Shopee, Lazada & TikTok Shop Listing Translator (SEA)

What does Shopee, Lazada & TikTok Shop Listing Translator do?

Shopee, Lazada & TikTok Shop Listing Translator rewrites your own product listings for Southeast Asian marketplaces. It translates and localizes titles, descriptions and variations into Bahasa Malaysia, Bahasa Indonesia, Thai and Vietnamese with AI, fits every title to the Shopee, Lazada or TikTok Shop limit, and checks each listing against the seller disclosures required by Malaysia's CPETTR 2024 (Consumer Protection (Electronic Trade Transaction) Regulations).

Paste your listings as JSON, link a CSV file, or use your Shopify product export as it is. Run it in Apify Console with no code, or call it as a product listing translation API from your own scripts.

Why use Shopee, Lazada & TikTok Shop Listing Translator?

Selling in Malaysia, Indonesia, Thailand and Vietnam means writing every listing four times, fitting it into each marketplace's character limits, and making sure the seller information the law asks for is there. SEA Listing Localizer does this for a whole catalogue in one run:

• 🌏 Local copywriting, not word-for-word translation: titles put the product type and key specs first, in the words local shoppers search for. Malaysian Malay and Indonesian are kept apart ("kereta", not "mobil").
• ✂️ Fits marketplace limits: titles are shortened at word boundaries (including Thai, which has no spaces), and lengths are counted the way buyers see characters, so Thai marks and Vietnamese accents count correctly.
• 🔒 Keeps brand names, sizes and model codes: "750ml", "70x140cm", model codes such as "S24" and your own protected terms stay exactly as written, and any term that went missing is flagged.
• 🧹 Removes what marketplaces reject: emoji and hashtags in titles; links, phone numbers and e-mail addresses anywhere. The AI is also told to drop promotional phrases such as "FREE SHIPPING" or "BEST SELLER".
• ⚖️ CPETTR 2024 compliance check: a 0-100 disclosure score per listing, the items that are missing and what to add, with the regulation reference for each one.
• 🛍️ Shopify export ready: upload the CSV from Shopify admin; products with several variant rows are grouped and HTML descriptions are converted to clean text.
• 🤖 Apify platform features: run it on a schedule, call it by API, or send the results to Google Sheets, Make or Zapier with integrations.

Who uses it: Malaysian online sellers expanding to Indonesia, Thailand and Vietnam, cross-border and Shopify merchants listing on Shopee, Lazada and TikTok Shop, and e-commerce agencies managing many shops.

What data does Shopee, Lazada & TikTok Shop Listing Translator return?

You get one result per listing per language:

Field	Description
sku	Your product SKU.
language	ms, id, th or vi.
localizedTitle	Rewritten title, cleaned and fitted to the limit.
titleLength / titleMaxLength	Title length in characters and the limit that was applied.
localizedDescription	Rewritten description as plain text.
localizedVariations	Translated variation names and options, in your order.
complianceScore	CPETTR 2024 disclosure score, 0-100.
cpettrMissing	Required disclosures that are missing or invalid.
cpettrHints	What to add for each missing item, with the regulation reference.
notes	What was changed and what to check before publishing.
missingProtectedTerms	Brand names, sizes or model codes that are not in the final text (empty is good).

Also included: marketplace, sourceTitle, cpettrRecommended, titleTrimmed, titleLimitVerified, descriptionLength and descriptionTrimmed. The SUMMARY record lists skipped input rows and failed results with the reason for each.

How to localize product listings for Shopee, Lazada and TikTok Shop

1. Click Try for free and open the Input tab.
2. Add your products under Listings (or paste a link to a CSV file).
3. Fill in Seller details once: they are used for the CPETTR check of every listing.
4. Pick the Target languages and the Marketplace.
5. Set Maximum results and click Start.
6. Results are saved as they are ready (100 results take about a minute). Open the Output tab. Use the Localized listings view to copy titles and descriptions, and the CPETTR compliance view to see what to add. Export as CSV or Excel if you prefer.

How much does it cost to localize product listings?

Shopee, Lazada & TikTok Shop Listing Translator uses pay-per-event pricing: you pay $0.02 per localized result (one listing in one language) plus $0.01 per run. There is no charge for compute time.

