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Website Audit & SEO Checker for Local Business Leads

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Bulk website audit for local businesses: HTTPS, mobile, SEO basics, outdated technology, contact paths. Reads Google Maps scraper output and writes a plain-words pitch line for each owner.

Pricing

from $2.80 / 1,000 website auditeds

Rating

0.0

(0)

Developer

LAMOTTE LLC

Actor stats

Bookmarked

Total users

Monthly active users

8 days ago

Last modified

Categories

Lead generation

SEO tools

Security

inputUrl

Required

The URL or domain exactly as given in the input (empty for a business listed without a website).

Type:string

finalUrl

Optional

URL reached after redirects, JavaScript and meta-refresh redirects included. null when the site could not be reached.

Type:string | null

domain

Optional

Domain of the final URL without www. null for invalid input.

Type:string | null

status

Required

ok = audited and charged (billed is true). Every other value is never charged (billed is false): unreachable, blocked (firewall, login page, an endless stream served to bots, a page that refuses visitors from the country of the request: geo_blocked, or a page whose analysis went past its time or memory limit: analysis_timeout, analysis_failed), not_html (PDF, image...), js_rendered_shell (empty page filled by JavaScript, not audited), empty_page (no readable text), truncated (page over 5 MB, or with more than 50,000 elements, or nested more than 500 levels deep: too complex to be read), parked (the domain shows a parking, for-sale, domain broker or traffic-router page, or the content of a spam site that took over an expired domain: expired or unused domain), suspended (the web host shows a "site disabled" or "account suspended" page instead of the site), placeholder (the address only shows an "under construction", "coming soon" or maintenance page, or the default page of a server: there is no real site yet), no_website (business listed without a website, or whose address only redirects to a social network page), duplicate (another entry of the input has the same website: a copy of its audit with the own name and IDs of this entry, see duplicateOf).

Type:string

Options:

okunreachableblockednot_htmljs_rendered_shellempty_pagetruncatedparkedsuspendedplaceholderno_websiteduplicate

statusReason

Optional

Why the status is not ok: dns_not_found (confirmed twice and by two public resolvers), dns_error (DNS uncertain, not a verdict), timeout (after a second try of 30 s at the end of the run), connection_refused, tls_error, http_404, http_403, host_error_page (an error page of the server or of the host answered with a 200: "Error. Page cannot be displayed", "404 Not Found"), challenge_page (an anti-bot challenge page, whatever its status code), login_page (a sign-in page instead of a site), waf_rejected, endless_response, geo_blocked, app_root_without_content, script_only_body, parked_domain_lander, parked_domain_page, redirect_to_parking, domain_taken_over (spam content on an expired domain), hosting_disabled, hosting_suspended, under_construction, maintenance_page, default_server_page (placeholder), no_readable_text, page_over_size_limit, too_many_elements, too_deep (a page too complex to be read), analysis_timeout, analysis_failed (the analysis of the page went past its time or memory limit), content_type_not_html, invalid_url, unsupported_port, port_not_allowed (only the ports 80, 443, 8080 and 8443 are audited), no_website, redirects_to_social_page (the address ends on a social network page: a profile, not a website), same_website: (duplicate)... null when ok.

Type:string | null

billed

Optional

true if and only if this row was charged: status ok (one website-audited event). false for every other row (unreachable, blocked, parked, placeholder, no_website, duplicate...). Filter on it to count what the run cost.

Type:boolean

duplicateOf

Optional

For a duplicate row: inputUrl of the entry whose audit is copied on this row (the two entries share one website). Absent on other rows.

Type:string | null

auditedAt

Optional

ISO timestamp.

Type:string

businessName

Optional

Business name: the name in the input if given (Google Maps title), else read from the page: schema.org business markup, Open Graph site name, the domain written as words on the page, a title segment, the copyright holder of the footer, the logo text, a heading with a legal form (SARL, LLC...), a short H1, the domain split into words. Phone numbers and emails are always removed. Never a person found in Person markup (a sole trader may trade under their own name).

