SaaS Competitor Change Monitor — Weekly AI Briefing by BriefEdge

Stop manually checking competitor websites. Get a plain-English intelligence briefing every Monday morning.

Point this actor at your competitors. It scrapes their homepage, pricing, jobs, blog, and changelog — then uses Claude AI to write you a focused briefing on what changed and what it means for your product.

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Who this is for

Product managers and founders who need to stay on top of competitors but don't have time to check 5–10 websites every week. Built for SaaS, but works for any business with competitors that have a web presence — ecommerce, agencies, media, fintech, and more.

If you've ever been blindsided by a competitor's pricing change or missed a hiring signal that predicted a new feature launch — this actor is for you.

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What you get

Each run produces a structured briefing covering:

• Messaging & positioning — has their homepage copy shifted? New angle, new ICP?
• Pricing changes — new tiers, removed plans, pricing page restructure
• Partnership & integration signals — new integrations often signal a strategic pivot
• Hiring signals — what roles they're hiring tells you what they're building next
• Product updates — latest from their blog, changelog, and release notes
• Watch list — early signals that don't fit a category but are worth tracking
• So what? — the AI's plain-English take on what all this means for you

The briefing is delivered to your inbox in a clean, readable format from briefing@briefedge.co.uk.

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How to use it

Input

Field	Required	Description
myCompany	Yes	One sentence about what your company does. Helps the AI write a briefing relevant to you.
competitors	Yes	Array of competitors to monitor (see format below)
email	Yes	Where to send the weekly briefing

Competitor format

[
  {
    "url": "https://www.notion.so",
    "relationship": "direct",
    "note": "Our main competitor — they just launched a similar AI feature"
  },
  {
    "url": "https://www.linear.app",
    "relationship": "watching",
    "note": "Moving into our space, watching their pricing changes"
  }
]

relationship can be direct, partial, or watching. This affects how the AI frames the briefing for each competitor.

Required API keys

Add these as actor environment variables (or in your .env for local runs):

• ANTHROPIC_API_KEY — get one at console.anthropic.com
• RESEND_API_KEY — get one at resend.com

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What it monitors

For each competitor URL, the actor scrapes up to 6 pages:

• Homepage
• /pricing
• /jobs or /careers
• /partners or /integrations
• /blog or /news
• /changelog or /updates

Only publicly accessible pages are scraped — no login required, no paywalls bypassed.

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Scheduling

For a true weekly briefing, schedule this actor to run every Monday morning via the Apify scheduler. Set it once and forget it.

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Pricing tiers (via BriefEdge)

This actor is the engine behind BriefEdge, a managed competitive intelligence service:

• Pro — $19/month: up to 5 competitors, weekly briefing
• Team — $49/month: up to 15 competitors, multiple recipients

You can also run this actor directly on Apify and pay only for compute.

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Example output

## Notion — Week of 2 June 2025

**Messaging & positioning**
Homepage headline changed from "The all-in-one workspace" to "The connected workspace for teams that move fast." 
Shift toward team/collaboration angle, away from individual productivity.

**Pricing changes**
No changes detected.

**Hiring signals**
3 new open roles: Senior ML Engineer, Head of Partnerships (EMEA), Growth PM.
ML hire suggests AI features are still a priority. EMEA partnerships role is new — possible European expansion push.

**So what?**
The messaging shift toward teams is a direct response to tools like Linear eating into their project management use case. 
Worth watching whether they announce team-specific features at their next launch.

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Built with

• Apify SDK
• Crawlee + Cheerio for scraping
• Claude AI (claude-haiku-4-5) for briefing generation
• Resend for email delivery

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Support

Questions or issues? Open a GitHub issue or email support@briefedge.co.uk.