SEO Audit Tool: Bulk Website Audit with Scores & Fixes

Run a website SEO audit on a whole website from its sitemap, or any list of URLs, and get back what an SEO client actually wants to see: a 0-100 score for every page, a site summary with the top 5 fixes ranked by impact, duplicate titles and descriptions, broken pages and broken links, and a clean HTML report you can send to a client. Every issue is written in plain English with why it matters and how to fix it. Plain HTTP, no browser, no login. $2 per 1,000 audited pages. Failed, blocked and broken pages are free.

What does this SEO audit tool do?

Give it example.com and it will:

1. Find the site's XML sitemap (robots.txt, then /sitemap.xml), or crawl internal links if there is none.
2. Audit the most important pages first (shallow URLs like /pricing before deep ones like /blog/2019/03/post), up to your page limit.
3. Check each page for 31 on-page and technical SEO issues (plus 7 site-wide checks): title and meta description (missing, too long, too short), H1 (missing, several), canonical (missing, pointing elsewhere), noindex (robots meta and X-Robots-Tag), hreflang, Open Graph and Twitter cards, schema.org types and broken JSON-LD, images without alt text, thin content (word count), mobile viewport, HTTPS and mixed content, redirect chains, slow responses, page size, and broken links (404/410/5xx and dead domains).
4. Score every page 0-100 and grade it A-F.
5. Build one site summary per website: site score, the top 5 fixes ranked by impact (how bad x how many pages), issue counts by severity, duplicate titles and descriptions, broken pages, noindex pages listed in the sitemap, and the 10 lowest-scoring pages.
6. Save a shareable HTML report (one link, no login needed) plus CSV-friendly rows.

Who is it for?

• SEO freelancers and agencies: run a full audit before a client call, send the HTML report, and turn the top 5 fixes into a proposal.
• Web designers and developers: check a site before and after a launch or migration. Catch noindex left on, broken links, missing titles and redirect chains.
• Lead generation / client pitches: audit a list of prospect homepages and open with a score and a short list of fixes you would actually do.
• In-house marketers: a cheap monthly health check of every page in your sitemap.
• AI agents and automations: stable JSON fields, one flat price per page, and machine-readable issue IDs plus human-readable text.

Quick start

1. Paste one or more websites, sitemap URLs or page URLs into Websites, sitemaps or page URLs. The form comes prefilled, so Start works right away.
2. Set Max pages per website (10 for a preview, 100 for a normal audit, 1,000+ for a deep one).
3. Click Start. Open the HTML report from the Output tab (or the REPORT record in the key-value store) and download the rows as CSV, Excel or JSON. The Page audits view shows one line per page.

Sample output

This table is from a real whole-site preview of crawlee.dev on November 10, 2026, at 9:34 PM CT (America/Chicago): 5 pages audited, site score 87 (B). You pay about $2 per 1,000 audited pages. Failed, blocked and broken pages are free. 23 further sitemap URLs were skipped by the preview cap.

Page	Score	Grade	Warnings	Notices	Top issue
crawlee.dev/	92	A	1	1	Very little text on the page
crawlee.dev/js	97	A	0	1	No structured data (schema.org)
crawlee.dev/search	88	B	2	1	Very little text on the page
crawlee.dev/blog	88	B	2	0	No H1 heading
crawlee.dev/blog/archive	90	A	1	2	Title is too long (Google will cut it off)

If a site or page cannot be audited, the run writes a row with status: "error", errorCode and errorMessage instead of finishing as a silent success with empty data. Those rows are not charged.

Example inputs

Whole-site audit, the 100 most important pages:

{ "startUrls": ["https://crawlee.dev"], "maxPagesPerSite": 100 }

Audit exactly the pages in a sitemap (pairs with our Sitemap URL Extractor):

{ "startUrls": ["https://docs.apify.com/sitemap.xml"], "maxPagesPerSite": 1000 }

Prospect list: just the homepage of each site, spend capped at $1:

{ "startUrls": ["prospect-one.com", "prospect-two.com", "prospect-three.com"], "auditWholeSite": false, "maxPages": 500 }

Only the blog, skipping tag pages, without the link check (fastest):

{ "startUrls": ["https://example.com"], "includePatterns": ["*/blog/*"], "excludePatterns": ["*/tag/*"], "checkBrokenLinks": false }

Ready-to-run example tasks (pre-filled inputs on this Actor's Store page):

• Audit a whole website and get a scored fix list
• Audit the pages listed in a sitemap

