Google Maps Business Intelligence Actor

Collect structured lead data and competitive insights from Google Maps for lead generation, local SEO, and market research.

🎯 What This Actor Does

This Actor scrapes Google Maps to extract comprehensive business intelligence including:

• Business Information: Name, category, address, phone, website, coordinates
• Ratings & Reviews: Star ratings, review counts, individual reviews with sentiment
• Contact Enrichment: Email addresses, social media links (Facebook, Instagram, LinkedIn, Twitter)
• Competitive Analysis: Benchmark against top competitors, calculate market gaps
• Lead Scoring: Automatic scoring based on agency opportunity signals
• Local SEO Data: Local rankings, visibility metrics, optimization opportunities

Perfect for:

• 🎯 Digital marketing agencies (lead generation + audits)
• 📊 Local SEO consultants
• 💼 Sales teams targeting local businesses
• 📈 Data resellers and list builders
• 🔍 Market research and competitive analysis

🚀 Quick Start

Example 1: Find Dentists in Kochi with Contact Info

{
  "searchKeywords": ["dentist", "dental clinic"],
  "location": "Kochi, Kerala",
  "maxResults": 300,
  "minRating": 3.5,
  "extractEmailsFromWebsite": true,
  "extractSocialLinks": true,
  "benchmarkCompetitors": true
}

Example 2: Find Plumbers in Dubai (High-Value Leads)

{
  "searchKeywords": ["plumber", "plumbing service"],
  "location": "Dubai, UAE",
  "maxResults": 500,
  "hasWebsiteOnly": false,
  "extractEmailsFromWebsite": true,
  "includeReviews": true,
  "reviewsLimit": 20,
  "benchmarkCompetitors": true
}

Example 3: Restaurant Analysis with Reviews

{
  "searchKeywords": ["restaurant"],
  "location": "Mumbai, India",
  "maxResults": 200,
  "minRating": 4.0,
  "minReviews": 50,
  "includeReviews": true,
  "reviewsLimit": 100,
  "reviewsSort": "newest",
  "benchmarkCompetitors": true,
  "computeLocalRank": true
}

📥 Input Configuration

Search Modes

Choose one of three search modes:

1. Keyword + Location (Most Common)

{
  "searchMode": "keyword_location",
  "searchKeywords": ["dentist", "dental clinic"],
  "location": "Kochi, Kerala",
  "countryCode": "IN"
}

2. Geo Coordinates + Radius

{
  "searchMode": "geo_radius",
  "searchKeywords": ["restaurant"],
  "centerLat": 9.9312,
  "centerLng": 76.2673,
  "radiusKm": 5
}

3. Direct Place URLs/IDs

{
  "searchMode": "place_urls",
  "placeUrls": [
    "https://www.google.com/maps/place/...",
    "https://goo.gl/maps/..."
  ]
}

Output Controls

Field	Type	Default	Description
maxResults	number	100	Maximum businesses to collect (1-5000)
dedupeBy	string	"place_id"	Deduplication method: place_id, cid, name_address
outputFormat	string	"dataset"	Output format: dataset, json, csv

Filters

Field	Type	Description
minRating	number	Minimum star rating (0-5)
minReviews	number	Minimum number of reviews
hasWebsiteOnly	boolean	Only businesses with websites
hasPhoneOnly	boolean	Only businesses with phone numbers
openNowOnly	boolean	Only currently open businesses
categoriesInclude	array	Only include these categories
categoriesExclude	array	Exclude these categories

Enrichment Features

Feature	Field	Description
Email Extraction	extractEmailsFromWebsite	Crawl websites to find email addresses
Social Links	extractSocialLinks	Extract Facebook, Instagram, LinkedIn, Twitter
Website Metadata	fetchWebsiteMeta	Get title, description, tech stack
Email Verification	verifyEmailDeliverability	Verify email deliverability (slower)

