords": ["yoga mat"],
    "asins": ["B01LP0U5X0"],
    "maxPages": 3,
})
for row in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(row["keyword"], row["asin"], row["rank"], row["change"])

JavaScript / Node.js (npm install apify-client):

import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: '<YOUR_APIFY_TOKEN>' });
const run = await client.actor('deanko/amazon-keyword-rank-tracker').call({
    keywords: ['yoga mat', 'thick yoga mat'],
    asins: ['B01LP0U5X0'],
    marketplace: 'com',
});
const { items } = await client.dataset(run.defaultDatasetId).listItems();
console.table(items.map(({ keyword, asin, rank, sponsoredRank }) => ({ keyword, asin, rank, sponsoredRank })));

Push results to Google Sheets, Looker Studio (via Sheets), Make, Zapier or n8n from the Integrations tab.

FAQ

Is it legal to track Amazon search rankings? The Actor reads only public Amazon search results pages. It doesn't log in and collects no personal data. You are responsible for using the data lawfully and in line with the terms that apply to you.

Why is my rank different from what I see in my browser? Amazon personalizes results by location, history and time. The Actor searches as a logged-out shopper in the marketplace's country. Treat moves of 1-2 positions as noise; look at the trend.

Does it give search volume or reverse-ASIN keywords? No. It tracks ranks for the keywords you provide. It doesn't estimate search volume.

How deep can it check? Up to 7 search pages per keyword. Amazon usually shows 16-60 results per page.

Where is the rank history stored? In a key-value store named amazon-keyword-rank-tracker in your own Apify account, per tracker name and marketplace.

What does not_found mean? The ASIN wasn't in the organic results of the pages checked, and wasn't found last time either. Increase maxPages to look deeper.

Limitations

• Ranks come from a single logged-out search per keyword and run, so small changes can be noise.
• History starts at your first run.
• No search volume, no reverse-ASIN lookup, no Best Sellers Rank (BSR).
• Turn on Output only changes to skip no_change and not_found rows.

Support and feedback

Found a bug or need a feature? Open an issue in the Issues tab. Include a run link if you can.

Related Actors: Amazon Product Scraper, Amazon Price Tracker, Amazon Best Sellers Tracker.