Input

Field	Default	What it does
startUrls (required)	(none)	Homepage or bare domain = whole-site audit. Sitemap URL = its pages. Any other URL = just that page.
maxPagesPerSite	100	Pages audited per website or sitemap, most important first.
maxPages	1000	Spend cap for the run: maxPages x $0.002. Failed pages don't count.
auditWholeSite	true	Off = only audit the homepage you give.
includePatterns / excludePatterns	[]	Globs (*/blog/*) or /regex/ for sitemap and crawl URLs.
checkBrokenLinks	true	Check links on each page (main-content links first, up to maxLinksPerPage new links per page, each link once per run).
maxLinksPerPage	20	New links checked per page (1-100).
htmlReport	true	Save the shareable HTML report.
respectRobotsTxt	true	Skip pages that robots.txt disallows (free).
maxConcurrency / maxConcurrencyPerSite	10 / 4	Parallel requests overall / per website.
requestTimeoutSecs	20	Per-page timeout (one retry on timeouts, 429 and 5xx).

Output example

Real row from a test run (shortened):

{
  "rowType": "page",
  "site": "https://crawlee.dev",
  "url": "https://crawlee.dev/blog",
  "statusCode": 200,
  "score": 88,
  "grade": "B",
  "criticalCount": 0, "warningCount": 2, "noticeCount": 0,
  "topIssue": "No H1 heading",
  "title": "Crawlee Blog - learn how to build better scrapers | Crawlee for JavaScript · Build reliable crawlers. Fast.",
  "titleLength": 107,
  "metaDescriptionLength": 151,
  "h1Count": 0,
  "canonicalStatus": "self",
  "indexable": true,
  "schemaTypes": ["Blog", "BlogPosting", "Person", "ImageObject"],
  "imagesMissingAlt": 0,
  "internalLinks": 41, "externalLinks": 29,
  "linksChecked": 20, "brokenLinks": 0,
  "wordCount": 1108,
  "responseTimeMs": 113,
  "pageSizeKb": 65.2,
  "issues": [
    {
      "id": "MISSING_H1",
      "severity": "warning",
      "title": "No H1 heading",
      "whyItMatters": "The H1 is the main headline on the page. It tells visitors and search engines what the page is about.",
      "howToFix": "Add one <h1> near the top of the page that matches the page topic (it can be close to the title)."
    },
    {
      "id": "TITLE_TOO_LONG",
      "severity": "warning",
      "title": "Title is too long (Google will cut it off)",
      "detail": "107 characters; aim for 30-60",
      "whyItMatters": "Google shows roughly 60 characters. The rest is replaced with \"...\", which can hide your key message.",
      "howToFix": "Shorten the title to 60 characters or fewer and put the most important words first."
    }
  ],
  "status": "ok"
}

And the free site summary row for the same run (10 pages):

{
  "rowType": "site-summary",
  "site": "https://crawlee.dev",
  "siteScore": 88, "grade": "B", "averagePageScore": 92,
  "pagesAudited": 10, "pagesFailed": 0, "brokenPages": 0,
  "issueCounts": { "critical": 0, "warning": 16, "notice": 8 },
  "auditSource": "sitemap",
  "topFixes": [
    { "rank": 1, "severity": "warning", "fix": "Title is too long (Google will cut it off)", "pagesAffected": 8, "percentOfPages": 80,
      "howToFix": "Shorten the title to 60 characters or fewer and put the most important words first." },
    { "rank": 2, "severity": "warning", "fix": "Several pages share the same meta description", "pagesAffected": 4, "percentOfPages": 40,
      "howToFix": "Write a unique description for each page, or at least for your most important ones." }
  ]
}

A page that cannot be audited comes back free, with a reason: {"status": "error", "errorCode": "HTTP_404", "url": "...", "errorMessage": "Page answered HTTP 404 (broken page)"}. Broken (404/410/5xx) pages also appear in the site summary as a critical site issue.

The HTML report

One self-contained page per run: a score circle per site, the top 5 fixes with why and how, duplicate titles and descriptions, every page sorted from the lowest score, and the pages that could not be audited. The run's RUN_SUMMARY record holds a signed reportUrl you can share directly.

How the score works

Every page starts at 100 and loses points per issue: critical 10-30 (noindex, missing title, no HTTPS, broken internal links), warning 4-8 (missing description or H1, no viewport, canonical elsewhere, broken JSON-LD, slow response, thin content, missing alt text...), notice 1-3 (polish items). Grades: A 90+, B 80+, C 70+, D 50+, F below 50. The site score is the average page score minus up to 15 points for site-wide problems (broken pages, duplicates, no sitemap), scaled by how many pages they affect. The rules are fixed and documented, so scores are comparable run to run.

