Google Maps Lead Enrichment

A professional Apify Actor for discovering and normalizing Google Maps business leads for sales, partnerships, and local market research.

What this Actor does

This Actor searches Google Maps for commercially relevant businesses, extracts structured place data, and normalizes the output into a clean lead dataset.

Best-fit use cases

• outbound lead generation
• local market research
• partnership discovery
• competitive mapping
• CRM enrichment

Input

• search terms
• location
• optional maximum result cap per term
• optional website and rating filters
• optional detailed place scraping

Output

Each result is normalized with:

• business name
• category
• address and location fields
• phone and website
• website domain
• rating and review count
• maps URL
• coordinates
• opening hours when available
• social/contact enrichment when available

Operating principles

• keep the output deterministic
• keep the input contract narrow
• favor buyer value over broad scraping flexibility
• keep compute usage low enough for the free Apify plan
• prefer a single city and a single commercial search term for initial validation

Recommended first run

Start with one city and one high-intent search term. Example:

• search term: dentist
• location: Lisbon, Portugal

Quality bar

This Actor should only be published after:

• real data validation
• stable output shape
• understandable error messages
• acceptable cost per usable lead

Notes

This Actor is designed as a productized lead-generation asset, not a generic scraper.