Facebook Ad Video Transcript and Creative Analyzer

Turn competitors' Facebook and Instagram video ads into transcripts, English translations and a ready-to-use creative breakdown: the hook, angle, offer, pain points, call to action, script structure and a reusable script template. It takes seconds per ad, not days of watching ads one by one.

Who it's for

• Performance marketers and media buyers who want to know why competitors' long-running ads work
• Agencies building swipe files and competitor research for clients
• UGC creators and scriptwriters who need proven hooks and script structures to adapt
• E-commerce brands checking what offers and angles their market is running right now
• Teams in non-English markets: ads in Urdu, Hindi, Spanish, Arabic and many other languages come back with a full English translation

What you get for every ad

Field	What it is
hook	The opening line that grabs attention, in English
hookType	Pain call-out, bold claim, question, curiosity gap, social proof...
angle	The core persuasion angle in one sentence
offer	Discount, free trial, bundle (empty if none)
painPoints	The problems the ad agitates
callToAction	What the viewer is told to do
scriptStructure	The ad broken into sections: Hook, Problem, Solution, Proof, Offer, CTA
scriptTemplate	A fill-in-the-blank version of the script you can reuse
transcriptText	Everything said in the ad, in its original language
englishTranslation	Full English translation (for English ads, the transcript itself)
transcript	Timestamped segments
hookTranscript	Exactly what is said in the first 3 seconds
detectedLanguage, durationSeconds	Spoken language and video length
advertiser, adId, adLibraryUrl	Who ran it and a link back to the Ad Library

Sample output

English ad

A real ad for a brow makeup stamp, shortened:

{
  "advertiser": "BrowPro",
  "adLibraryUrl": "https://www.facebook.com/ads/library/?id=1557442172039271",
  "status": "success",
  "durationSeconds": 45.29,
  "detectedLanguage": "english",
  "hookTranscript": "Flawless model brows without the drama. With the Brow Pro",
  "hook": "Flawless model brows without the drama.",
  "hookType": "bold claim",
  "angle": "Get salon-perfect, long-lasting brows in seconds with an easy-to-use stamp that eliminates smudging and messy pencils.",
  "offer": "50% off",
  "painPoints": [
    "Traditional brow pencils smudge and fade",
    "Creating symmetrical brows is time-consuming",
    "Brow makeup can melt with sweat, humidity, or water"
  ],
  "callToAction": "Grab yours now.",
  "scriptStructure": [
    { "section": "Hook", "summary": "Introduce flawless, drama-free brows." },
    { "section": "Problem", "summary": "Ordinary pencils smudge, fade and make symmetry hard." },
    { "section": "Solution", "summary": "The Brow Pro stamp: fill, stamp, done in seconds; six shapes designed by professional artists." },
    { "section": "Proof", "summary": "Before-and-after comparison; tested against sweat, humidity and water." },
    { "section": "Offer", "summary": "Mention 50% discount." },
    { "section": "CTA", "summary": "Encourage immediate purchase: \"Grab yours now.\"" }
  ],
  "scriptTemplate": "Hook: \"[POWERFUL CLAIM]\"\nProblem: \"[COMMON ISSUE] like smudging, fading, or uneven shape makes makeup a hassle.\"\nSolution: \"Introducing the [PRODUCT NAME] - just fill, stamp, and you're done in seconds.\"\nProof: \"Tested against sweat, humidity, and even underwater - it stays put.\"\nOffer: \"Get it now at [DISCOUNT]% off.\"\nCTA: \"[CALL TO ACTION]\"",
  "transcriptText": "Flawless model brows without the drama. With the Brow Pro Simone stamp, you get perfectly sculpted symmetrical brows in seconds. Just fill, stamp, done...",
  "transcript": [
    { "start": 0, "end": 5.44, "text": "Flawless model brows without the drama. With the Brow Pro Simone stamp, you get perfectly sculpted" },
    { "start": 5.44, "end": 13.82, "text": "symmetrical brows in seconds. Just fill, stamp, done. Just look at this difference between my" }
  ]
}

Spanish ad, with English translation

A real ad for a dog supplement, shortened:

