Favicon & Logo Extractor: Brand Colors, Icons and OG Images from Any Site

Paste a list of websites and get each site's brand assets in one row: every favicon with its real size and format, the most likely logo with a confidence score, brand colors taken from the logo, theme and manifest colors, the Open Graph image, the site name and social profile links. Optionally save the logo and icon files and get direct download links. Flat price of $0.90 per 1,000 websites.

What does this favicon and logo extractor do?

• Finds every favicon declared on the page (icon, shortcut icon, apple-touch-icon, mask-icon, fluid-icon, msapplication-TileImage), every icon in the web app manifest, and the default /favicon.ico.
• Checks each icon file so you get its real pixel size, format (PNG, ICO, SVG, WebP, JPEG...), MIME type and file size, plus all sizes packed inside .ico files. Broken or missing icons are marked verified: false.
• Picks the best logo from the page header (<img> or inline <svg> with "logo" in its class, id or alt text, linked to the homepage), schema.org Organization / publisher logo, microdata, CSS background logos and og:image. Each candidate gets a confidence score from 0 to 1 and the reasons behind it, and partner or customer logo strips are scored down.
• Extracts brand colors from the logo pixels (or SVG fill colors). If the logo is black or white only, colors come from the largest favicon. You get a palette with hex, RGB, share of the image and a neutral flag, plus primaryColor and brandColors.
• Reads theme colors: theme-color meta tags (including light/dark variants), the manifest's theme_color and background_color, the Windows tile color and the Safari pinned-tab color.
• Returns the site name (og:site_name, schema.org, application name, manifest or title), the OG image with width and height, the Twitter card image and social profile links (LinkedIn, X, Facebook, Instagram, YouTube, TikTok and more).
• Optionally saves files (logo, best favicon, every favicon, OG image) to the run's key-value store and returns download links.

Use cases

• CRM and sales tools: show a company logo and favicon next to every account or lead.
• SaaS onboarding: prefill a customer's brand colors and logo when they sign up with their website.
• Link previews and directories: display the icon, name and OG image for any URL.
• Brand and design research: compare color palettes and logos across competitors.
• Data enrichment pipelines and AI agents: turn a domain into a clean brand profile.

How to use it

1. Click Try for free (or Start).
2. Paste Websites, one per line (stripe.com or full URLs). Duplicates are removed.
3. Optionally turn on Save logo and favicon files to get downloadable copies.
4. Run it and download the results as JSON, CSV or Excel, or connect them to your app.

Input example

{
  "websites": ["github.com", "stripe.com", "mozilla.org"],
  "extractColors": true,
  "paletteSize": 5,
  "downloadFiles": false,
  "downloadAllIcons": false,
  "downloadOgImage": false
}

Field	Default	Description
websites	3 examples	Domains or URLs to process
extractColors	true	Build a palette from the logo or largest favicon
paletteSize	5	Colors in the palette (1-12)
downloadFiles	false	Save the logo and best favicon, return download links
downloadAllIcons	false	Also save every favicon
downloadOgImage	false	Also save the og:image
verifyIcons	true	Load each icon to read real size and format
readManifest	true	Read the web app manifest
checkDefaultFavicon	true	Check /favicon.ico when not declared
maxIconsPerSite	25	Limit on icons listed per site
maxInlineSvgChars	20000	Largest inline SVG logo returned as markup
maxConcurrency	10	Websites processed in parallel

Output example

A real result from the default run (the favicons and logoCandidates lists are shortened here):

