🤖 AI Brand Visibility Monitor

Monitor your brand presence across major AI platforms. Query ChatGPT, Gemini, and Perplexity to analyze how your brand appears in AI-generated responses. Understand brand mentions, sentiment, competitive positioning, and content sources.

💡 Need Claude analysis? The Claude Brand Visibility Monitor provides the same deep reasoning analysis for Claude AI.

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🚀 Key Features

Feature	Description
🔍 Multi-Platform Search	Query ChatGPT, Gemini, and Perplexity simultaneously
📊 Brand Mention Detection	Automatically detect if and how often your brand is mentioned
🎭 Sentiment Analysis	Understand if AI mentions are positive, negative, or neutral
🔗 Source Citation Tracking	See which URLs and sources AI references
📈 Competitive Benchmarking	Compare your brand vs competitor mentions
⚡ Concurrent Queries	Fast results with parallel platform queries
🔄 Retry Protection	Automatic retry with backoff for failed requests
💰 Pay Per Event Pricing	Pay only for successful platform queries

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👤 Who Is This Actor For?

User	Use Case
📢 Brand Managers	Monitor brand presence in AI search results
📊 Marketing Teams	Track competitive landscape in AI recommendations
🔍 SEO Specialists	Understand AI content sources and citations
💼 Market Research	Analyze how AI platforms recommend products/brands
🏢 PR Teams	Track brand reputation in AI responses

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❓ Why Is This Important?

AI platforms like ChatGPT, Gemini, and Perplexity are becoming primary search tools. Unlike traditional search engines, AI responses are more conversational and often include direct brand recommendations.

This actor helps you:

• 🎯 Know if your brand is mentioned when users ask about your category
• 📊 Compare your brand visibility against competitors
• 🔗 See which sources AI trusts and references
• 🎭 Understand the sentiment around your brand in AI responses
• 📈 Track changes in AI visibility over time

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📥 Input Parameters

Required

Parameter	Type	Description
keyword	string	The keyword or question to query. Examples: "best laptop brand", "project management software comparison"
platforms	array	Select AI platforms: chatgpt, gemini, perplexity

Optional

Parameter	Type	Default	Description
yourBrand	string	-	Your brand name to monitor in AI responses
competitors	string	-	Competitor brands to compare (comma-separated). Example: "HP, Lenovo, Apple"
location	string	"United States"	Target geographic location for AI responses
language	string	"English"	Target language for AI responses

Example Input

{
  "keyword": "best laptop brand",
  "platforms": ["chatgpt", "gemini", "perplexity"],
  "yourBrand": "Dell",
  "competitors": "HP, Lenovo, Apple, ASUS",
  "location": "United States",
  "language": "English"
}

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📤 Output Structure

Complete Result Object

{
  "query": {
    "keyword": "best laptop brand",
    "platforms": ["chatgpt", "gemini", "perplexity"],
    "yourBrand": ["Dell"],
    "competitors": ["HP", "Lenovo", "Apple", "ASUS"],
    "location": "United States",
    "language": "English"
  },
  "results": [
    {
      "platform": "chatgpt",
      "status": "success",
      "model": "gpt-4",
      "answerLength": 2450,
      "citationCount": 5,
      "citations": [
        {
          "url": "https://www.dell.com",
          "title": "Dell Official Website",
          "domain": "dell.com"
        }
      ],
      "brandAnalysis": {
        "Dell": {
          "mentioned": true,
          "mentionCount": 3,
          "sentiment": "positive",
          "snippet": "...Dell is consistently ranked as one of the best laptop brands..."
        }
      },
      "competitorAnalysis": {
        "HP": { "mentioned": true, "mentionCount": 2, "sentiment": "positive" },
        "Lenovo": { "mentioned": true, "mentionCount": 4, "sentiment": "positive" },
        "Apple": { "mentioned": true, "mentionCount": 5, "sentiment": "neutral" },
        "ASUS": { "mentioned": false, "mentionCount": 0, "sentiment": "n/a" }
      }
    }
  ],
  "errors": [],
  "stats": {
    "sandbox": false,
    "totalRequests": 3,
    "estimatedCost": 0.01
  },
  "completedAt": "2026-03-30T10:00:00.000Z"
}