{
  "advertiser": "Dogelthy",
  "adLibraryUrl": "https://www.facebook.com/ads/library/?id=3739599176334600",
  "status": "success",
  "durationSeconds": 52.5,
  "detectedLanguage": "spanish",
  "hookTranscript": "No dejes que tus perros sufran en silencio, pueden estar sintiendo mucho",
  "hook": "Don't let your dogs suffer in silence, they may be feeling a lot of pain.",
  "hookType": "pain call-out",
  "angle": "A 100% natural supplement can safely restore mobility and reduce joint pain in senior dogs that can't undergo surgery or conventional therapy.",
  "offer": "",
  "painPoints": [
    "Dogs silently enduring joint and mobility pain",
    "Sudden loss of ability to walk",
    "Owners' heartbreak watching their pets struggle"
  ],
  "callToAction": "If your dog is also struggling to walk, try Mobility for that extra boost.",
  "scriptStructure": [
    { "section": "Hook", "summary": "A stark warning not to let dogs suffer in silence." },
    { "section": "Problem", "summary": "Introduce Luna, a 15-year-old dog who stopped walking overnight." },
    { "section": "Solution Intro", "summary": "Discovery of Mobility, a 100% natural supplement." },
    { "section": "Proof", "summary": "Luna gradually moving again with more strength and less pain." },
    { "section": "CTA", "summary": "Invite viewers with struggling dogs to try Mobility." }
  ],
  "scriptTemplate": "Hook: \"Don't let your [PETS] suffer in silence...\"\nProblem: \"[NAME] is [AGE] years old and suddenly stopped walking.\"\n...\nCTA: \"If your dog is also struggling to walk, try [PRODUCT NAME].\"",
  "transcriptText": "No dejes que tus perros sufran en silencio, pueden estar sintiendo mucho dolor. Luna tiene 15 años...",
  "englishTranslation": "Don't let your dogs suffer in silence, they may be feeling a lot of pain. Luna is 15 years old...",
  "transcript": [
    { "start": 0, "end": 3.66, "text": "No dejes que tus perros sufran en silencio, pueden estar sintiendo mucho dolor." },
    { "start": 3.8, "end": 7.66, "text": "Luna tiene 15 años, hace un año dejó de caminar de un día para otro." }
  ]
}

In Apify Console the results open in three views: Creative breakdown, Transcripts, and Status and errors. Export them to Excel, CSV, JSON or Google Sheets.

How to use it

Option 1: Paste video links

Paste direct video file links (video.xx.fbcdn.net/...mp4) into Video URLs. To copy one by hand, right-click a video in the Ad Library and choose "Copy video address".

Ad Library page links (facebook.com/ads/library/?id=...) are not video files. Use option 2 for those.

Option 2: After a Facebook Ad Library scraper (recommended)

1. Run a Facebook Ad Library scraper, for example Facebook Ads Scraper. Search for a competitor or keyword and set the media type to video.
2. Open this Actor and pick that run's dataset in Ad Library scraper dataset ID.
3. Start. Video ads are processed automatically and image ads are skipped.

Run this Actor soon after the scraper: Facebook video links expire, usually within 1 to 4 days.

Pricing

You only pay for ads that are actually analysed.

What	Price
Each analysed ad (video up to 5 minutes)	$0.04
Each started minute beyond 5 minutes	$0.005
Each run	$0.005
Failed ads, expired links, music-only ads with no speech	free

Examples: 100 typical ads cost about $4. A 7-minute ad costs $0.055.

Input

Field	Description
Video URLs	Direct links to ad video files
Ad Library scraper dataset ID	A dataset from a Facebook Ad Library scraper run
Max ads to analyse	Optional limit per run (up to 10,000)
Proxy configuration	Usually not needed

You can use video URLs, a dataset, or both in the same run.

Example input:

{
  "datasetId": "YOUR_SCRAPER_DATASET_ID",
  "maxAds": 50
}

Feedback

Found a bug or want a feature, such as TikTok ads, more output languages or custom questions about each ad? Open an issue on the Issues tab. We reply within 12 hours.

Questions? Email me

Need help setting it up, want a custom version for your agency, or have ads in a language you'd like tested first? Email me at salehahmad2106@gmail.com and I'll get back to you.