{
  "input": "mozilla.org",
  "url": "https://www.mozilla.org/en-US/",
  "domain": "mozilla.org",
  "siteName": "Mozilla",
  "title": "Mozilla - Internet for people, not profit (US)",
  "logoUrl": "https://www.mozilla.org/media/img/logos/m24/lockup-black.f2ddba3f0724.svg",
  "logoConfidence": 0.95,
  "logoSource": "header-img",
  "logo": {
    "url": "https://www.mozilla.org/media/img/logos/m24/lockup-black.f2ddba3f0724.svg",
    "source": "header-img",
    "confidence": 0.95,
    "signals": [
      "logo in attributes",
      "in header/nav",
      "links to homepage",
      "alt/label matches site name"
    ],
    "format": "svg",
    "type": "image/svg+xml",
    "width": 984,
    "height": 235,
    "bytes": 1244
  },
  "logoCandidates": [
    {
      "url": "https://www.mozilla.org/media/img/logos/m24/lockup-black.f2ddba3f0724.svg",
      "source": "header-img",
      "confidence": 0.95,
      "signals": [
        "logo in attributes",
        "in header/nav",
        "links to homepage",
        "alt/label matches site name"
      ]
    },
    {
      "url": "(inline svg)",
      "source": "inline-svg",
      "confidence": 0.37,
      "signals": [
        "logo in attributes",
        "alt/label matches site name"
      ]
    }
  ],
  "faviconUrl": "https://www.mozilla.org/media/img/favicons/mozilla/favicon-196x196.e143075360ea.png",
  "faviconSize": "196x196",
  "faviconCount": 4,
  "favicons": [
    {
      "url": "https://www.mozilla.org/media/img/favicons/mozilla/apple-touch-icon.05aa000f6748.png",
      "rel": "apple-touch-icon",
      "source": "html",
      "sizes": "180x180",
      "width": 180,
      "height": 180,
      "type": "image/png",
      "format": "png",
      "declaredSizes": "180x180",
      "bytes": 467,
      "verified": true,
      "httpStatus": 200
    },
    {
      "url": "https://www.mozilla.org/media/img/favicons/mozilla/favicon-196x196.e143075360ea.png",
      "rel": "icon",
      "source": "html",
      "sizes": "196x196",
      "width": 196,
      "height": 196,
      "type": "image/png",
      "format": "png",
      "declaredSizes": "196x196",
      "bytes": 591,
      "verified": true,
      "httpStatus": 200
    }
  ],
  "ogImage": {
    "url": "https://www.mozilla.org/media/img/m24/og.3a69dffad83e.png",
    "width": 1200,
    "height": 630,
    "type": "image/png"
  },
  "twitterImage": null,
  "themeColor": null,
  "themeColors": [],
  "tileColor": null,
  "maskIconColor": null,
  "manifest": null,
  "primaryColor": "#00d330",
  "brandColors": [
    "#00d330",
    "#166126",
    "#1d3f23",
    "#0aa12c"
  ],
  "palette": [
    {
      "hex": "#231f20",
      "rgb": [35, 31, 32],
      "share": 0.837,
      "neutral": true
    },
    {
      "hex": "#00d330",
      "rgb": [0, 211, 48],
      "share": 0.122,
      "neutral": false
    },
    {
      "hex": "#166126",
      "rgb": [22, 97, 38],
      "share": 0.015,
      "neutral": false
    },
    {
      "hex": "#1d3f23",
      "rgb": [29, 63, 35],
      "share": 0.01,
      "neutral": false
    },
    {
      "hex": "#0aa12c",
      "rgb": [10, 161, 44],
      "share": 0.009,
      "neutral": false
    }
  ],
  "colorSource": "favicon",
  "socialLinks": {
    "instagram": [
      "https://www.instagram.com/mozilla",
      "https://www.instagram.com/firefox"
    ],
    "linkedIn": [
      "https://www.linkedin.com/company/mozilla-corporation"
    ],
    "tiktok": [
      "https://www.tiktok.com/@mozilla",
      "https://www.tiktok.com/@firefox"
    ],
    "youtube": [
      "https://www.youtube.com/user/firefoxchannel"
    ]
  },
  "downloads": null,
  "status": "ok",
  "httpStatus": 200,
  "scrapedAt": "2026-11-03T19:50:00Z"
}

Main fields: siteName, logoUrl, logoConfidence, logoSource, logo (with inlineSvg markup when the logo is an inline SVG), logoCandidates, faviconUrl, faviconSize, favicons, ogImage, twitterImage, themeColor, themeColors, tileColor, maskIconColor, manifest, primaryColor, brandColors, palette, colorSource, socialLinks and downloads.