Type:string | null

businessNameSource

Optional

Where businessName comes from: input, schema, og_site_name, application_name, schema_website, title, domain_text (the domain written as words on the page), copyright, logo, legal_name (a heading with a legal form), h1, domain_words (the domain split with words of the page) or domain (weakest guess).

Type:string | null

city

Optional

City: from the input, schema.org address, or the postal address and title of the page. null when not found (regions, departments and counties are not returned as cities).

Type:string | null

postalCode

Optional

Postal code of the business address when found on the page.

Type:string | null

category

Optional

Trade or business type: from the input (Google Maps categoryName), schema.org type, or keywords of the title. In the report language.

Type:string | null

placeId

Optional

Google Maps place ID copied from the input (Google Maps scraper item), to join the row back to the listing. Business data, never personal. null when not given.

Type:string | null

googleMapsUrl

Optional

Google Maps URL of the listing, copied from the input (or built from placeId). null when not given.

Type:string | null

externalId

Optional

Your own identifier, copied from the input item (field "externalId", or userData.externalId of a start URL). null when not given.

Type:string | null

siteLanguage

Optional

Language code of the site (html lang attribute, else detected: fr or en).

Type:string | null

platform

Optional

Website platform detected: WordPress, Wix, Squarespace, Shopify, Webflow, Duda, GoDaddy Website Builder, Webador, Weebly, Jimdo, Joomla, Drupal or PrestaShop. null when unknown.

Type:string | null

platformVersion

Optional

Platform version when the site reveals it (generator tag or core assets).

Type:string | null

copyrightYear

Optional

Latest year in the footer copyright notice, as a visitor sees it: a year rewritten by a script of the page is read as the current year. null when there is none or when it cannot be told.

Type:integer | null

jqueryVersion

Optional

Version of jQuery loaded by the page (lowest when several).

Type:string | null

phpVersion

Optional

PHP version exposed by the server headers.

Type:string | null

criticalIssueCount

Optional

Number of critical problems.

Type:integer | null

warningIssueCount

Optional

Number of warnings.

Type:integer | null

topIssues

Optional

Codes of the three most important problems, separated by "; ".

Type:string | null

hasHttps

Optional

The site is available over HTTPS.

Type:boolean | null

isMobileFriendly

Optional

A mobile viewport tag was found (in the HTML, or added by the site scripts), or the site runs on a platform whose scripts add it (Oxatis, GoDaddy Website Builder 7): see mobile.viewportSource.

Type:boolean | null

hasContactForm

Optional

A contact, quote or booking form was found.

Type:boolean | null

hasPhoneVisible

Optional

A phone number is visible (the number itself is never stored).

Type:boolean | null

hasEmailVisible

Optional

An email address is visible (the address itself is never stored).

Type:boolean | null

facebookUrl

Optional

Facebook page of the business, when linked from the site.

Type:string | null

instagramUrl

Optional

Instagram page of the business, when linked from the site.

Type:string | null

linkedinUrl

Optional

LinkedIn company page, when linked from the site.

Type:string | null

healthScore

Optional

Technical health 0-100, higher is healthier (a mix of the category scores, penalising the worst category). Sort ascending to put the sites with the most technical problems first. null when not audited. Not a measure of design: it follows human "needs a new site" ratings only loosely.

Type:integer | null

outdatedTechScore

Optional

Outdated technology 0-100, higher means older technology: old copyright, no mobile viewport, old jQuery or WordPress, table layout, Flash, template builders of the 2000s. Signals listed in outdatedTechSignals. It spots old technology, not an old look: most sites that only look dated score 0 or close to it, and the markup of current builders (Wix, Duda, GoDaddy, Squarespace...) is not counted. null when not audited.

