Real Estate Agent Lead Capture Audit

Audit real estate agent websites for valuation CTAs, buyer/seller lead capture, listing visibility, and nurture opportunities.

This Actor is built for real-estate marketing agencies, brokerages, agent-growth consultants, and CRM automation providers who need fast website audits before outreach or sales calls.

It crawls real estate agent websites and returns one dataset item per website with an opportunity score, grade, issues, strengths, top fixes, automation opportunities, pitch angle, optional outreach email, and Markdown audit.

Typical workflow: run 5-50 agent or brokerage URLs, export the dataset to a CRM or Google Sheet, sort by seller valuation and buyer/seller lead-capture gaps, and use the Markdown audit as sales-call preparation.

Best use cases

• Help real estate marketing agencies identify website improvement opportunities.
• Help agent growth consultants identify website improvement opportunities.
• Help brokerage marketing teams identify website improvement opportunities.
• Help local SEO consultants identify website improvement opportunities.
• Help CRM automation providers identify website improvement opportunities.
• Score prospect websites before outreach or sales calls.
• Generate quick audit notes for CRMs, spreadsheets, and AI-agent workflows.

Input

{
  "startUrls": [
    "https://www.compass.com",
    "https://example.com"
  ],
  "auditGoal": "lead-generation",
  "targetIndustry": "real estate agents",
  "maxPagesPerSite": 3,
  "includePitchEmail": true,
  "includeRawSignals": false
}

What it checks

• Seller valuation or consultation CTA
• Buyer and seller lead-capture paths
• Listings and neighborhood content
• Agent/team trust and review cues
• Market report, guide, or lead magnet cues
• CRM and nurture automation opportunities
• Primary CTA visibility
• Contact form or booking path
• Analytics and conversion measurement
• Trust, legal, customer, or proof content
• Structured data signal
• Thin content and noindex signals

Output

Each result is pushed to the default dataset:

{
  "url": "https://example.com/",
  "status": "ok",
  "companyName": "Example Business",
  "opportunityScore": 82,
  "grade": "B",
  "primaryOpportunity": "Lead capture path is weak or missing",
  "issues": ["No visible contact form or booking path found"],
  "strengths": ["Primary call to action is visible"],
  "topFixes": ["Add a low-friction lead capture path"],
  "automationOpportunities": ["Lead capture workflow routed to CRM and email follow-up"],
  "agencyPitchAngle": "Example Business already has enough public website signal to start a useful audit conversation...",
  "pitchEmail": {
    "subject": "Example Business website - quick opportunity",
    "body": "Hi,\n\nI reviewed Example Business's public website..."
  },
  "auditMarkdown": "# Example Business - Website Opportunity Audit\n\n...",
  "confidence": 0.68
}

Pricing

This Actor is designed for pay-per-event pricing. One charged event equals one real estate agents website audit written to the default dataset.

The primary event is Real estate audit.

Tips for better results

• Use canonical homepage URLs.
• Set maxPagesPerSite to 3-5 for quick prospect audits.
• Increase maxPagesPerSite when auditing larger websites.
• Review generated pitch emails before sending.
• Works well with Google Sheets, Airtable, n8n, Make, Zapier, CRMs, and AI-agent workflows.

Search keywords

Real estate website audit, real estate lead capture, seller valuation CTA audit, realtor website audit, agent website conversion, brokerage automation audit.

Limitations

• This Actor uses public website signals only.
• JavaScript-heavy websites may expose limited static HTML without browser rendering.
• Audit scores are deterministic heuristics, not a full legal, financial, medical, UX, or SEO review.
• This Actor should not be used for spam. It is designed for legitimate sales preparation, website auditing, and agency workflows.