Reviews Intelligence

{
  "includeReviews": true,
  "reviewsLimit": 50,
  "reviewsSort": "newest",
  "aiReviewSummary": false
}

Competitor Benchmarking

{
  "benchmarkCompetitors": true,
  "benchmarkTopN": 20,
  "computeLocalRank": true
}

Provides:

• Average competitor ratings and reviews
• Rating and review gaps
• Percentile rankings
• Local search position
• Competitive insights

Performance Settings

Field	Default	Description
useProxy	true	Use Apify proxy (recommended)
proxyGroups	["RESIDENTIAL"]	Proxy groups to use
maxConcurrency	5	Parallel browser instances
maxRetries	3	Retry attempts for failures
delayMsMin	1000	Minimum delay between requests
delayMsMax	3000	Maximum delay between requests

📤 Output Data

Business Fields

Each business listing includes:

{
  "placeId": "ChIJ...",
  "cid": "12345...",
  "name": "SmileCare Dental Clinic",
  "primaryCategory": "Dental clinic",
  "categories": ["Dental clinic", "Cosmetic dentist"],
  "mapUrl": "https://www.google.com/maps/...",
  "shareUrl": "https://goo.gl/maps/...",
  
  "phone": "+91 484 1234567",
  "internationalPhone": "+91 484 1234567",
  "address": "MG Road, Kochi, Kerala 682016",
  "plusCode": "W7J8+2H Kochi",
  "city": "Kochi",
  "state": "Kerala",
  "country": "India",
  "postalCode": "682016",
  "lat": 9.9312,
  "lng": 76.2673,
  
  "rating": 4.2,
  "reviewsCount": 132,
  "priceLevel": 2,
  "openNow": true,
  
  "website": "https://example.com",
  "emails": ["contact@example.com"],
  "socialLinks": {
    "facebook": "https://facebook.com/...",
    "instagram": "https://instagram.com/..."
  },
  
  "websiteTitle": "SmileCare Dental Clinic - Best Dentist in Kochi",
  "websiteDescription": "Professional dental care...",
  "techSignals": ["WordPress", "Google Analytics"],
  
  "localRank": 7,
  "topCompetitorAvgRating": 4.5,
  "topCompetitorAvgReviews": 180,
  "gapRating": -0.3,
  "gapReviews": -48,
  
  "leadScore": 68,
  "leadReasons": [
    "Competitors have 48 more reviews on average",
    "No social media presence detected"
  ],
  "scoreBreakdown": {
    "category": "Warm Lead",
    "priority": "Medium",
    "recommendation": "Good prospect - schedule follow-up within 1 week"
  },
  
  "searchKeyword": "dentist",
  "searchLocation": "Kochi, Kerala",
  "scrapedAt": "2025-12-25T11:30:00Z"
}

Reviews Data (if enabled)

{
  "reviews": [
    {
      "reviewId": "...",
      "authorName": "John Doe",
      "rating": 5,
      "date": "2 weeks ago",
      "text": "Excellent service! Very professional..."
    }
  ],
  "lastReviewDate": "2 weeks ago"
}

🎯 Lead Scoring System

Businesses are automatically scored (0-100) based on agency opportunity signals:

Scoring Criteria

Signal	Points	Description
No website	+25	Needs web presence
Low rating, high reviews	+20	Reputation management opportunity
Few reviews (< 10)	+15	Needs review generation
No recent reviews (90+ days)	+10	Low engagement
No social media	+10	Missing social presence
Missing phone/email	+5 each	Incomplete contact info
Competitor review gap	+15	Behind competitors
Competitor rating gap	+10	Rating improvement needed
Low local rank (> 10)	+15	SEO opportunity
No analytics tracking	+8	Missing insights

Score Categories

• 🔥 Hot Lead (70-100): Immediate outreach recommended - multiple high-value opportunities
• 🌡️ Warm Lead (50-69): Good prospect - schedule follow-up within 1 week
• ❄️ Cold Lead (30-49): Some opportunities - add to nurture campaign
• ⚪ Low Priority (0-29): Limited opportunities - focus on higher-value leads

