Shopify Migration Leads Detector

An Apify Actor that identifies e-commerce websites ready for Shopify migration by analyzing their platform, performance, and pain points.

What It Does

1. Detects e-commerce platforms - WooCommerce, Magento, BigCommerce, OpenCart, PrestaShop
2. Excludes Shopify sites - Only finds sites NOT already on Shopify
3. Analyzes performance - Uses Google PageSpeed Insights API (mobile-first)
4. Identifies pain points - Slow loading, poor mobile experience, outdated versions
5. Scores migration readiness - 0-100 score with Hot/Warm/Cold classification
6. Extracts contact info - Publicly visible emails, phones, and social links

Lead Qualification Levels

Score	Level	What It Means	Recommended Action
70-100	🔥 Hot	Multiple pain points, high intent	Reach out immediately
50-69	🟡 Warm	Good candidate, some issues	Nurture with case studies
30-49	🔵 Cold	Potential fit, fewer issues	Add to long-term campaign
0-29	⚪ Low Priority	Site performing well	Low migration urgency

Input

{
    "urls": [
        "https://example-woocommerce-store.com",
        "https://another-magento-store.com"
    ],
    "minPerformanceScore": 70,
    "minMobileScore": 70,
    "extractContactInfo": true,
    "includeShopify": false,
    "maxConcurrency": 5
}

Field	Type	Default	Description
urls	array	required	E-commerce URLs to analyze
minPerformanceScore	number	70	Only include sites scoring BELOW this
minMobileScore	number	70	Only include sites with mobile BELOW this
extractContactInfo	boolean	true	Extract public contact info
includeShopify	boolean	false	Include Shopify sites in results
maxConcurrency	number	5	Max parallel requests

Output

{
    "migrationReadinessScore": 54,
    "qualificationLevel": "Warm",
    "recommendation": "Good candidate. Nurture with case studies and ROI content.",
    "painPoints": [
        "Needs improvement on mobile (score 50-70)",
        "Slow page load (LCP > 4s)",
        "WordPress-based (potential security/maintenance concerns)"
    ],
    "url": "https://example-store.com",
    "platform": "WooCommerce",
    "platformConfidence": 100,
    "performanceScore": 83,
    "mobileScore": 57,
    "coreWebVitals": {
        "lcp": 7085,
        "cls": 0.015,
        "tbt": 451
    },
    "contact": {
        "emails": ["info@example.com"],
        "phones": [],
        "social": {
            "facebook": "https://facebook.com/example",
            "instagram": "https://instagram.com/example"
        }
    }
}

How Scoring Works

The migration readiness score is calculated from three factors:

Factor	Weight	What It Measures
Performance	45%	Mobile performance (70% of this), desktop (30%)
Pain Points	30%	Number of identified issues (20 pts each)
Platform	25%	Migration complexity (Magento > WooCommerce > BigCommerce)

Key insight: Poor performance = higher score. Sites with slow mobile speeds are better migration leads!

Platforms Detected

Platform	Base Score	Why They Migrate
Magento	95	Complex, expensive to maintain
OpenCart	90	Limited features, poor support
PrestaShop	85	Seeking simpler solutions
WooCommerce	80	Outgrow WordPress, security concerns
BigCommerce	55	Less common, already SaaS

Legal & Ethical

This actor only collects publicly available information:

• ✅ HTML/CSS/JS signatures visible to any visitor
• ✅ Google PageSpeed API data (public API)
• ✅ Contact info displayed on public pages
• ❌ Does NOT access data behind logins
• ❌ Does NOT collect personal user data

Use Cases

• Shopify agencies finding migration prospects
• E-commerce consultants qualifying leads
• Sales teams building targeted outreach lists
• Market research on platform distribution

Support

For issues or feature requests, open a GitHub issue.