Google Trends Keyword Report: Trends, Seasons & Breakouts

Is this keyword rising or falling, when in the year does it peak, where is it searched most, and what is breaking out around it? Enter your keywords and get one report each, instead of a pile of chart points you still have to analyse.

Data comes from Google Trends. No account, no API key, no setup.

What does this do?

Every other Google Trends Actor hands you the raw 0–100 line and leaves the thinking to you. This one reads the line and tells you what it says.

flowchart LR
    A[Your keywords] --> B[Google Trends]
    B --> C[Interest over time,<br/>by region,<br/>related searches]
    C --> D[One report each:<br/>direction, peak,<br/>seasonality, breakouts]
    C --> E[Every data point<br/>as a row]

Who is it for?

You are	You use it to
SEO and content teams	Find which topics are growing before you commission the content, and see the breakout searches to write about
Ecommerce and retail	Know the month a product peaks, so stock and ads arrive before the demand does
Product and brand managers	Watch a category's interest year on year, and check whether a competitor's name is growing faster than yours
Market researchers and analysts	Measure interest in a trend across countries and over five years, with the seasonality separated out
Agencies	Put a defensible "this is rising %, peaks in March, strongest in Texas" slide in front of a client

What data do you get?

One row per keyword:

Field	Meaning
direction, recentChangePercent	Rising fast, rising, flat, falling or falling fast, measured against the same calendar weeks a year earlier (comparedWindow and comparisonPoints name the exact windows)
yearOverYearPercent, thisYearAverage, lastYearAverage	This year against last year. Only filled when the period really holds two years (5 years, or 2004 to now)
averageInterest, peakInterest, peakDate, latestInterest	The shape of the line, with the date of its highest point
bestMonth, worstMonth, seasonalSwingPercent, monthlyAverage	The month the keyword is strongest and weakest, the size of the swing, and every month's average
slopePerMonth, volatilityPercent	The long-run drift per month, and how jumpy the line is
topRegion, topRegions, regionsWithInterest	States, regions or (worldwide) countries ranked by search interest
topQueries	What people search alongside the keyword, scored 0–100
risingQueries, breakoutQueries	The fastest growing related searches, with their growth, and the ones Google calls Breakout (over +5,000%)
shareOfInterestPercent, comparedWith	With Compare the keywords against each other on: each keyword's share of the interest in its group
trendsUrl	The same view on Google Trends, to open and check

With Also return every data point as a row on (the default), a second table gives one row per keyword per week, day or hour: keyword, date, period, interest. That is the table to chart in a spreadsheet.

Example: five keywords, United States, five years

Run from Apify's servers on 20 September 2026, today 5-y, 8.7 seconds for six keywords:

Keyword	Direction	Recent change	Year on year	Peaked	Strongest month	Seasonal swing	Breakout searches
padel	rising fast	+91.5%	+65.8%	14 Jun 2026	June	65%	17, incl. "pro padel league"
protein powder	rising	+46.5%	+45.9%	12 Apr 2026	April	61%	2, incl. "ballerina farm protein powder"
air fryer	rising	+11.7%	+13.4%	2 Jan 2022	January	40%	5, incl. "cosori air fryer recall"
christmas gifts	rising	+10.3%	+7.1%	12 Dec 2021	December	530%	7
ozempic	falling	−29.6%	−21.5%	12 May 2024	June	38%	10

Read that as: padel is the real growth story, protein powder is growing and peaks in spring, air fryers are a January business, christmas gifts swing more than five times around their own average, and ozempic is past its peak.

Trending now: what a country is searching today

Leave the keywords empty, or add them as well, and pick countries under Also return today's trending searches. You get a second table with what each country is searching right now, straight from the feed Google Trends shows on its own front page:

Field	Meaning
keyword, rank	The trending search, in Google's own order
searchesLabel, searches, searchesAtLeast	Google's estimate as published ("2000+") and the number underneath it, flagged as a floor rather than a count
startedAt, hoursAgo	When it started trending
topHeadline, topSource, topUrl, news	The news story behind the spike, and the rest of the coverage

Forty-five countries, one request each, and it costs nothing: trending searches are free, whether or not you also ask for keyword reports.

