Business Opportunity Scanner

Discover local businesses for any keyword and location, then automatically detect publicly observable growth opportunities — no website, no online booking, weak SEO metadata, missing contact form, thin social presence, or poor review signals — and rank them with an auditable opportunity score. Every opportunity is backed by a concrete, cited signal; the Actor never invents conclusions.

What does this Actor do?

It combines three stages into one intelligence tool:

1. Discovery — finds businesses via Bing Maps (worldwide) and/or Yellow Pages (US).
2. Website analysis (optional) — fetches each business website and inspects HTTPS, page title/meta, contact form, booking widget, e‑commerce, CMS/technologies, social links and basic SEO.
3. Opportunity scoring — turns the observed gaps into a scored, prioritised list of sales/marketing opportunities.

Runs on the Apify platform with proxy rotation, scheduling, API access and dataset export built in.

Why use it?

• Agencies and freelancers selling web design, SEO, reputation management or booking systems get a qualified, pre‑scored lead list instead of a raw scrape.
• Every lead ships with the evidence behind each opportunity, so your outreach can reference a real, checkable fact.

How to use it

1. Enter a keyword (e.g. plumbers) and a location (e.g. Austin, TX).
2. Pick your discovery sources and whether to analyze websites.
3. Optionally set a minimum opportunity score to only keep the hottest leads.
4. Run the Actor and download the dataset as JSON, CSV or Excel.

Input

Field	Type	Description
keyword	string (required)	Business category/keyword to search.
location / city / state / country	string	Where to search.
sources	array	bing_maps, yellowpages.
maxResults	integer	Max businesses to return (default 50).
analyzeWebsite	boolean	Fetch & analyze each website (default true).
minOpportunityScore	integer	Only keep businesses scoring ≥ this (default 0).
proxyConfiguration	object	Proxy settings (residential US recommended for Yellow Pages).

Input example

{
  "keyword": "dentist",
  "location": "Austin, TX",
  "sources": ["bing_maps"],
  "maxResults": 50,
  "analyzeWebsite": true,
  "minOpportunityScore": 20
}

Output

One record per business. Fields include business identity (name, category, address, city/state/country, phone, email, website, rating, reviewCount, coordinates), website signals (websiteAvailable, cms, technologies, hasContactForm, hasBooking, ecommerce, socialLinks, seoSignals), and the scored opportunities.

Output example

{
  "name": "NoWeb Plumbing",
  "category": "plumbers",
  "phone": "(512) 555-0100",
  "address": "1 Main St, Austin, TX",
  "rating": 3.0,
  "reviewCount": 2,
  "websiteAvailable": false,
  "detectedOpportunities": ["no_website", "low_rating", "low_review_count"],
  "opportunitySignals": [
    { "id": "no_website", "label": "No website detected", "points": 40, "severity": "high",
      "evidence": "Business listing has no website URL",
      "recommendation": "Offer website design / online presence services" }
  ],
  "opportunityScore": 75,
  "priority": "HIGH"
}

You can download the dataset in various formats such as JSON, HTML, CSV, or Excel.

Detected opportunities

no_website, social_only_website, no_reviews, low_review_count, low_rating, moderate_rating, no_phone, no_https, missing_title, missing_meta_description, weak_title, no_h1, not_mobile_ready, no_contact_form, no_public_email, no_booking, no_social_presence, no_analytics, no_structured_data.

Sources & configuration

• Bing Maps — worldwide, no browser, fast. Works without a proxy for light use.
• Yellow Pages — US only; needs a US residential proxy in practice (DataDome).
• Environment variables — none required. Apify Proxy password is injected by the platform.