Home Services Lead Capture Audit

Audit contractor and home-services websites for quote-request gaps, trust proof, emergency CTAs, and automation opportunities.

This Actor is built for contractor marketing agencies, local SEO consultants, home-services lead-generation providers, and automation builders who need fast website audits before outreach or sales calls.

It crawls home-services websites and returns one dataset item per website with an opportunity score, grade, issues, strengths, top fixes, automation opportunities, pitch angle, optional outreach email, and Markdown audit.

Typical workflow: run 5-50 contractor URLs, export the dataset to a CRM or Google Sheet, sort by missing quote-request and trust signals, and use the Markdown audit as sales-call preparation.

Best use cases

• Help home-services marketing agencies identify website improvement opportunities.
• Help local SEO consultants identify website improvement opportunities.
• Help automation consultants identify website improvement opportunities.
• Help lead-generation agencies identify website improvement opportunities.
• Help contractor growth teams identify website improvement opportunities.
• Score prospect websites before outreach or sales calls.
• Generate quick audit notes for CRMs, spreadsheets, and AI-agent workflows.

Input

{
  "startUrls": [
    "https://www.mrrooter.com",
    "https://example.com"
  ],
  "auditGoal": "lead-generation",
  "targetIndustry": "home services",
  "maxPagesPerSite": 3,
  "includePitchEmail": true,
  "includeRawSignals": false
}

What it checks

• Quote request or booking path
• Emergency phone or same-day service signal
• Service-area clarity
• Reviews, guarantees, certifications, and project proof
• Missed-call, estimate, and review-request automation opportunities
• Local SEO and structured data cues
• Primary CTA visibility
• Contact form or booking path
• Analytics and conversion measurement
• Trust, legal, customer, or proof content
• Structured data signal
• Thin content and noindex signals

Output

Each result is pushed to the default dataset:

{
  "url": "https://example.com/",
  "status": "ok",
  "companyName": "Example Business",
  "opportunityScore": 82,
  "grade": "B",
  "primaryOpportunity": "Lead capture path is weak or missing",
  "issues": ["No visible contact form or booking path found"],
  "strengths": ["Primary call to action is visible"],
  "topFixes": ["Add a low-friction lead capture path"],
  "automationOpportunities": ["Lead capture workflow routed to CRM and email follow-up"],
  "agencyPitchAngle": "Example Business already has enough public website signal to start a useful audit conversation...",
  "pitchEmail": {
    "subject": "Example Business website - quick opportunity",
    "body": "Hi,\n\nI reviewed Example Business's public website..."
  },
  "auditMarkdown": "# Example Business - Website Opportunity Audit\n\n...",
  "confidence": 0.68
}

Pricing

This Actor is designed for pay-per-event pricing. One charged event equals one home services website audit written to the default dataset.

The primary event is Home services audit.

Tips for better results

• Use canonical homepage URLs.
• Set maxPagesPerSite to 3-5 for quick prospect audits.
• Increase maxPagesPerSite when auditing larger websites.
• Review generated pitch emails before sending.
• Works well with Google Sheets, Airtable, n8n, Make, Zapier, CRMs, and AI-agent workflows.

Search keywords

Contractor website audit, home services lead capture, quote request audit, plumber website audit, HVAC website audit, local services prospect research, contractor automation audit.

Limitations

• This Actor uses public website signals only.
• JavaScript-heavy websites may expose limited static HTML without browser rendering.
• Audit scores are deterministic heuristics, not a full legal, financial, medical, UX, or SEO review.
• This Actor should not be used for spam. It is designed for legitimate sales preparation, website auditing, and agency workflows.