• 50 products in Bahasa Malaysia and Thai = 100 results = $2.01.
• Results that fail are not charged; the SUMMARY record tells you why they failed.
• No result is charged twice: if Apify moves your run to another server, it continues where it stopped.
• Maximum results is a hard cap, and the run also stops at the maximum cost per run you set in Apify.
• Runs on the Apify free plan return up to 10 results. Upgrade your Apify plan to localize more per run.

Input

See the Input tab for every option. Example input:

{
    "listings": [
        {
            "sku": "BTL-750",
            "title": "Stainless Steel Water Bottle 750ml Double Wall Vacuum Insulated",
            "description": "Keeps drinks cold for 24 hours and hot for 12 hours. Leak-proof, BPA-free lid.",
            "variations": [{ "name": "Color", "options": ["Black", "Silver", "Pastel Pink"] }],
            "price": 29.9
        }
    ],
    "sellerProfile": {
        "sellerName": "Your Shop Sdn Bhd",
        "sellerAddress": "12 Jalan Contoh, 50450 Kuala Lumpur",
        "sellerEmail": "support@yourshop.my",
        "sellerPhone": "+60 3-1234 5678",
        "paymentMethods": "Online banking (FPX), credit/debit card, e-wallet",
        "termsAndConditions": "7-day return for unused items; refund within 14 days.",
        "shippingFee": 0,
        "estimatedDelivery": "2-4 working days in Peninsular Malaysia"
    },
    "targetLanguages": ["ms", "th"],
    "marketplace": "shopee",
    "maxResults": 100
}

• Listings: sku and title are required. description can be text or HTML. Add protectedTerms for words that must not change, such as brand, model or ingredient names. Any seller field can also be set per listing.
• Listings CSV file: one product per row with the same column names, or a Shopify export (Shopify admin → Products → Export → "CSV for Excel, Numbers, or other spreadsheet programs"). Save it as UTF-8 and use a public link (for example a Google Drive or Dropbox direct download link).
• Title length limit: Shopee publishes no official limit, so 120 characters is used and titleLimitVerified is false. Enter the number your Seller Centre shows for your category (up to 255) to use it instead.

Output

You can download the dataset in various formats such as JSON, HTML, CSV or Excel. Titles from a real run (Shopee, prefilled example input):

Your title	Bahasa Malaysia	Thai
Stainless Steel Water Bottle 750ml Double Wall Vacuum Insulated	Botol Air Stainless Steel 750ml Double Wall Vacuum Insulated	ขวดน้ำสแตนเลส 750ml ฉนวนสุญญากาศ 2 ชั้น
Hydrating Facial Serum with Hyaluronic Acid 30ml	Serum Muka Hydrating dengan Hyaluronic Acid 30ml	เซรั่มบำรุงผิวหน้า Hydrating ผสม Hyaluronic Acid 30ml เนื้อบางเบา

The full Thai result for the bottle, including a note asking the seller to back up a claim:

{
    "sku": "BTL-750",
    "language": "th",
    "marketplace": "shopee",
    "sourceTitle": "Stainless Steel Water Bottle 750ml Double Wall Vacuum Insulated",
    "localizedTitle": "ขวดน้ำสแตนเลส 750ml ฉนวนสุญญากาศ 2 ชั้น",
    "titleLength": 34,
    "titleMaxLength": 120,
    "localizedDescription": "เก็บความเย็นได้นาน 24 ชั่วโมง และเก็บความร้อนได้นาน 12 ชั่วโมง\n• ฝาป้องกันการรั่วซึม\n• ฝาไม่มี BPA\n• พอดีกับที่วางแก้วในรถยนต์ส่วนใหญ่",
    "localizedVariations": [
        {
            "name": "สี",
            "options": ["ดำ", "เงิน", "ชมพูพาสเทล"]
        }
    ],
    "complianceScore": 100,
    "cpettrMissing": [],
    "cpettrRecommended": ["sellerWebsite", "safetyCertificate"],
    "cpettrHints": [
        "sellerWebsite (Schedule item 2 (if any)): If you have a website, disclose its address.",
        "safetyCertificate (Schedule item 10 (if any)): If the product must meet a safety or health standard set by a competent authority, disclose the certificate."
    ],
    "notes": [
        "Confirm the BPA-free claim for the lid can be supported with a test certificate or supplier documentation."
    ],
    "missingProtectedTerms": [],
    "titleTrimmed": false,
    "titleLimitVerified": false,
    "descriptionLength": 109,
    "descriptionTrimmed": false
}

What does the CPETTR 2024 check score?