📊 Output Views

The Actor provides multiple dataset views:

1. All Businesses - Complete dataset with all fields
2. Overview - Quick summary with key metrics
3. High-Value Leads - Businesses with high lead scores
4. Contact Directory - Phone, email, and address information
5. Competitive Analysis - Benchmarking and ranking data
6. Run Summary - Statistics and top leads

💡 Use Cases

1. Lead Generation for Digital Agencies

Find businesses that need:

• Website development (no website)
• SEO services (low local rank)
• Reputation management (low ratings)
• Social media marketing (no social presence)
• Review generation (few reviews)

{
  "searchKeywords": ["dentist"],
  "location": "Your City",
  "maxResults": 500,
  "extractEmailsFromWebsite": true,
  "benchmarkCompetitors": true
}

2. Local SEO Audits

Analyze competitive landscape:

• Local rankings
• Rating distribution
• Review volume trends
• Market gaps

{
  "searchKeywords": ["restaurant"],
  "location": "Your City",
  "includeReviews": true,
  "benchmarkCompetitors": true,
  "computeLocalRank": true
}

3. Sales Prospecting

Build targeted contact lists:

• Phone numbers
• Email addresses
• Website URLs
• Social profiles

{
  "searchKeywords": ["plumber"],
  "location": "Dubai",
  "maxResults": 1000,
  "extractEmailsFromWebsite": true,
  "extractSocialLinks": true,
  "hasPhoneOnly": true
}

4. Market Research

Understand market dynamics:

• Competitor analysis
• Category trends
• Service adoption rates
• Technology usage

{
  "searchKeywords": ["coffee shop"],
  "location": "Mumbai",
  "fetchWebsiteMeta": true,
  "benchmarkCompetitors": true
}

🔧 Advanced Features

Webhook Integration

Send results to your CRM or automation platform:

{
  "webhookUrl": "https://your-webhook-url.com/endpoint",
  "webhookPayloadType": "full"
}

Payload types:

• full: Complete dataset + stats
• incremental: Businesses only
• summary: Stats + top 10 leads

Batch Processing

Process multiple locations:

{
  "searchKeywords": ["dentist"],
  "location": "Kochi, Kerala",
  "maxResults": 300
}

Run multiple times with different locations or use the Actor in a workflow.

⚡ Performance

• Speed: ~1000 listings in 1-2 hours (depending on enrichment)
• Accuracy: High-quality data with deduplication
• Reliability: Proxy rotation, retry logic, anti-detection
• Scalability: Up to 5000 results per run

💰 Pricing

Pay-per-result: $0.001 per business listing

Example costs:

• 100 businesses = $0.10
• 500 businesses = $0.50
• 1000 businesses = $1.00

Note: Enrichment features (email extraction, reviews) may increase processing time but not cost.

🛠️ Technical Details

Technologies Used

• Playwright: Browser automation with anti-detection
• Apify SDK: Actor framework and dataset management
• Cheerio: HTML parsing for enrichment
• Axios: HTTP requests for website crawling

Anti-Detection Measures

• Browser fingerprinting
• Random delays
• Proxy rotation
• User-agent spoofing
• Realistic scrolling patterns

Error Handling

• Automatic retries with exponential backoff
• Graceful degradation (partial results on failure)
• Detailed logging for debugging
• Captcha detection and recovery

📝 Example Output

See the Output tab after running the Actor for:

• Interactive table view
• Downloadable CSV/JSON
• API access URLs
• Run statistics

🤝 Support

Need help?

• Check the Apify documentation
• Review the input schema for field descriptions
• Contact support for custom requirements

📄 License

Apache-2.0

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Ready to generate leads? Click "Start" to begin scraping! 🚀