Amazon Keyword Rank Tracker: Organic & Sponsored

Give it keywords and your products (ASINs) and get, for every pair, the product's organic rank, its sponsored (ad) place, the page it shows on, who ranks above it, and what changed since your last run. Every keyword also gets a row describing its results: the top 10, the ads, and the competition (price spread, review depth, Best Seller badges, units bought in the past month). It works in 22 Amazon marketplaces, with each country read from that country. From $2 per 1,000 search pages plus $1 per 1,000 product ranks.

What you can do with it

• "Where does my product rank for my keywords?" Track every keyword and product pair daily, with organic and sponsored places kept apart.
• "Who outranks me?" Each rank row lists the five results directly above your product, with their price, rating and reviews.
• "Tell me when my rank moves." With Changes only, you get only real moves; small reshuffles between reads are filtered out (see below).
• "Is this niche worth entering?" Each keyword row gives the price range of the top 20, their median reviews, how many have under 100 reviews, Best Seller badges and units bought in the past month.
• "Export a search results page." Turn on One row per search result to get every card with its position, ad or organic place, price, rating, reviews and badges.

What makes the ranks right

• Organic and sponsored are counted separately. A product's organic rank counts organic results only, across pages, so ads never push it down. Its sponsored place counts ads only. position (every card) and slot (Amazon's own slot, with widgets) are given too.
• Ads are read from home-network addresses. In tests, Amazon showed no ads at all to datacenter addresses and stopped showing them to a session after a few searches. So each keyword starts on a fresh session through US residential addresses, and a first page without ads is read once more at our cost (first reading only). A keyword that showed no ads on 2 runs in a row is not re-read again for a week; at most 3 re-reads a run that find no ads. If a keyword still shows no ads (some categories rarely do), the row says adsShown: false rather than reporting "no ad place".
• Rank noise is filtered. Deeper results reshuffle by 1 to 3 places between two reads of the same search, up to 8. An organic move counts from 1 place in the top 3 and 2 places in the top 10. Below that it needs 3 places and 25% of the earlier rank (rank 21 needs 6); both are adjustable.
• Milestones need to be clear. Entering or leaving the top 3, the top 10 and page 1 (the organic results on that run's first page) counts when the rank is clearly past the line, comes with a reported move, or is seen two runs in a row. So a product sitting at the line does not flap.
• Ad places are noisier. A sponsored move needs 3 places and half the place, and an ad starting or stopping is reported once two runs in a row agree.
• Baselines move only when a change is reported. Organic and sponsored places keep separate baselines, so a slow drift still shows once it adds up. A baseline is saved only once its row is delivered, so a stop at a limit never loses a change. For steadier numbers, Readings per keyword (up to 3) reports the median rank and its range.
• Short results pages are handled. Some categories show 16 results a page and others 48. Depth is set in organic results, not pages, and pages are followed (up to 7) until it is reached, or until all your products are found.
• Each country is read from that country. Outside the US, pages come through addresses in that country, and every row gives localView. A page shown as for a visitor abroad is not compared for changes.
• Only delivered work is billed. A keyword that could not be read is listed in the run summary with the reason, never charged.

Input

Field	What it does
keywords	Search terms, one per line
asins	Your products: ASINs or product URLs. Optional; without them you get keyword rows only
marketplace	US, GB (or UK), DE, FR, IT, ES, CA, MX, BR, JP, IN, AU, NL, SE, PL, BE, TR, AE, SA, SG, EG, IE, or a domain
maxResults, stopWhenFound	Organic depth to scan per keyword (default 48), and whether to stop once all products are found
sponsored	Record ad places (US: read through residential addresses). Off: organic only, cheaper
samples	Read each search 1 to 3 times and report the median rank
resultRows	Also one row per result card
changesOnly, monitorName, rankChangeMin, rankChangePercent	Only ranks that moved since the last run with this monitor name, and how big a move counts
providerFallback	Provider fallback: when Amazon refuses a keyword on every proxy, read it through the marketplace data service (off by default; see below)
maxRunCostUsd	Max cost per run: a keyword is read only when its worst case fits what is left. For schedules and tasks
maxItems, fields, proxyConfiguration	Limits, field selection and proxy