Type:integer | null

clearlyOutdated

Optional

true when outdatedTechScore is 25 or more. Few sites are flagged (about 4 % in our last blind test), most of them real redesign prospects, but most visually dated sites are not flagged. null when not audited.

Type:boolean | null

outdatedSignals

Optional

The signals that make up outdatedTechScore, as one text cell for spreadsheets (for example "NO_MOBILE_VIEWPORT; COPYRIGHT_6Y_PLUS; JQUERY_1X"): what makes the score, so you can judge it. Same codes as outdatedTechSignals. null when not audited or when the score is 0.

Type:string | null

summary

Optional

Technical note in one or two sentences: business name, then the two or three problems that matter most, with versions and dates. In the site language unless a language was chosen. null when not audited.

Type:string | null

pitchLine

Optional

One sentence for the business owner, in plain words and without jargon or version numbers ("Your website is not secure and does not adapt to phones."). Built only from verified warning and critical problems. Also given for no_website and parked rows. null when nothing is worth pitching.

Type:string | null

issues

Optional

Problems found, most severe first.

Type:object[]

outdatedTechSignals

Optional

Signals that make up outdatedTechScore.

Type:string[]

scores

Optional

Score 0-100 per category: access, security, mobile, seo, freshness, conversion, tracking, performance. null when not audited.

Type:object | null

access

Optional

Reachability: httpStatus, redirectChain, redirectCount, responseTimeMs (time to first byte), htmlBytes, contentType, contentEncoding.

Type:object | null

security

Optional

HTTPS, http to https redirect, certificate validity and days left (certDaysRemaining), mixed content, security headers.

Type:object | null

mobile

Optional

Viewport meta tag: hasViewport, viewportSource (html; javascript when a script of the site adds it; platform_script when the platform adds or rewrites it with its own scripts, see viewportPlatform; mobile_html when only the page served to phones has it), mobileViewportCheck (when the desktop page has no device-width tag, what the page served to a phone has: device_width_on_mobile, no_device_width_on_mobile or mobile_page_unreadable), isResponsiveViewport, fixedWidthViewport, zoomDisabled.

Type:object | null

seo

Optional

Title and description lengths, h1Count, canonicalUrl, noindex, lang, Open Graph, sitemap (hasSitemap: true, false, or null when a request got no answer), robots.txt, structured data types, LocalBusiness and Organization schema, wordCount, images without alt. Free text is not returned.

Type:object | null

freshness

Optional

copyrightYear, copyrightAgeYears, copyrightYearSource (html, script or uncertain), cms, cmsVersion, jqueryVersion, jqueryVersionSource (path, file, or query when only a ?ver= query string gives it), bootstrapVersion, phpVersion, legacyMarkup.

Type:object | null

conversion

Optional

hasContactForm, hasPhoneVisible, hasClickToCall, mobileTelCheck (tel_link_on_mobile, no_tel_link or not_checked: every page where the number was seen, home or contact, as a phone receives it), mobilePagesChecked, mobileCallBar (a call button the builder shows on phones), hasEmailVisible (booleans only, no address or number), hasBookingWidget, hasGoogleMap, socialLinks (company pages).

Type:object | null

tracking

Optional

hasGoogleAnalytics, hasGoogleTagManager, hasMetaPixel, hasLegacyUniversalAnalytics, otherTrackers, hasAnyAnalytics, analyticsInOwnScript (a measurement id found in a script of the site, for example a consent script that loads Google Analytics after the visitor agrees), hasCookieBanner, cookieBannerProvider.

Type:object | null

links

Optional

Sample of internal links: checked, broken (null when checking is off), inconclusive, brokenUrls.

Type:object | null

performance

Optional

source (pagespeed or estimate), score 0-100. Without a PageSpeed key the score is a rough estimate with a weak link to real speed, and it is not used in outdatedTechScore.

Type:object | null

auditDurationMs

Optional

Wall time spent on this site.

Type:number | null

pagesAnalyzed

Optional

Pages read for this site.

Type:string[]

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