Google Maps Business Scraper and Lead Generator

Extract local business data and qualified sales leads from Google Maps by keyword and location. Collect phone numbers, websites, addresses, ratings, reviews, business status, claimed status, and lead-quality insights for sales outreach, local SEO, and digital marketing.

Overview

Google Maps Business Scraper and Lead Generator is an Apify Actor designed to extract local business listings from Google Maps using a business keyword and location.

The Actor collects structured business information and automatically analyzes each listing to help identify high-potential sales and marketing opportunities.

Instead of providing only raw Google Maps data, the Actor assigns a lead-quality level and generates an actionable marketing remark for each business. This helps sales teams, digital marketing agencies, local SEO professionals, and lead-generation specialists prioritize outreach more efficiently.

The Actor can be used for:

• Google Maps lead generation
• Local business data extraction
• Google Business Profile audits
• B2B sales prospecting
• Local SEO campaigns
• CRM data enrichment
• Competitor research
• Digital marketing outreach

Key Features

• 📍 Scrape local businesses from Google Maps
• 🔎 Search by business keyword and location
• 📞 Extract business phone numbers
• 🌐 Collect official website URLs
• 🏢 Extract complete business addresses
• ⭐ Capture Google ratings and review counts
• 🏷️ Detect claimed and unclaimed business listings
• 🚦 Identify active and temporarily closed businesses
• 🧠 Automatically assign lead quality as High, Medium, or Low
• 💬 Generate smart marketing and outreach remarks
• ♻️ Automatically filter duplicate Google Maps place URLs
• 📦 Export structured JSON data to the Apify Dataset
• 🔗 Integrate results with CRMs, APIs, webhooks, and automation workflows

How the Actor Works

The Google Maps Business Scraper follows this workflow:

1. Searches Google Maps using the provided business keyword and location.
2. Collects relevant Google Maps business listing URLs.
3. Removes duplicate place URLs from the search results.
4. Visits each Google Maps business detail page.
5. Extracts structured business information.
6. Evaluates each business using automated lead-intelligence rules.
7. Assigns a lead-quality level and smart marketing remark.
8. Stores the final results in the Apify Dataset.

Input Configuration

Configure the Actor using a business category, target location, and maximum number of results.

Required Inputs

Field	Type	Description
searchingKeywords	string	Business category, service, or keyword to search for, such as Dentist, Restaurant, SEO Agency, or AC Repair.
location	string	Target city, area, state, or country, such as Los Angeles, Chennai, or Medavakkam, Chennai.

Optional Inputs

Field	Type	Default	Description
maxResults	integer	10	Maximum number of Google Maps business listings to scrape.
minRating	number	0	Fetch businesses with a rating equal to or higher than this value.
leadFilter	string	ALL	Filter results using ALL, HOT_ONLY, or HOT_WARM.

Example Input

{
  "searchingKeywords": "Digital Marketing Agency",
  "location": "Los Angeles",
  "maxResults": 15,
  "minRating": 0,
  "leadFilter": "ALL"
}

Output Data

Each dataset item represents one business listing collected from Google Maps.

Results are stored in the Actor’s default Apify Dataset and can be downloaded in supported formats such as JSON, CSV, Excel, XML, and HTML.

Output Fields

Field	Description
name	Business name
rating	Google Maps rating
reviewCount	Total number of Google reviews
phoneNumber	Extracted business phone number
address	Complete business address
city	City extracted from the business address
state	State or regional information
country	Country
websiteUrl	Official business website
openingHours	Available business opening-hour information
claimedStatus	Indicates whether the business listing is claimed
businessStatus	Active or temporarily closed status
leadQuality	Automated High, Medium, or Low lead classification
googleMapUrl	Direct URL to the Google Maps listing
fetchedAt	ISO timestamp showing when the information was collected
remark	Automatically generated marketing or outreach insight

Example Output

{
  "name": "ABC Marketing Agency",
  "rating": "4.2 stars",
  "reviewCount": "87 reviews",
  "phoneNumber": "+1 310-555-0198",
  "address": "123 Sunset Blvd, Los Angeles, CA, USA",
  "city": "Los Angeles",
  "state": "CA",
  "country": "USA",
  "websiteUrl": "https://abcmarketing.example",
  "openingHours": "Open, closes at 6 PM",
  "claimedStatus": "Not Claimed",
  "businessStatus": "Active",
  "leadQuality": "High",
  "googleMapUrl": "https://maps.google.com/...",
  "fetchedAt": "2026-01-09T14:10:22.000Z",
  "remark": "Unclaimed business with high potential for digital marketing outreach"
}

Automated Lead-Quality Analysis

The Actor automatically evaluates each business listing and assigns a lead-quality level.

High-Quality Lead

A business may be classified as a high-quality lead when:

• A phone number is available.
• The Google Business Profile appears to be unclaimed.
• The business provides a direct outreach opportunity.

Medium-Quality Lead

A business may be classified as a medium-quality lead when:

• A phone number is available.
• The Google Business Profile is claimed.
• The business is suitable for targeted marketing or sales outreach.

Low-Quality Lead

A business may be classified as a low-quality lead when:

• A phone number is unavailable.
• The listing contains limited contact information.
• Additional research may be required before outreach.

Lead-quality classifications are intended to help prioritize prospects. Validate the collected business information before beginning outreach.

Smart Marketing Remarks

The Actor generates an actionable remark for each business based on the extracted information.