Example inputs

Three products on five keywords, checked daily for rank moves:

{
  "keywords": [
    "stainless steel water bottle",
    "insulated water bottle",
    "water bottle with straw",
    "kids water bottle",
    "gym water bottle"
  ],
  "asins": ["B0BZYCJK89", "B07N2F3JXP", "B0BZYBSRNF"],
  "changesOnly": true,
  "monitorName": "bottles"
}

The first 100 organic results for a keyword in Germany, one row each:

{
  "keywords": ["yogamatte"],
  "marketplace": "DE",
  "maxResults": 100,
  "resultRows": true,
  "sponsored": false
}

Output

A rank row (real, from a test run):

{
  "recordType": "rank",
  "keyword": "stainless steel water bottle",
  "marketplace": "US",
  "asin": "B0BZYCJK89",
  "found": true,
  "organicRank": 1,
  "organicPage": 1,
  "position": 5,
  "slot": 7,
  "sponsoredRank": null,
  "title": "Owala FreeSip Stainless Steel Water Bottle 24 oz Denim",
  "price": 29.99,
  "currency": "USD",
  "rating": 4.6,
  "reviewCount": 141437,
  "badges": ["Overall Pick", "Amazon's Choice"],
  "boughtPastMonth": "20K+ bought in past month",
  "outrankedBy": [],
  "organicSeen": 45,
  "adsShown": true,
  "localView": true,
  "changes": [],
  "previousOrganicRank": 1,
  "firstSeen": false,
  "url": "https://www.amazon.com/dp/B0BZYCJK89"
}

A change looks like { "type": "organic-rank", "from": 9, "to": 4, "delta": 5 }. A milestone looks like { "type": "milestone", "milestone": "entered-top-3", "from": 4, "to": 3 } (also left-top-3, entered-top-10, left-top-10, entered-page-1 and left-page-1). The other types are organic-entered, organic-lost (counted only when the run read as deep as the old rank), sponsored-rank, sponsored-started and sponsored-stopped (compared only when both runs were shown ads). Rank rows also carry sponsoredPage, adPlacements (sponsored video, carousels), rankRange (with several readings) and previousSponsoredRank. With several readings, outrankedBy comes from the reading whose rank is the median, and keyword rows from the first reading.

A keyword row's competition block (real):

{
  "keyword": "stainless steel water bottle",
  "resultsText": "1-48 of over 30,000 results",
  "organicSeen": 45,
  "sponsoredSeen": 12,
  "adsShown": true,
  "competition": {
    "topCount": 20,
    "priceMin": 11.99,
    "priceMedian": 26.99,
    "priceMax": 34.99,
    "reviewsMedian": 12924,
    "resultsUnder100Reviews": 1,
    "bestSellerBadges": 7,
    "boughtPastMonthTotalMin": 138800
  }
}

Keyword rows also hold topResults (the first 10 organic), sponsoredResults (the first 10 ads), adPlacements, pagesRead, resultsPerPage and deliveryLocation. Result rows hold each card's position, organicRank, sponsoredRank, page, slot, price, listPrice, rating, reviewCount, badges, boughtPastMonth, promotion, image and tracked.

Every row has a source: amazon (read from Amazon's pages) or provider (read through the marketplace data service, below).

Dataset views: Ranks, Keywords and Search results. RUN_SUMMARY gives the outcome, pages read, residential pages, keywords and records read through the marketplace data service, extra reads for ads, keywords without ads, charges, what Amazon answered on each proxy tier (fetching.answers), and every keyword that could not be read, with the reason.