Things worth knowing

• Google Trends is relative, not a search count. Every line is scaled so its own highest point is 100. Two keywords are only comparable when you turn Compare the keywords against each other on, which puts up to five of them on one scale and fills in shareOfInterestPercent. Nothing here is a volume in searches per month; no public Google Trends data is.
• Small regions often top the regional list. Google measures a region's interest as a share of that region's own searches, so a state with few searches can outrank California. Use topRegions as a ranking of intensity, not of volume.
• Seasonality needs a year, so bestMonth and the monthly averages only appear when the period covers twelve months or more.
• Direction is measured against the same weeks a year earlier, using only the weeks that genuinely line up. Twelve months of weekly data reaches about two weeks past a full year, so that is a two-week comparison and comparisonPoints says so; Past 5 years gives a thirteen-week one. This matters: compared with the previous quarter instead, "christmas gifts" read as collapsing 90% in September and "protein powder" as falling 50%, when both were in fact up on the year. Below a year there is no year to compare with, and comparedWith says "the previous period".
• Barely searched keywords are flagged, not hidden. Over five years Google will still draw a line for a phrase almost nobody searches: mostly zeros with one spike scaled to 100. Those reports carry sparse: true and a note that the percentages are noise.
• A keyword with no data at all comes back as status: "not enough search volume" and is not charged.
• Related topics are not available through this interface — Google returns an empty list for every keyword — so this Actor returns related searches only, rather than pretending otherwise.
• Long phrases rarely have data. "best protein powder for women over 50" will usually be empty; "protein powder" will not.

Pricing

$0.02 per keyword report. Everything else — the timeline rows, regions, related and breakout searches — is included. A keyword Google has no data for costs nothing.

Fifty keywords cost $1.00. Compute is tiny: six keywords over five years used $0.0006 of platform usage at 256 MB.

Input

Setting	What it does
Keywords	One per line
Country	45 countries, or Worldwide (which compares countries instead of regions)
Period	Past day and 7 days (hourly), 30 and 90 days (daily), 12 months and 5 years (weekly), 2004 to now (monthly)
Where people search	Web search, YouTube search, Google News, Google Images, Google Shopping
Category	26 Google categories, so "apple" in Food & Drink is the fruit
Compare the keywords against each other	Off by default: each keyword on its own scale. On: groups of five on one scale, with shares
Related searches per list	Up to 25 top and 25 rising per keyword

Popular trend reports

Ready-made examples you can run in one click, or copy and swap in your own keywords:

• Fitness Keyword Trends: Rising Searches and Peak Months
• Skincare Keyword Trends: What Is Rising and When
• Kitchen and Home Appliance Search Trends by Month
• Christmas Shopping Search Trends: When Demand Peaks
• AI Tool Trends: ChatGPT vs Claude vs Gemini Searches
• Fashion Search Trends: Jeans, Flats and Cargo Pants
• Travel Search Trends: Flights, Resorts and Destinations
• Pet Product Trends: DNA Tests, Fountains and Training
• Personal Finance Search Trends: Savings, IRAs, Bitcoin
• Health and Supplement Trends: Ozempic, Magnesium, Sleep
• Gaming Hardware Trends: Switch 2 and Steam Deck Demand
• Trending Products to Sell: Search Demand by Month
• Sports Trends: Padel, Pickleball and Marathon Searches
• Back to School Search Trends: July and August Peaks
• Home Energy Trends: Solar Panels, Heat Pumps, E-Bikes
• Wedding Search Trends: Venues and Dresses by Month

Integrations

Runs on a schedule and connects to Google Sheets, Slack, Zapier, Make or your own code through the Apify API. Results export as JSON, CSV or Excel.

Is it legal?

This Actor reads the same public Google Trends data a visitor sees, and stores no personal data.