Web Design Leads: Website Audit for Outdated & Broken Sites

Find local businesses that need a new website, with proof you can put in your pitch. Paste a list of business websites, or pick the results of a Google Maps Scraper run, and this Actor audits each website in bulk. It flags outdated design, no HTTPS, sites that aren't mobile friendly, old copyright years, outdated WordPress, DIY builders like Wix and GoDaddy, broken or expired domains, missing contact forms, missing analytics and basic SEO gaps. Each business gets a lead score from 0 to 100, a plain-English list of what's wrong, and the emails and phone numbers found on the site.

You pay only for websites that were actually audited. Broken, expired, parked, blocked and missing websites are reported for free.

What it finds

Finding	Why a web designer cares
🔒 No HTTPS / SSL certificate problems	Browsers show "Not secure" or a full-page warning
📱 Not mobile friendly (no responsive viewport)	The site shows as a shrunken desktop page on phones
📅 Outdated copyright year (e.g. © 2016)	The site has likely not been touched in years
🧓 Obsolete HTML: frames, Flash, <font>, <marquee>, HTML 4 doctype	A hand-built site from the 2000s
🧩 Outdated WordPress (version 5.x or older) and jQuery 1.x	Old, unmaintained website software
🛠️ DIY website builders: Wix, Squarespace, GoDaddy Website Builder, Weebly, Square Online, Duda, Webflow, GoHighLevel	Owners who built the site themselves
💀 Broken websites: domain doesn't resolve, expired certificate, server errors, parked or for-sale domains	The business is still listed but has no working website
🚫 No website at all (Google Maps listings without one)	The easiest pitch there is
📨 No contact form, booking tool or chat	The site loses enquiries
☎️ No tap-to-call link on the homepage	Mobile visitors can't call with one tap
📊 No analytics or only the retired Universal Analytics	The owner has no idea how the site performs
🔎 SEO basics: missing title, meta description, H1, schema.org business markup, social preview tags, favicon	Quick wins to mention in an SEO pitch
🐢 Slow homepage (over 3 s for the HTML alone)	Visitors leave before it loads

Every finding comes with the evidence that triggered it (the copyright text, the generator tag, the measured time, the viewport tag) and the page it was found on, so you can quote it in your outreach.

How to get web design leads from Google Maps

1. Run Google Maps Scraper for a search such as "plumbers in Austin" or "dentists in Denver".
2. Open Web Design Leads, and under Or: Google Maps Scraper results pick that run's dataset.
3. Run it. Sort the Leads table by Score: the top rows are businesses with the most visible website problems, with emails and phone numbers next to them.

The business name, city, country and Google place ID are copied from Maps to every row. Businesses that have no website on Maps come back as NO_WEBSITE leads, free of charge.

You can also paste websites directly (one per line), or send rows with your own CRM IDs in Businesses with your own IDs.

Lead score

The score adds up points for each finding and is capped at 100.

• High (50–100): several serious problems, for example not mobile friendly, © 2015 and no HTTPS, or a dead or parked domain.
• Medium (25–49): a clear problem or a few smaller ones.
• Low (0–24): a reasonably maintained site, usually with only SEO details missing.

The score measures how much visible work the website needs. It doesn't measure the business's budget or whether it wants a new website.

Output example

{
  "opportunityScore": 100,
  "opportunityLevel": "high",
  "businessName": "Oldtown Plumbing & Heating",
  "website": "https://mortenmyrmel03.github.io/lbpq-demo-sites/oldtown-plumbing/",
  "auditStatus": "AUDITED",
  "issueCount": 12,
  "issues": ["not_mobile_friendly", "outdated_copyright", "obsolete_html", "outdated_jquery", "legacy_analytics_only", "no_online_lead_capture", "no_click_to_call", "..."],
  "issueSummary": "No responsive viewport tag: on phones the page most likely shows as a shrunken desktop layout. | The newest copyright year on the homepage is 2013 (13 years ago) ...",
  "platform": null,
  "https": true,
  "mobileViewport": false,
  "copyrightYear": 2013,
  "hasContactForm": false,
  "hasClickToCall": false,
  "emails": ["office@oldtown-plumbing.example"],
  "phones": ["+12175550163"],
  "issueDetails": [
    {
      "id": "outdated_copyright",
      "severity": "high",
      "points": 20,
      "message": "The newest copyright year on the homepage is 2013 (13 years ago): the site has likely not been updated since.",
      "evidence": "© 2013",
      "sourceUrl": "https://mortenmyrmel03.github.io/lbpq-demo-sites/oldtown-plumbing/"
    }
  ]
}

(Fictional demo business. Click Try for free to run the prefilled demo yourself.)