Output Fields Explained

Field	Type	Description
query	object	Original input parameters
results	array	Per-platform analysis results
results[].platform	string	Platform name (chatgpt/gemini/perplexity)
results[].status	string	"success" or "error"
results[].model	string	AI model used (e.g., gpt-4, claude-3)
results[].answerLength	number	Character count of AI response
results[].citationCount	number	Number of source URLs cited
results[].citations	array	Array of {url, title, domain}
results[].brandAnalysis	object	Analysis for your brand (mentioned, count, sentiment, snippet)
results[].competitorAnalysis	object	Same structure for each competitor
errors	array	Any errors encountered during querying
stats	object	Run statistics (request count, cost)
completedAt	string	ISO timestamp of completion

Brand Analysis Object

Field	Type	Description
mentioned	boolean	Was the brand mentioned?
mentionCount	number	How many times mentioned
sentiment	string	"positive", "negative", "neutral", or "n/a"
snippet	string	Text excerpt around first mention (max ~200 chars)

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💡 Use Cases

1️⃣ Brand Monitoring

"Is my brand mentioned when users search for [product category]?"

Run the actor with your brand as yourBrand and a relevant keyword. Get instant visibility score.

2️⃣ Competitive Analysis

"How often does AI recommend my brand vs competitors?"

Add competitors in the competitors field and compare mention counts across platforms.

3️⃣ Content Strategy

"What sources does AI trust for [topic]?"

Check the citations array to see which websites and sources the AI references most.

4️⃣ Reputation Management

"What is the AI sentiment about my brand?"

The sentiment field shows whether AI mentions are positive, negative, or neutral.

5️⃣ Market Research

"What do AI platforms say about [industry trends]?"

Use open-ended keywords to understand how AI platforms frame your industry.

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🔧 Technical Details

Resource Requirements

• Memory: 512 MB minimum (1 GB recommended)
• Timeout: ~10 seconds per platform queried
• Max Platforms: 3 per run (ChatGPT, Gemini, Perplexity)

Retry Logic

• Automatic retry on transient errors (5xx, network issues)
• Exponential backoff: 2s → 4s → 8s
• Rate limit (429) handling with Retry-After support
• Payment error (402) detection for issues

Data Flow

1. Validate input parameters
2. Query each selected platform in parallel (max 2 concurrent)
3. Extract text content and citations from responses
4. Analyze brand mentions using regex pattern matching
5. Perform sentiment analysis on mention snippets
6. Push results to Apify dataset

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⚠️ Limitations

Limitation	Description
🔒 Keyword Sensitivity	Results depend on how the AI interprets the keyword
📝 Snippet Length	Sentiment snippet limited to ~200 characters
🌐 Location	Not all locations supported by all platforms
⏱️ Real-time	AI responses may change over time

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💬 Tips for Best Results

#	Tip
1️⃣	Use specific, commonly-asked keywords for best results
2️⃣	Add 2-3 main competitors for meaningful comparison
3️⃣	Check the citations array to understand AI content sources
4️⃣	Run regularly to track changes in AI visibility over time
5️⃣	Test with different keywords to map your category landscape

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📊 Example Scenarios

Scenario A: Laptop Brand Monitoring

{
  "keyword": "best laptop for business",
  "platforms": ["chatgpt", "perplexity"],
  "yourBrand": "Lenovo",
  "competitors": "Dell, HP, Apple"
}

Scenario B: Software Comparison

{
  "keyword": "best project management tools",
  "platforms": ["chatgpt", "gemini", "perplexity"],
  "yourBrand": "Asana",
  "competitors": "Monday, Trello, Notion"
}

Scenario C: Restaurant Chain Tracking

{
  "keyword": "best fast food burger",
  "platforms": ["chatgpt"],
  "yourBrand": "McDonald's",
  "competitors": "Burger King, Wendy's"
}

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❤️ Need Help?

• 📖 Documentation: Check Apify documentation for Actor development
• 🐛 Bug Reports: Open an issue with sample input/output
• 💡 Feature Requests: Contact us for custom development

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Monitor your brand in the AI era · AI Brand Visibility Monitor