Unclaimed Google Maps Leads Scraper | AI-Enriched B2B Lead Generation

Automatically find unclaimed Google Maps business listings, extract contact details, and generate AI-ready markdown profiles — all in one Apify Actor.

Stop wasting hours manually searching for unclaimed Google Business Profiles. This Actor scans Google Maps at scale, identifies businesses that haven't claimed their listings, enriches them with emails, social links, and website content — delivering leads ready for outreach or AI/RAG pipelines.

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What This Actor Does

Phase 1 — Google Maps Discovery:

• Accepts multiple search queries (e.g., "Plumbers in Miami", "Auto repair in Chicago")
• Scrolls through Google Maps results, clicking each listing to inspect the detail pane
• Detects the "Own this business?" / "Claim this business" indicator — only keeps unclaimed leads
• Extracts: business name, Maps URL, phone, website, rating, review count, address

Phase 2 — Website Enrichment:

• Visits each unclaimed business's website
• Scrapes homepage + common subpages (/contact, /about, etc.)
• Extracts valid email addresses with domain blacklist filtering
• Discovers Facebook and Instagram profile links
• Converts cleaned website HTML into dense, token-optimized Markdown for LLM/RAG ingestion

Pay-Per-Event Billing:

• Charges lead-scraped only for each successfully enriched unclaimed business

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Key Features

Feature	Description
Multi-Query Support	Run unlimited search queries in a single run
Smart Unclaimed Detection	Inspects the detail pane for "Own this business?" / "Claim this business" signals — not just sidebar heuristics
Email Extraction	Regex-based extraction with domain blacklisting to filter out junk, platform, and placeholder emails
Social Link Discovery	Automatically finds Facebook and Instagram profiles from website HTML
AI-Ready Markdown	Generates clean, dense Markdown from website content — optimized for LLM context windows and RAG vector stores
Contact Page Crawling	Deep-crawls /contact, /about, and related subpages to maximize email discovery
Anti-Detection	Custom user agent, automation flag disabling, randomized scroll delays
Proxy Support	Built-in Apify Proxy integration for Google Maps block bypass
Resilient Error Handling	Every extraction wrapped in isolated try/catch — one bad listing never crashes the run

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Output Schema

Each record in the dataset:

{
  "businessName": "ABC Plumbing Co",
  "mapsUrl": "https://www.google.com/maps/place/ABC-Plumbing/...",
  "phone": "(214) 555-1234",
  "website": "https://abcplumbing.com",
  "rating": 4.5,
  "reviewsCount": 127,
  "extractedEmails": ["info@abcplumbing.com", "service@abcplumbing.com"],
  "socialLinks": {
    "facebook": "https://facebook.com/abcplumbing",
    "instagram": "https://instagram.com/abcplumbing"
  },
  "isUnclaimed": true,
  "aiReadyMarkdown": "# ABC Plumbing Co\n\nWe provide 24/7 emergency plumbing services in Dallas..."
}

Field Reference

Field	Type	Description
businessName	String	Official business name from Google Maps
mapsUrl	String	Direct Google Maps place URL
phone	String	Business phone number
website	String	Business website URL
rating	Number	Google Maps star rating (1-5)
reviewsCount	Number	Total Google reviews
extractedEmails	String[]	Valid emails found on the website
socialLinks.facebook	String	Facebook profile URL (or null)
socialLinks.instagram	String	Instagram profile URL (or null)
isUnclaimed	Boolean	Always true — all results are unclaimed
aiReadyMarkdown	String	Clean Markdown of website content for LLM/RAG use

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Input Configuration

Field	Type	Required	Default	Description
searchQueries	String[]	Yes	—	Google Maps search terms (e.g., ["Dentists in Dallas"])
maxResultsPerQuery	Integer	No	100	Max unclaimed leads per query (1-500)
proxyConfiguration	Object	No	Apify Proxy	Proxy settings — strongly recommended for Google Maps

Example Input

{
  "searchQueries": [
    "Plumbing services in Miami",
    "Auto repair shops in Houston",
    "Landscaping companies in Chicago"
  ],
  "maxResultsPerQuery": 50,
  "proxyConfiguration": {
    "useApifyProxy": true,
    "apifyProxyGroups": ["RESIDENTIAL"]
  }
}

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Getting Started

1. Add to your Apify account — click "Add to My Actors" or deploy via CLI
2. Configure inputs — add your search queries and set max results
3. Enable Apify Proxy — required for Google Maps (use RESIDENTIAL group for best results)
4. Run the Actor — results appear in the Dataset tab
5. Export — download as JSON, CSV, or access via API

Running via CLI

# Install dependencies
npm install

# Run locally
npx apify run

# Push to Apify
npx apify-cli push --force

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Use Cases

B2B Marketing Agencies

• Lead generation: Find unclaimed businesses that need online presence management
• Cold outreach: Use extracted emails + business context for personalized campaigns
• Service pitching: "I noticed your Google listing is unclaimed — we can help fix that"

AI / RAG Developers

• Knowledge base building: Use aiReadyMarkdown for vector embeddings
• Business profiling: Structured data + unstructured content in one record
• Automated research: Feed into LLM pipelines for market analysis

SEO & Local Marketing

• Auditing: Identify businesses with weak or non-existent Google presence
• Competitive analysis: Find unclaimed listings in specific niches/locations
• Client acquisition: Build prospect lists for local SEO services

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Tips for Best Results

• Search queries matter: Trades and service businesses (plumbers, HVAC, roofing, auto repair) are more likely to be unclaimed than professional services (dentists, lawyers)
• Use specific locations: "Plumbers in Downtown Dallas" yields better results than "Plumbers in Texas"
• Enable Residential Proxy: Google Maps aggressively blocks datacenter IPs — use RESIDENTIAL proxy group
• Scale gradually: Start with maxResultsPerQuery: 10 to validate, then increase
• Multiple queries: Run several related queries in one batch for maximum coverage

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How Unclaimed Detection Works

This Actor does not rely on fragile sidebar heuristics. For each listing:

1. Clicks into the business detail pane on Google Maps
2. Scans the full page for:
   • a[href*="place/claim"] or a[href*="business/claim"] elements
   • [data-claim] attributes
   • .claim-banner elements
   • Text content containing "Own this business?" or "Claim this business"
3. Only listings where at least one indicator is found are kept as leads

This approach is significantly more reliable than checking for the indicator's absence on the sidebar card.

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Architecture

Phase 1: Google Maps
  PlaywrightCrawler → search query → scroll feed → click a.hfpxzc links
  → detail pane → isUnclaimed check → extract info → save to allListings[]

Phase 2: Website Enrichment
  PlaywrightCrawler → visit website → extract emails + social links
  → convert to Markdown → push to Dataset → charge per lead

Stack: Node.js + Crawlee (PlaywrightCrawler) + Apify SDK + Turndown (HTML→Markdown)

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Dependencies

Package	Purpose
apify	Apify Actor SDK — dataset, billing, proxy
crawlee	Web crawling framework with Playwright support
playwright	Browser automation for Google Maps navigation
turndown	HTML-to-Markdown conversion for AI-ready content

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Error Handling

• Navigation failures: Retried up to 2 times with exponential backoff
• DOM extraction: Each field extracted in isolated try/catch — partial data is preserved
• Website timeouts: 25s for homepage, 15s for subpages — gracefully returns empty results
• CAPTCHA/blocking: Apify Proxy with residential IPs mitigates most blocks

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License

MIT

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Built for lead generation at scale. Whether you're pitching unclaimed businesses on Google Maps management services or building AI-powered market research tools, this Actor delivers structured, enriched data ready for immediate use.