Google Maps Lead Enrichment

A production-grade Apify Actor for discovering and normalizing Google Maps business leads for sales, partnerships, and local market research.

Overview

This Actor searches Google Maps for commercially relevant businesses, extracts structured place data, and normalizes the output into a clean lead dataset that is easy to filter, enrich, and export into downstream workflows.

Use cases

• outbound lead generation
• local market research
• partnership discovery
• competitive mapping
• CRM enrichment

Output

Each result is normalized with:

• business name
• category
• address and location fields
• phone and website
• website domain
• rating and review count
• Google Maps URL
• coordinates
• opening hours when available
• social and contact enrichment when available

Input model

The Actor is intentionally simple and cost-conscious:

• search terms
• location
• optional maximum result cap per term
• optional website and rating filters
• optional detailed place scraping

Operating principles

• keep the output deterministic
• keep the input contract narrow
• prioritize commercial usefulness over broad scraping flexibility
• keep compute usage low enough for the free Apify plan
• validate with one city and one high-intent search term before scaling

Recommended validation run

Start with one city and one commercial search term.

Example:

• search term: dentist
• location: Lisbon, Portugal

Quality bar

This Actor should only be published after:

• real data validation
• stable output shape
• clear error handling
• acceptable cost per usable lead

Support

This Actor is maintained as a productized lead-generation asset, not a generic scraper.

For questions, improvements, or integration work, contact the owner through the Apify profile page.

Professional background

The owner builds focused data-enrichment and automation tools for practical business use, with an emphasis on lead quality, maintainability, and commercial clarity.