When Amazon refuses a keyword

Some marketplaces (amazon.fr in particular) sometimes answer every address with a bot check. The actor never tries to solve or get around it: it tries fresh sessions and then higher proxy tiers. When a keyword is refused on all of them, the run says so and suggests the Provider fallback. With it on (providerFallback: true, off by default; available from 31 October 2026), it reads that keyword's search results through CleanPull's marketplace data service, a third-party web data provider. CleanPull holds the account and its key, which never appears in your input, logs or results.

• Cost: $0.015 for the keyword plus about $0.003 per result record (see Pricing), at most Max results records, instead of the page charges. Nothing is charged for a keyword the service cannot read either, and a job is never started when the run's maximum cost cannot cover it.
• Time: 1 to 5 minutes per job. When the first 2 keywords of a run are both refused, the rest go straight to the service, up to 25 keywords a job (only as many as Max rows and the cost limits allow). A run moved to another server downloads the jobs it already started instead of paying for new ones.
• Ranks over time: each source keeps its own baseline. A rank read through the service is never compared with one read from Amazon: the first reading from a new source has changes: [] and sourceChanged: true (with Changes only, it delivers nothing), and a return to Amazon compares with the last Amazon reading.
• What it gives: organic places, page, price, rating, reviews, badges and "bought in past month" from its records, compared with your earlier runs like any reading. Not available from it: sponsored places (its records hold organic results only, so sponsoredRank is empty and adsShown is null), ad placements, the results text and the delivery location; localView is null on these rows.
• Off (the default): a refused keyword fails, costs nothing, and the run stops after the first 2 keywords are refused.

Pricing

Event	Free and Bronze	Silver	Gold and above
Search page read	$2.00	$1.80	$1.60
Search page from home-network addresses (add-on: US with sponsored places, every marketplace outside the US)	$6.00	$6.00	$6.00
Product rank (a delivered rank row)	$1.00	$0.90	$0.80
Search result row (with One row per search result)	$0.50	$0.45	$0.40
Provider search (a keyword Amazon refused, read through the marketplace data service)	$15.00	$15.00	$15.00
Provider record (a search result record from the marketplace data service)	$3.00	$2.70	$2.40

Per 1,000. Each run also has a $0.00005 start fee.

• Not charged: extra reads to find a page with ads.
• Max cost per run (maxRunCostUsd) counts each keyword's worst case: every page through home-network addresses; with Provider fallback on, a refused keyword's fallback starts only when its provider search and Max results records fit too.
• Readings per keyword multiply the page charges: 3 readings bill 3 times the pages.
• Your own residential proxy (in the Proxy field) is not charged the add-on.

Example: 10 keywords and 3 products checked daily in the US, with sponsored places and one page each, is 10 pages at $8 per 1,000 plus 30 ranks at $1 per 1,000. That is about $0.11 a day, or $3.30 a month. Without sponsored places, the same check costs about $0.05 a day. With Changes only, the pages are still billed, but unchanged ranks are free.

Limits

• Ranks are for a signed-out shopper in the marketplace's country, without a postcode. Delivery-specific ranking and personalisation are not reflected.
• Sponsored places cover ads in the result grid; sponsored brand banners are reported as adPlacements, not as places.
• US results come from varying US locations. Pages are read through residential addresses spread across the US, without a postcode, so a delivery-specific result can differ from what a shopper at one address sees.
• Exact ASIN match only. A product is found by its own ASIN; another variant of the same listing (a parent or sibling ASIN) is not counted as it.
• Search volume is not available: Amazon does not publish it.

Changelog

• 0.2 (October 2026): keywords Amazon refuses on every proxy tier are read through the marketplace data service (providerFallback, source on every row); failed keywords say what Amazon answered.
• 0.1 (October 2026): organic and sponsored ranks per keyword and product in 22 marketplaces, who outranks you, keyword competition, result rows, median readings, rank-move filtering and changes since the last run.