The check follows the Schedule of P.U.(A) 449/2024, in force since 25 December 2024. The points add up to 100:

Disclosure	Input field	Points	Reference
Seller or company name	sellerName	10	Schedule item 1
E-mail address	sellerEmail	5	Schedule item 3
Telephone number	sellerPhone	5	Schedule item 3
Address of the place of business	sellerAddress	10	Schedule item 4
Main characteristics (description of 50+ characters)	description	15	Schedule item 5
Full price	price	8	Schedule item 6
Delivery cost or terms	shippingFee or deliveryTerms	7	Schedule item 6
Payment methods	paymentMethods	10	Schedule item 7
Terms and conditions (or return policy)	termsAndConditions or returnPolicy	10	Schedule item 8
Estimated delivery time	estimatedDelivery	10	Schedule item 9
Bahasa Malaysia version	ms in targetLanguages	10	Regulation 4

Recommended but not scored: your website and any safety or health certificate ("if any" items), and your company registration number, which marketplaces must keep on record (Regulation 8(1)(c)). Enforcement of the national-language rule (Regulation 4) was postponed in June 2025.

Use Shopee, Lazada & TikTok Shop Listing Translator as an API

curl -X POST "https://api.apify.com/v2/acts/messnomore~sea-listing-localizer/run-sync-get-dataset-items" \
  -H "Authorization: Bearer YOUR_APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"listings":[{"sku":"BTL-750","title":"Stainless Steel Water Bottle 750ml"}],"targetLanguages":["ms","id"],"marketplace":"lazada"}'

See the API tab for clients in JavaScript and Python. You can also run it from AI assistants through the Apify MCP server.

Tips for better results

• Put brand, model and ingredient names in protectedTerms. Sizes, capacities and model codes are protected automatically.
• Write a full source description: the AI never adds features, claims or specs that are not in your text.
• Read the notes before publishing. They point out claims that need proof (for example "dermatologist tested"), removed promotional phrases, and anything the seller should check.
• Selling in Malaysia? Include Bahasa Malaysia (ms) to cover the CPETTR national-language rule.

Related guides

• How do you translate Shopee, Lazada and TikTok Shop listings within the title limits?
• 中文指南：东南亚卖家怎么把 Shopee、Lazada、TikTok Shop 的商品标题翻译成当地语言，又不超字数限制？

FAQ

Which marketplaces and limits are supported?

Shopee (title 120, description 3,000 characters), Lazada (255 / 25,000, from the Lazada Open Platform API) and TikTok Shop (title 25-255, description 10,000, from the TikTok Shop Partner API). Shopee does not publish official numbers: 120 / 3,000 are the common Seller Centre figures, so check yours and set Title length limit if it differs.

Does it scrape Shopee, Lazada or TikTok Shop?

No. It only processes the listings you provide. It does not visit marketplace websites or read other sellers' data.

Is the AI translation always correct?

It is written by Anthropic's Claude AI and follows strict rules: keep the facts, keep protected terms, no invented claims. Like any translation, review it before publishing, especially the notes and missingProtectedTerms fields.

Is the CPETTR check legal advice?

No. It is a checklist based on the published regulations to help you spot missing disclosures. For legal questions, ask a qualified adviser or the Ministry of Domestic Trade and Cost of Living (KPDN).

Why did I get fewer results than I asked for?

Results stop at Maximum results, at your maximum cost per run, or at 10 per run on the Apify free plan. Input rows without a SKU or title are skipped, and a result that fails is not returned (or charged). The status message and the SUMMARY record show which of these applied.

Is my data stored or shared?

Your listings are sent to the Anthropic API only to write the localized versions, and Shopee, Lazada & TikTok Shop Listing Translator doesn't copy them into its logs. Like every Apify run, your input and results stay in your own run storage, which you can delete at any time.

Is it affiliated with Shopee, Lazada, TikTok Shop or Shopify?

No. This Actor is an independent tool. Shopee, Lazada, TikTok Shop and Shopify are trademarks of their owners and are named only to describe which listing formats and limits are supported.

I found a wrong translation or a bug. What can I do?

Open the Issues tab and include the SKU, the language and the run link. Feedback and feature requests are welcome there too.