Example remarks include:

• Unclaimed business with high potential for digital marketing outreach
• Low customer satisfaction may indicate a reputation-management opportunity
• Business lacks visible phone information and may require digital optimization
• High-potential business lead recommended for immediate outreach
• Claimed and active business suitable for targeted marketing campaigns

These automated remarks help users evaluate and prioritize business leads without manually reviewing every Google Maps listing.

Use Cases

Local Business Lead Generation

Find targeted local businesses by category and location. Collect contact information and build qualified prospect lists for outreach campaigns.

Google Business Profile Audits

Identify claimed and unclaimed Google Business Profiles and discover businesses that may require profile optimization or digital marketing support.

B2B Sales Prospecting

Generate business leads with phone numbers, websites, addresses, ratings, and review information for sales and business-development teams.

Local SEO Prospecting

Discover businesses with weak ratings, low review counts, missing contact information, or unclaimed profiles that may benefit from local SEO services.

Digital Marketing Outreach

Build targeted prospect lists for website development, search engine optimization, social media marketing, reputation management, and advertising services.

CRM Enrichment

Export structured business information and import the results into CRM platforms, sales tools, spreadsheets, or custom lead-management systems.

Market and Competitor Research

Analyze local businesses by category, location, rating, review count, and online presence to understand market coverage and competitor activity.

Agency Automation

Connect the Actor with Apify APIs, webhooks, Make, Zapier, Power Automate, n8n, or custom automation workflows to create an automated lead-generation pipeline.

Who Can Use This Actor?

This Google Maps lead-generation Actor is suitable for:

• Digital marketing agencies
• Local SEO specialists
• Lead-generation companies
• Sales and business-development teams
• Website development agencies
• Reputation-management providers
• Marketing automation specialists
• CRM administrators
• Market researchers
• Freelancers and consultants

Performance and Reliability

The Actor is designed to process dynamic Google Maps business pages while maintaining stable and structured output.

Key technical capabilities include:

• Built using PlaywrightCrawler
• Supports dynamic Google Maps pages
• Uses controlled request limits for stability
• Automatically filters duplicate place URLs
• Stores results in the Apify Dataset
• Produces structured output for API and automation integrations

Actual runtime depends on the requested number of businesses, target location, available listings, network conditions, and Google Maps page behavior.

Best Practices

For better and more targeted results:

1. Use a specific business keyword such as Dental Clinic instead of a broad keyword such as Business.
2. Enter a precise location such as Medavakkam, Chennai instead of only India.
3. Begin with a smaller maxResults value to validate the output.
4. Use the minimum-rating filter when targeting businesses with a specific reputation level.
5. Use lead-priority filters to focus on the most relevant outreach opportunities.
6. Validate business contact details before importing results into a CRM or beginning an outreach campaign.
7. Follow applicable privacy, marketing, platform, and communication regulations.

Frequently Asked Questions

What is a Google Maps Business Scraper?

A Google Maps Business Scraper is a data-extraction tool that collects publicly displayed business information from Google Maps, including names, phone numbers, websites, addresses, ratings, reviews, and business status.

Can this Actor generate business leads?

Yes. The Actor extracts business contact information and automatically assigns lead-quality levels and marketing remarks to help users prioritize sales and outreach opportunities.

Can I search by keyword and location?

Yes. Enter a business keyword and location, such as Restaurant in Chicago, Dentist in Chennai, or SEO Agency in Los Angeles.

What business data can be extracted?

Depending on availability, the Actor can collect business names, phone numbers, websites, addresses, ratings, review counts, opening hours, business status, claimed status, Google Maps URLs, and lead insights.

Can I use the output in a CRM?

Yes. Results are stored in the Apify Dataset and can be exported or integrated into CRMs, spreadsheets, APIs, webhooks, and automation platforms.

Does the Actor remove duplicate listings?

Yes. Duplicate Google Maps place URLs are automatically filtered to reduce repeated business records.

Can I use the Actor through an API?

Yes. The Actor can be started programmatically through the Apify API. The resulting dataset can also be retrieved through Apify API endpoints.

Limitations

• Google Maps page structure and interface elements may change over time.
• Some information may not be available for every business listing.
• Phone numbers, websites, opening hours, and claimed status depend on information publicly displayed for each listing.
• Search results may vary by keyword, location, language, region, and Google Maps availability.
• The Actor does not guarantee that every collected business will become a qualified customer.
• Lead-quality classifications and remarks should be treated as prioritization indicators, not definitive business assessments.

Responsible Usage

This Actor is intended for legitimate business research, market analysis, sales prospecting, local SEO audits, and lead-generation workflows.

Users are responsible for:

• Following Google Maps and Apify terms and applicable policies
• Respecting privacy and data-protection requirements
• Complying with applicable marketing and anti-spam regulations
• Validating data before using it for business decisions
• Using collected information responsibly and lawfully

Support

If you encounter an issue, create a request through the Actor’s Issues section and include:

• Input configuration
• Target keyword and location
• Expected result
• Actual result
• Relevant error message
• Run ID, if available

Providing these details will help with faster troubleshooting.

Try the Google Maps Business Scraper

Use the Actor to extract Google Maps business listings, generate qualified local business leads, analyze Google Business Profiles, and build targeted outreach lists for sales, local SEO, and digital marketing campaigns.

If the Actor helps your workflow, consider leaving a review on the Apify Store. Feedback helps improve reliability, features, and future updates.

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