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Census Business Patterns - Employment & Payroll

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Census Business Patterns - Employment & Payroll

Census Business Patterns - Employment & Payroll

Query Census County Business Patterns for establishment counts, employment, and payroll by NAICS code and geography. Built for market research, site selection, and economic analysis. Pay per result.

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from $2.00 / 1,000 results

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Ava Torres

Ava Torres

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Census Business Patterns - Industry & Employment Data by Location

Extract U.S. Census County Business Patterns (CBP) data: employee counts, establishment counts, and annual payroll — segmented by NAICS industry code and geographic level (national, state, county, or ZIP code).

Data is sourced directly from the U.S. Census Bureau CBP API. No API key required.


What This Actor Does

  • Queries the Census 2021 CBP dataset via the official REST API
  • Filters by any NAICS 2017 industry code (2-digit sector down to 6-digit subsector)
  • Returns results at national, state, county, or ZIP code geographic level
  • Outputs structured records ready for analysis, market research, or lead generation

Use Cases

  • Market sizing — How many restaurants (NAICS 72) are in each U.S. state?
  • Business density analysis — Which ZIP codes have the highest concentration of healthcare establishments?
  • Competitive research — How large is the labor market for a given industry in a target county?
  • Economic intelligence — Compare payroll and employment trends across geographies
  • Lead generation — Identify high-density industry clusters for outreach campaigns

Input

FieldTypeDescription
naicsCodestringNAICS 2017 code (e.g. "72" for Accommodation & Food Services). Leave blank for all industries.
geographyselectnational, state, county, or zipcode
stateCodestringTwo-digit FIPS state code to narrow county/ZIP results (e.g. "06" for California). Optional.
maxResultsintegerMaximum number of records to return (default: 500)

Common NAICS Codes

CodeIndustry
11Agriculture, Forestry, Fishing
21Mining, Quarrying, Oil & Gas
23Construction
31-33Manufacturing
44-45Retail Trade
52Finance and Insurance
53Real Estate
54Professional, Scientific & Technical Services
62Health Care & Social Assistance
72Accommodation & Food Services

Common State FIPS Codes

CodeState
06California
48Texas
36New York
12Florida
17Illinois

Output

Each record contains:

FieldDescription
naicsCodeNAICS 2017 industry code
naicsLabelIndustry name
employeesTotal employees (mid-March pay period)
establishmentsNumber of business establishments
annualPayrollAnnual payroll in thousands of dollars
firstQuarterPayrollFirst-quarter payroll in thousands of dollars
stateFipsState FIPS code (state/county queries)
countyFipsCounty FIPS code (county queries)
zipCodeZIP code (zipcode queries)

Example Output

[
{
"naicsCode": "72",
"naicsLabel": "Accommodation and food services",
"employees": "1812928",
"establishments": "91942",
"annualPayroll": "37029834",
"firstQuarterPayroll": "8543210",
"stateFips": "06",
"countyFips": "",
"zipCode": ""
}
]

Data Source

U.S. Census Bureau — County Business Patterns (2021)


Notes

  • Suppressed cells (where data is withheld for confidentiality) appear as "0" or "N" in the Census response — this is normal Census disclosure avoidance behavior, not an actor error.
  • ZIP code queries can return large result sets. Use stateCode to limit scope, or set maxResults accordingly.
  • NAICS codes must match the 2017 revision. Prior-year codes may differ at the subsector level.