Use it from the API, MCP or an AI agent

• Actor ID: hillcountrybots/seo-audit
• One call returns the rows:

curl -X POST "https://api.apify.com/v2/acts/hillcountrybots~seo-audit/run-sync-get-dataset-items?token=YOUR_APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"startUrls":["https://crawlee.dev"],"maxPagesPerSite":10}'

• With the Apify MCP server, an agent can call hillcountrybots/seo-audit with the same input. Filter rows on rowType (page / site-summary) and status (ok / error).

Use with n8n, Make, Zapier or on a schedule

You can run this Actor from the tools you already use. No extra plugin is required. Apify's official integrations start a run with your own Apify token and pass the results to the next step.

• On a schedule: in Apify Console, open this Actor, go to Schedules, and run it weekly (for example every Monday) on the same URL list or website. See Schedules.
• Make: use the official Apify Make integration to start a run and send the dataset to Sheets, Slack or email.
• Zapier: use the official Apify Zapier integration.
• n8n: use the official Apify n8n integration to add this Actor to a workflow.

A typical setup is: schedule a weekly run → export the dataset to Google Sheets or Slack → review the new rows. The input is the same as on this page.

How much does it cost?

• $2.00 per 1,000 audited pages ($0.002 per page). One flat event, page-audited. No start fee, platform compute included, broken-link checking included.
• Free: site summary rows, the HTML report, and every page that fails (404, 403, 5xx, timeouts, robots.txt-blocked, bot challenges, non-HTML files, invalid or private URLs).
• Example: a 300-page site audit costs $0.60. A 5,000-page agency batch costs $10.
• For comparison, other SEO audit Actors in Apify Store list $4 to $40 per 1,000 pages on the Free plan (checked November 10, 2026).
• Set maxPages or the run's max total charge to cap spend. The Actor stops cleanly when the cap is reached.

Limits

• Plain HTTP, no browser. Content that only appears after JavaScript runs (some single-page apps) is not seen, so word counts and headings can read low on those sites. Core Web Vitals are not measured here; use our Bulk PageSpeed Checker for that.
• Some sites block bots. Sites behind strong bot protection answer 403 or a challenge page. Those pages are free and listed in the report. We use an honest User-Agent, no proxies and no tricks.
• robots.txt is respected by default, and login, account, admin, cart and checkout pages are never fetched.
• Broken-link checking samples up to maxLinksPerPage new links per page; only clear answers count as broken (404, 410, 500, 502, 504, dead domain, redirect loop, each confirmed with a full GET). A link that answers 403, 429, 503 or times out is treated as unknown, not broken. Links to social networks (X/Twitter, LinkedIn, Facebook, Instagram, TikTok, Threads, Pinterest) are not checked, because they block bots with misleading answers.
• Public pages only; no cookies or credentials are ever sent, and no personal data is collected.

FAQ

Can I audit a client's whole site in one click? Yes. Put the homepage in, set maxPagesPerSite, and run. The sitemap (or a link crawl) does the rest.

Can I audit thousands of sites? Yes. Use auditWholeSite: false for homepage-only audits of a prospect list, or keep it on with a small maxPagesPerSite.

Why are failed pages free? You should pay for audits, not for a site that blocked us.

What's the difference between critical, warning and notice? Critical hurts visibility right now (noindex, missing title, no HTTPS, broken links). Warnings cost clicks or rankings. Notices are polish.

Does it follow nofollow or external links? It only audits pages on the same site. External links are counted and, with the link check on, tested for dead targets.

More tools from Hill Country Bots

• Bulk PageSpeed Insights Test: Lighthouse scores and Core Web Vitals for many URLs. $3 per 1,000 audits, failures free.
• Bulk Domain Availability Checker: Bulk available/taken checks from official registry RDAP, with registrar and expiry dates. $1 per 1,000 domains, invalid inputs and errors free.
• Sitemap URL Extractor: Every URL from a site's XML sitemaps (robots.txt, indexes, gzip). $0.50 per 1,000 URLs, failures free.
• Tech Stack Detector: CMS, ecommerce, analytics, CDN and frameworks for many websites. $0.50 per 1,000 sites, failures free.

Support

Found a wrong result or want a new check? Open an issue on this Actor's Issues tab with the run ID and the URL. We reply within 2 business days (US Central time). Built and maintained by Hill Country Bots.