New Business Leads — New Google Maps Listings by City

New business leads from Google Maps. Give a city and category and get the businesses newly listed since your last check, with name, category, address, phone, website and rating, so local sales and lead-gen teams reach fresh competitors or prospects first. Charged only on new businesses, never per run.

What "new" means here: a business that appears in Google Maps for your search and was not there at your previous check. That is usually a recent opening, but it can also be an older business that just created or renamed its listing. Google Maps gives no opening date, so this Actor never invents one.

Price: $10 per 1,000 new businesses ($0.01 per new business). The first 10 results of every run are free.

Free tier — 10 results free on every run

The first 10 results of every run are free, on every run you ever make — not a one-off trial. Run it on your own subjects and see the real output before you are billed for a single result.

One guard: the free allowance never covers more than half of a run, so a run returning 6 results gets 3 free. That keeps the offer sustainable.

What it does

Run it once and get the full, current data as clean rows you can export to JSON, CSV or Excel, or pull through the API. Need only fresh data? Turn on monitorEnabled and schedule it: every later run returns only what is new or changed since the previous one, so you never re-download or re-pay for the same rows.

Why this scraper

1. Try before you pay. The first 10 results of every run are free, on every run.
2. Pay only for data delivered. Failed sources and failed inputs are never billed.
3. Hard cost cap. Set maxTotalChargeUsd and a run can never cost more than you allow.
4. Only-new mode. With monitorEnabled on a schedule, you get just the new or changed rows, plus a spike signal when volume suddenly jumps.
5. Clean, normalized rows with the same field names every run, plus a RUN_SUMMARY.json — ready for spreadsheets, databases, n8n/Make/Zapier and AI agents (MCP).

Example input

{
  "searches": [
    "dentists in Miami FL",
    "coffee shops in Austin TX"
  ],
  "maxTotalChargeUsd": 1.0
}

This returns the full current data right away. To receive only what is new on a schedule, add "monitorEnabled": true: the first monitored run stores a free baseline, later runs return only new or changed rows. Pin a monitorId to keep separate targets from sharing state.

Output

Each row is one business: business_name, category, categories, address, city, state, country, latitude, longitude, rating, review_count, phone, website, google_maps_url, price_level, place_id, plus record_id and query_id (the search it came from). A RUN_SUMMARY.json accompanies every run with the count of new businesses per search and the top new ones.

Each row also keeps the fields the source itself returns (for example extra details, counts and links), so you get everything the source shows plus the normalized columns above.

How you're charged

• New business — $0.01 per new business ($10 per 1,000), billed for each new business delivered to your dataset. With scheduled monitoring on, only new businesses that are newly found since the last check are delivered and billed.
• Scheduled monitoring check ($0.08) — only when you turn on scheduled monitoring (monitorEnabled), once per target per run, and only when the source responded. One-off runs never pay it: you pay only per result.
• One-off runs pay only per result. The monitoring check applies only to scheduled monitoring; every upstream call is capped, so a run can never cost more than you allow.

Related tools

• Want the full current set of businesses, not just new ones? → Google Maps Business Scraper - Name, Rating, Address
• Found a new business? Verify a contact email for it next. → Business Email Finder API - Verify, Score, Confidence

How to use it in 3 steps

1. Click Try for free and write a category plus an area in searches, e.g. coffee shops in Austin, TX.
2. Turn on monitorEnabled and schedule the Actor weekly: the first run stores a baseline, every later run returns only businesses that newly appeared.
3. Download the new businesses as JSON, CSV or Excel, or push them to your CRM.

Use cases

• Lead generation for local services — POS, payments, insurance, marketing and supplies sell best to businesses in their first weeks.
• Competitive watch — know when a competitor opens near you.
• Franchise and real-estate scouting — track openings by category and city.
• Market research — opening velocity per city and category.

Use it from code (API)

Every Apify Actor is an API. Start a run and read the results with one call.

Python

from apify_client import ApifyClient

client = ApifyClient("<YOUR_APIFY_TOKEN>")
run = client.actor("om_kh/google-maps-new-business-scraper").call(run_input={"searches": ["coffee shops in Austin, TX", "dentists in Miami, FL"], "maxPlacesPerSearch": 10, "monitorEnabled": True, "monitorId": "austin-coffee"})
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

JavaScript

import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: '<YOUR_APIFY_TOKEN>' });
const run = await client.actor('om_kh/google-maps-new-business-scraper').call({
    "searches": [
        "coffee shops in Austin, TX",
        "dentists in Miami, FL"
    ],
    "maxPlacesPerSearch": 10,
    "monitorEnabled": true,
    "monitorId": "austin-coffee"
});
const { items } = await client.dataset(run.defaultDatasetId).listItems();
console.log(items);

One HTTP call (cURL) — runs the Actor and returns the dataset in the same response:

curl -X POST "https://api.apify.com/v2/acts/om_kh~google-maps-new-business-scraper/run-sync-get-dataset-items?token=<YOUR_APIFY_TOKEN>" \
  -H "Content-Type: application/json" \
  -d '{"searches": ["coffee shops in Austin, TX", "dentists in Miami, FL"], "maxPlacesPerSearch": 10, "monitorEnabled": true, "monitorId": "austin-coffee"}'

Integrations: n8n, Make, Zapier, Google Sheets

• n8n — the official Apify node, operation Run Actor and get dataset, Actor om_kh/google-maps-new-business-scraper.
• Make — Apify › Run an Actor, then Apify › Get Dataset Items.
• Zapier — Apify › Run Actor; map the dataset items into your next step.
• Google Sheets, webhooks, Slack — add an integration from the Integrations tab of this Actor.
• Schedules — run it every hour or day from Schedules in Apify Console.

Use it from an AI agent (MCP and x402)

Connect Claude Desktop, Cursor, VS Code or any MCP client to Apify's MCP server at https://mcp.apify.com and add this Actor, om_kh/google-maps-new-business-scraper, as a tool — the agent passes the same JSON as the run input and gets the dataset back.

AI agents that pay with x402 can run it too, without an Apify account: the Actor charges only per result delivered, so an agent pays exactly for what it gets.

FAQ

What data do I get per business? Business name, category and categories, address, city, state, country, phone, website, rating, review count, price level, coordinates, Google Maps URL and place ID.

How does it know a business is new? With monitoring on, the first run stores every listing currently found; later runs return only place IDs that were not there before.

Is it legal? It reads public Google Maps listings, which are business information, not personal data. Check your local rules for outreach, such as GDPR or CAN-SPAM.

How often should I run it? Weekly is enough for most cities; daily for dense categories such as restaurants.

Can I send the leads to my CRM? Yes: Zapier, Make, n8n or a webhook from the Integrations tab.

Your feedback

Did this Actor save you time? A short review on the Reviews tab helps other people find it, and every review is read. Something missing or broken? Open an issue on the Issues tab: it is answered and fixed fast.

More Actors from the same author

• Google Maps Business Scraper - Name, Rating, Address — every business for a search, not only new ones
• Google Maps Reviews Scraper - Rating, Text, Reviewer — reviews for any place
• Business Email Finder API - Verify, Score, Confidence — score and verify leads before import