Export the results to CSV, Excel, JSON or Google Sheets, or open the Issue details view for one row per finding.

Pricing

$5 per 1,000 audited websites ($0.005 each), plus Apify's tiny run-start fee.

• Charged only when a homepage was actually fetched and analysed.
• Free: broken, expired and unreachable websites, parked domains, sites that block crawlers, businesses with no website, invalid URLs and rows over your limits.
• The same website appearing twice is audited and charged once.
• Set a maximum charge per run and the Actor stops starting new websites before it's reached. The rest come back as NOT_PROCESSED so you can resubmit them.

In our test, a Google Maps Scraper run with 700 plumbers in Houston (468 unique websites) was audited in about 3.5 minutes.

Input options

Field	Default	Meaning
websites	demo list	Websites or domains, one per line
datasetId	none	A Google Maps Scraper dataset (or any dataset with a website column)
maxWebsites	200	Unique websites to audit (up to 5,000)
maxPagesPerSite	2	1 = homepage only; 2 also reads the contact page for more emails and forms
businesses	none	[{"website", "clientRecordId", "businessName", "city", "country"}] for CRM lists
defaultCountry	US	Country used to read phone numbers written without +country code
excludedDomains	none	Domains to skip, for example your current clients

Statuses

auditStatus	Meaning	Charged
AUDITED	Homepage fetched and analysed	Yes
UNREACHABLE	Domain doesn't resolve, certificate or server error, timeout	No
PARKED_DOMAIN	Parked, for-sale or under-construction page	No
NO_WEBSITE	No website in your data	No
BLOCKED	The site refuses crawlers (robots.txt, 403, bot challenge)	No
INVALID	Not a usable URL, or a private/internal address	No
NOT_PROCESSED	Over your limits; resubmit later	No

How it works and its limits

• Reads the public homepage (and by default the contact page) with plain HTTP requests. It doesn't run a browser, log in, fill in forms or use proxies, and it respects robots.txt.
• Findings describe the HTML the site serves. Pages drawn entirely by JavaScript get the platform, security and speed checks; content checks are skipped and noted in warnings.
• "Not observed" means not found in the fetched pages, not proof that something doesn't exist anywhere on the site.
• Load time is one measurement from a US data center for the HTML only, so treat it as a hint.
• Dead domains can be temporary. Re-check before you mention it to the business.
• Emails and phone numbers are the ones the business publishes on its own website. Government addresses shown on a business's site, such as the licensing-board complaint notice Texas plumbers must display (@tsbpe.texas.gov, @hpc.state.tx.us), are never listed as the business's email, and the board's phone number in that notice (for example (512) 936-5200) is never listed as the business's phone; the row's warnings names them. Follow your local rules on cold outreach (CAN-SPAM, GDPR and similar).

FAQ

Is this a Wappalyzer or BuiltWith alternative? It covers the website platforms and marketing tags that matter when selling websites (WordPress, Wix, Squarespace, GoDaddy, Webflow, Duda, GA4, Tag Manager, Meta Pixel and booking tools). It isn't a full technology database. Its job is to tell you which businesses need a better website, and why.

Can I use it for SEO leads? Yes. Missing titles, meta descriptions, H1 headings, schema.org markup, social preview tags, no HTTPS and slow pages are all reported per site.

Does it work outside the US? Yes, for any public website. Set defaultCountry (for example GB or AU) so local phone numbers are read correctly. The findings are language-independent.

Can I enrich my existing lead list with emails, services and tech stack instead? Use our Local Business Leads Enricher, which focuses on contact routes and service evidence for contractor leads.

Can I call it from the API, Make, Zapier or n8n? Yes, like any Apify Actor. Send {"websites": ["example.com"]} and read the dataset.

Questions or a feature request? Open an issue on the Issues tab.

More tools from the same developer

• Local Business Leads Enricher: paste business websites, get emails, phones, contact forms, services and tech stack with the source page for each.
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• Local Business Leads by City & Category: find businesses by type and city (a Google Maps alternative from open data), with phones, websites and emails.
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