Sports Betting Operator Lead Pipeline

Turn App Store betting apps into a ranked B2B lead list of sportsbook and casino operators. Keyword in, one row per operator out, with the company, website, install signal, tier, and a contact email where one is public. No API key, no proxy.

What it does

The betting and iGaming industry buys leads aggressively. This pipeline finds the operators for you. It searches the Apple App Store for betting apps, folds every app back to the company that ships it (one operator can run several apps), ranks them by install signal, and enriches each with a contact email pulled from the operator website and verified against live MX records.

What each lead row contains

• operator and apps it publishes
• website and domain
• email and email_verified (MX checked)
• rating and rating_count (the install and popularity signal)
• score 0 to 100 and tier (major, established, emerging)
• genres, matched_keywords, country, source

Use cases

1. iGaming affiliate and marketing agencies building an outreach list of operators.
2. Data and B2B SaaS vendors selling into sportsbooks and casinos.
3. Market mapping: who operates in a country, ranked by size.

Input

• keywords: App Store search terms. Defaults to sportsbook, sports betting, casino, betting.
• country: two letter App Store code (us, gb, ca, au).
• limitPerKeyword: apps to pull per term before folding into operators.
• enrich: scrape each homepage for an email and MX verify. Turn off for a faster, cheaper run.
• maxLeads: cap on leads returned.

Standby / API mode

GET /leads?keyword=sportsbook&country=us&limit=25&enrich=true

Returns the same lead rows as JSON.

Output example

{
  "operator": "DRAFTKINGS LLC.",
  "apps": ["DraftKings: Sports & Casino"],
  "website": "https://sportsbook.draftkings.com",
  "domain": "sportsbook.draftkings.com",
  "email": null,
  "email_verified": false,
  "rating": 4.81,
  "rating_count": 1078052,
  "score": 100,
  "tier": "major",
  "country": "us",
  "source": "apple-app-store"
}

Pricing

Pay per event:

• Actor start: $0.25 per batch run
• Operator lead: $0.06 per lead returned
• Verified contact email: $0.10 per lead enriched with an MX verified email

A run that returns leads but finds no emails only pays the per lead rate.

Notes

Data comes from the public Apple App Store search and the operators' own public websites. The large national books rarely publish a plain contact email, so verified emails skew toward mid size and emerging operators, which are usually the more useful outreach targets anyway.