Local Business Opportunity Finder

Find local businesses that have clear buying signals for website, SEO, online booking, reputation management, and local marketing services.

This Actor searches Google Maps for a business category in a target location, checks website presence and optional website health, evaluates Google rating/review signals, and exports prioritized leads with a unified opportunity score.

Instead of giving you a raw Google Maps business list, it answers the question:

Which local businesses look most likely to need my agency, SEO, web design, booking, or reputation service?

Best for

• Local SEO agencies
• Web design agencies
• Reputation management agencies
• Lead generation teams
• Cold email / outbound sales teams
• Booking, automation, and CRM consultants
• Local service SaaS companies

What this Actor finds

The Actor looks for practical outreach signals such as:

• No website listed on Google Maps
• Website unavailable, blocked, or weak during health checks
• Missing HTTPS
• Missing contact or booking cues
• Low Google rating with meaningful review volume
• Moderate rating with very high review volume
• High review count as a demand signal
• Phone availability for outreach context

Why this is different from a generic Google Maps scraper

Generic scrapers export business rows. This Actor adds a sales-opportunity layer:

Generic business data	This Actor
Business name	Business name + lead priority
Website URL	Website opportunity score
Rating	Reputation opportunity score
Review count	Buying-signal reasons
Raw rows	Suggested outreach angle

Use it to build prospect lists where each lead already has a reason to contact them.

Example input

{
  "location": "Orlando, FL",
  "businessCategory": "hotel",
  "maxResults": 25,
  "checkWebsiteHealth": true,
  "includeWebsiteOpportunities": true,
  "includeReputationOpportunities": true,
  "maxRating": 4.2,
  "minReviewCount": 20,
  "includeModerateRatings": true,
  "minOpportunityScore": 40,
  "proxyConfiguration": {
    "useApifyProxy": false
  }
}

Input fields

Field	Description
location	City, region, or local market to search. Example: Austin, TX
businessCategory	Business type. Example: hotel, dentist, plumber, med spa
maxResults	Maximum Google Maps listings to analyze
checkWebsiteHealth	Visit listed websites and check basic conversion/availability signals
includeWebsiteOpportunities	Include no-website / weak-website buying signals
includeReputationOpportunities	Include rating/review reputation buying signals
maxRating	Rating threshold for reputation opportunities
minReviewCount	Minimum review volume for reputation scoring
includeModerateRatings	Include high-review businesses with moderate ratings
minOpportunityScore	Only export leads at or above this score. Use 0 to export all analyzed businesses
proxyConfiguration	Optional Apify proxy configuration

Output

Each dataset item includes business metadata, opportunity scores, reasons, and a suggested pitch.

{
  "businessName": "Example Hotel",
  "googleMapsUrl": "https://www.google.com/maps/place/...",
  "website": "https://example.com/",
  "phone": "+1 555-555-5555",
  "address": "Orlando, FL",
  "rating": 4.1,
  "reviewCount": 8363,
  "websiteMissing": false,
  "websiteOpportunityScore": 20,
  "reputationOpportunityScore": 85,
  "overallOpportunityScore": 90,
  "leadPriority": "A",
  "primaryOpportunity": "reputation_management",
  "opportunityTypes": ["reputation_management"],
  "opportunityReasons": [
    "Reputation: Rating is 4.1, at or below the target threshold of 4.2",
    "High review volume indicates conversion impact from reputation improvements"
  ],
  "suggestedPitch": "Lead with a reputation audit, review response workflow, and customer experience improvement plan."
}

Lead priority

Score	Priority	Meaning
80–100	A	Strong buying signals; prioritize first
60–79	B	Good opportunity; worth outreach
40–59	C	Possible opportunity; review manually
0–39	D	Weak signal; usually filter out

Recommended searches

Start with local services where a better website, booking flow, local SEO, or reputation system can create obvious value:

• hotel in Orlando, FL
• mobile notary in Austin, TX
• house cleaning in Dallas, TX
• handyman in Miami, FL
• auto repair in Phoenix, AZ
• med spa in Dallas, TX
• roofing contractor in Atlanta, GA
• dentist in Houston, TX
• moving company in Los Angeles, CA

Practical workflow

1. Run with maxResults: 10–25 for one city/category.
2. Sort exported leads by leadPriority and overallOpportunityScore.
3. Use primaryOpportunity to segment outreach:
   • website_or_conversion → web design / booking / SEO pitch
   • reputation_management → review audit / response workflow pitch
   • combined → personalized local marketing audit pitch
4. Scale only the categories that produce A/B leads.

Notes and limitations

• Google Maps layout and anti-automation behavior can change.
• Phone numbers may be partially masked by Google in some environments.
• Website health checks inspect the homepage only.
• This Actor does not send emails, make calls, or contact leads automatically.
• Make sure your usage complies with applicable laws, privacy rules, and platform terms.