How much does it cost?

You pay per website saved: $0.90 per 1,000 websites ($0.0009 each), plus a $0.00005 start fee per run. File saving is included.

You process	You pay
100 websites	$0.09
1,000 websites	$0.90
10,000 websites	$9.00

Websites that cannot be loaded, are blocked by robots.txt, time out or have no favicon or logo at all are not saved and not charged; they are listed in the FAILED_WEBSITES record of the run's key-value store. Set a maximum cost per run to cap spending.

Volume discounts on higher Apify plans. The prices above are for the Apify Free plan. On paid plans the per-website price drops automatically: about 15% lower on Bronze, 25% lower on Silver and 38% lower on Gold and above.

Use it via API, Make, Zapier, n8n or an AI agent

Apify API. Start a run and get the results in one HTTP request (replace YOUR_API_TOKEN with the token from Apify Console > Settings > Integrations):

curl -X POST "https://api.apify.com/v2/acts/plotpointtech~favicon-logo-extractor/run-sync-get-dataset-items?token=YOUR_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"websites": ["github.com", "stripe.com", "mozilla.org"]}'

Official apify-client libraries exist for Python and JavaScript; the API tab on this page has ready-made code.

No-code automation. Connect the tool to Make, Zapier, n8n, Google Sheets, Airtable or any webhook with Apify integrations, and use Schedules to refresh brand data regularly.

AI agents (MCP). Give Claude, ChatGPT, Cursor or any MCP-compatible agent access to this tool through the hosted Apify MCP server:

https://mcp.apify.com?tools=plotpointtech/favicon-logo-extractor

FAQ

Is it legal to extract logos and favicons? The tool reads only public pages of websites you supply, obeys robots.txt (including crawl-delay) for the page and every file it loads, and does not log in or bypass bot protection. Logos and icons are usually trademarks and copyrighted: use them in ways the owner allows, such as identifying the company, and follow each site's terms.

Which pages are read? Only the page you enter (normally the homepage) and its web app manifest, plus the icon and logo image files they reference. No other pages are crawled.

How accurate is the logo guess? Scores of 0.8 and above usually mean the logo was found in the header linked to the homepage or in structured data. Scores under 0.4 are a fallback (for example a large favicon or a social image); check logoCandidates for alternatives.

Why is logoUrl empty for some sites? Many sites draw their logo as inline SVG code instead of a file. The markup is in logo.inlineSvg; turn on Save logo and favicon files to get it as an .svg file with a download link in logoUrl.

Why did a site fail? Some sites block automated visitors, disallow robots, or only render their content with JavaScript. Failed sites are free and listed in FAILED_WEBSITES.

Are download links permanent? Files stay in the run's key-value store for your Apify plan's data retention period. Copy them to your own storage if you need them longer.

Related tools from Plot Point Technologies

• Website Tech Stack Detector - CMS, Analytics & 290+ Techs: CMS, ecommerce, analytics and hosting of any website.
• Email & Contact Scraper - Website Emails, Phones & Socials: published emails, phones and social profiles from company websites.
• Bulk Image Downloader - All Images from Any Website + ZIP: every image on a set of pages, saved and zipped.
• Website Screenshot & PDF API - Full Page, Mobile, $1.50/1K: screenshots and PDFs of any web page.
• WHOIS & Domain Lookup - Bulk RDAP, DNS, SSL & Mail Provider: registrar, expiry, DNS and SSL for any domain list.

Plot Point Technologies is not affiliated with any website you process, the social networks named above, or Apify.

---

If this tool saved you time, we would be grateful for a short review on this page; it helps other people find it. If something did not work as expected, please open an issue on the Issues tab and we will look into it quickly.